The marketing technology startup accelerator Collider has just launched its Collider15 Autumn crowdfunding round, giving advertising and marketing professionals the opportunity to invest in a portfolio of disruptive marketing technology startups from as little as £100. The Collider15 Autumn fund will invest in 10 startups, who will be selected by an investment panel made up […]
EE has employed Infinite Group to supply field marketing to 530 of its retail stores across the UK, helping the telecoms giant cross sell its “Quad play” offering. The UK’s biggest mobile phone and 4G network provider is leading the charge in Quad play services; bundled mobile, landline, broadband and TV from the same telecoms […]
whynot! were challenged by Anchor to engage shoppers early in the festive season. Anchor Spreadable wanted to use this period before Christmas to target price-conscious dairy spread consumers, encouraging them to spend a little more and trade up on taste in the lead up to Christmas. The new campaign plays on the fact that most […]
Stature PR has been briefed by male grooming brand, men-ü following a competitive 4 way pitch. With an initial focus of launching their new Pro Black Shaving Brush and Liquifflex styling product, the campaign will aim to build upon consumer and trade media awareness of the range as well as managing all media activity and […]
Bluewater is welcoming back the Science Museum for a second year running in the build up to Christmas. The 1,250 sq ft pop-up store will be located on the upper Thames Walk, adjacent to House of Fraser and Early Learning Centre, and be open from October 19 to December 31. Both entertaining and educational, The […]
For the second year running, Kommando has partnered up with Story UK and the Scottish Government to “make the invisible visible” and bring to life the dangers of second-hand smoke in a 29 date national tour. Set in a custom built living room scene, the campaign uses augmented reality to let parents view their child […]
International content company, The Moment, has completed the third and final instalment from the first year of Kenco’s Coffee vs Gangs project. Set in the heart of Honduras, the scheme is actively helping young people to escape the pull of dangerous gangs, and build a new life through training and development from coffee farming, to […]
Global creative business, Imagination, will this week deliver Canon EXPO 2015 in Paris, Canon’s flagship event in EMEA highlighting imaging innovation and future technologies. Filling the entire Grande Halle de la Villette over three days from October 13-15, Imagination’s London-based team will deliver the design, installation and logistics for the 15,000 square metre exhibition. Bringing […]
The Rugby World Cup is proving a massive hit with on-line and in-store customers of intu branded shopping centres. In partnership with MasterCard, intu, is leveraging its size, scale and national brand to great effect throughout the tournament with on-line and in-centre events, attractions and a game app. A week after launch, the captivating game […]
In collaboration with their partners Beyond 90, Sledge produced the Rugby World Cup 2015 Manchester Fan Zone in Albert Square. The three-day event (9th-11th of October) the 16 hours of sport attracted over 10,000 people a day with almost 18,000 pints of beer consumed. Friday afternoon saw Rugby International Mark Cueto and 2003 rugby world […]
Ahead of the opening of W Amsterdam, W London – Leicester Square will ‘go Dutch’ with a themed takeover to celebrate the launch. Guests of the hotel will be transported to the heart of the Netherlands for a two-week long period with immersive design, a remixed Dutch menu, Dutch-inspired cocktails, film screenings and a number […]
Integrated agency LIFE has helped breast cancer awareness charity CoppaFeel! bring its sixth Festifeel fundraising event to life. LIFE has designed the event creative and orchestrated a variety of activities and attractions for the takeover of this year’s venue, House of Vans London. Along with creating merchandise in the form of shirts and badges to […]
The British Masters supported by Sky Sports will return to The European Tour International Schedule for the first time in seven years. The tournament, taking place at Woburn Golf Course will run from the 7th – 11th October and expecting 60,000 visitors over the 4 days. Working with The European Tour and its leading players […]
