FMBE Awards 2021: Most Effective Small Scale/ Local Campaign
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The category saw several campaigns standing out and a strong debate over the finalists. Four campaigns stood out above the rest, three exceptional prices of accountable campaigning and one trial campaign with wow factor results.
BRONZE Field Sales Solutions – Fox’s Biscuits
This one was the trial piece that came about after Field Sales Solution’s client Ferrero acquired Fox’s Biscuits and so were presented with a unique chance to test out the implementation of integration in the field – with great success that implies a strong future for the agency and brand.
BRONZE REL Field Marketing – Dell
This was an enforced virtual event that was delivered with great lightness of touch and fully demonstrated the reasons why studio virtual and hybrid on and offline events are here for the long term. This event was lauded for its wonderful use of budget.
SILVER Backlash – Tanologist
Tanologist was a popular piece of work in all of the categories that witnessed it and it performed well here with its high impact, 3 day + 3 location tour in a clear sided vehicle. The tour took the growing business to Westfield Stratford, Manchester Arndale and Liverpool ONE impressing our judges with its targeted reach on a budget and impressive amplification data.
GOLD Backlash – Space NK
Backlash have made a name for themselves for what they call ‘Big agency thinking without the price tag’ and this activity, a 3 day event in a PromoCube trailer stand hosted at Old Spitalfields Market, showed our judges plenty of evidence of this here.
The campaign demanded opt-ins and sign ups to the brand and its loyalty scheme and delivered exceptional (confidential) numbers of both alongside a range of other KPIs directly attributable to the activity.
The entry listed a host of reasons for most of the main decisions taken for this event showing a clarity of planning, stand design, venue choice and targeting.
