Qantas becomes official airline of Live Nation Australasia
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The deal was put together by agency mixitup
News
BAE Systems celebrates red Arrows’ anniversary with commuters
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BAE Systems are inviting commuters at Victoria Station to celebrate with the Red Arrows on their 50th anniversary with an experiential and Digital Out-of-Home campaign with JCDecauxLive
Generate appointed by the British Amateur Boxing Association
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Generate will be working with the British Amateur Boxing Association to plan and deliver a commercial strategy
Tribe wins Savanna Dry experiential brief
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Savanna Dry cider have appointed Tribe as their UK experiential agency partner after a competitive pitch.
World Cup Brandstasy League announced by Arc London
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As the World Cup kicks off, Arc London is launching a league table that ranks the tournament’s top sponsors and biggest advertisers in terms of the impact they are having on consumers.
Sky Ride campaign sees enhanced activation
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Sky’s marketing communications agency, RPM, has reinvigorated the brand’s annual Sky Ride campaign
Hometown London gets set to deliver multi-sensory experience for England fans and ITV
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The World Cup fanzone with scents is being readied for June 19th
TransferWise demonstrators take to the streets with Nothing to Hide
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TransferWise rallied a naked army to march through the City of London.
Purity opens in New York
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Brand engagement agency, Purity, will officially open its New York office this month, in its first expansion outside the UK.
Regaine and PRISM team up to score for World Cup glory at London stations
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PRISM, the sports marketing and sponsorship agency of advertising giant WPP, has been tasked to activate the Regaine brand’s sponsorship of the FIFA World Cup.
Centre Parcs brings Oculus Rift technology to Waterloo
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Waterloo has been taken over by Center Parcs with the latest technology brought into the out-of-home advertising space.
Gottabe! selects 7 student interns for summer inspiration
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Marketing agency GottaBe! has recruited seven university students to complete a summer placement programme with the company
Gorilla creates a griller of a van for Jamie Oliver Restaurant Group
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Live event company Gorilla Marketing & Events completed the production of a totally self contained Barbecoa catering vehicle for the Jamie Oliver Restaurant Group,
Its Our World project launches with JCDeacauxLive at Waterloo
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It’s Our World, the UK’s largest art project celebrating the environment and promoting sustainability, launched with JCDecaux at Waterloo Station.
intu Metrocentre creates a Heart of a Thousand Crystals with CHUF
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The North East’s top shopping centre is proving it’s ‘all heart,’ following the launch of a unique chandelier.
Cadbury spreads joy in Waterloo
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Cadbury launched a unique consumer experiential initiative this week, which included taking over the UK’s largest indoor advertising screen, Motion@Waterloo, for two days this week with a live augmented reality campaign.
Aesthetics Event Staff adds to Club Wembley and HSBC remits
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Froch vs. Groves and HSBC golf contracts have been amongst recent successes
G7 Entertainment deploys Kru Live to promote Keds
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G7 Entertainment Marketing, based in Nashville and part of the Project Worldwide Group have teamed up with Kru Live Staffing to support their activation of Keds the US shoe brand.
BP appoints BEcause for a nationwide experiential roadshow
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BP has appointed brand experience agency BEcause to design and deliver a nationwide experiential roadshow to bring to life the brand’s new “Green Lights All the Way” advertising campaign.
Haribo Big Bag tour continues with SGA Productions
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The Haribo Big Bag Tour, which invites people to experience what it might be like inside the brands top selling treats; Starmix, Tangfastics and Super Mix is back for a second year running
Allegan teams up with SSG Create
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SSG Create, the London based brand experience agency, announces Allegan, the multi-specialty health care company, as a new client.
Kreate helps Merceica and Disaronno smash sampling targets
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Mercieca, the Camden b2b and shopper marketing creative agency, has partnered with experiential specialist Kreate to enable Disaronno Sour to deliver 18,000 memorable sampling experiences in phase one of its on-trade campaign, exceeding its target by over 33%
Grass Roots appointed to Government event Frameworks
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Grass Roots Meetings & Events has been confirmed on the Government’s Framework Agreement for both event management and production services
Superstar DJ box launched
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The Superstar DJ Box, a unique entertainment concept designed to totally transform the DJ and music experience for both private, branded and corporate events, has just been launched.
