Pioneer Digital at Pentatonic Pop-up for London Design Week
Pioneer has partnered with recycled furniture start up, Pentatonic, to install a range of Audio and LED displays in their Shoreditch pop-up.
Unveiled for the launch of London Design Week in September, the store and showroom concept is committed to turning trash into furniture and features glasses and bowls made from mobile phone screens and chairs made from plastic waste.
A variety of electronic equipment was installed by AV project experts Pioneer to bring Pentatonic’s ‘green’ vision to life, including Nexus DJ set up and speaker with control deck; amplifier brackets and cables; 8 x Tannoy V8 wall mounted loud speakers and 3 x 2 m LED display with NovaStor LED controller.
Founded by Jamie Hall, a former Levi’s UK head of marketing, and Johann Boedecker, a German born marketer, Pentatonic’s ‘buy back’ system guarantees customers that their purchased items will be bought back and recycled again into new editions.
Of this particular installation project Senior Account Manager, Mark Childerhouse, comments: “Working with the team at Pentatonic to enhance its environmentally friendly ethos within such an innovative space was a great opportunity to diversify our project portfolio. We provided complete audio and visual solutions using state of the art technologies and the end result looks fantastic.”
Helena Demaria-Williams of Pentatonic explains; “We were really impressed with the technologies provided and installed by Pioneer Group; the whole process was completely seamless. We had a number of comments from visitors on the LED screen, in particular and the quality of the display was instrumental in bringing our brand story to life.”