TeamHaven extends reach to 53 countries
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The data capture and reporting service has achieved global appeal
News
UEFA sponsors’ Wembley experience entrusted to staff from Aesthetics
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The staffing team have been reappointed after 2011 success at the same venue
Kru Live helps Intuit with UK launch
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The staffing specialist has been appointed to demonstrate the payment system to small businesses
Generate helps host largest ever Trafalgar Square sponsorship activation
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It was a 3 day basketball celebration in London
Muffin Break hands contract to Media Alive
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There are already 46 locations in the UK
Arc London brand samples Givenchy Gentlemen Only
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Smart Londoners are being targeted
Russian Standard Vodka supports festival work with TV campaign
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The brand is gearing up for appearances at Lovebox and Wilderness
Canon chooses Wax for quirky events to support #nothingmissed
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The campaign is translating buzz into sales
Billboard creates 15,000 litres of drinking water in 6 months
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This billboard has true community engagement
Saudi princes witness live technology magic from Projection Advertising
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The promotional event saw a living actor emerge from the video
Space and Desperados dig deeper for engagement
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The agency and brand are planning a summer of cool connections
Multi-agency team help Nivea women dare-to-dip
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Joint swim suit reveals are planned for the Summer
NomadiX Media arrives in South Africa with The Media Shack
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The move is part of a global expansion plan
Sense and Jordan’s set out on sampling tour
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The activity will target shoppers at grocery stores
Weetabix integrates ‘On the Go’ with commuter mums
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The journey marketing is supported by a ‘Fuel Anywhere’ strapline
Clickerty-click on the clickerty-clack NFC trial for Mecca
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Posterscope and Mecca are testing a promotion on the trains
Yorkshire Tea and BEcause stage experiential event on The Orient Express
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The brand impressed press, VIPs and brand fans
Balloon Fiesta seeks entertaining brand experience partners
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The event is aiming for an all day festival feel
psLIVE launches with offices across Europe
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The agency will operate as a sister act to Posterscope
EMS and Tech Data showcase Windows 8 across Europe
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A 50 date tour is being undertaken
East Village roadshow comes to rest in Westfield Stratford
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The East Village development is being promoted by iD Experiential
IRI’s 26,000 European shopper survey shows changes in habits
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Shoppers are changing store preference, seeking the right experience
Shopitize and Yeo Valley target multichannel shoppers
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The family dairy brand and mobile shopper incentive app are working together
Miroma Ventures purchases Brandspace assets
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The assets were secured after Brandspace entered into adminstration
Emirates add Roland Garros to its sponsorship portfolio
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The airline will also have a sponsored public area to activate at the forthcoming French Open
Digital diaplys from PSCo help O2 Angels demo new BlackBerry
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Digital visuals from PSCo helped O2 Angels for TC Communicattions in Westfield
World Alliance readies for Scottsdale summit
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An excellence at retail conference and trade event will take place April 27-30
Maxinutrition engages at fitness exhibitions with Circle
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The brand and agency have developed a modular stand
Drive helps Deezer bandwagon roll silently into towns
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The silent gigs will rock Deezer fans
Momentum Instore’s major refit for DIY store in Banbury
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The new look is expected to set a new standard for B&Q
Once and Murphy’s association brought to life by Space
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The brand will celebrate its ‘Official pint of Once’ status
Multi-discipline agency Incahoots launches
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The new agency will focus on brand activation, sales promotion, shopper marketing and experiential work
SpaceandPeople announces Trinity Leeds available for brand experiences
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The new shopping centre looks set to be a major destination for live marketing and events
Highland Spring and Story choose PixAngels to add to Joys
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The photo service will next be seen working for the brand at the Glasgow 7s in May
BEcause samples Danio for Danone
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A smartly presented sampling campaign has set out to establish the brand this Spring and Summer
Longines sponsors elite showjumping at The International Quarter
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The Olympic legacy is being drawn upon to put London back on the map for show jumping
Brioche Pasquier gets ready to Raise Some Dough with Race for Life
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Sampling and brand experience will take place alongside money raising at Race for Life events
Puntometer ready for John Smith’s Grand National
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It is a bit of card with a pen through it
Enlighten Smart Stickers add scope to NFC communicating
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The moveable stickers could add function to any live marketing or retail display
evian wins Hollis sponsorship award with MEC Access
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This developing sponsorship saw deeper experiential activation in 2012
Cadbury Easter Egg Trails adds to online offering in year six
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The popular brand experience campaign is produced by Initials Marketing
ESC Events brands its creative service Canvas
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The new brand puts emphasis on practical creativity
The Octonauts arrive at Sea Life Centres
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The Cbeebies stars are all set to connect with kids st Sea Life Centres this year
Up at The O2 opens for coprorate team building
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The rooftop experience now has a series of corporate packages
Charge brings Change 4 Life alcohol awareness to North East cities
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Growing agency Charge, with offices in Newcastle and Dubai, was asked by marketing and PR agency Gardiner Richardson to bring to life and present to the public Change 4 Life’s (C4L’s) current advertising commercial made by Aardman animation regarding alcohol awareness entitled ‘don’t let drink sneak up on you’ Funded by the North East Alcohol […]
smp takes on the 2013 Andrex Washlets tour
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Moist experiences await shoppers on a ‘beauty counter’ stand
Kingsmill and Sense combine for lunch spots promotion
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The new campign is a development from an award winning initiative in 2012
Lycamobile extends Tall Ship sponsorship to show off global messaging
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The initiative was kick started last year with guidance from agency Capitaliize
Brand Belief creates cocktail Mixorama
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The events are due to proceed in grocery multiple stores in May and June