Moonpig, the online card, flower and gift retailer, unveiled their Moonpig ‘Flower Garden’ at London’s One New Change shopping precinct last week. The activity, proposed and managed by experiential agency House of Experience, showcased the brand’s range of bouquets in a garden setting alongside a photo booth ‘confession shed’. Consumers who entered the shed to […]
On a mission to spread morning smiles across the nation, Lyle’s Golden Syrup has today opened the doors to the world’s first “Selfie-Service” Café, following research that 42% of Brits describe the morning as the worst part of their day with over 22 million Brits revealing they don’t muster up a smile before 9am. The […]
The Art Fund, the national fundraising charity for art, has joined forces with dating app Happn to challenge the UK’s dating community to fall in love with art. Intended to target 18-35 year old Londoners, the project is the first association of a disruptive mobile dating app and a charity to promote the availability of […]
To celebrate the launch of their new frozen roast potatoes, McCain has teamed up with London foodie innovators the Robin Collective to create London’s first immersive roast potato pop-up experience – “Sunday Best”. The event at 18 Maddox Street, Mayfair, invites ticket holders to embark on a journey through the seasons and enjoy Sunday dinner […]
Opening its doors from 29th October – 25th November at 152 Brick Lane, the month-long event will bring the heart of the Italian home to London; giving customers the opportunity to eat, drink and make themselves at home Italian style. Entitled ‘Vita all’Interno’ – meaning ‘a life lived inside’ – The House of Peroni residency […]
The first BMW i pop-up space opened on Monday 5 October in Newcastle’s Intu Metro Centre in collaboration with Lloyd BMW Newcastle, where it will be live for a total of three weeks. TRO has designed the brand space and experience taking style cues from the award-winning BMW i3 and i8 vehicles, focusing on technology […]
On 8th October original style innovator, ellesse, will be hosting a one-off event at East London’s Number Six, where they’ll be screening a new short film exploring the concept of pioneering spirit from the perspective of four distinct characters from the contemporary cultural landscape. Alongside carefully selected pieces from the ellesse archive there will be […]
On Wednesday morning, London commuters at Waterloo saw what they thought was a commuter magically levitating at the station. Nestlé Cereals had secretly planted illusionist Sean Alexander, equipped with a bowl of cereal, as part of their mission to give Brits the #CerealLift they need in the morning. According to new research , by the […]
TPN Retail Marketing has created a seven-week-long integrated campaign #RaiseEmUp2015 for William Grant & Sons UK which gives fans the chance to win Rugby World Cup 2015 tickets and exclusive merchandise in participating bars and in the top 4 grocers. The social media led promotion asks competition entrants to tweet and Instagram an image ‘raising […]
Rugby Europe (formally FIRA-AER), the governing body responsible for the promotion, development, organisation and administration of Rugby in Europe, has appointed sport and entertainment agency Generate to develop and implement a long term commercial and marketing strategy. This is part of their ongoing strategy and vision to shape the success of competitive rugby on a […]
When O2 were looking for ways to engage a freshers audience, embarking on independence and keen to start making their own purchasing decisions, two things sprang to mind: shopping and socializing. Which is why Blue Chip Marketing created ‘The Dog & Bone’, O2’s very own pub that is touring major shopping centres in the UK […]
PlayStation enlisted Circle Agency to activate its stand at this year’s EGX, NEC Birmingham 24th- 27th September 2015. Currently in its 7th year, EGX gives gaming fans the chance to play the biggest consoles, get a first look at pre-released games and watch presentations by world renowned game designers. Fans also have the opportunity to […]
Visitors to last week’s Eurofinance event in Copenhagen were given the chance to sample insect flavoured ice cream, courtesy of The Economist as the renowned business newspaper rolled out its subscription campaign further into Europe, this time at the major international cash and treasury management trade show. Previously, the activity had focused on engaging with […]
