Supermalt dresses up for carnival season
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London agency,The Bank, was commissioned to create a 360 campaign for Supermalt
News
The Lego Friends pop star tour arrives at Bluewater
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The Lego Friends UK summer tour rocked up at Bluewater from 28th to 31st August to introduce the new Pop Stars range to consumers.
Brown Betty PR Launch Lara Croft GO
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To raise awareness of new game, Lara Croft Go, Brown Betty PR, turned London commuters into real life treasure hunters.
Macmillan brings isolation box to Manchester Piccadilly Station
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Macmillan Cancer Support brought an Isolation Box to Manchester Piccadilly Station to highlight the plight of cancer patients who have experienced loneliness in Greater Manchester.
Heineken transforms Somerset House ahead of World Cup
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Heineken launched its Rugby World Cup 2015 campaign by transforming iconic London landmark Somerset House into a rugby stadium.
The Flash Pack launches Multi Camera Bullet Rig
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The Flash Pack, the photo experience agency, has created a multi camera Bullet Rig and will be launching it at the pre-eminent British GQ Men of the Year Awards in September.
Guitar Hero Live amps up festival-goers this Summer
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Guitar Hero Live has partnered with real world agency Sense to create ‘The Amp’ – a two storey, immersive rock star installation that will be gatecrashing Bestival
A Jam Packed Summer for Circle Agency and Bonne Maman
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Conserve and dessert brand, Bonne Maman has called upon Circle Agency to take its experiential shopping centre tour back on the road.
Westfield to Launch Latest Fashion Campaign: Individual Style Starts Here
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Westfield has announced its latest campaign for autumn/winter fashion entitled ‘Individual Style Starts Here’ featuring Josh Ludlow, Margaux Brooke and Saara Sihvone and shot by fashion photographer Brendan Freeman.
The National Trust brings the coast to the nation
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The National Trust brought the coast to the nation with help from Mischief PR and Hothouse
Lucozade takes ‘ Find Your Flow’ campaign to Commuters
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As part of its largest ever campaign, Lucozade Energy took over some of the UK’s busiest rail stations to brighten up the daily commute with the help of JCDecaux.
The Lego Imagination Factory hits the MK centre
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The Lego brand is taking to the road this summer with The Lego Imagination Factory experience, visiting Milton Keynes and London
New report into how sponsors should see fans launches
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Repucom, the trusted advisor in sports and entertainment intelligence, has released a ground-breaking study into the behaviour and attitudes of sports fans, which sheds new light on their relationship with brands and rights holders and outlines the differences between what they say and what they do.
Green & Black’s tour moves to Ireland
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The Green & Black’s Taste & Colour Tour, which has been visiting locations in the UK since April, has moved across the Irish Sea for a 5 day activation in Dublin this week
Kru Live provide agency Set Live with a team of rugby enthusiasts
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With only weeks away till The Rugby World Cup, brand experience agency SET Live has launched The Canterbury Road Show 2015.
The multi-brand ‘It’s Lunchtime’ campaign returns
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The ‘It’s Lunchtime’ campaign returns for a second stint following a landmark launch in 2014
Seven Dials stages successful Spotlight event
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Shaftesbury’s Seven Dials hosted its second Spotlight event, the free open-air music, arts, and comedy festival, on Saturday 15th August, between 12pm and 7pm. The area was transformed into a traffic free alfresco hot spot, with a pop up lawn and a bespoke open-air stage on Mercer Street, facing the famous Seven Dials monument.
Blackjack Promotions launches airport retail and staffing solutions in the Middle East
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Blackjack Promotions, the staffing solutions, travel retail and experiential specialist, is to launch into the Middle East and North Africa following an agreement between its parent company OmniServ and the Lakhraim Business Group.
Barclaycard Arena announces partnership with Firestone Tyres
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The Barclaycard Arena is embarking on its latest high profile partnership, with tyre manufacturer Firestone.
