Kru picks up The Tab’s partnership for student campaigns
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Specialist staffing agency Kru Live has partnered with student business The Tab.
News
Umbro’s Velocita blind tested on Hackney Marshes
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Agency RPM helped Umbro to deliver the brand experience
Giant Stig in Warsaw
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The giant sculpture is helping to launch BBC Brit
Big Picture
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Big Picture is one of the UK’s premiere Field Marketing Agencies specialising in consumer electronics. Field Marketing Gold Winner 2014 for Most Effective In Store Sales Demonstrations
Kreate celebrates 20 years with charity announcement
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Kreate has announced that it is sponsoring 20 children from Africa, ensuring that those children will have the funds needed to receive a proper education.
Daniel Ricciardo helps Infiniti launch stores at Westfield
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The experiential stores are also enabling test drives
TRO reappointed for BMW PGA Championship at Wentworth activation
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TRO has been re-appointed by BMW Group UK to activate the brand’s sponsorship of the BMW PGA Championship at Wentworth Club for the next four years.
Event Marketing Solutions launches Ortho Clinical Diagnostics into Middle East
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Ortho Clinical Diagnostics (OCD) will demonstrate its medical solutions to healthcare providers in the Middle East as it embarks on a month-long roadshow with Event Marketing Solutions.
Fuse and TRO combine for Nissan’s UEFA Champion’s League Festival work
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Fuse Sport + Entertainment and TRO, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Berlin, June 2015.
Danone Activa sees digital and shopper tummy action
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Danone Activia is launching a £2.5m media campaign to kick start a healthy 2015.
ODM Sales and Field Marketing
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ODM is an award-winning sales and field marketing agency, specialising in developing and running face-to-face customer engagement programmes.
RPM set to help shoppers try on a Virgin Holiday
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RPM has launched an experiential campaign, ‘Try on that holiday feeling’ for Virgin Holidays to showcase three of its most exciting and exotic locations
Foolproof acquires Knit to combine experience design and technology forces
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Foolproof, a key experience design specialist in the UK has acquired Knit, the creative technology company.The move positions both Foolproof and Knit at the forefront of multichannel experience design.
Blackjack unveils iCademy
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iCademy bills itself as a learning management system
Defender outlines its own story in the sand
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Land Rover has gone back to the place where it all began to start a year-long celebration of the iconic Defender.
Thursday night’s entertainment for shoppers at The Bridges
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The Sunderland shopping centre has a late shopping programme of events lined up
Private Label growth reported by IRI
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The special report provides an insight into how private label is performing across seven European countries, including the UK, France, Germany, Italy, The Netherlands, Spain and Greece, and in the US.
Ladbrokes Challenge Cup announced with brand engagement plan
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The RFL has agreed a three-year partnership with betting and gaming giants Ladbrokes to become title sponsors of Rugby League’s most famous and historic competition, the Ladbrokes Challenge Cup.
Motion Experiential partners to add virtual engagement
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Motion Experiential has partnered with leading Bristol based technology company Opposable Games to offer Virtual Reality brand experiences.
Jack Morton Worldwide appoints Timo Kiuru for Seoul
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Timo, who was previously creative director and founding partner of Finnish event agency Boogie, joins the agency this month.
Slingshot formalises its Sponsorship Sessions
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Slingshot Sponsorship has announce it has expanded its Slingshot Sponsorship Bootcamp training to now provide full day, in-depth Sponsorship Sessions held each month in London
Purity partners with Chinese agency Verve
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Brand experience and staffing agency, Purity, has announced a partnership with the leading Chinese event marketing specialist, Verve International
Gorilla helps John Lewis animate teddies in store for Christmas children
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Specialist event production company, Gorilla Marketing & Events created a state of the art, 360 degree, teddy bear scanner for John Lewis’ flagship store on Oxford Street
Banking survey shows opportunities in at retail
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Market Force has just announced the findings of a consumer survey
Retail Marketing wins Thames business award for employee engagement
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The team behind FMBE gold success has again impressed as a valued employer
New CEO announced as Gary Reynolds becomes Chairman of GMR
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Gary Reynolds, founder of global experiential marketing agency GMR, is stepping into the role of Chairman. Cameron Parsons, the agency’s COO, will be replacing him as global CEO.
2Heads gains Fast Track 100 listing
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Creative agency 2Heads appears for the first time in The Sunday Times Virgin Fast Track 100 listing. The annual league table ranks Britain’s 100 private companies with the fastest growing sales over their latest three years. To be included in the listing, which also features fashion retailer Victoria Beckham, retailer Oak Furniture Land and cycling […]
First Great Western gets globe going to capture hearts and data
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British train operator First Great Western has partnered with the UK’s leading staffing solutions, travel retail and experiential specialist Blackjack Promotions for the second year runnin
Macsween Haggis goes on tour with Circle
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Pioneering the future of Scotland’s national dish, Macsween Haggis has launched a social media and experiential campaign called #MealMakeover, activated by brand experience experts Circle Agency.
