Imagination sources Showforce team to help launch Ford Kuga in Taiwan

Showforce recently demonstrated its unique knowledge and expertise in the field of vehicle marketing, with an intriguing installation for Computex Taipei 2013, commissioned by Imagination Asia Ltd.

Computex Taipei is the largest technology show in Asia and Imagination’s end client Ford was keen to showcase themselves as an automotive technology leader. The exhibition was used to unveil the new Ford Kuga to the Taiwan market. The new car includes Ford’s most advanced class-leading SYNC technologies with MyFord Touch, powered by Microsoft & AppLink, as well as other smart features such as Curve Control, Torque Vectoring Control and a new Intelligent 4WD System.

As the only automaker to attend the technology exhibition, the team were presented with a unique set of challenges, including how to move a SUV through doors that were 30 millimetres too narrow to accommodate the Kuga!

Showforce operatives used their bespoke vehicle tilt system, manufactured in-house, to tip the car 90 degrees to allow access through the constricted area and into the exhibition hall. Once in situ a truss construction and motor hoists were used to lower the car into position.  It’s a technique they have utilised several times in the past to assist clients in tipping vehicles and gaining access to venues.

Tina Ng, Imagination’s production manager said: “This was an important project for the team and Showforce’s understanding of what was required, coupled with their specialist skill set, ensured that any obstacles we faced were dealt with by their highly capable and experienced employees.”

Showforce has a diverse range of skills in the vehicle marketing field, ranging from performance drivers and car marshals, to installation ramp systems and specialist vehicle movement equipment. They have been assisting companies in the commercial vehicle industry for more than two decades.