Momentum Instore completes First Choice installation
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Momentum Instore, the leading provider of innovative retail marketing solutions, was chosen by TUI to install new POS boards in 40 of its First Choice stores.
The boards replace existing posters to create a more permanent, vibrant display to help sell the many First Choice holiday destinations. There were two sizes of board to be installed, one measuring 1200mm by 1505mm and the other measuring 1610mm by 2170mm.
This project follows a survey completed by Momentum Instore in all First Choice branches during May and June this year.
Marc Foreman, Retail Marketing Executive at TUI, said: “We’re very happy with the new look and feel of the new Internal boards and Hello & Relax posters. They’re made from high quality material and have brightened the First Choice stores up using some high quality imagery. Momentum are very professional and accommodating to our needs and we look forward to working with them in the future.’
Sarah Statham, account director at Momentum Instore, added: “These new boards are visually stunning and now they’re in place they will help to inspire customers visiting the First Choice branches in question. Our team’s role was to make sure the project was delivered on time and to a very high standard to make the boards look as impactful as possible in situ.”