Sampling and shopper marketing campaign readies for Bulmers
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The integrated campaign is being delivered by Space
Paddy Power’s pants for punters fly over Cheltenham
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The view from inside Paddy’s pants is reported to be spectacular
Cosine launches a specialist convenience field marketing service
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Convenience store core availability will be at the heart of the new operation’s ambitions
Pom-Bear joins up with the Scouts
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Badges, events and sampling are all being integrated in the brand and Association association
Etam goes for the girls with 3D
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The fashion retailers used live 3D in cinemas to amplify its event
Samsung tops the fastest growing brand values
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Olympic sponsorship coincided with product launches and a massive shift in brand recognition
Zync Solutions futhers its Apple and Android functionality for field teams
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The new functions offer benefits for data capture, management and reporting
Sense adds depth to evaluation
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This evaluatuion upgrade is already popular with clients
Maille set to prove that there is such a thing as a free Drunch
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The mustard brand is popping up in Old Spitalfields
Upbeat set for Disrupt sampling as part of an integrated product launch
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The campaign gets under-whey in May
Hotcow set to activate Yeni Raki experiences
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Restaurant nights are a key element of the campaign
Better Bunny looks for sweet sampling success with Hotcow
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The new vegetarian product is reaching out with flavour to brand influencers
SpaceandPeoplePlus launches for agencies with towering ambition
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A new service centres around proving brand experience’s true value
Casio spray can sculpture extends its run
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The in store promotion continues
We Few launches with experienced duo
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The managing and creative partners of the new agency have established their credentials at key brand experience agencies
New Route analyses the ways people travel around the UK
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Shopping mall mapping and eyetracking are part of a new people driven approach to assessing outddoor promotions, with obvoius implications for brand experience and PR stunt sites too
RPM activates Cadbury’s search for a Dairy Milk taster
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An inventive campaign is underway
iD Experiential and Asus go slacklining in Bluewater
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It is the third experiential outing for the brand and agency team
TeamHaven develops new version for Android
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The new version has many new features
Blackjack anchors UK leg of pan-European Piaggio promotion
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Kinetic Italy is behind the media agency for the promotion
The Foundry asked to market commuter bike scheme
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The agency will promote the £1.65m investment
Allure gives L’Occitane a helping hand in Paris
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A pop-up store is offerring hand massages at the airoprt
Maxitone extends at Westfield
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The event, run by The Circle Agency has extended its run across this weekend
Slingshot brings Carphone Warehouse in on Digital Unite scheme
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Slingshot Sponsorship brokered the deal
Zest opens and all set to perform
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The new agency will take on promotional and experiential briefs
Lego and BEcause get set for Chima races
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The Legends of Chima events start in March
Elevate and FieldSmart merge
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2 key agencies from the field marketing sector have announced a merger
Chinese New Year fragrances at Heathrow offerred by Blackjack
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The agency has deployed Mandarin speakers to promote fragrances
We Are Social gets set to amplify BAFTA Mocktails’ experience
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evian and Badoit have deployed the social media agency
Ignite hosts NFL Superbowl party in Camden
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The event was hailed as an ‘incredible bash’
Synergy and BMW win social media award for making the Torch route golden
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The golden cars drove social media success and dealership interest
Flash mob bustles for Route 52
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The gave their Route 52 kicks in green onesies
Maxitone and Maximuscle appoint The Circle Agency
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A long term relationship kicks off tomorrow at Westfield
RT Marketing celebrates an MBO
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The agency is looking to expand turnover by 14 per cent in 2013
Sharwood’s gets set for integrated sampling for Chinese New Year
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Wax Communications is the agency that is bringing it all together
BeautyTouch shopper engagement launches at Harrods
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The MultiTaction technology has been sourced by DigiTact
Westfield launches interactive experiential ratecard
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The rate card can be used for 4 UK shopping centres
Experiential plans for Heinz Big Soup Super League push
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The brand plans to support the sport whilst adding to its own fanbase
Noodle Live launches to help events with mobile communication
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Noodle Live makes collecting, storing and sharing information at events easier
NOP Global announced after GfK Field Marketing rebrands
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The agency is continuing its push to expand and grow internationally
HH Global lands Dyson POS deal
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The durable fixtures are intended to help the brand braekthrough in France
New Volvic flavour set for field marketing store support
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Wholsale promotions and POS displays will underpin an integrated marketing campaign
Special K targets New Year resolve with The Lounge Group
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A full range of Special K products are being sampled
Bristol awards prize for interactive street furniture game
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Lamposts, bollards and drains are set to become ‘playable’
Noodles and Oysters in Clarion’s marketing mix at Waterloo
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The travel event will use a travel hub to extend ticket interest to commuters
Saximo launches digital screen and brand experience platform
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Events including X-Factor live auditions are available for brand promotions
Anglian Water and Corporate Culture in woolly hat house tour of East
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The campaign has coincided with a cold snap in the UK
Havas and evian plan snowy playgrounds for Londoners
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The ‘Live young’ campaign is integrated with outdoor digital and social media
Honda endorses new off-road experience centre
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The new centre will offer a variety of motorcycle experiences
Sevens7 Event Intelligence launches
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The new serice helps ensure campaigns have the right interactive engagement support
Extensive Windows Phone activation helps shoppers configure
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The camaign is co-ordinated by UM London