FMBE Awards 2019 – Shortlist

The Field Marketing and Brand Experience Awards – Shortlist 2019

Shortlists include 3-7 finalists based on the judges’ view of the strength and depth in the category. The exception is the Best Use of Space award where 8 finalists progress in consideration of the £25,000 prize after a heated debate saw 8 very strong entries emerge.


A: Sales campaign of the year

ExSellence – Pladis

HIGHJAM – Buyagift

Mercedes – Mercedes

N2O – Now TV

Powerforce – Haribo

REL Field Marketing – Panasonic


B: Most effective retail sales experience

Blue Square – Samsung

Fizz Experience – Philips

Link Communication – True Nopal Cactus Water

Mash – GHD

N2O – Tesco

Reach – Heathrow


C: Field data award

Flexforce – Target Enhance (for Tactical Clients)

Logobrand – Hain Daniels

McCurrach – Kerry Foods

MKTG – The Telegraph

REL Field Marketing – GSK

Tactical Solutions – Quorn


D: Most effective instore marketing

Disrupt – Activity Superstore

HIGHJAM – Buyagift

Instore – Poundland

Logobrand – Haribo

Powerforce – Lego

Reach – Heathrow

ShopSmart – Nivea


E1: Most effective tactical campaign (ROI Led)

Flexforce – Premier Foods

Logobrand – Hain Daniels

Powerforce – A G Barr

Powerforce – Pladis

REL Field Marketing – AT Cross and Parker/Waterman

REL Field Marketing – Mondelez

REL Field Marketing – William Grant


E2: Most effective tactical campaign (Service Led)

Field Sales Solutions – The Health Lottery

Instore – Graze

PowerSwitch – Mondelez (Indonesia)


F: Team of the year

This year, as with the category previously a split between FMCG and non FMCG teams was made in order to help compare a closer like for like in a big entry list


F1: Non-FMCG

Elevate Staffing – Oculus

Kru Live – Bright Partnerships – Visa

Kru Live – Google Pixel

Mastercard – Mastercard Event Team

Powerforce – Lenovo

REL Field Marketing – Dell



Field Sales Solutions – P&G Gillette

McCurrach – Unilever Ice Cream


REL Field Marketing – Danone Waters/ Red Bull

REL Field Marketing – Mondelez

REL Field Marketing – Weetabix

ShopSmart – Kraft Heinz


G: Most effective sponsorship activation

Brand Brewery with Bright Partnerships – DHL

Bright Partnerships – Infosys

CSM Live – British Airways

CSM Live – Paddy Power

Frukt – Jaegermeister

MKTG – Cadbury

TRO – Nissan


H: Most effective roadshow or shopping centre campaign

The Circle Agency – Milk&More

Experience 12 – X-Men Dark Phoenix

GMR – Johnsonville

MKTG – Paco Rabanne, PUIG

The Producers – Lego Bugatti

TPF -Game of Thrones

The Why Agency –


I: Most immersive brand event or roadshow (mass consumer)

Frukt – Jaegermeister

Meet and Potato – Mercedes-Benz Vans

MKTG – Coca-Cola Zero Sugar

Noonah – McDonald’s

Social Vend – Mulberry

Verve – Danone Volvic

Wasserman – BMWi


J: Most immersive brand event (controlled audience)

Blue Square – Samsung

The Circle Agency – Jarlsberg

CSM Live – Lidl Hortus

DRPG – Triumph

Meet and Potato – Mercedes-Benz Vans

The Yard Creative with Limelight Sports – Nike


K: Most Effective integration/amplification

Blue Square – Samsung

CSM Live – Lidl Hortus

Experience12 – Magic FM

KINC and Silverdoor – Jaegermeister

The Producers – Lego Bugatti

Raptor – Pot Noodle

TPF – Game of Thrones


L: Most emotive experiential campaign

Backlash Creative – Barbie

Flashmat – D&AD

Frank – D-Day Museum

House of Experience – Water Aid

Independent Events – Road Respect

N2O – Lynx

PRL – McVities


M: Creative intelligence award

Flashmat – D&AD

Jackanory – ME Hotel

Jackanory – Quaglinos

Verve – Danone Volvic

The Why Agency –


N: Brand Ambassador of the Year


N1: Field Sales and Merchandising

Barry Cross – Britvic (Reach)