Brand Belief’s Dinner To Dine For campaign returns for a third time in October. Based on Brand Belief’s multi-award winning formula, the integrated Dinner To Dine For campaign features a month long experiential sampling tour which will reach over ½ million people. Supporting traditional and social media activity along side promotional and trade support, aims […]
This October, bathroom retailer bathstore will be taking Londoners into a realm of relaxation with the launch of Bubbles by bathstore. Bathstore will be taking over Arch 406, on Ocotober the 7th and 8th,providing a host of luxurious bathtubs for guests to book and enjoy. Solving the ‘stay in/go out’ dilemma, Bubbles by bathstore will […]
Cheil UK has launched a new social initiative, #PutRedBack, to raise awareness of the restrictions on gay men donating blood, and to help shift the debate. The #PutRedBack campaign launched at the London Design Festival exhibition at Somerset House with an innovative tweet-powered sculpture. The installation, which was on display from 21-27 September, featured a […]
Qube wants to become the new standard in connecting people and businesses. Hardy Schuerhoff, CEO of Qube belives all of today’s possibilities are hopelessly out of date. “They just don’t serve our needs anymore.” Everyday we all receive large quantities of information. By the time we need it we go and find it and send […]
On September 23rd extreme free climber Alain Robert scaled 185-meter tall GDF Suez tower in Paris’ financial district La Défense in protest against hidden FX fees. The French Spiderman set off for his climb at 11.50am , reaching the top of Paris’ 5th tallest building in less than an hour. He uncovered a banner with […]
Outsmart, the new marketing body for the Out of Home (OOH) industry was launched on the 24th of September. Outsmart will be led by CEO Alan Brydon and Chairman Mark Craze and will inform, educate and inspire advertisers and agencies to do wonderful things in OOH. The new marketing body for OOH launches with a […]
After a series of new client wins including Nothing But, Karma Cola, Claudi and Fin and new yogurt brand Nutmeg+Hive, Highjam Marketing has expanded its client services team. Dena Stafford joins Highjam as account director and will oversee the account management team who currently work with The Guardian, PepsiCo and Norseland Cheese amongst others. Dena […]
With one month to go before award’s night, October 22nd, Troxy, Limehouse, London, FMBE has announced that Russell Kane will present the award’s evening. Russell Kane is one of Britain’s most popular stand up comedian’s winning comedy’s top accolade, The Edinburgh Comedy award in 2010. He has numerous TV and radio credits including host of […]
Over 300 guests from top agencies and brands are signed up to attend The Flash Pack’s launch party this evening. The leading photo experience agency is holding a party to officially launch the new company and to showcase their services to the industry. The Flash Pack is a brand new company created by the merger […]
The digital revolution has categorically changed the face of contemporary consumerism, with the latest statistics revealing that 31% of shoppers use a mobile device while in-store. Sydney based web development studio Bapple is helping business embrace the latest online while in-store trend with its bespoke mobile friendly websites designed to engage, excite and convert. While […]
To celebrate the Blu-ray and DVD release of the series, The Walking dead: The complete fifth season The meat renowned Chop Shop restaurant has created a limited edition toxic menu, A Feast to Die For inspired by the hit show. The menu and food will then be available to the public from Tuesday 22nd September […]
Renowned streetwear brand, Carhartt WIP is bringing its European Radio on Tour to Bristol for a one-off, pop-up DJ set with Shanti Celeste and Julio Bashmore, hosted by NTS DJ Jon Rust in store on Tuesday 6th October. The set will be broadcast live on London-based online radio station NTS from a special, custom-built booth […]
EMS-Healthcare is helping Vision Express take its Vision Van out on the road for National Eye Health Week 2015 (21-27 September). The Vision Van will be touring the UK in September, visiting busy shopping areas in locations with the poorest eye health, offering free eye tests and providing information on eye health – all within […]
For the sixth consecutive year whynot! brought a taste of Malaysia to Trafalgar Square. Malaysia Night, a vibrant, bustling market dedicated to Malaysian food, music, culture and entertainment returned on Friday 18 September. Malaysia Night is a chance for people to sample dishes from some of the best eateries from across the UK while enjoying […]
