O2, partner of England Rugby, unveiled the world’s largest projection. For the first time ever, The O2 has been transformed into a canvas for 3-D projection mapping light shows, designed to inspire fans all over the world to tweet their messages of support and get behind the England Rugby team. Ahead of the opening ceremony, […]
Repucom, has announced the launch of a major survey of the global golf community that will be presented at this year’s HSBC Golf Business Forum. Golf consumers will be invited to take part in the World Golf Survey, which will paint a picture of golf’s current commercial landscape around the world, from participation to viewership. […]
intu is further embracing the Pop-Up shop approach with a new Mercedes-Benz store at intu Trafford Centre. Customers visiting the centre before October 11th will have the chance to be fully immersed in the Mercedes-Benz experience in the ultramodern temporary store. The short-term installation is the UK’s largest official Mercedes-Benz retailer. It’s part of the […]
Data8 launches address validation software: PredictiveAddress which predicts and auto completes a full address using just a few characters. Upon starting to type, the software verifies the address against multiple sources to ensure accuracy and uses ‘type ahead’ technology to autocomplete it, saving time. The software retrieves addresses for the US as well as the […]
The FMBE Awards are pleased to announce this year’s finalists in the Brand Experience Agency of the Year category as follows: The Circle Agency The Field GMR Marketing Hope&Glory psLIVE Sense Wasserman Experience Frank Wainwright, awards director commented “The Brand Experience Awards have seen a record breaking entry level with exceptional strength in depth. The […]
The FMBE Awards are pleased to announce this year’s finalists in the Field Marketing Agency of the Year category as follows: Contract People Logobrand Powerforce REL Field Marketing Retail Marketing Group The ShopSmart Agency Tactical Solutions Frank Wainwright, awards director commented “The category is always a competitive one and this year is no different. […]
Nākd, the wholefood snacking brand, launched their new “Find Your Fave” ad campaign featuring a large edible billboard as its centrepiece. The campaign, created by Nakd’s retained media agency independent shop Total Media, OOH communications agency Posterscope, experiential agency psLIVE and creative agency Yolk, showcases Nakd’s range of wholefood alternative snacks and invites […]
Kicking off yesterday and open for four days, The Boiler House on Brick Lane has been transformed into the ultimate Friends experience, giving fans the chance to immerse themselves into the world made famous by Ross, Rachel, Monica, Chandler, Joey and Phoebe. FriendsFest celebrates the channel remaining the exclusive TV home of Friends in the […]
Samsung UK is turning its Piccadilly Circus Screen into an interactive rugby game called ‘Penalty kick’, supporting the launch of Samsung’s Galaxy S6 edge range. The two-day campaign, developed by Cheil UK, is aimed at getting people excited about upcoming rugby events and test their rugby skills in one of London most iconic locations. Londoners […]
Meantime Brewing Company has launched the UK’s first ever ‘hidden audio tour’ of London’s brewing history from the 18th century to present day. Working in partnership with new app ‘Recho’, craft beer fans from across the city are being invited by Meantime to follow the rich history of the city’s drinking heritage via a series […]
Intimate skin care brand femfresh, has partnered with experiential agency iD to create a bold and light-hearted experiential campaign at major shopping centres; encouraging women to love their bodies and be proud of their ‘bits and pieces’. The experience features a giant ‘Bits and Pieces’ GIF photo booth, inviting women to become live mannequins and […]
At an event in Watford on the15th September attended by more than 500 people (covering more than 300 manufacturers), Costco, together with its exclusive insight and technology partner IRI, launched the Costco Collaborative Retail Exchange (CRX). This new collaborative platform will give Costco suppliers in the UK daily point-of-sale (POS) and inventory information directly from […]
Greene King IPA launched its ‘To The Pub’ campaign with an energetic event featuring a famous Greene King landlord, Michelin-starred chef Tom Kerridge. The event took place at the Crabtree, Fulham, with the owner of the two Michelin star Hand and Flowers, Marlow, delighting consumers with a series of his trademark dishes cooked on the […]
To celebrate its relaunch into the UK, Orangina hosted a Pentaque bar in East London. In a first for Orangina Superglue produced and ran a rooftop Pentaque venue for the people of London to Celebrate its relaunch into the UK. The activity was held at Roof East, in Stratford East London. Half of the roof […]
