FMBE Awards 2020: Guide to the finalists, Cat D, Instore Marketing
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FMBE 2020 – guide to the finalists
Category D: Instore Marketing
This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 10.30 am to 10.45am, and broadcast on Facebook Live at https://www.facebook.com/fmbemag
What we love about the category
Quality field marketers enjoy great relationships with stores because their arrival, advice and intervention is profitable for the store – and because the field marketers often call at a useful time equipped with helpful data. This category celebrates the best success stories.
What our judges love about this year’s finalists
Field Sales Solutions – Peroni
Persuading a convenience store to justify space for a new fridge is a challenging brief that can only be fulfilled with expert insight and the right visualisation tech.
Instore Field Marketing – Aldi
A focussed keep-it-simple strategy for card displays has led to a very positive reaction from the store and great results from shoppers.
Logobrand – Britvic
Another chance to consider the powerfully data-driven shortlister for category C, against the Category D criteria.
Logobrand – Haribo
A detailed knowledge of the Morrisons estate was required in order to implement this very successful comprehensive range review.
Powerforce – Lego
Toy retailers is an ever-changing estate making quick and focused relationship building paramount in order to maintain the right presence and drive sales.
