Global creative business Imagination has created a socially connected stand for Ford at this year’s Mobile World Congress, the world’s biggest technology event, which attracts over 85,000 visitors.
Hardys, one of the world’s most powerful wine brands, has cemented its position as cricket’s premier wine brand by teaming up with England cricketer, Stuart Broad.
Westfield has announced its latest spring/summer fashion project entitled Future Fashion, which will present a brand new way of experiencing the season’s trends through technology.
Markadis, a new merchant card payment provider on the market, has launched its face-to-face, on the road, pay by phone and ecommerce card acceptance solutions for retailers and sales representatives
To celebrate the launch of its revolutionary new mascara, Roller Lash, iconic beauty brand Benefit Cosmetics is launching a vibrant three-storey curl and cocktail bar, ‘Curl’s Best Friend’
Land Rover has confirmed the world’s first premium compact SUV convertible will go on sale in 2016 by releasing a unique underground testing film.
The company’s products and services are used to support a myriad of foodie events including festivals, trade shows, product launches, retail marketing and cookery schools
Kinetic Worldwide, the global leader in planning and buying Out of Home media, launches its Kinetic Active division in Germany
The RFL has announced that it has agreed a three-year partnership with leading isotonic sports drink iPro Sport to sponsor Rugby League’s newest competition, the League 1 Cup.
A combined agency team and Primesight are helping Babybel combine with Comic Relief’s ‘make your face funny for money’ fundraising initiative.
Event Marketing Solutions (EMS) has recreated the EMC2 Customer Forums on a more intimate and local stage to engage IT professionals across Europe, the Middle East and Africa
Oakley will deploy TeamHaven for all of its retail field team in Europe
The pet superstore is going share how their team developed a successful new brand, Barkers, from concept to creation on 18 March at a CIM Cheshire event hosted by the University of Chester, Warrington Campus.
To celebrate practical cookery being back on the curriculum, Anchor is celebrating with free baking for school kits
Heathrow Airport is bringing a touch of winter magic and a sparkle of glamour to families travelling out of Terminal 4 during the half-term holiday, with the help of Blackjack Promotions.
The OXO Tower one of London’s most iconic landmarks, was transformed last week by a stunning 3D projection featuring celebrity, Millie Mackintosh
A captivating pop-up bar for Apothic Red, booked with JCDecauxLive, is located at London’s iconic Old Spitalfields Market from Friday 13th February to Thursday 19th February at 11am – 7pm.
The brand immersion campaign embraces ambient media, workshops and experiences aimed at children of different ages, and personal appearances from the film’s leading character.
Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable.
Kleenex deilvers a kiss for Valentine’s Day
intu, the leading owner and manager of prime regional shopping centres in the UK, has opened a world-class customer lounge
The electronic cigarette brand Vapestick, together with head judge Mischa Barton, has selected two winners
The Clinical Lab MEC will be unveiled to OCD’s EMEA organisation today before embarking on a tour of Europe.
Kicking off on Thursday 6th February, the Anchor Cheddar ‘The Cheese Sandwich Needs You’ tour will be travelling the breadth of the country, taking in over 100 different locations in a bid to save the classic cheese sandwich.
The RFL and Sky Sports today launched Sky Try, an exciting new initiative that will reach 700,000 people over the course of the next seven years.
Specialist staffing agency Kru Live has partnered with student business The Tab.
Agency RPM helped Umbro to deliver the brand experience
The giant sculpture is helping to launch BBC Brit
Big Picture is one of the UK’s premiere Field Marketing Agencies specialising in consumer electronics. Field Marketing Gold Winner 2014 for Most Effective In Store Sales Demonstrations
Kreate has announced that it is sponsoring 20 children from Africa, ensuring that those children will have the funds needed to receive a proper education.
The experiential stores are also enabling test drives
TRO has been re-appointed by BMW Group UK to activate the brand’s sponsorship of the BMW PGA Championship at Wentworth Club for the next four years.
Ortho Clinical Diagnostics (OCD) will demonstrate its medical solutions to healthcare providers in the Middle East as it embarks on a month-long roadshow with Event Marketing Solutions.
Fuse Sport + Entertainment and TRO, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Berlin, June 2015.
Danone Activia is launching a £2.5m media campaign to kick start a healthy 2015.
ODM is an award-winning sales and field marketing agency, specialising in developing and running face-to-face customer engagement programmes.