CPM lands Asda Mobile and Phone Shop contract
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Sales development agency CPM has been appointed to provide the sales and management staff for Asda’s phone shop estate – selling Asda Mobile’s own Pay As You Go network and Pre Pay and Post Pay
Jack Morton releases brand insights white paper
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Jack Morton Worldwide, the global brand experience agency has released a whitepaper on ‘What people will want from brands in 2015’
Absen concludes European tour in Berlin – next stop ISE
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Absen Optoelectronics, a global manufacturer of LED displays, has reached the end of its European Roadshow.
Mobikats launches iBeacon Mobile Marketing Platform
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iBeacons have the potential to become the next generation marketing tool for retailers, museums, sport arenas and entertainment centres Award-winning app developer Mobikats today announces the launch of its enterprise-grade Beura iBeacon Platform.
Living The Dream’s Zoe listed in Elle’s elite
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Zoe Jackson, founder of Living the Dream, the team behind the dance troupe who performed at the FMBE awards 2014, has been listed as one of the Top 100 Inspiring Women
The Fine Confectionery Company and Blackjack team up pre-Christmas
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The Fine Confectionery Company has teamed up with experiential agency Blackjack for a pre-Christmas push for its iconic Jelly Belly US jelly bean range and Niederegger Lubeck German marzipan.
intu scoops food court BSCG gold award
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Leading UK shopping centre owner intu scooped a Gold Award from the British Council of Shopping Centres for its contemporary, cutting-edge food court at intu Lakeside, designed by Rawls.
EMS kick starts its £1m vehicle investment with ‘Exposure’
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Event Marketing Solutions (EMS) has unveiled the latest addition to its fleet of roadshow trucks with ‘Exposure’, marking the start of a £1m investment planned for 2015.
Posh pooches can now enjoy Arden Grange at Elite Hotels
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Luxury hotel brand, Elite Hotels, who pride themselves on accommodating their guest’s beloved canines, is delighted to announce their new partnership with Arden Grange, an independent, family run British company that has been producing super premium dog food since 1996.
Brand Belief completes Lunchtime saga
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Since October 16th, Brand Belief’s new ‘It’s Lunchtime’ campaign has served lunch to over a quarter of a million consumers throughout the South East
SpaceandPeople announces agreement with Grand Central Birmingham
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SpaceandPeople is to manage experiential space and promotional activity within major retail destination integrated into redeveloped Birmingham New Street Statio
Bluewater models Tesla pop-up
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Land Securities has announced that Tesla, the premium electric vehicle manufacturer, has opened a pop-up store at Bluewater
intu’s Christmasologists get ready to Love Christmas Even More
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Market leading shopping centre owner intu is anticipating a busy Christmas period and strong footfall.
Rob Allen steps down as executive chairman of TRO
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Rob Allen will step down as executive chairman of TRO at the end of November 2014
Iain Glen gets reading going with Nook and ESI Media
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Iain read Treasure Island by fellow Scotsman Robert Louis Stevenson at Jubilee Primary School in Brixton on 18th November
Ratchet Clothing opens online and offline with intu Lakeside
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Ratchet Clothing, created by 18 year old Dhillan Bhardwaj from Derbyshire, has teamed up with the UK’s largest prime national shopping centre operator intu, opening a 1,300sqft store at intu Lakeside
Butlins invests £16m in Minehead resort to attract business delegates
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Butlins has announced plans for a new West Lakes Village at its Minehead site in Somerset, available to hire as an innovative accommodation option for any conference or event booked at the resort.
Highjam launches an annual conference
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Agency Highjam, has launched its Annual Networking Conference for Entrepreneurial Businesses and Marketers
Jet Screen shows Klass for Littlewoods and JCDecauxLive
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Myleene Klass appeared as a magical genie on London’s Southbank this week to grant lucky shoppers’ Christmas wishes in a Littlewoods experiential campaign with JCDecauxLive.
Land Securities announces FMBE Awards prize draw winner
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The draw was held for FMBE awards attendees
intu geared up for Black Friday weekend
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Strong footfall anticipated due to exciting events and promotions at intu centres
Kinetic and BBC kick off campaign for FA CUP
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The BBC is launching giant projections of the FA Cup over the weekend to celebrate the start of this year’s tournament, with the activity created and planned by MEC, Kinetic and Ambient Media.
