Liverpool FC today announced that it is entering into a four-year partnership agreement with Chevrolet to become its Official Automotive Partner. The partnership runs to the end of the 2015/16 Barclays Premier League and European campaigns, and includes visibility for the brand at Anfield, Liverpool’s home ground; editorial opportunities within the Club’s print and digital […]

Camden chalks up brand awareness

Posted July 24, 2012 by Harriet Cramer

Ambient WW is behind the work

Peachy promotion from Ambient WW

Posted July 24, 2012 by Harriet Cramer

The attention grabbing campaign gets underway on 27th July

Range Rover’s Evoque Live UK Tour wins AEO award for The Event Business and Doll

Posted July 24, 2012 by Harriet Cramer

The tour won Best Live Event

Aesop Agency and Chefs on Stage deliver culinary Birra Moretti experience

Posted July 24, 2012 by Harriet Cramer

Masterclasses were held for Birra Moretti guests

Cadbury House set to engage online via RFID

Posted July 24, 2012 by Harriet Cramer

The Olympic Treat will use RFID to prompt live social media upsdates

RPM helps E.ON to shine on the Nottingham Riviera

Posted July 24, 2012 by Harriet Cramer

Energy savings advice is being dispensed from the new city beach

The Slug and Lettuce sponsors Music Night at Sandown Park

Posted July 24, 2012 by Harriet Cramer

The deal also extends to performances at Epson Downs

Musicroom invests in digital displays from Signlex

Posted July 24, 2012 by Harriet Cramer

Making music accessible and exciting to all, Musicroom, the UK’s largest music retailer’s flagship store on Denmark Street has undergone a full re-brand and shop fit which includes state-of-the-art technology for branding and signage. Genevra Champion, marketing manager for Musicroom explains: “We wanted to reflect the redefined brand in a way that would be eye-catching […]

Heinz launches LOL on tour with The Big Kick

Posted July 24, 2012 by Harriet Cramer

The integrated campaign got underway this month

ZTE and Professor Green shown in integrated field marketing promotion

Posted July 19, 2012 by Harriet Cramer

An all-summer promotional site is underpinning the brand’s UK awareness emergence

BEcause samples Oykos for Danone

Posted July 19, 2012 by Harriet Cramer

Brand ambassadors are bare-chested male models

BAE Systems engage with Panasonic’s 152 at Farnborough

Posted July 17, 2012 by Harriet Cramer

The big screen’s next assignment is Olympic

The Lounge hosts restaurant and sampling integrated tour for Crunchy Nut

Posted July 17, 2012 by Harriet Cramer

Taste is the central plank of the advertising

Ignite and EDF Energy express the Olympic mood through experiential marketing

Posted July 17, 2012 by Harriet Cramer

A Twitter linked light show on the London Eye is in action

EMS’ bamboo house helps Ogilvy’s panda cause

Posted July 16, 2012 by Harriet Cramer

Event Marketing Solutions (EMS) has recreated the natural habitat of the giant panda in central London as part of an experiential campaign by Ogilvy Public Relations to ignite panda fever across the capital. The EMS-designed Bamboo House toured London during Chengdu Panda Awareness Week. Created by Ogilvy PR, the week helped to raise awareness of […]

Power Logistics set for extended generation days

Posted July 16, 2012 by Harriet Cramer

More power options for events are now available

Old Spiltalfields hosts Spurs’ penalty promotion

Posted July 16, 2012 by Harriet Cramer

The event takes place on Wednesday

4711 Nouveau Cologne promotion with Hotcow

Posted July 15, 2012 by Harriet Cramer

A 14 day sampling campaign is underway

RAM Vision helps Centrepoint cover Myles with meaning in mall events

Posted July 12, 2012 by Harriet Cramer

Busking is reaching a new level of appeal with the roadshow and digital combo

RPM sets Rioja in motion again for Phipps

Posted July 12, 2012 by Harriet Cramer

The event is all set for this weekend

Lumi Survey mobile service aimed at capturing live consumer event reaction

Posted July 11, 2012 by Harriet Cramer

The mobile tool is expected to deliver real-time reaction data

All Play engagement entrusted to Flourish

Posted July 11, 2012 by Harriet Cramer

The LTA initiative saw over 10,000 visitors

Sage put in the picture by PixAngels

Posted July 5, 2012 by Harriet Cramer

The B2E assignment has helped the Sage workforce engage with its advertising campaign

