Black Sails hangs a tale in the Dock
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History was brought to life for Amazon Prime as a row of pirates could were seen swinging in gibbets along the infamous Execution Dock on the river Thames
News
House of Experience set to develop Emirates Aviation Experience
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House of Experience has announced a partnership with Emirates, as part of the development of their innovative visitor attraction, the Emirates Aviation Experience.
whynot! sets out on sampling tour with Anchor Cheddar
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Anchor is embarking on a nationwide tour across Tesco and Asda supermarkets this April as part of their continued marketing push for Anchor Cheddar
Cocio starts sampling tour with Space
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The brand will target influencers
ProKreate emerges to deliver transmedia storytelling experiential marketing
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The new division will focus on immersive brand connections
Peugeot redies to get the 308 on the road with Initials
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Arcstream AV has helped build the experience
Purity launches a premium staffing division
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The launch at Hush in London’s Mayfair was attended by a raft of brand representatives and leading marketing agencies.
eXPD8 acquires field marketing business from Tradewins Ireland
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eXPD8@Tradewins has been created
Projection Artworks help candle campaign
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The activity used Nelson’s Column projection
Honda commits to engaging Snowbombers
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The sponsorship has been announced just before the Alpine event
Fieldology offers Blink data service for field teams
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Blink is offered externally for the first time
SSG Create helps HTC One launch in London and New York
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The event is backed up with a further skatepark experience
TRO wins Ryder contract for BMW
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Multiple brand engagements are planned
NomadiX and Agent 42 combine to demo Acer tablets
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The demos engaged individuals and onlookers at the same time
Cosine opens in Germany
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The Onmicom agency is furthering its reach into markets around the globe
Proximity London and Grand Visual get set to deliver a memorable Oxfam Mother’s Day
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Proximity London have brought together talented artist Lizzie Mary Cullen and cutting edge technology by Grand Visual to create a real time giant Mother’s Day card for Oxfam
Flourish delivers Republic of Rugby for Canterbury
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The activity tapped into the rugby club ethos
Big Cat Group acquires House of Experience
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The acquisition adds experiential expertise to Big Cat’s growing business
Mayridge acquires Blondefish
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The RFID and event tech business will add extra expertise to Mayridge
Wembley venues seek iconic return with Stream’s brand assistance
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Several destinations will be promoted together to the event world
Octopus Investments calls on Gernerate to activate cricket sponsorship
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Octopus Investments, one of the UK’s fastest growing retail fund management companies, has appointed sport and entertainment agency Generate to deliver its 2014 sponsorship, PR & digital activation within T20 cricket.
Betway sponsors Matchroom Sport’s Froch vs Groves fight
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The match will be in May
Jaguar Land Rover starts exhibitions tour with Imagination at Geneva
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The stand goes on to Beijing, Paris and LA
BEcause get set for Blood Pressure campaign
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Public Health England has hired brand experience agency BEcause to host pop-up testing stations in Wakefield for two weeks in March, offering free blood pressure checks to local people aged 40 and over.
Retailer offers set for TagBeacon activation in Eastleigh
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A South Coast shopping centre has become first in the UK to use the revolutionary Beacon technology that enables retailers to acknowledge customers’ presence and deliver targeted ads
Projection Advertising rebrands as Projection Artworks
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The new name reflects an expanding expertise
Grass Roots raises over £10,000 for Willow Foundation
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The Willow Foundation is the only charity in the UK to provide positive and life-enhancing Special Days for seriously ill 16 to 40 year olds.
Trio of events help launch Ford’s new Focus
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The events have been created by Imagination
Airwick brings the country to the city
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The brand environment was created by PR agency Virgo Consumer Health & Wellbeing and built by Hothouse IWG
Strictly SW7 returns with panache
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The event is now in year 3.
Imagination wins creative contract for extensive ANZAC tour
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A travelling exhibition will go Australia wide
Swiss grill and NOP Global get set for summer barbeques
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The agency and brand are undertaking a major campaign at retail
TCC appoints Lars Olofsson
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The high profile appointment is of strategic significance to the agency
Aesthetics wins Midlands accolade
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The team was awarded for service provision
TAAP on Windows offers low cost data capture option
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The new service enables a switch from other platforms
psLive rolls out data tank
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It will help keep thought leaders on track.
CafePod sampling sees results with Ngage
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A national campaign is underway
SSG Create readies for Mobile World Congress with HTC and Microgaming
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SSG Create, the London based brand experience agency, has been tasked with managing HTC’s entire Mobile World Congress brand experience for the fifth year running
Tree Fu Tom on Westfield half-term tour
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SGA Productions is behind the tour
Losberger appoints Pauffley to develop Graeff offer
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Simon will work on sales and rental for experiential
Persil engages with stain removal at thecentre:mk
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The activity is devised by DLKW Lowe, produced by Grand Visual, and booked by Mindshare and Kinetic
Hammerson, Nationwide and E.ON join forces for national Big Positive roadshow
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Slingshot Sponsorship is helping with the event partnerships
Qantas and Tim Tam bring about Queensland reunions
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The two iconic Australian brands are working together on the promotion
iD Staffing launches nationwide recruitment programme for Elizabeth Arden
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A select 100 will represent the brand for a year
Theobald Fox announces experiential arm
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The agency has already enjoyed brand experience success for clients
Clifton Nurseries selects KruTalent as preferred event entertainment supplier
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The talent agency and historic event space look a good creative mix
CJ Retail Solutions is announced
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The CJ Services business has rebranded
Survey Anyplace makes strides with Miele contract
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The surveys provide realtime results
Hobbycraft initiates customer feedback programme with SMG
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The programme operates across 75 stores
Mash and Cava join forces
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Through the deal Mash will look after Cava’s clientbase
Space set to aid Cocio below the line
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Trial will form part of the brief
Smooth Favourite goes under starters orders with Space
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The campaign races away this month
infinite Group appoints new Operational Board
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The business is poitive about furthering new buiness and operational goals
Survey: Experiential marketing is a student winner
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The survey was by student marketing agency BAM
MultiTaction iWall launches
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The engagement wall is set form corporate and event spaces
Betway supports top PDC darts tour
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Betway has signed an agreement to sponsor the 2014 Betway Premier League Darts tournament, the UK & Ireland’s biggest indoor sporting event.