Asda and Universal Pictures partner for Minions madness with Momentum Worldwide
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Asda and Universal Pictures have partnered to host a raft of activities to promote the new Minions film
Akkroo
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Akkroo is a lead and data capture solution for tablets and mobile devices, designed specifically with agencies in mind.
The Gruffalo Experience comes to Bluewater
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From Saturday August 8 until Sunday September 13, Julia Donaldson’s much-loved children’s book, The Gruffalo, will come to life at Bluewater
London Triathlon gets a boost with Circle Agency & Maxinutrition
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Sports nutrition brand MaxiNutrition gives a protein boost to athletes at the AJ Bell London Triathlon
Innocent Coconut Watering Hole lands in London Boxpark
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Innocent’s tiki themed pop-up served up a selection of specially crafted coconut water mocktails
Red Square Vodka to be title sponsor for Liverpool International Music Festival
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Local drinks manufacturer Halewood International supports Europe’s largest free music festival
Publicis London and Renault save stranded commuters
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On August 6th, the day of the 24-hour tube strike, a fleet of Renault Twizys rescued London commuters with a taxi-esque service
Monster Energy joins forces with Call of Duty
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Monster Energy is once again teaming up with Activision Publishing, Inc’s blockbuster Call of Duty franchise
BEcause and The Laughing Cow launch Mini Cravings roadshow
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The Mini Cravings range of cube-shaped cheese nibbles has been brought to life in the form of a giant transparent cube, being launched at busy supermarkets and shopping centres throughout the UK
O2 and Hope and Glory get tails wagging with Priority Moments
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O2 has been swapping treats for tweets as part of its multi-million pound O2 Priority #WaggyTails campaign
Devries Slam wins Krispy Kreme account
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Krispy Kreme UK has appointed consumer boutique, DeVries SLAM, to help raise its profile and enhance it’s reputation in the UK.
Virtual reality with Independent Events and Road Respect
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Indendent Events introduce a virtual reality Oculus Rift experience to Road Respect, a road safety organisation in the North East of England.
Kinetic Aviator live-streams New Suez Canal opening across London and New York
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The opening of the New Suez Canal will today be live-streamed by two of the world’s major cities to mark the historic expansion of one of the planet’s busiest shipping lanes in an out-of-home (OOH) campaign devised by Kinetic and Mindshare.
The Beano menaces its way to intu centres
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This summer is set to be full of mischief as The Beano’s chief troublemaker Dennis the Menace visits intu centres across the country.
Jack Morton Worldwide appoints new SVP, Integrated and Digital Marketing
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Global brand experience agency Jack Morton announces the appointment of Adam Azor as the new SVP, Integrated and Digital Marketing. The appointment is effective immediately.
New managing director at infinite group
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Field marketing firm, infinite Group, has appointed a new managing director to lead the business as it enters a new phase of growth.
BD Network bring the Sounds of the Beach to the UK with Corona Extra activation
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AB InBev beer brand, Corona announces its latest work from integrated agency, BD Network who have created a campaign to deliver ontrade partnerships and activations together with a series of festival experiences.
Turkish Airlines land 4000 extra tickets for Ashes fans at Edgbaston
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Turkish Airlines has secured exclusive naming rights of a new temporary stand installed at Edgbaston in time for this year’s third Investec AshesTest Match
Woof takes Branston on summer of sampling
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Woof takes Branston Pickles on summer sampling tour
TRO embark on fruit based activations
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This week sees TRO embark on nationwide activations for Ribena and Pink Lady.
Russian Standard becomes official partner of Edinburgh Festival
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Russian Standard Vodka is proud to announce that it has become an official partner to the Edinburgh International Festival for the first time in 2015.
CI Group continues expansion through Ellipsis acquisition
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CI Group has today announced the acquisition of Covent Garden based creative design and event production agency, Ellipsis.