The Lucky Pig gets ready for World Gin Day and Tanqueray Tones
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World Gin Day returns for its sixth year this June. Tanqueray will be raising a glass and bringing the history of gin alive through an immersive, musical pop-up event at decadent London drinking den, The Lucky Pig.
Desperados detonates at Festivals with Space
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Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from Heineken, targeting a media-savvy, 18-30, social influencer audience at two dance music festivals this summer.
Transport for London seeks new sponsor for London Cycle Hire
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Brand events form part of the proposed package
Yoomoo sets out on sampling tour devised by i2i
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Yoomoo, the UK’s number one* frozen yoghurt brand, is hitting the road for its first ever sampling tour.
SpaceandPeople annouces exclusive agreement with Brindleyplace
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SpaceandPeople has announced that it has secured an exclusive agreement to manage promotional and brand experience activity in Brindleyplace, Birmingham, an award-winning business and leisure destination
The Event Structure launches self-drive event vehicle service
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Self-drive exhibition vehicles are set to take the road
Next steps to space for Virgin kind
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Virgin Galactic is making further progress in its bid to take off with the ultimate experience
Volvic links Essex with Rio
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Volvic Touch of Fruit has teamed up with Joey Essex to bring the Rio Carnival to London’s streets in a new YouTube film created for the Volvic Volcanicity YouTube Channel.
Critical Mass and Inition combine for Greatest Shot experience for Fire Eater
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A technology-led bar experience is underway
Scelextric trains on tour for First Great Western with Blackjack
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First Great Western is taking a model train set on tour to showcase the great destinations and amazing attractions on offer across the South West
Night cycle event for women gets set
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London will play host to the UK’s first ever women-only night cycle event on Saturday 31st May. Over 2,000 women have registered to take part in Women V Cancer Ride the Night, in support of Breast Cancer Care, Jo’s Cervical Cancer Trust and Ovarian Cancer Action
Imagination helps fans connect with the new Ford Mustang in 4D experience
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Global creative business, Imagination have created a 4D experience for Ford of Europe for the UEFA Champions Festival, held as part of the Champions League Final, in Lisbon.
Miss Havisham shows her Great Expectations can win modern fans
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Miss Havisham’s online quest to find love is part of the campaign to celebrate the screening of Great Expectations on TV channel Drama on Sunday 25 May at 6pm and repeated on Monday 26 May at 4pm
The Circle Agency activates at the Playstation School’s Cup Festival
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Some of the best young footballing talent in England showcased their skills this week as they took part in the English Schools’ Football Association (ESFA) PlayStation® Schools’ Cup Festival, 19th-21st May
Isuzu stokes passions with Super League fans
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Super League has announced that it has agreed a partnership with Isuzu to become the Official Pick-Up Truck of the UK’s elite Rugby League competition, the First Utility Super League.
Jessica Ennis-Hill launches running series as Vitality ambassador
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Jessica Ennis-Hill has launched the Vitality Run Series, a major new annual running series
Millward Brown brand value report points to BT’s growth and Google’s global domination
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Telecoms to digital entertainment company BT has continued to power up its brand value and consolidated its position in both the UK and Global Listings of the Millward Brown Optimor BrandZ™ Top100 Most Valuable Global Brands ranking.
Blippar and Signature herald new sign of the times
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Signature – the UK’s leading awarding body for qualifications in deaf communication, has enlisted one of Media Agency Group’s specialist divisions to launch an engaging outdoor campaign in London.