Holly Roffey – P&G (Field Sales Solutions)

Ian Mullinger – Birds Eye (Tactical Solutions)

Neil Gill – GSK (PRL)

Patrick Dunne – Lucozade Ribena Suntory (PRL)

Pratik Shah – Ferrero (Field Sales Solutions)

Sadhana Patel – Mondelez (REL Field Marketing)


N2: Demonstration and Sampling

Carly Gamble – Samsung (Blue Square)

Krzysztof Edelman – Nikon (REL Field Marketing)

Lydia Boakes – Samsung (Blue Square)

Sally Marsh – Costco (Fizz Experience)

Stuart Smith – HP (Wave)


O: Most effective small scale/local campaign

The Circle Agency – Crew Clothing

Field Sales Solutions – Mateus

Gekko – Hisense

Independent Events – Road Respect

PRL – Muchos

REL Field Marketing – Evian

Wave – The Times


P: Product launch of the year

Experience 12 – Bossa World’s Adrift

ExSellence – Monster Energy Mango Loco

Frank – Huawei P30

Powerforce – Pravha (Off Trade)

Reach – Chicago Town Pizza To Go

REL Field Marketing – Freddo Treasures

REL Field Marketing – Sensodyne Sensitivity


Q: Consumer campaign of the year

The Circle Agency – Milk&More

Frank – Huawei

Hunter PR – Tabasco

MKTG – Tiffany and Co. Fragrance, City

MKTG – Cadbury

Reach – Heathrow

Stonegate Pub Company – Jaegermeister


R: Smart brand engagement award

Flashmat – D&AD

Wave – HP

3rd Shortlisted Entry Withdrawn

S: Most Effective Stand or Display

This category was split to reflect different accountability methods for business facing vs consumer facing stands in a busy year for the category


S1: B2B, B2E and Trade

DRPG – Premier Paper

GES – Tetra Pak

Identity – Siemens

Promohire – Glow  worm

Undercurrent – Samsung


S2: Consumer

Custodian – Absolut Vodka

Custodian – Uncle Ben’s

Mad River – Battersea

MKTG – NARS Orgasm

MKTG – Tiffany and Co. Fragrance, Coty


T: Operational success of the year

Elevate Staffing – Oculus

Field Sales Solutions – P&G

Field Sales Solutions – The Health Lottery

Link Communication – Brioche Pasquier/ Yorkshire Water

REL Field Marketing – Panasonic

VIP Premium Vaping and E-Liquids – Vype Retail


U: Professional agency management award

Channel Assist


Field Sales Solutions



V: Special Award: Staff support and agency wellbeing`

Channel Assist





REL Field Marketing



Best Use of Space

“The £25,000 value prize award”

With SpaceandPeople and Network Rail


Kinc – Jaegermeister (Soho Radio)

Life Agency – Carlsberg (London Waterloo Station)

MKTG – Tiffany and Co. Fragrance, Coty (St Pancras Station)

N2O – Lynx Black (Brick Lane Pop Up Shop)

Sense – The Economist (Victoria Station)

TPF – Game of Thrones (Shopping Centres & Train Stations)

The Why Agency – (Shopping Centre)

The Yard Creative with Limelight Sports – Nike (Hackney Marshes)


FM Agency of the Year

Field Sales Solutions






REL Field Marketing


Brand Experience Agency of the Year

The Circle Agency

CSM Live



Link Communication




New Agency of the Year

Newcomer agencies Experience12 and ExSellence have both been nominated for consideration for our discretionary New Agency of the Year accolade.

Share:Share on LinkedInTweet about this on TwitterShare on Facebook