As the Middle East prepares for a busy event season Showforce announces the addition of two new services to their portfolio of event support services. From this September the company will provide female event crew and technical support staff alongside their stage crew, technicians, production staff and promotional personnel. With many events in the Middle […]
Ahead of the Opening Ceremony, Rugby World Cup 2003 winner Jonny Wilkinson drove the last leg of the Rugby World Cup Trophy Tour. The 100-day Tour travelled through the UK and Ireland before arriving at Twickenham Stadium in a unique Rugby World Cup 2015 Land Rover Defender. Thousands of fans lined the street for the […]
Brands and events have the opportunity to connect with their audiences through taste, with the launch of Multi-Sensory FX from Quantum. The immersive effect synthetically replicates any flavour, from the latest soft drink brand to food combinations. It is then dispersed via a range of mechanics, visual and non-visual, including smoke-filled bubbles, mist, rain and […]
O2, partner of England Rugby, unveiled the world’s largest projection. For the first time ever, The O2 has been transformed into a canvas for 3-D projection mapping light shows, designed to inspire fans all over the world to tweet their messages of support and get behind the England Rugby team. Ahead of the opening ceremony, […]
Repucom, has announced the launch of a major survey of the global golf community that will be presented at this year’s HSBC Golf Business Forum. Golf consumers will be invited to take part in the World Golf Survey, which will paint a picture of golf’s current commercial landscape around the world, from participation to viewership. […]
intu is further embracing the Pop-Up shop approach with a new Mercedes-Benz store at intu Trafford Centre. Customers visiting the centre before October 11th will have the chance to be fully immersed in the Mercedes-Benz experience in the ultramodern temporary store. The short-term installation is the UK’s largest official Mercedes-Benz retailer. It’s part of the […]
Data8 launches address validation software: PredictiveAddress which predicts and auto completes a full address using just a few characters. Upon starting to type, the software verifies the address against multiple sources to ensure accuracy and uses ‘type ahead’ technology to autocomplete it, saving time. The software retrieves addresses for the US as well as the […]
The FMBE Awards are pleased to announce this year’s finalists in the Brand Experience Agency of the Year category as follows: The Circle Agency The Field GMR Marketing Hope&Glory psLIVE Sense Wasserman Experience Frank Wainwright, awards director commented “The Brand Experience Awards have seen a record breaking entry level with exceptional strength in depth. The […]
The FMBE Awards are pleased to announce this year’s finalists in the Field Marketing Agency of the Year category as follows: Contract People Logobrand Powerforce REL Field Marketing Retail Marketing Group The ShopSmart Agency Tactical Solutions Frank Wainwright, awards director commented “The category is always a competitive one and this year is no different. […]
Nākd, the wholefood snacking brand, launched their new “Find Your Fave” ad campaign featuring a large edible billboard as its centrepiece. The campaign, created by Nakd’s retained media agency independent shop Total Media, OOH communications agency Posterscope, experiential agency psLIVE and creative agency Yolk, showcases Nakd’s range of wholefood alternative snacks and invites […]
Kicking off yesterday and open for four days, The Boiler House on Brick Lane has been transformed into the ultimate Friends experience, giving fans the chance to immerse themselves into the world made famous by Ross, Rachel, Monica, Chandler, Joey and Phoebe. FriendsFest celebrates the channel remaining the exclusive TV home of Friends in the […]
Samsung UK is turning its Piccadilly Circus Screen into an interactive rugby game called ‘Penalty kick’, supporting the launch of Samsung’s Galaxy S6 edge range. The two-day campaign, developed by Cheil UK, is aimed at getting people excited about upcoming rugby events and test their rugby skills in one of London most iconic locations. Londoners […]
Meantime Brewing Company has launched the UK’s first ever ‘hidden audio tour’ of London’s brewing history from the 18th century to present day. Working in partnership with new app ‘Recho’, craft beer fans from across the city are being invited by Meantime to follow the rich history of the city’s drinking heritage via a series […]
