Elizabeth Arden’s cult multitasking beauty balm Eight Hour Cream is celebrating the healing power of love this Christmas by teaming up with British muralist James Goldcrown to create the Limited Edition Love Heals x Eight Hour Collection. Born in West London, James Goldcrown is a self-taught muralist and photographer based in New York and LA and is best known for his insta-famous #lovewall murals which can be seen throughout the US, Japan, South Korea, China and Brazil.
To celebrate this collaboration, Elizabeth Arden asked Jackanory to create a pop up store that would drive brand awareness and appeal to new customers. Taking place in Boxpark in London’s Shoreditch from Tuesday 23rd October until Sunday 28thOctober, visitors to the pop up will receive a complimentary Oxygen Blast Facial, a personalised skincare consultation, an exclusive gift with purchase and much more. The pop up features original James Goldcrown artwork and visitors will be encouraged to take a selfie in front of his #lovewall for the chance to win an original canvas. Those who purchase from the limited-edition collection will also have the opportunity to spin a wheel of fortune for discounts, gifts and more.
Marion Bloch, brand manager for Eight Hour said “We wanted to maximise visibility of our limited-edition Eight Hour collection amongst a younger target audience and we were confident Jackanory would create an eye-catching, visually impactful pop up store with multiple engagement points and instagrammable details.”
Lucy Gillions, co-founder of Jackanory said:“We’re thrilled to be sharing the story of the #lovewall collaboration between James Goldcrown and Eight Hour. We’ve worked hard to create a pop up that immediately captures the attention of passers by, raising awareness of the limited-edition collection and kick starting a younger generation’s relationship with this much-loved beauty balm.”