Link helps Dirtea to drive sales by sampling in Wimbledon during the championships

Functional mushroom brand Dirtea has been using a newly made sampling truck to serve up samples of Mushroom Matcha Tea around Wimbledon.

The team at Link Communication created the vehicle from scratch in time for the championships, converting a second hand grocery delivery van and turning it into a high specification sampling truck.

For a start up brand on tight marketing budgets, Link helped Dirtea position their activity on busy walkways leading into the tournament on a lower cost roaming basis.

Over the four final days the team managed to brew and serve 10,000 cups of silky smooth matcha, driving both sales and brand awareness for the brand.