Engage Production augments Porsche launch
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An app is being used to help interact with customers in dealerships
Mobile Promotions merges with Lloyd Paul Events
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Paul Taylor is assigned event director
Retail Marketing Group gains Investor in People certification
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The agency is also an award winner as a Thames Valley ‘best company to work for.’
Stature PR opens an Events business
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The agency recently assisted a brand experience event for Namco
Aeroflot concludes masterclass experiences at Natural History rink
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The airline will be a major carrier to Sochi for the Winter Olympics
Picture Story: Walking with Dinosaurs at Westfield
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The activity celebrates the 3D movie
BEcause gets set for graduates
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A new scheme aims to attract the UK’s brightest and most ambitious graduates,
Shoppers get to Be More Dog at Christmas in Bluewater
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The Circle Agency is delivering the O2 Priority promotion
Carat Live integrates team into psLIVE
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The integration will add further expwertise to psLIVE’s global ambitions
IWC Schaffhausen and BFI set out as storytelling sponsorship partners
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The association will see the luxury watch manufacturer headline the Luminous Gala amongst other sponsorships
Spinningfields wheels out a snowflake with an imprint
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The snow wheel will make a big visual impact
Namco Bandai Games embarks on Ghostly Adventure with Stature PR
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The agency will also make light of Dark Soul’s publicity
CACI Field Force Planning wins Brand Momentum account in Canada
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Brand Momentum is a fast growing agency
Hello Kitty enters into a 12 month experiential project with SGA
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A full calendar of events is planned
Tony Stratton retires after 38 years at CPM
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Stratton, an FMBE Lifetime Achievemnet holder will be ‘Chairman Emeritus’ at CPM
Lloyds Bank launches shopper roadshow with agency Rufus Leonard
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The tea drinking tour is offering shoppers respite
Campus Group and NUS partner for experiential events
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A close relationship between Campus Group and NUS will combine both organisation’s strengths to co-produce an increasing number of engaging student focused experiential campaigns.
Mothercare and Milton promote Sterilisers in store
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Christmas tree POS has been set up
2500 shoppers declare grocery store preferences in Market Force study
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The study revealed the impact of store differentiation when competing for shopper visits
Financial Services survey points towards outsourcing developments
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The research, announced by McCurrach Financial Services, was conducted by Vanson Bourne, an independent specialist in market research
Michael Wyrley-Birch takes up EMEA reins at TRO
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The MD’s extended remit is fuelled by International brand successes
Bluewater’s guest experience to be tracked by SMG
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The impact of events and retail initiatives will be assessed
Grolsch’s Green Light Districts start with Brighton
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The Green Light District 2013 campaign now features light grafitti and is being delivered by Life Experience
CPM appoints Karen Jackson as MD
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Predecessor Martin Ryan will eventually take up a role with the agency in Singapore
Liberty lights up the street for shoppers
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With help from Fisher Productions and Projection Advertising, Liberty put on a Christmas show for crowds of night time shoppers
iD Staffing launches specialist Event Manager Training Academy
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iD Staffing, the promotional staffing arm of consumer engagement agency iD has launched its first specialist Event Manager Training Academy in London.
Cheil UK wins Coca-Cola multichannel brief
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The core objective is to re-establish the brand as the number one impulse brand in all channels
Jack Morton gains ISO 20121 sustainable event certification
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ISO 20121 is a management system standard that has been designed to help organisations in the events industry improve the sustainability of their event related activities, products and services
WRG targets healthcare sector from new Philadelphia office
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The agency has seen revenue sector growth
Pop Up baby restaurant plays out successfully
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The Cow & Gate eatery saw celeb mum Jenny Frost in attendance
EMS opens an office in the Dubai
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A tour of Saudi Arabia for malt drink Brabican is already in the can
Disney and Harrods create Bibbidi Bobbidi Boutique for budding Cinderellas
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The experience forms the centre piece of Disney at Harrods, a new partnership venture including a bespoke Disney Store and new-look Disney Café.
Sledge’s festival Bounce seeks 2014 brand partnerships
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The event is readying for expanded plans in 2014
Private Label FMCG report released by IRI
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Value shoppers are being targeted with some premium products relaunching
The Network and Metro Brand to Hand offers Super Sticky hand out
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Central London stattions were used to target commuters heading to work
Purée restaurant for babies set to pop up in Covent garden
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The Cow & Gate restaurant is being deliverd by Frank PR
Gary Lineker scores for Qatar Airways and Barcelona fans at Westfield
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The event took off online and off
Educated Urbanites in sight as SpaceandPeople ties up One New Change deal
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The shopping centre is located by St Pauls
Agencies sought for Post Office PR roster
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The giant business is looking to strengthen its position in a range of consumer markets
Emirates connect with VIPs and fans at the ATP finals
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Arsenal star Alex Oxlade-Chamberlain was one star to stopover
SpaceandPeople wins St Pancras contract
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The station combines shopping and travel visitors
Arc London readies for Kenco taste experiences
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Kenco is promoting the quality and taste of its wholebean instant coffee Kenco Millicano with a series of brand experience activities
Gottabe! supports Solent student scheme
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Gottabe! is providing work on live client briefs
Singha Beer joins Rugby League World Cup team
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Roving sellers will be deployed