Retail Services hits Teenage Cancer for six

Posted July 5, 2012 by Harriet Cramer

“Tufnell bowled Brown” a highlight

Channel Assist offers 360 degree field marketing service for Dixons

Posted July 4, 2012 by Harriet Cramer

The service has already attracted the attention of brands including Nuance and Adobe

UBM Live’s IOEX show rebrands as Live Experience

Posted July 3, 2012 by Harriet Cramer

The show’s name change follows market research

Evian extends its Wimbledon and Sharapova associations

Posted July 3, 2012 by Harriet Cramer

The brand will continue to focus on ‘live young’

London racecourses unite for brand appeal

Posted July 3, 2012 by Harriet Cramer

The 3 racecourses intend to provide a cohesive platform for brands seeking live event exposure

innovision delivers Olympic Rings installation

Posted July 3, 2012 by Harriet Cramer

The installation opened with a light show last week

Ambient WW and Axio rose to enjoy Happy Friday

Posted July 3, 2012 by Harriet Cramer

The agency and housing development team reached out to commuters

Taap protection rescues mobile device and protects it from data leak

Posted July 3, 2012 by Harriet Cramer

The device was located via VORTEX and CLOC

Gorilla supplies mobile touring unit to Nando’s and The Bigger Event

Posted July 3, 2012 by Harriet Cramer

The catering unit is already heading for success

The Pulse Group and Renault team up for green outings

Posted July 3, 2012 by Harriet Cramer

Green motoring will meet green fingers at RHS events

Kommando and Story unite to help Scottish directive to ‘Eat in Season’

Posted July 2, 2012 by Harriet Cramer

A nationwide tour is underway

Giant scratchcard revealed in Leeds

Posted July 2, 2012 by Harriet Cramer

It was reveled at the White Rose shopping centre

Microsoft’s outsourced sales force transferred to McCurrach Technology

Posted June 28, 2012 by Harriet Cramer

A new Retail Academy is also in the pipeline

Cardboard bum box gets heavyweight support

Posted June 28, 2012 by Harriet Cramer

The branded seats are set to be marketed to outdoor events

Nivea Soft starts brand experience campaign at Cabot Circus

Posted June 28, 2012 by Harriet Cramer

The tour is with agency Space

Wagamama uses Okido to unite restaurant, school and festival marketing

Posted June 28, 2012 by Harriet Cramer

School activities and Camp Bestival cart will both am to help win brand fans

Gastro Alfresco sets off for the 16th year

Posted June 28, 2012 by Harriet Cramer

The enduring multi-brand promotion from Brand Belief is set to hit Tesco once again

Up at the O2 set up guided by Pd3

Posted June 28, 2012 by Harriet Cramer

The agency has deliverd a ‘world class’ attraction

Andy Higginson joins McCurrach

Posted June 27, 2012 by Harriet Cramer

The appointment is expected to help McCurrach with expertise in FMCG and financial services