Sennheiser returns as the headline sponsor of this year’s Westfield Music Cube. Running from 6 – 8 November and headlined by Rebecca Ferguson, Music Cube comes following a series of popular performances over the summer bank holiday weekend at Westfield Stratford City. Sennheiser, Westfield’s Preferred Audio Partner, will be supplying pro-audio equipment for the free […]
Event Marketing Solutions (EMS) is taking the government’s Student Finance tour on the road for the fifth year running, educating students and parents across England on the financial support available for those wanting to go to university so they can make more informed choices. This year has seen an increase in demand for the events […]
The Sparkling natural mineral water brand hosted dedicated masterclass and Omnivorous party for foodies at East London’s Truman Brewery Badoit brought its naturally sparkling take on dining with a difference to London from the 10th to the 13th of September when it partnered with Omnivore World Tour in London, Shoreditch. The brand hosted a dedicated […]
For the first time ever,on Monday 14th September, British Airways ambassadors distributed a special issue of High Life – the inflight magazine produced by Cedar – to commuters in the South East of England, for a taste of blue skies on the way to work. Copies were distributed at six selected train stations across London […]
Rock’n’roll caterers Eat to the Beat, part of the Global Infusion Group, have worked with the Hammersmith Apollo for over 30 years and the relationship is set to reach a new high as the iconic building launches as a corporate venue tonight. Since the Apollo was bought by AEG Live and CTS Eventim in 2012, […]
Icon is celebrating early success in its strategic move into the North American market after six months
Dove Men+Care, Unilever’s male skincare brand, is ramping up its Scrumtogether campaign with the launch of a Rugby World Cup 2015 ticket giveaway which went live at 8 am this morning.
RPM and breakfast biscuit brand, belVita , are launching NPD ‘Soft Bakes’ through a series of multi-sensory experiential events and retailer take-overs.
On September 8th Under Armour launched its nationwide Armour campaign, running across retail, social, digital and OOH channels, with a photocall on the River Thames.
Budweiser has announced that it will launch its latest music campaign in September of this year, as part of its Global Music Series
Antiperspirant brand, Sure, joined forces with brand activation agency N2O at music festival Creamfields over the bank holiday weekend to deliver a high-tech experiential activation.
EMS-Healthcare is taking The Football Association and Breast Cancer Care’s #Passiton message into the community with a 24-week Breast Awareness Roadshow.
Hostelworld and Tribe Marketing took over the V Festival official meeting point, providing a pop-up hostel experience with 10 metre long hammock,
After meeting with KruTalent and seeing a selection of the entertainment they have on offer, AlchemyLive have arranged an entertainment partnership with the talent agency.
The 2015 awards shortlist has been announced with a fantastic line up of finalists for 2015 reflecting strength in depth in every category.
Janice Tan has been appointed as global head of Kinetic’s Aviator to lead the division’s new direction. She will be based in Singapore and report to Kinetic Global CEO Mauricio Sabogal.
Shopkick, the shopping companion app, has blown past 15 million users worldwide, doubling its user base in one year.
Jardine Motors Group has opened its first dual branded pop-up shop at intu Milton Keynes Installed by TRO
On a mission to raise the nation’s heartbeat, activbod are showering London’s cycling commuters with rewards for getting on their bicycles.
Fusion-Events helped Renault serve up treats for foodies, music lovers and families at this year’s Big Feastival.
Network Rail has announced that it has awarded spaceandpeople the contract for the exclusive rights to sell event and distribution space across all 18 Network Rail managed stations in the UK
TRO today announced the opening of a new office in Madrid, Spain. Along with the Barcelona office, which opened in January 2014
Arsenal Meetings and Events have launched The Hub, a new indoor multi-purpose sport and activity facility, to the event industry.
London agency,The Bank, was commissioned to create a 360 campaign for Supermalt
The Lego Friends UK summer tour rocked up at Bluewater from 28th to 31st August to introduce the new Pop Stars range to consumers.
To raise awareness of new game, Lara Croft Go, Brown Betty PR, turned London commuters into real life treasure hunters.
