Bouncingham Castle opens on London’s Southbank
A multi-sensory bouncy castle for adults opened yesterday on London’s Southbank. The adult bouncy castle has been created to celebrate the launch of Candy Crush Jelly Saga, the latest instalment of global mobile game,Candy Crush. Bouncers can fully immerse themselves in the competitive game modes as they take on the Jelly Queen in her royal residence and jelly-themed world.
The Bouncingham Castle experience encourages London commuters to connect with their inner child. The castle aims to bring elements of its game play to life. The jelly themed castle encompasses a range of multi-sensory elements, emitting fragrant, raspberry jelly-scented clouds from within its walls and making noises from the game when jumpers bounce on certain candy squares. It will also replicate the game’s new competitive element and introduce visitors to Candy Crush Jelly Saga’s latest character, the Jelly Queen.
Singer, presenter and Candy Crush fan Alesha Dixon was on hand to illuminate the castle and be the first to show off her moves.
Alesha commented: “I’ve bounced around on the dancefloor a fair few times, but nothing quite like this! I’m already a big fan of the game, so it’s great to be here to bring the fun and competition of Candy Crush Jelly Saga to life for the British public. I hope everyone who visits has as much fun bouncing as they do playing the game!”
Andreas Olofsson, lead producer on Candy Crush Jelly Saga also commented: “This is the perfect setting to bring the new competitive play of Candy Crush Jelly Saga to life as we give the public a chance to show their best moves, bouce and reign supreme over the new in-game opponent, the Jelly Queen. A fitting celebration that embodies the excitement and fun that we aim to achieve in our games.”
The castle, which appears to be made up of hundreds of blocks of raspberry and lime jelly, stands at seven metres high and eleven metres wide, as tall as a house and the length of a double decker bus. It took a team of 25 people from Global brand experience agency Jack Morton Worldwide, who worked with integrated communications agency Brands2Life and PR agency TVC on the campaign, six weeks to put together.
Comprising 740 square metres of fabric, it was designed by King Digital Entertainment and is open to the public from 10am on Thursday 3rd March until 6pm on Saturday 5th March.