Clipper partners with TV’s Kirstie Allsopp to find the nation’s best tea shop
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Clipper Teas, the Fairtrade and organic tea brand owned by Wessanen UK, has announced the launch of the first-ever Clipper Tea Shop Awards
Celebrating the wide variety of tea shops across the nation, the ethical tea brand has launched the initiative to champion the great experiences that those in the out-of-home market deliver to customers.
In a bid to find the UK’s best tea shop, any relevant food service outlet that serves Clipper Teas is invited to submit an entry via a dedicated area on the Clipper website from now until 11th August.
There are six unique categories to enter: Traditional Tea Shop, Quirkiest Tea Shop, Contemporary Tea Shop, Cosiest Tea Shop, Coastal Tea Shop and the Tea Shop that provides the Best Afternoon Tea.
Clipper will pick the top six entries – one from each category – with the help of Kirstie Allsopp, self-confessed tea lover and TV personality. Each shortlisted entry will win a bundle of bespoke Clipper prizes and go through to the next stage: the consumer vote.
Once the shortlist has been announced, the awards will be opened to an online public vote in September to decide which tea shop will ultimately be crowned the Clipper Best Tea Shop in the UK.
Clipper is investing in dedicated social media and consumer PR activity, amplified through its relationship with Kirstie, to raise awareness amongst consumers and encourage more votes. Voting consumers will also have the chance to win afternoon tea at the winning Tea Shop with Kirstie.
The well-known TV presenter will visit the winning establishment and present them with the prestigious Clipper Cup, a cash prize of £2,000 and a stash of Clipper goodies.