RPM has launched an experiential campaign, ‘Try on that holiday feeling’ for Virgin Holidays to showcase three of its most exciting and exotic locations
Foolproof, a key experience design specialist in the UK has acquired Knit, the creative technology company.The move positions both Foolproof and Knit at the forefront of multichannel experience design.
iCademy bills itself as a learning management system
Land Rover has gone back to the place where it all began to start a year-long celebration of the iconic Defender.
The Sunderland shopping centre has a late shopping programme of events lined up
The special report provides an insight into how private label is performing across seven European countries, including the UK, France, Germany, Italy, The Netherlands, Spain and Greece, and in the US.
The RFL has agreed a three-year partnership with betting and gaming giants Ladbrokes to become title sponsors of Rugby League’s most famous and historic competition, the Ladbrokes Challenge Cup.
Motion Experiential has partnered with leading Bristol based technology company Opposable Games to offer Virtual Reality brand experiences.
Timo, who was previously creative director and founding partner of Finnish event agency Boogie, joins the agency this month.
Slingshot Sponsorship has announce it has expanded its Slingshot Sponsorship Bootcamp training to now provide full day, in-depth Sponsorship Sessions held each month in London
Brand experience and staffing agency, Purity, has announced a partnership with the leading Chinese event marketing specialist, Verve International
Specialist event production company, Gorilla Marketing & Events created a state of the art, 360 degree, teddy bear scanner for John Lewis’ flagship store on Oxford Street
Market Force has just announced the findings of a consumer survey
The team behind FMBE gold success has again impressed as a valued employer
Gary Reynolds, founder of global experiential marketing agency GMR, is stepping into the role of Chairman. Cameron Parsons, the agency’s COO, will be replacing him as global CEO.
Creative agency 2Heads appears for the first time in The Sunday Times Virgin Fast Track 100 listing. The annual league table ranks Britain’s 100 private companies with the fastest growing sales over their latest three years. To be included in the listing, which also features fashion retailer Victoria Beckham, retailer Oak Furniture Land and cycling […]
British train operator First Great Western has partnered with the UK’s leading staffing solutions, travel retail and experiential specialist Blackjack Promotions for the second year runnin
Pioneering the future of Scotland’s national dish, Macsween Haggis has launched a social media and experiential campaign called #MealMakeover, activated by brand experience experts Circle Agency.
Sales development agency CPM has been appointed to provide the sales and management staff for Asda’s phone shop estate – selling Asda Mobile’s own Pay As You Go network and Pre Pay and Post Pay
Jack Morton Worldwide, the global brand experience agency has released a whitepaper on ‘What people will want from brands in 2015’
Absen Optoelectronics, a global manufacturer of LED displays, has reached the end of its European Roadshow.
iBeacons have the potential to become the next generation marketing tool for retailers, museums, sport arenas and entertainment centres Award-winning app developer Mobikats today announces the launch of its enterprise-grade Beura iBeacon Platform.
Zoe Jackson, founder of Living the Dream, the team behind the dance troupe who performed at the FMBE awards 2014, has been listed as one of the Top 100 Inspiring Women
The Fine Confectionery Company has teamed up with experiential agency Blackjack for a pre-Christmas push for its iconic Jelly Belly US jelly bean range and Niederegger Lubeck German marzipan.
Leading UK shopping centre owner intu scooped a Gold Award from the British Council of Shopping Centres for its contemporary, cutting-edge food court at intu Lakeside, designed by Rawls.
Event Marketing Solutions (EMS) has unveiled the latest addition to its fleet of roadshow trucks with ‘Exposure’, marking the start of a £1m investment planned for 2015.
Luxury hotel brand, Elite Hotels, who pride themselves on accommodating their guest’s beloved canines, is delighted to announce their new partnership with Arden Grange, an independent, family run British company that has been producing super premium dog food since 1996.
Since October 16th, Brand Belief’s new ‘It’s Lunchtime’ campaign has served lunch to over a quarter of a million consumers throughout the South East
SpaceandPeople is to manage experiential space and promotional activity within major retail destination integrated into redeveloped Birmingham New Street Statio
Land Securities has announced that Tesla, the premium electric vehicle manufacturer, has opened a pop-up store at Bluewater
Market leading shopping centre owner intu is anticipating a busy Christmas period and strong footfall.
