Muffin Break hands contract to Media Alive
Posted by
The agency will manage the brand’s media activity in the UK whilst also introducing new and look and feel store designs within assigned locations.
Gemma Sandells, Muffin Break’s UK Marketing Manager, said: “Muffin Break continue to expand within the UK market and we are really looking forward to working with the team at Media Alive to help us continue with the roll-out of our new brand, and for more people than ever to fall in love with our offering”
Dan Rooney, Media Alive’s managing director, said: “This is a wonderful account to have won and we look forward to working with the Muffin Break team and to assist in the exciting growth in the UK. Muffin Break is a massive brand in Australia and we are looking forward to helping it reach a similar status in the UK by creating innovative and memorable integrated activities.”
Muffin Break have 261 locations worldwide. 179 in Australia, 36 in New Zealand and 46 in the United Kingdom and continue to grow. Media Alive specialises in fully integrated media campaigns, sales promotion, experiential ideas; working with clients including CAMRA (Campaign for Real Ale), Lee Valley White Water Centre and The Great British Beer Festival.