Macmillan Cancer Support brought an Isolation Box to Manchester Piccadilly Station to highlight the plight of cancer patients who have experienced loneliness in Greater Manchester.
Heineken launched its Rugby World Cup 2015 campaign by transforming iconic London landmark Somerset House into a rugby stadium.
The Flash Pack, the photo experience agency, has created a multi camera Bullet Rig and will be launching it at the pre-eminent British GQ Men of the Year Awards in September.
Guitar Hero Live has partnered with real world agency Sense to create ‘The Amp’ – a two storey, immersive rock star installation that will be gatecrashing Bestival
Conserve and dessert brand, Bonne Maman has called upon Circle Agency to take its experiential shopping centre tour back on the road.
Westfield has announced its latest campaign for autumn/winter fashion entitled ‘Individual Style Starts Here’ featuring Josh Ludlow, Margaux Brooke and Saara Sihvone and shot by fashion photographer Brendan Freeman.
The National Trust brought the coast to the nation with help from Mischief PR and Hothouse
As part of its largest ever campaign, Lucozade Energy took over some of the UK’s busiest rail stations to brighten up the daily commute with the help of JCDecaux.
The Lego brand is taking to the road this summer with The Lego Imagination Factory experience, visiting Milton Keynes and London
Repucom, the trusted advisor in sports and entertainment intelligence, has released a ground-breaking study into the behaviour and attitudes of sports fans, which sheds new light on their relationship with brands and rights holders and outlines the differences between what they say and what they do.
The Green & Black’s Taste & Colour Tour, which has been visiting locations in the UK since April, has moved across the Irish Sea for a 5 day activation in Dublin this week
With only weeks away till The Rugby World Cup, brand experience agency SET Live has launched The Canterbury Road Show 2015.
The ‘It’s Lunchtime’ campaign returns for a second stint following a landmark launch in 2014
Shaftesbury’s Seven Dials hosted its second Spotlight event, the free open-air music, arts, and comedy festival, on Saturday 15th August, between 12pm and 7pm. The area was transformed into a traffic free alfresco hot spot, with a pop up lawn and a bespoke open-air stage on Mercer Street, facing the famous Seven Dials monument.
Blackjack Promotions, the staffing solutions, travel retail and experiential specialist, is to launch into the Middle East and North Africa following an agreement between its parent company OmniServ and the Lakhraim Business Group.
The Barclaycard Arena is embarking on its latest high profile partnership, with tyre manufacturer Firestone.
Asda and Universal Pictures have partnered to host a raft of activities to promote the new Minions film
Akkroo is a lead and data capture solution for tablets and mobile devices, designed specifically with agencies in mind.
From Saturday August 8 until Sunday September 13, Julia Donaldson’s much-loved children’s book, The Gruffalo, will come to life at Bluewater
Sports nutrition brand MaxiNutrition gives a protein boost to athletes at the AJ Bell London Triathlon
Innocent’s tiki themed pop-up served up a selection of specially crafted coconut water mocktails
Local drinks manufacturer Halewood International supports Europe’s largest free music festival
On August 6th, the day of the 24-hour tube strike, a fleet of Renault Twizys rescued London commuters with a taxi-esque service
Monster Energy is once again teaming up with Activision Publishing, Inc’s blockbuster Call of Duty franchise
The Mini Cravings range of cube-shaped cheese nibbles has been brought to life in the form of a giant transparent cube, being launched at busy supermarkets and shopping centres throughout the UK
O2 has been swapping treats for tweets as part of its multi-million pound O2 Priority #WaggyTails campaign
Krispy Kreme UK has appointed consumer boutique, DeVries SLAM, to help raise its profile and enhance it’s reputation in the UK.
Indendent Events introduce a virtual reality Oculus Rift experience to Road Respect, a road safety organisation in the North East of England.
The opening of the New Suez Canal will today be live-streamed by two of the world’s major cities to mark the historic expansion of one of the planet’s busiest shipping lanes in an out-of-home (OOH) campaign devised by Kinetic and Mindshare.
This summer is set to be full of mischief as The Beano’s chief troublemaker Dennis the Menace visits intu centres across the country.
Global brand experience agency Jack Morton announces the appointment of Adam Azor as the new SVP, Integrated and Digital Marketing. The appointment is effective immediately.
