Shopitize and Yeo Valley target multichannel shoppers

Family dairy Yeo Valley has joined the fast-developing Shopitize mobile rewards platform to offer Britain’s savvy smartphone shoppers exclusive deals on its in-store ranges of home-grown organic products.

By teaming with Shopitize to offer rewards on whole, semi-skimmed or skimmed milk, butter, sour cream, creme fraiche and natural probiotic yogurt, Yeo Valley aims to build greater brand awareness with a new wave of shoppers and also gain fast and actionable insights into their buying behaviours at the checkout. The brand will then leverage that data as part of its forward multi-channel business strategy.

All shoppers need do to get cashback on Yeo Valley’s exclusive deals is download the free Shopitize app onto their smartphones. Using the app and its camera, they simply scan the barcodes of the goods featured in the mobile rewards service, take snaps of their shopping receipts, which are then automatically processed and validated by the Shopitize mobile ecosystem.

Cash rewards are then instantly credited to their Shopitize account for payout when users reach a minimum of £5 credit.

Matthew Falk, Yeo Valley’s retail marketing manager, explains: “Developing a relationship with our shoppers across multiple channels is key to our forward business strategy, whether it is in-store, at home, or on the go. We want to be able to target and engage with them at every opportunity and we see Shopitize’s mobile app becoming an important part of the forward marketing channel mix.”

Graham Halling, Shopitize’s commercial director, adds: “Understanding the shopping behaviour of consumers in real time enables brands to fine tune their business strategies and to better serve their customers. Yeo Valley now joins other leading brands such as Kellogg’s and United Biscuits to gain early market advantage into the changing shopping habits of Britain’s consumers using our mobile consumer engagement platform.”