Pernod Ricard-owned Scotch whisky brand Chivas Regal has awarded its global advertising business to integrated creative agency McCann London, following a four-way pitch.
The business was previously held by Havas London, which was responsible for creating the long-running and globally-activated “Win The Right Way” campaign.
Chivas Regal Global marketing director Richard Black said: “The McCann team impressed with their fresh creative and strategic thinking, which we believe will help take Chivas to the next level. We look forward to a long and fruitful partnership.”
Alex Lubar, CEO at McCann London, said: “We are over the moon with our appointment on the Chivas brand. To date, the team has been a wonderfully collaborative partner and the opportunities for the brand moving forward are immense.”