Intimate skin care brand femfresh, has partnered with experiential agency iD to create a bold and light-hearted experiential campaign at major shopping centres; encouraging women to love their bodies and be proud of their ‘bits and pieces’. The experience features a giant ‘Bits and Pieces’ GIF photo booth, inviting women to become live mannequins and […]
At an event in Watford on the15th September attended by more than 500 people (covering more than 300 manufacturers), Costco, together with its exclusive insight and technology partner IRI, launched the Costco Collaborative Retail Exchange (CRX). This new collaborative platform will give Costco suppliers in the UK daily point-of-sale (POS) and inventory information directly from […]
Greene King IPA launched its ‘To The Pub’ campaign with an energetic event featuring a famous Greene King landlord, Michelin-starred chef Tom Kerridge. The event took place at the Crabtree, Fulham, with the owner of the two Michelin star Hand and Flowers, Marlow, delighting consumers with a series of his trademark dishes cooked on the […]
To celebrate its relaunch into the UK, Orangina hosted a Pentaque bar in East London. In a first for Orangina Superglue produced and ran a rooftop Pentaque venue for the people of London to Celebrate its relaunch into the UK. The activity was held at Roof East, in Stratford East London. Half of the roof […]
Sennheiser returns as the headline sponsor of this year’s Westfield Music Cube. Running from 6 – 8 November and headlined by Rebecca Ferguson, Music Cube comes following a series of popular performances over the summer bank holiday weekend at Westfield Stratford City. Sennheiser, Westfield’s Preferred Audio Partner, will be supplying pro-audio equipment for the free […]
Event Marketing Solutions (EMS) is taking the government’s Student Finance tour on the road for the fifth year running, educating students and parents across England on the financial support available for those wanting to go to university so they can make more informed choices. This year has seen an increase in demand for the events […]
The Sparkling natural mineral water brand hosted dedicated masterclass and Omnivorous party for foodies at East London’s Truman Brewery Badoit brought its naturally sparkling take on dining with a difference to London from the 10th to the 13th of September when it partnered with Omnivore World Tour in London, Shoreditch. The brand hosted a dedicated […]
For the first time ever,on Monday 14th September, British Airways ambassadors distributed a special issue of High Life – the inflight magazine produced by Cedar – to commuters in the South East of England, for a taste of blue skies on the way to work. Copies were distributed at six selected train stations across London […]
Rock’n’roll caterers Eat to the Beat, part of the Global Infusion Group, have worked with the Hammersmith Apollo for over 30 years and the relationship is set to reach a new high as the iconic building launches as a corporate venue tonight. Since the Apollo was bought by AEG Live and CTS Eventim in 2012, […]
Icon is celebrating early success in its strategic move into the North American market after six months
Dove Men+Care, Unilever’s male skincare brand, is ramping up its Scrumtogether campaign with the launch of a Rugby World Cup 2015 ticket giveaway which went live at 8 am this morning.
RPM and breakfast biscuit brand, belVita , are launching NPD ‘Soft Bakes’ through a series of multi-sensory experiential events and retailer take-overs.
On September 8th Under Armour launched its nationwide Armour campaign, running across retail, social, digital and OOH channels, with a photocall on the River Thames.
Budweiser has announced that it will launch its latest music campaign in September of this year, as part of its Global Music Series
Antiperspirant brand, Sure, joined forces with brand activation agency N2O at music festival Creamfields over the bank holiday weekend to deliver a high-tech experiential activation.
EMS-Healthcare is taking The Football Association and Breast Cancer Care’s #Passiton message into the community with a 24-week Breast Awareness Roadshow.
Hostelworld and Tribe Marketing took over the V Festival official meeting point, providing a pop-up hostel experience with 10 metre long hammock,
After meeting with KruTalent and seeing a selection of the entertainment they have on offer, AlchemyLive have arranged an entertainment partnership with the talent agency.