Online staff management system Staffy launched by Kyan

Posted June 27, 2012 by Harriet Cramer

The service could replace multiple spreadsheets at some agencies

Gekko reappointed by Epson

Posted June 26, 2012 by Harriet Cramer

The appointment comes follows a competitive pitch

Mirrors used by Ambient to reflect IE9 film connection

Posted June 25, 2012 by Harriet Cramer

The Hoxton campaign is causing surprise on behalf of a Mcirosoft film team

Naked sampling campaign gets set

Posted June 25, 2012 by Harriet Cramer

The sampling is alligned with online giveaways and coupons

BD Network get busy for Art Against Knives success

Posted June 25, 2012 by Harriet Cramer

The agency and charity have raised nearly £2000

SMG delivers customer insight for Pets at Home

Posted June 22, 2012 by Harriet Cramer

Fish 4 Opinion garners customer feedback via till receipts

Zest ST and Capitalize in skillset share

Posted June 22, 2012 by Harriet Cramer

The two agencies will help each other to develop services

The Pulse Group melts the ice for Rocktails’ trials

Posted June 22, 2012 by Harriet Cramer

Glittered ice will help send Taste of London visitors off for a cocktail

Incredibull DNA attracts attention

Posted June 21, 2012 by Harriet Cramer

Awards and a graduate day show Incredibull’s pulling power

Cadbury’s Olympic journey set for Hyde Park finale

Posted June 21, 2012 by Harriet Cramer

Cadbury House will host a celebration for the nation

Engage sees MultiTaction tables reach a new level

Posted June 21, 2012 by Harriet Cramer

New Infra Red readers enable pen use

iD Experiential and Benefit Cosmetics get Mascarathon in up and running

Posted June 21, 2012 by Harriet Cramer

The charity event with makeovers will run for 14 days

Billington Cartmell and Samsung help festival goers ditch tickets

Posted June 21, 2012 by Harriet Cramer

The technology will be enhaced by social media enabled at events from Samsung’s brand stand

Citihenge stands tall for summer Skoda solstice

Posted June 20, 2012 by Harriet Cramer

Taylor Herring helped set up the stunt

iPad app for field sales visits announced

Posted June 20, 2012 by Harriet Cramer

The app, from Digital Field Soloutions, currently allows for a free 30 day trial

Samsung’s Olympic tour gets cheers with Ear to the Ground

Posted June 20, 2012 by Harriet Cramer

The sponsorship activation is underway with the torch relay

Puma combines with innovision to build the Puma Yard

Posted June 19, 2012 by Harriet Cramer

The Yard will feature games, retail, music and Jamaican flavours

EMS appointed to repeat Student Finance Tour

Posted June 19, 2012 by Harriet Cramer

Presenter recruitment is underway

The Taylor of Shoreditch threads together Avid fan experiences

Posted June 19, 2012 by Harriet Cramer

Proceeeding start with an event in July

Retail Marketing Group wins Nokia field marketing contract

Posted June 19, 2012 by Harriet Cramer

The Nokia team will promote and sell Lumea handsets

Evian activates its Wimbledon sponsor status with integrated brand experience

Posted June 18, 2012 by Harriet Cramer

The brand will engage with consumers and VIPs at a number of touchpoints

Space set to promote Wimbledon

Posted June 18, 2012 by Harriet Cramer

Building excitement for the Queue is part of the brief

Wax tasked with integrated campaign for Ambrosia

Posted June 14, 2012 by Harriet Cramer

Sampling for awareness is a key objective of the face to face led campaign

Taap and Windows Phone 7 set to help mobilise workforces

Posted June 13, 2012 by Harriet Cramer

The cloud-based server Azure will be deployed

Zappit’s SmartBox set to bridge Ponti’s diners with social media

Posted June 13, 2012 by Harriet Cramer

Eating and smartphone combination is anticipated

Old Spitalfields selected for Samsung PIN pop up

Posted June 13, 2012 by Harriet Cramer

The pop up experience is created for Samsung by Jack Morton Worldwide

Global Infusion Group helps event workers scrub up

Posted June 12, 2012 by Harriet Cramer

The mobile laundry service is already on the road

Intersport Eybl connects screen displays with BrightSign

Posted June 12, 2012 by Harriet Cramer

Intersport Eybl, Austria’s foremost retailer of sports equipment and sportswear has chosen BrightSign as the digital signage solution for its new flagship retail store – Eybl World Store Vösendorf just outside Vienna. The 14,000 square metre store features four video walls driven by 28 BrightSign digital media players deliver Full HD content, custom produced for […]

Survey: Retail revenue lost through poor customer experiences

Posted June 12, 2012 by Harriet Cramer

A new SMG survey has quantified the losses

John Lewis to support LolliBop as headline partner

Posted June 12, 2012 by Harriet Cramer

Agency BluePeg secured the deal

smartTrail set for mobile sampling

Posted June 12, 2012 by Harriet Cramer

The new trailers have a very modern appeal

Rob and Steph Gleave purchase Momentum Instore from McCann Worldgroup

Posted June 11, 2012 by Harriet Cramer

The business is set to maintain the same philosophy going forward

Olympic sponsor awareness tested by Opinium

Posted June 8, 2012 by Harriet Cramer

Since January 2012, Opinium Research has been keeping a close eye on the brands benefitting most out of the London 2012 Olympics. When asking the nation (a nationally representative sample of 2,000 UK adults): who do you think are the official Olympics Games partners, Opinium Research found: · Only 10% of Brits are aware that […]