Field marketing firm, infinite Group, has appointed a new managing director to lead the business as it enters a new phase of growth.
AB InBev beer brand, Corona announces its latest work from integrated agency, BD Network who have created a campaign to deliver ontrade partnerships and activations together with a series of festival experiences.
Turkish Airlines has secured exclusive naming rights of a new temporary stand installed at Edgbaston in time for this year’s third Investec AshesTest Match
Woof takes Branston Pickles on summer sampling tour
This week sees TRO embark on nationwide activations for Ribena and Pink Lady.
Russian Standard Vodka is proud to announce that it has become an official partner to the Edinburgh International Festival for the first time in 2015.
CI Group has today announced the acquisition of Covent Garden based creative design and event production agency, Ellipsis.
To promote its new range of Transformers toys and digital app, Hasbro kick-started its UK-wide experiential roadshow this weekend at Sunderland International Air Show
Silverburn has today announced the recent opening of a MINI Pop Up Shop bylocal car dealership Harry Fairbairn MINI Giffnock, at Silverburn,Glasgow
As the home of the 35th America’s Cup 2017, presented by Louis Vuitton, the Bermuda Tourism Authority is launching integrated partnerships and promotions to introduce a wider audience to the island
QLoo on wheels offers salvation for busting tennis fans in a tight squeeze
Frank PR has been awarded the UK consumer account for robotics and artificial intelligence company Anki after a competitive pitch.
TRO is preparing to activate BMW’s brand sponsorship of the America’s Cup World Series in Portsmouth this weekend.
Fun-loving ice cream brand Ben & Jerry’s, has teamed up with experiential agency N20 to launch a pedal-powered, ice cream fuelled summer film festival in Clapham Common, London this July.
Dropit, the revolutionary shopping service that offers same-day delivery from store to door, was launched at Regent Street’s Summer Street Festival this weekend.
Following the highly successful pop-up concept store, BD Network has created a new nationwide experiential campaign for Castello cheese – to launch the “Art of Smorging”, a brand new way to dine.
TRO’S Lucozade Energy team is ramping up ahead of an eight month long nationwide experiential sampling campaign which kicks off next week.
The Color Run also known as the ‘Happiest 5k on the Planet’, is a five-kilometre, un-timed race in which thousands of participants are doused from head to toe in different colours at each kilometre. The fun continues at the finish line with a gigantic “Color Festival.”
Broadcasting live for the first week of Manchester International Festival, the BBC popped up in the heart of Manchester’s Albert Square to transmit live radio and TV in Tubbo, a purpose built temporary event structure by Mobile Technik
Purity New York, the US arm of brand experience agency, Purity, is celebrating its first birthday in The Big Apple and at the same time has launched a major activation for PayPal in the city’s iconic Times Square.
Leading fabric conditioner brand Comfort collaborated with experiential agency iD and Golin PR, to launch an immersive garden, located in The Piazza in London’s Covent Garden on Thursday 16th July.
Herbal tea brand Yogi Tea have secured a partnership with leading lifestyle bloggers Hemsley and Hemsley for their new series of supper clubs in a deal brokered by Highjam Marketing.
Tia Maria and music and entertainment strategists Frukt continue their working relationship into its third year, with the development of ‘Cool Beans’, an experiential concept targeting UK music festivals.
Live event and experience agency innovision has delivered the Arsenal 2015/16 Home and Away Kit launches on behalf of Puma for the second consecutive year.
For three weeks, Tro’s professional chef, Clover Hutson, has been cooking up a storm in the vintage mobile Tenderstem sampling unit helping people to find their ‘perfect match’
Cornetto, the UK’s number one filled cones brand from Unilever UK, has unveiled the latest in its multi-award winning Cornetto Cupidity series with a free immerisve pop-up at Westfield
This July, Maison Krug launched a gourmet chip shop, Krug & Chips, in Covent Garden.
intu’s larger than life Big Birdhouse Tour launched at intu Lakeside last to bring art and nature to life in partnership with the RSPB, Europe’s largest nature conservation charity
Budweiser is inviting guests to its Ultimate Summer BBQ at Dalston Roof Park to celebrate Budweiser King of BBQs: