Oreo Pops set for Closer treatment
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Oreo – named last month as Facebook’s top brand for creativity – is set to increase its reputation as a family favourite this summer with a nationwide promotion to get families to have more fun together in the kitchen.
Devised by Oreo’s experiential agency, Closer, the activity invites consumers to “make the kitchen your playground” by creating unique, personalised ‘Oreo Pops.’
The live communication is accompanied by a press campaign and social media activity, as well as a competition to feature in The Sun newspaper.
Oreo Pops is being brought to life experientially at The Oreo Kitchen Playground where consumers have the opportunity to create their own Oreo Pop. Oreo brand ambassadors will also drive trial and distribute inspirational cards with tips on how families can create Oreo Pops together at home.
Once families have enjoyed the fun of making and decorating their Oreo Pops, they can have their photographs taken with their creations and then get those photographs uploaded to their Facebook pages via a dedicated Oreo Poptrait Gallery. And, at the end of the summer, the creator of the best Oreo Pop will have the chance to appear in The Sun.
Jorgelina Melano, Oreo brand manager said: “This activity will give parents and children the chance to engage with Oreo in a new, involving way which brings families together and then enables them to share the fun through social media.”
The three-month nationwide tour will visit:
– Shopping centres in cities including Newcastle, Manchester, Nottingham and Birmingham
– Family-focused festivals and shows including the Royal Bath and West Show, the Three Counties Show, The Danson Festival, the Kent County Show, the Sunderland Air Show, the New Forest & Hampshire Show and the Bristol International Air Show.
Closer business director Aimee Okafor explained: “This campaign is a great example of how we have used our unique Experiential² approach to build a deeper connection with consumers transforming our initial engagement into an ongoing relationship with the Oreo brand”
