iD In-Store aims to deliver product insight ambassadors
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iD Experiential formalised the launch of a new division, iD In-Store which sets out with the intention of taking the delivery of product demonstrations at retail to a whole new level.
Central to the iD In-Store ethos is experiential recruitment of staff. They recruit across the UK with an ‘audition-like’ approach to find the very best talent to suit the specific needs of each client. The iD Audition days start with selection of the best people and are followed by a rigorous training programme conducted by experienced retail sales experts.
Attention to detail on recruitment and stringent training is matched by the customer experience they create in-store. Interactive technology via iPads allows consumers to see comparison information and product reviews instantly while also managing data capture, stock ordering, analysis and reporting. Clients are able to access real time campaign information including performance dashboards, store level reports, consumer feedback and photography.
As a launch client for the new division, electrical appliance company Sage have been benefiting from the new, more creative approach. Not content with offering just an in-store sales force, iD In-Store have put together a team of young and genuinely knowledgeable ‘foodies’ who are able to ‘live the brand’ that bit more and offer expert opinion rather than an overzealous sales pitch.
Commenting on the launch, iD In-Store managing director Emma Ede said: “Above anything else we understand consumers, how they act, how they react and ultimately how they purchase. It makes perfect sense for iD to launch an in-store division offering high quality demonstrators and cutting edge retail technology and reporting. When it comes to retail we believe that how you feel affects what you do.”
