FMBE Awards 2020: Guide to the finalists, Cat E2, Tactical Marketing, ROI-Led

FMBE 2020 – guide to the finalists

Category E2: Tactical Marketing, ROI-Led

This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 11.30 am to 11.45am, and broadcast on Facebook Live at

What we love about the category

In a nutshell, this category exists to show how the best smartly timed bursts of field marketing activity correlate to exceptional ROI. FMBE is client judged, and it is very hard to find any panellist who doesn’t love clear cut demonstrations of intelligent profitable campaigns.

What our judges love about this year’s finalists

Logobrand – Britvic

Already celebrated as a finalist in two previous categories, this all-rounder campaign was extremely sales focused.

Logobrand – Haribo

Already a finalist in Instore Marketing, this campaign fully underscored the value brought back to the brand by a much-needed range review.

REL Field Marketing – William Grant and Illva Saronno

This Christmas drinks campaign showed our judges a detailed exercise in the benefits of experience, refinement and fine tuning, noting how ‘Project Snowball’ had gathered impressive momentum in 2019 vs 2018.

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