Mobile Technik and i2i Marketing embark on Transformers roadshow
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To promote its new range of Transformers toys and digital app, Hasbro kick-started its UK-wide experiential roadshow this weekend at Sunderland International Air Show
Mini Pop Up Shop drives into Silverburn
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Silverburn has today announced the recent opening of a MINI Pop Up Shop bylocal car dealership Harry Fairbairn MINI Giffnock, at Silverburn,Glasgow
Visit Bermuda creates event series to activate America’s Cup engagement
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As the home of the 35th America’s Cup 2017, presented by Louis Vuitton, the Bermuda Tourism Authority is launching integrated partnerships and promotions to introduce a wider audience to the island
Bathstore serves Wimbledon fans up an ace queuing experience
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QLoo on wheels offers salvation for busting tennis fans in a tight squeeze
Frank PR wins Anki account
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Frank PR has been awarded the UK consumer account for robotics and artificial intelligence company Anki after a competitive pitch.
TRO sets sail with BMW at the 35th America’s Cup
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TRO is preparing to activate BMW’s brand sponsorship of the America’s Cup World Series in Portsmouth this weekend.
Ben and Jerry’s host outdoor Ice-screenings
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Fun-loving ice cream brand Ben & Jerry’s, has teamed up with experiential agency N20 to launch a pedal-powered, ice cream fuelled summer film festival in Clapham Common, London this July.
Hands-free shopping takes over Regent Street.
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Dropit, the revolutionary shopping service that offers same-day delivery from store to door, was launched at Regent Street’s Summer Street Festival this weekend.
BD Network and Castello cheese indulge in smorging
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Following the highly successful pop-up concept store, BD Network has created a new nationwide experiential campaign for Castello cheese – to launch the “Art of Smorging”, a brand new way to dine.
TRO and Lucozade Energy embark on eight month campaign
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TRO’S Lucozade Energy team is ramping up ahead of an eight month long nationwide experiential sampling campaign which kicks off next week.
Ocean Spray announced official beverage and snack sponsor of The Color Run UK
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The Color Run also known as the ‘Happiest 5k on the Planet’, is a five-kilometre, un-timed race in which thousands of participants are doused from head to toe in different colours at each kilometre. The fun continues at the finish line with a gigantic “Color Festival.”
Mobile Technik provides Pop-up for BBC in Manchester
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Broadcasting live for the first week of Manchester International Festival, the BBC popped up in the heart of Manchester’s Albert Square to transmit live radio and TV in Tubbo, a purpose built temporary event structure by Mobile Technik
Purity New York Takes To Times Square As Agency Turns One
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Purity New York, the US arm of brand experience agency, Purity, is celebrating its first birthday in The Big Apple and at the same time has launched a major activation for PayPal in the city’s iconic Times Square.
Comfort launches immersive secret garden in the heart of London
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Leading fabric conditioner brand Comfort collaborated with experiential agency iD and Golin PR, to launch an immersive garden, located in The Piazza in London’s Covent Garden on Thursday 16th July.
Highjam Marketing secures partnership with Yogi Tea and Hemsley and Hemsley
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Herbal tea brand Yogi Tea have secured a partnership with leading lifestyle bloggers Hemsley and Hemsley for their new series of supper clubs in a deal brokered by Highjam Marketing.
Frukt and Tia Maria head to Lovebox
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Tia Maria and music and entertainment strategists Frukt continue their working relationship into its third year, with the development of ‘Cool Beans’, an experiential concept targeting UK music festivals.
innovision launches Arsenal Home and Away Kits globally for Puma
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Live event and experience agency innovision has delivered the Arsenal 2015/16 Home and Away Kit launches on behalf of Puma for the second consecutive year.
TRO and Tenderstem embark on ‘Perfect Match’ roadshow
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For three weeks, Tro’s professional chef, Clover Hutson, has been cooking up a storm in the vintage mobile Tenderstem sampling unit helping people to find their ‘perfect match’
Cornetto’s cupidity comes to Westfield
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Cornetto, the UK’s number one filled cones brand from Unilever UK, has unveiled the latest in its multi-award winning Cornetto Cupidity series with a free immerisve pop-up at Westfield
Krug serves gourmet chips at Covent Garden pop up
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This July, Maison Krug launched a gourmet chip shop, Krug & Chips, in Covent Garden.