Showforce opens in Glasgow
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Showforce, a global provider of event crew, has opened a dedicated office in Glasgow ahead of the Commonwealth Games and Ryder Cup this Summer
Mash Staffing gains preferred supplier status at Banqueting House
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Mash Staffing has been engaged as the preferred supplier of event staff to Banqueting House, Whitehall, which is cared for by independent charity Historic Royal Palaces
SpaceandPeople offers brand options for Fusion Festival
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SpaceandPeople has secured an agreement with London music agency Miles to manage promotional and brand experience activity at this year’s Fusion Festival in Birmingham
Arc London plays out Sunlight tour for Kenco
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Created by Arc London, the new campaign encourages 25-35-year-old women to expand their Kenco coffee repertoire by including the newly launched Kenco Millicano Sunlight Blend
Buckinghamshire award wins for Global Infusion Group
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Chesham-based Global Infusion Group (GIG), one of the UK’s leading catering, logistics and brand support companies, has been named Buckinghamshire’s ‘Company of the Year’ and ‘Exporter of the Year’
intu Metrocentre shoppers get engaged with CHUF fundraising
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A major fund raising campaign being run by the North East’s leading shopping centre is halfway to reaching its target – raising more than £11,000 in less than 10 days since launching.
RPM helps T20 Blast off
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A Summer of cricket with sizzle is underway
Air New Zealand on reLAX tour
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Air New Zealand launches the AirNZreLAX tour this week to showcase its innovative Economy Skycouch and Premium Economy Spaceseat seats to travel agents and consumers across the UK.
Orchid Field Marketing joins the Cloud era seamlessly
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Orchid FM is and Microsoft delivery partner, Cloudamour are celebrating the agency’s seamless transition to Office 365
Staropramen UK fuels curiosity with campaign created by The Marketing Store
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Staropramen UK is launching a new brand positioning created by The Marketing Store
Yazoo Milk Drink launches seamless sampling campaign
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Yazoo Milk Drink has launched an innovative sampling campaign allowing consumers to claim a free bottle of Yazoo through a mobile vouchering mechanic, redeemed at local convenience stores.
Lift Agency deploys Projection Artworks for Cavendish collaboration
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Projection Artworks has worked with the Lift Agency to produce an electrifying video-mapping show for the launch of Mark Cavendish’s collaboration with cycling brand Specialized.
Quadrant2Design brings Prestige PopShop to market
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Prestige ‘PopShop’ has been announced as the world’s first creative and cost-effective system for temporary retail events.
Gastro Alfresco gets set for its 18th tour
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Brand Belief’s market-leading Gastro Alfresco multi-brand, multi-discipline campaign returns this summe
intu Metrocentre hosts chandelier appeal for CHUF
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Shoppers can now make a difference to a major charity – and own a limited edition memento of a unique chandelier.
Smirnoff partners with Sahara Force India
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Smirnoff – the world’s leading premium vodka – is on a mission to bring down the velvet rope around racing via its new partnership with Sahara Force India Formula One Team.
Waitrose announces cricket sponsorship activation plans
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England captain, Alastair Cook, and newly appointed head coach, Peter Moores have officially launched Waitrose sponsorship of the England Cricket Teams.
TeamHaven Mobile for iOS is made available
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TeamHaven has announced the immediate availability of TeamHaven Mobile for iOS.
Cosine wins Philip Morris’ field marketing account
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Cosine has announced its success in winning the first National field marketing contract with Philip Morris Limited (PML) following their decision to appoint a specialist field marketing agency.
Cheil UK creates in store campaign for Samsung’s WW9000
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Cheil UK has created an in-store campaign which will see Samsung take over John Lewis windows to launch its new ‘iconic’ WW9000 washing machine.
Space set to promote Full Flavour Refreshment
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Space has created the ‘Full Flavour Refreshment’ campaign featuring shopper marketing and advertising to jointly promote two low alcohol beverages
Gorilla to deliver TT Mayhem tour
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The tour is offers Monster Energy
TeamHaven enhances call compliance
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TeamHaven has announced that staff can now check-in and check-out of their visits helping project managers to easily work out which staff have not turned up on site at the required time
Lola in polar campaign for green taxis
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London’s minicab company Green Tomato Cars hired promotional staff from Lola to help create a buzz around their I Love Polar Bears campaign.
