Kraft Heinz UK appoints Wonderland Communications
18-month old Bristol-based agency Wonderland Communications has landed a place on the UK roster of Kraft Heinz – the fifth-largest food and beverage company in the world – after a six-way competitive pitch.
Wonderland’s inaugural work will be a three-month project starting this month (September 2017), focusing on celebrating Heinz Beanz through a national and regional PR and communications programme.
Nigel Dickie, director of corporate & government affairs at Kraft Heinz, said: “From the six agencies we saw, it was clear to us that the team at Wonderland had pulled together a pitch perfect strategy to meet the Heinz Beanz brief. They are clearly passionate about helping us create love and celebration for Beanz.”
Alison Weir, Wonderland’s founder, added: “We’re over the moon to be working with the team at Kraft Heinz, home to some of the most loved and trusted brands that have become grocery essentials across the nation. Without revealing too much about what we’ll be up to in the coming months, the Heinz Beanz brief couldn’t be more perfect a fit for Wonderland.”