RSPB’s first national shopping centre tour takes flight at intu Lakeside
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intu’s larger than life Big Birdhouse Tour launched at intu Lakeside last to bring art and nature to life in partnership with the RSPB, Europe’s largest nature conservation charity
Budweiser hosts ‘king of the BBQ’ at Dalston Roof Park
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Budweiser is inviting guests to its Ultimate Summer BBQ at Dalston Roof Park to celebrate Budweiser King of BBQs:
Will Glynn-Jones joins The Moment from Leo Burnett Group as director of experience
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The Moment has appointed Will Glynn-Jones as director of experience from Arc Worldwide to strengthen its presence within the events and experiential marketing sector.
iD Staffing host ‘The Boss’ auditions for Sage by Heston Blumenthal
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iD Staffing,hold auditions for the latest Sage appliance, ‘The Boss’ in London on the 25th of August.
Snog launches ‘Yog-Yurt’ festival experience
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Snog and iD launch summer sampling experience across six of the UK’s biggest festivals
Panasonic helps its corporate partner to reopen Activity Centre
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On 18th July 2015, the National Trust’s Brancaster Activity Centre is celebrating officially re-opening to the public, with the support of National Trust’s corporate partner, Panasonic
Extreme launches marketing and sponsorship service ‘It’s insanely simple’
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Extreme has launched a specialist marketing and sponsorship service.
Snozone appoints Slingshot Sponsorship to reinvent its commercial strategy
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Snozone has announced the appointment of Slingshot Sponsorship as its commercial partner to recruit fresh, like-minded brand partners across events, sponsorship and hospitality.
Bray Leino takes Petit Treats on the road with Bonne Maman
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Brey Leino hits the road with Bonne Maman’s ‘la tournée’ experiential roadshow
First direct launched ‘No, thank YOU’ campaign
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Leading UK bank first direct is launching ‘No, Thank YOU’, a social media campaign to show how much it values its customers’ positive feedback on social channels, by providing them with an unexpected ‘Thank you’.
Large Creative and Kru Live take Canon on the road
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Large Creative and Kru Live take Canon to Goodwood and Eroica Britannia
StubHub gives Hyde Park the selfie of a lifetime
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StubHub UK contracted Circle Agency to launch its new #FestivalSelfie activation at this year’s Barclaycard presents British Summertime Hyde Park, 18th – 28th June 2015.
REL Field Marketing chooses Natural Insight
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Natural Insight, a global leader in enterprise workforce management for retail merchandising and field marketing announced today that REL Field Marketing has deployed Natural Insight to help simplify the management of its 700 person mobile workforce.
Sam Torrance reminisces at the Belfry with fans and Caldeonia Best
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Golf legend Sam Torrance recalled some of the most iconic moments of his 40-year career when he returned to The Belfry to film a series of videos with Caledonia Best
iD Staffing rolls out specialist Event Manager Training Academy
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iD Staffing, is set to relaunch their specialist Event Manager Training Academy in London on the 14th July.
PROPERCORN pops up in London
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PROPERCORN unveils interactive installations in key locations in Brixton and Shoreditch.
Kru Live helps with Salvation Army celebrations
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The 150th anniversary of The Salvation Army International Congress, Boundless, saw representatives from over 126 countries join in celebration at The O2 Arena last week.
Diagon Alley comes to King’s Cross for Universal appeal
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NBC Universal Parks & Reports is celebrating the first birthday of the Diagon Alley attraction at its Universal Orlando theme park with some magical fun at King’s Cross station
Wasserman Experience produces Nespresso event at Henley
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Nespresso has launched a brand experience campaign, promoting the Nespresso Club to consumers at key events across the UK and Ireland
BMB books Westfield with Looking Glass for Batiste’s styling event
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Batiste, the UK’s number one dry shampoo experts, are launching their new Stylist range at Westfield White City from 3-4 July through a unique hair styling experience.