Tanqueray set to draw on hosting history with pop up
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Tanqueray is throwing opens the doors for people to explore life after prohibition, with an exciting new pop-up experience themed on the era.
Rare specimens on show at experiential Natural History dinner
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“rhubarb” hosted an experiential and delicious networking evening with Heston Blumenthal for key industry event management companies and party planners, exclusively taking place amongst the rare specimens of the Spirit Collection at the Natural History Museum.
Rockar Hyundai’s omni-channel store opens at Bluewater
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The new digital store provides Bluewater’s guests with an omni-channel purchasing and ownership experience that challenges the traditional model of buying a car.
Projection Artworks and BA map out London to Singapore.
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Projection Artworks has undertaken an ambitious multi-media mapping project to celebrate British Airways’ inaugural A380 flight from London to Singapore.
Rakuten brand premieres in UK with Hometown London and Kru Live
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Rakauten, a brand stabled with Viber, Wuaki TV and Kobo is alunching in the UK. Rakuten is a Japanese online retailer and direct competitor to Amazon and the fast growing Chinese business Alibaba.
Sunderland gets set for Christmas events
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A magical programme which will see light projections, fireworks, street entertainment and a celebrity light-switch on, will ensure that this Christmas is the best one yet in Sunderland.
intu Trafford Centre lit up by Union J
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Four-piece boy-band, Union J, flicked the switch on more than £1M of decorations yesterday evening in front of thousands of excited shoppers at intu Trafford Centre in Manchester in a special hour-long event.
Sacla’ appoints Life for below-the-line work
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Sacla’, the original Pesto Pioneer, has appointed independent integrated agency Life as its lead below-the-line agency.
The Science Museum pops up with experiential store at Bluewater
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Land Securities has announced that the Science Museum is to open its first-ever standalone pop-up store at Bluewater, Europe’s leading retail and leisure destination.
Xbox creates Sunset Overdrive experience at Canary Wharf
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Xbox is using augmented reality in an experiential campaign with JCDecauxLive this week to promote the launch of the new open world game, Sunset Overdrive.
Argos creates an interactive first using Motion@Waterloo
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Leading digital retailer Argos will this week launch yet another innovative element to its new campaign ‘Get Set Go Argos’ – a digital out-of-home game allowing commuters at London Waterloo and Euston Stations to compete for bundles of Argos prizes.
Live Life Give Life sets up for Skulfie exhibits
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Live Life Give Life, the UK’s leading organ donation charity has launched a new campaign “The Day of the Living”
CI Group acquires Roundtable
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CI Group has acquired brand marketing agency Roundtable, and announces Peter Thompson, founder and CEO of Roundtable, as Group chairman of CI Group.
Flex-e-card sets up for intu shoppers nationwide
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Flex-e-card, Europe’s leading provider of shopping centre gift cards, has signed a five-year deal with intu, the market leading shopping centre operator.
GMR Marketing and Superdream combine for Foster Care Associates’ event programme
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Foster Care Associates (FCA), creative solutions agency Superdream and sponsorship and experiential experts GMR Marketing have teamed up to create an event programme that will attract new foster carers across the South of England.
FMBE Awards Result 2014 announced
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The FMBE awards annouced its result tonight, 23rd October 2014
Land Securities announces Five for premium experiential locations
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Land Securities has today announced the launch of Five, a premium selection of experiential spaces available exclusively within its national portfolio of retail and leisure destinations
ResponseTap surveys the value of voice
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ResponseTap, the call-based marketing automation company, has released new research that investigates the role of the human voice as an activation to purchase.
Forge SP gets set to help experiential events with analysis
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Forge Special Projects (Forge SP), an event technology company building innovative products for events via its Exposure event analytics platform, is targeting experiential agencies and brand managers with its new range of location based data tools, Exposure Flow and Exposure Solo.
Engage commissioned for Melissa’s Galeria
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Engage Production, specialists in interactive technologies for branded environments, has been commissioned by innovative architecture and design firm IDL to design, engineer and install a kinetic sculpture display as centrepiece to Brazilian footwear brand Melissa’s new retail ‘Galeria’
EMS and Parker Hannifin tour continues
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Event Marketing Solutions (EMS) has announced that it will be taking global engineering giant, Parker Hannifin on a new 12 Month European tour.
Desperados and Jack Morton get ready for parties
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The Heineken company brand, Desperados, has appointed global brand experience agency Jack Morton Worldwide to create a series of convention-twisting parties
SMR7 launches to the Irish market with agency FMI
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Leading Irish field management agency FMI was proud to launch SMR7 to the Irish market at FHI – the Food and Hospitality event. FMI an SMR7 announced our joint field sales reporting solution for the Irish Market.
