Kinetic builds on digital strength by investing in DOOH.com

Kinetic, the UK’s leading Out-of-Home (OOH) agency, has announced that it has taken a stake in creative production studio DOOH.com to further strengthen its capabilities in delivering impactful, dynamic digital outdoor campaigns.

Kinetic’s investment cements a working partnership with DOOH.com that has been in place since 2015 and has resulted in multiple award-winning campaigns for clients including Cannes Lion winner Lynx/CALM, The Sun, and MyTaxi.

Kinetic and DOOH.com are also partners on D:Four, a content management system (CMS) specifically designed for dynamic digital Out-of-Home campaigns.

Stuart Taylor, chief executive of Kinetic, said: “We are delighted to take our partnership with DOOH.com to the next level. As digital Out-of-Home continues on its upward trajectory, it has never been more important for brands to fully utilise the dynamic capabilities of the medium to engage with consumers in new ways. We have a shared vision with DOOH.com that this must happen cost effectively, and be easy to activate and scale for our clients.”

“Kinetic’s goal is to drive OOH forward. This investment is further evidence of how we are opening up new opportunities that deliver on the effective and creative nature of the medium, and helping brands connect with, and activate, their audiences while on the move.”

Andrew Newman, founder of DOOH.com, said: “DOOH.com has spent the last few years alongside Kinetic building a world-class digital solution. I’m thrilled that with the team and Kinetic on board, we can formally and rapidly start evolving our vision for the global digital Out-of-Home industry.”

DOOH.com’s portfolio of products includes Rush, Rush+, Location and Drive.