Wyke Farms sets off on Summer sampling tour
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Wyke Farms, the UK’s largest independent cheese producer and milk processor, starts its summer sampling tour next week and will be reaching over 2 million consumers throughout the summer.
Barny goes on tour with Arc London
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The bear-shaped sponge snack brand will target families across the country to build on its successful launch last year.
AirPortr set to take off with Purity Staffing
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The agency will provide a full HR service
Lurpak set to promote Cook’s range
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BD Network will run the experiential
Volvic teams up with Tough Mudder events
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The brand will ask ‘Have you got the bottle?’
Lola helps London Wasps add box office appeal
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Big match ticket sales have been boosted by the field team
Space helps Thorpe Park and Angry Birds with Easter promotion
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The events are taking places at the venue across the Easter weekend
NomadiX appears in Colombia
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BlackBerry and Disney have both used the service
Kinetic carves out attention for Carling British Cider
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The agency has sculpted attention for the brand alongside an OOH programme
The Vamps lauch album at Westfield
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Live streaming and social media were made engaging by Really Creative Media
RPM adds Eggsplorer dimension to Cadbury’s Easter Egg Trails
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Cadbury has commissioned marketing communications agency, RPM, to enhance cohesion across the brand’s annual Easter Egg Trails campaign that takes place in partnership with the National Trust and National Trust for Scotland.
SMR7 launches DeltaDash iPad App
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DeltaDash is a companion dashboard reporting iPad application for the SMR7 iOS and Android Data Capture Soloution
Bacon Inflate
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We at Baconinflate offer a creative temporary solution incorporating Creative Design, UK Manufacture and Logistical Event Support.
CPM issues guidelines to maximise sales
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The sales development agency has pooled data from several sources together to show the value of its insight
Bonne Maman goes on tour with The Circle Agency
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Bonne Maman launched its first ever UK experiential campaign today, inviting the public to ‘explore the house of Bonne Maman’.
Black Sails hangs a tale in the Dock
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History was brought to life for Amazon Prime as a row of pirates could were seen swinging in gibbets along the infamous Execution Dock on the river Thames
House of Experience set to develop Emirates Aviation Experience
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House of Experience has announced a partnership with Emirates, as part of the development of their innovative visitor attraction, the Emirates Aviation Experience.
whynot! sets out on sampling tour with Anchor Cheddar
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Anchor is embarking on a nationwide tour across Tesco and Asda supermarkets this April as part of their continued marketing push for Anchor Cheddar
Cocio starts sampling tour with Space
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The brand will target influencers
ProKreate emerges to deliver transmedia storytelling experiential marketing
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The new division will focus on immersive brand connections
Peugeot redies to get the 308 on the road with Initials
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Arcstream AV has helped build the experience
Purity launches a premium staffing division
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The launch at Hush in London’s Mayfair was attended by a raft of brand representatives and leading marketing agencies.
eXPD8 acquires field marketing business from Tradewins Ireland
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eXPD8@Tradewins has been created
Projection Artworks help candle campaign
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The activity used Nelson’s Column projection
Honda commits to engaging Snowbombers
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The sponsorship has been announced just before the Alpine event
Fieldology offers Blink data service for field teams
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Blink is offered externally for the first time
SSG Create helps HTC One launch in London and New York
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The event is backed up with a further skatepark experience
TRO wins Ryder contract for BMW
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Multiple brand engagements are planned
NomadiX and Agent 42 combine to demo Acer tablets
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The demos engaged individuals and onlookers at the same time
Cosine opens in Germany
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The Onmicom agency is furthering its reach into markets around the globe
Proximity London and Grand Visual get set to deliver a memorable Oxfam Mother’s Day
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Proximity London have brought together talented artist Lizzie Mary Cullen and cutting edge technology by Grand Visual to create a real time giant Mother’s Day card for Oxfam
Flourish delivers Republic of Rugby for Canterbury
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The activity tapped into the rugby club ethos
Big Cat Group acquires House of Experience
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The acquisition adds experiential expertise to Big Cat’s growing business
Mayridge acquires Blondefish
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The RFID and event tech business will add extra expertise to Mayridge