Rob Allen will step down as executive chairman of TRO at the end of November 2014
Iain read Treasure Island by fellow Scotsman Robert Louis Stevenson at Jubilee Primary School in Brixton on 18th November
Ratchet Clothing, created by 18 year old Dhillan Bhardwaj from Derbyshire, has teamed up with the UK’s largest prime national shopping centre operator intu, opening a 1,300sqft store at intu Lakeside
Butlins has announced plans for a new West Lakes Village at its Minehead site in Somerset, available to hire as an innovative accommodation option for any conference or event booked at the resort.
Agency Highjam, has launched its Annual Networking Conference for Entrepreneurial Businesses and Marketers
Myleene Klass appeared as a magical genie on London’s Southbank this week to grant lucky shoppers’ Christmas wishes in a Littlewoods experiential campaign with JCDecauxLive.
The draw was held for FMBE awards attendees
Strong footfall anticipated due to exciting events and promotions at intu centres
The BBC is launching giant projections of the FA Cup over the weekend to celebrate the start of this year’s tournament, with the activity created and planned by MEC, Kinetic and Ambient Media.
Tanqueray is throwing opens the doors for people to explore life after prohibition, with an exciting new pop-up experience themed on the era.
“rhubarb” hosted an experiential and delicious networking evening with Heston Blumenthal for key industry event management companies and party planners, exclusively taking place amongst the rare specimens of the Spirit Collection at the Natural History Museum.
The new digital store provides Bluewater’s guests with an omni-channel purchasing and ownership experience that challenges the traditional model of buying a car.
Projection Artworks has undertaken an ambitious multi-media mapping project to celebrate British Airways’ inaugural A380 flight from London to Singapore.
Rakauten, a brand stabled with Viber, Wuaki TV and Kobo is alunching in the UK. Rakuten is a Japanese online retailer and direct competitor to Amazon and the fast growing Chinese business Alibaba.
A magical programme which will see light projections, fireworks, street entertainment and a celebrity light-switch on, will ensure that this Christmas is the best one yet in Sunderland.
Four-piece boy-band, Union J, flicked the switch on more than £1M of decorations yesterday evening in front of thousands of excited shoppers at intu Trafford Centre in Manchester in a special hour-long event.
Sacla’, the original Pesto Pioneer, has appointed independent integrated agency Life as its lead below-the-line agency.
Land Securities has announced that the Science Museum is to open its first-ever standalone pop-up store at Bluewater, Europe’s leading retail and leisure destination.
Xbox is using augmented reality in an experiential campaign with JCDecauxLive this week to promote the launch of the new open world game, Sunset Overdrive.
Leading digital retailer Argos will this week launch yet another innovative element to its new campaign ‘Get Set Go Argos’ – a digital out-of-home game allowing commuters at London Waterloo and Euston Stations to compete for bundles of Argos prizes.
Live Life Give Life, the UK’s leading organ donation charity has launched a new campaign “The Day of the Living”
CI Group has acquired brand marketing agency Roundtable, and announces Peter Thompson, founder and CEO of Roundtable, as Group chairman of CI Group.
Flex-e-card, Europe’s leading provider of shopping centre gift cards, has signed a five-year deal with intu, the market leading shopping centre operator.
Foster Care Associates (FCA), creative solutions agency Superdream and sponsorship and experiential experts GMR Marketing have teamed up to create an event programme that will attract new foster carers across the South of England.
The FMBE awards annouced its result tonight, 23rd October 2014
Land Securities has today announced the launch of Five, a premium selection of experiential spaces available exclusively within its national portfolio of retail and leisure destinations
ResponseTap, the call-based marketing automation company, has released new research that investigates the role of the human voice as an activation to purchase.
Forge Special Projects (Forge SP), an event technology company building innovative products for events via its Exposure event analytics platform, is targeting experiential agencies and brand managers with its new range of location based data tools, Exposure Flow and Exposure Solo.
Engage Production, specialists in interactive technologies for branded environments, has been commissioned by innovative architecture and design firm IDL to design, engineer and install a kinetic sculpture display as centrepiece to Brazilian footwear brand Melissa’s new retail ‘Galeria’
Event Marketing Solutions (EMS) has announced that it will be taking global engineering giant, Parker Hannifin on a new 12 Month European tour.
The Heineken company brand, Desperados, has appointed global brand experience agency Jack Morton Worldwide to create a series of convention-twisting parties
Leading Irish field management agency FMI was proud to launch SMR7 to the Irish market at FHI – the Food and Hospitality event. FMI an SMR7 announced our joint field sales reporting solution for the Irish Market.
To launch the Fiat Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, Fiat embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audience’s urban environment.