Monkey Shoulder presents the UK’s first Pop-Down bar
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Free from tedious queues, strict dress codes and bouncers that resemble Bond villains. Neave’s Pop Down Bar is the antidote to pop-up bars everywhere.
Firestone’s headline act in Hamburg
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A host of retailers were invited to try out the new Firestone Multiseason tyre in Hamburg, before swapping motoring activities for music acts at the Hurricane Festival in Hamburg.
New Balance lets brand fans test out new tennis shoes at Wimbledon
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Athletic footwear apparel and accessories brand, New Balance, has embarked on a 2 week brand experience campaign to support the launch of the 996v2 Tennis Shoe
innovision brings Facebook’s Hacker Spirit to Cannes
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Live event and experience agency innovision was tasked with developing a dedicated area for Facebook at this year’s Cannes Lions International Festival of Creativity to showcase the power and potential of creative storytelling on Facebook and Instagram.
Jenson pushes the Button to launch Santander’s ‘Summer of Cycling’
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McLaren Honda Formula 1 driver and Santander ambassador, Jenson Button, has launched the inaugural Santander Cycles’ Summer of Cycling festivals at the Science Museum in London. On June 30th.
Britain’s Got Talent finalist chooses Liverpool ONE for first public performance
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Isaac Waddington, a contestant on Britain’s Got Talent, officially launched Tickle the Ivories, which is run in partnership with Open Culture and is now in its fifth year.
Global Entertainment invests in Broadwick Live
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Global Entertainment, the content creation arm of Global, has announced a major investment in Broadwick Live
Showforce assist with Disney’s ice show in the Middle East
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When the latest Disney On Ice production ‘Princesses & Heroes’ was brought to the Middle East by Sports & Entertainment Solutions FZ LLC, Showforce provided the full spectrum of staffing solutions.
Lipton and iD embark on sampling campaign
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Lipton and iD encourage Londoners to break their routines with interactive sampling campaign.
Berlin Pilsner ready to seek stockists
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Manifest has been appointed to deliver PR and Social for Berliner Pilsner. The agency is tasked with launching the brand into the UK market and building brand awareness for Berliner amongst consumers and potential stockists.
Space helps those who wait to anticipate Wimbledon
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‘Wimbledon Awaits’ is a multi-faceted campaign on behalf of The All England Lawn Tennis Club (AELTC), organisers of the famous tournament, created by agency Space
Lavazza set to serve up 1 million coffees at Wimbledon
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The new tradition is back
Advantage Sales and Marketing announces strategic global partnership with Smollan
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Advantage Sales & Marketing LLC (Advantage) and Smollan Group (Smollan) has announced the formation of a strategic international partnership to become the first and only global provider of innovative outsourced sales and marketing solutions for consumer goods companies and retailers.
TransferWise creates a Guinness record sign of the times
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TransferWise, the London-based international money transfer platform, broke a Guinness World Record last night by creating the world’s largest currency symbol made out of people
Neilson Active Holidays in Oculus Rift holiday trials with JCDecauxLive
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Neilson Active Holidays is offering consumers in malls the chance to Have A Go Before You Go in an experiential campaign with JCDecauxLive.
Jaguar gets set to gauge the mood and emotion of Wimbledon
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British luxury brand, Jaguar, used ground-breaking innovation to create a multi-sensory ‘VIP Purple Carpet’ at the WTA Pre-Wimbledon Party on Thursday 25 June.
eXPD8 appoints Muriel Zingraff-Shariff
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Muriel is a luxury branding and omni-channel retail strategy specialist with over 25 years of experience
Jacob’s Snacktails pops up in Soho
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The UK’s first savoury cocktail bar will open in London in July, showcasing a range of exclusive savoury cocktails from snack makers, Jacob’s, and world-renowned mixologist, Matt Whiley.
Gorilla’s Rat Race ‘warm-up’ sets imaginations alight
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When Gorilla Marketing & Events Ltd was ready to start building the obstacles for the Rat Race Dirty Weekend at Burghley House, Gorilla had the opportunity to ‘warm-up’ its construction crew with an architectural project at a nearby primary School.