The 2015 awards shortlist has been announced with a fantastic line up of finalists for 2015 reflecting strength in depth in every category.
Janice Tan has been appointed as global head of Kinetic’s Aviator to lead the division’s new direction. She will be based in Singapore and report to Kinetic Global CEO Mauricio Sabogal.
Shopkick, the shopping companion app, has blown past 15 million users worldwide, doubling its user base in one year.
Jardine Motors Group has opened its first dual branded pop-up shop at intu Milton Keynes Installed by TRO
On a mission to raise the nation’s heartbeat, activbod are showering London’s cycling commuters with rewards for getting on their bicycles.
Fusion-Events helped Renault serve up treats for foodies, music lovers and families at this year’s Big Feastival.
Network Rail has announced that it has awarded spaceandpeople the contract for the exclusive rights to sell event and distribution space across all 18 Network Rail managed stations in the UK
TRO today announced the opening of a new office in Madrid, Spain. Along with the Barcelona office, which opened in January 2014
Arsenal Meetings and Events have launched The Hub, a new indoor multi-purpose sport and activity facility, to the event industry.
London agency,The Bank, was commissioned to create a 360 campaign for Supermalt
The Lego Friends UK summer tour rocked up at Bluewater from 28th to 31st August to introduce the new Pop Stars range to consumers.
To raise awareness of new game, Lara Croft Go, Brown Betty PR, turned London commuters into real life treasure hunters.
Macmillan Cancer Support brought an Isolation Box to Manchester Piccadilly Station to highlight the plight of cancer patients who have experienced loneliness in Greater Manchester.
Heineken launched its Rugby World Cup 2015 campaign by transforming iconic London landmark Somerset House into a rugby stadium.
The Flash Pack, the photo experience agency, has created a multi camera Bullet Rig and will be launching it at the pre-eminent British GQ Men of the Year Awards in September.
Guitar Hero Live has partnered with real world agency Sense to create ‘The Amp’ – a two storey, immersive rock star installation that will be gatecrashing Bestival
Conserve and dessert brand, Bonne Maman has called upon Circle Agency to take its experiential shopping centre tour back on the road.
Westfield has announced its latest campaign for autumn/winter fashion entitled ‘Individual Style Starts Here’ featuring Josh Ludlow, Margaux Brooke and Saara Sihvone and shot by fashion photographer Brendan Freeman.
The National Trust brought the coast to the nation with help from Mischief PR and Hothouse
As part of its largest ever campaign, Lucozade Energy took over some of the UK’s busiest rail stations to brighten up the daily commute with the help of JCDecaux.
The Lego brand is taking to the road this summer with The Lego Imagination Factory experience, visiting Milton Keynes and London
Repucom, the trusted advisor in sports and entertainment intelligence, has released a ground-breaking study into the behaviour and attitudes of sports fans, which sheds new light on their relationship with brands and rights holders and outlines the differences between what they say and what they do.
The Green & Black’s Taste & Colour Tour, which has been visiting locations in the UK since April, has moved across the Irish Sea for a 5 day activation in Dublin this week
With only weeks away till The Rugby World Cup, brand experience agency SET Live has launched The Canterbury Road Show 2015.
The ‘It’s Lunchtime’ campaign returns for a second stint following a landmark launch in 2014
Shaftesbury’s Seven Dials hosted its second Spotlight event, the free open-air music, arts, and comedy festival, on Saturday 15th August, between 12pm and 7pm. The area was transformed into a traffic free alfresco hot spot, with a pop up lawn and a bespoke open-air stage on Mercer Street, facing the famous Seven Dials monument.
Blackjack Promotions, the staffing solutions, travel retail and experiential specialist, is to launch into the Middle East and North Africa following an agreement between its parent company OmniServ and the Lakhraim Business Group.
The Barclaycard Arena is embarking on its latest high profile partnership, with tyre manufacturer Firestone.
Asda and Universal Pictures have partnered to host a raft of activities to promote the new Minions film