Fiat gets active in the rain with Maxus
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To launch the Fiat Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, Fiat embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audience’s urban environment.
Arc London set to get active with Tassimo sales
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Arc London has developed a detailed programme of active-selling and demonstration days to showcase the Tassimo product range.
Creative Campaign of the Decade LIVE Finalists announced
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The final of the Creative Campaign of the Decade LIVE competition, sponosred by Avantgarde, has been announced
Purity surveys staff to develop engagement plan
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Purity has added a staff survey to support findings in its recent white paper
Eurostar celebrates anniversary with a record champagne tasting
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Eurostar, the high-speed passenger rail service linking the UK with mainland Europe, kick-started their 20th anniversary celebrations by setting the Guinness World Records title for the Largest Champagne Tasting Event
High Street success for Jessops
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Jessops is proving that the high street success is possible – in its first full financial year Jessops has seen sales of over £56m and operating profit of £280,000
M launches Isleworth HQ with Boris Johnson
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Boris Johnson, Mayor of London, has opened the global headquarters of international creative, marketing and communications agency M in Old Isleworth, West London.
Underground Drinking Club pops down to Old Street with Russian Standard Vodka
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The Underground Drinking Club returns, in collaboration with Russian Standard Vodka, on Saturday 18th October 2014
Forza Horizon 2 test driven in Manchester Piccadilly
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To support the release of new open-world racing game, Forza Horizon 2, for Microsoft’s Xbox One, Xbox are launching an outdoor gaming challenge at Manchester’s Piccadilly station,
Maxus and Motion Experiential bring Air France’s Africa push to life
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Air France has forged a partnership with the Mayor of London to sponsor the first ever ‘Africa on the Square’, a free event taking place amidst the historic surroundings of Trafalgar Square onSaturday 11 October.
iWalker’s set off for France
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iWalker innovators, NomadiX Media is celebrating its expansion in France with partners, Hors Media.
FMBE Awards announces Brand Experience Agency of the Year shortlist
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The Field Marketing and Brand Experience Awards has announced 8 contenders for this year’s Brand Experience Agency of the Year Award
FMBE Awards announces Field Marketing Agency of the Year shortlist
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The Field Marketing and Brand Experience Awards has announced 7 contenders for this year’s Field Marketing Agency of the Year category.
Rockar Hyundai set to open a digital store at Bluewater
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The store, with a 10 year lease, will form part fo an immersive Hyundai experience at Bluewater, leveraging several points of contact with shoppers
Delta Air Lines hosts selfie contest at Canary Wharf
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Delta Air Lines is bringing the big screen to Canary Wharf this week ahead of the start of its new services between London-Heathrow International Airport and Los Angeles International Airport on October 26, 2014.
Sky Sports and RPM Let Ryder Fans Putt Like Pros
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RPM recreated Gleneagles’ famous 18th hole at the 2014 Ryder Cup to give fans the experience of putting under pressure, whist using special pro putters
Playstation appoints Circle Agency for EGX exhibition
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PlayStation created EGX London’s largest exhibition stand, inviting visitors to experience the ‘Festival of Play’ at Earls Court, 25-28 September.
Zopa hands out money
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Setting up a money tree market stall in London Victoria train station, Zopa’s East End market trader handed out the ‘money trees’ complete with £10 notes and Zopa.com vouchers worth £10
iD and Upp encourage consumers to Live Life Unplugged
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Brand experience agency, iD has supported the launch with an 8 day brand awareness campaign in London’s Covent Garden, which kicked off on Wednesday 24th September.
Nicoccino offers T5 British Airways’ passengers a boost with PrettyGreen
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Nicoccino is currently live at the prestigious Heathrow Terminal 5, in the British Airways Lounge, with smart and polished sampling stand.
Tabasco launches brunch campaign with Maxus
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Tobasco is set to heat up commuter brunches with station sampling
Canon puts fans in the picture at The Ryder Cup
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Canon Europe captures the action on and off the course with a crowd view photo initiative at this year’s Ryder Cup, at Gleneagles, Scotland from the 23rd-28th September.
Natural Insight set to assist Brand Momentum
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Natural Insight has announced that Brand Momentum, an innovative experiential marketing, sales and merchandising services agency is using its cloud-based workforce management software
Castello’s first cheese concept store lands in the UK
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Arla has turned to BD Network to put its premium cheese brand into the London spotlight
Rydon opens a public exhibition for housing development sales
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Rydon has opened a public exhibition called Mettle & Poise, a new joint project with housing provider Family Mosaic in Hackney.
Cush Jumbo gives a Nook reading with ESI Media support
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ESI Media and Nook Media officially launched the second phase of their campaign partnership to Get London Reading, when actress Cush Jumbo read to children at Deptford Primary School.