FMBE’s Frank Wainwright spoke to GottaBe’s Tomasz Dyl after his agency delivered a trio of activations at the festival As a celebration of Southeast Asia, Birmingham Mela’s musical and culinary celebration of the region and its influences is a joyful must on the calendar for many. This year’s headline sponsorship from Spotify marked the growing […]
Every week, Field Marketing and Brand Experience Magazine is catching up with five previous FMBE Award winners to find out what they have been up to since winning gold. N2O- Jody Measures How did the team celebrate winning an FMBE accolade? I’ll be honest, there was a fair amount of champagne involved! Winning not […]
Field Marketing and Brand Experience Magazine caught up with James Swain and Stuart Galvin to find out more about there new Business Venture, Catalyst Who is Catalyst? We’re led by the belief that every interaction with our client’s brands should be a great, connected experience fuelled by insight. How did Catalyst come about? Over many beers, 60000 WhatsApp messages (true story), frustrations […]
What is your role at EPOCH? I am the marketing manager at Epoch Making Toys, Co. Ltd, looking after marketing for both Sylvanian Families and Aquabeads. I love the fact that I can work with a brand like Sylvanian Families that I spent my childhood with and for which I feel a deep connection. What […]
What does the Europcar brand mean to you? “Europcar has traditionally been viewed as a consumer brand, with car rental predominantly associated with people hiring cars for their holidays. Whilst this remains an important part of the business, we are just as focused on business customers. We now think in terms of the broader concept […]
What is Blippar and how are brands using the App? Blippar is a technology company which specializes in Augmented Reality and Computer vision. We have built an Augmented Reality ecosystem. Our technology enables people to experience the world in better ways by adding a digital layer – helping people get more out of every moment. […]
How quickly is the technology moving and how easy is it to invest in the wrong solution? I think it’s moving at an incredible pace with a lot of hardware platforms and peripherals on the market but as of yet there isn’t enough content to really show off the capabilities of this, the hardware has […]
Daniel Dove caught up with Field Marketing and Brand Experience Magazine ahead of a summer of brand events to discuss the importance of luxury immersive marketing in the food and drink industry. Is there such thing as an average day? Not in my job. My role is completely multifunctional, I never have same day twice. […]
FM Forum caught up with Matthew Huntly, Promogems, to find out what 2017 has in store for the office sampling specialists. What are promogems up to at the moment? After a fantastic 2016 we’re gearing up for an even bigger year. We’re always looking at new ways to improve what we do and the impact […]
by Frank Wainwright, Editorial Director, FMBE The appointment of Russ Lidstone to lead the emergence of the Creative Engagement Group was delivered fairly quietly in FMBE circles though it is hard to think of a more significant one for our industry in 2016. The Creative Engagement Group, incorporating agencies WRG Worldwide, The Moment and Just […]
FM Forum spoke to Lester Wolstenholme who heads promotional products and branded clothing supplier, Reflex International What services does Reflex currently provide to the FMBE sector? Reflex supplies many of the leading agencies with uniform for experiential staff and promotional giveaways for campaigns. From a few tee shirts to projects requiring literally millions of products. […]
I visited BEcause Experiential Marketing and WWF’s Virtual Reality Tiger Experience at Westfield to try the activation first hand. The experience was truly immersive, and when I arrived, there was a buzz around the set which had a prominent position on the ground floor of the shopping mall. After the CGI 360 experience, where I […]
I had the pleasure of catching up with Pop-up Queen Meredith O’Shaughnessy and small dog Phoebe ahead of Keeping Up With the Jones’ to discuss all things immersive and exciting. How did The Meredith Collective come about? I worked in venues and nightclubs from the age of 17 to 33 but after that I was […]
James Gordon-MacIntosh, managing partner, Hope&Glory PR spoke to Harriet Cramer How did the agency come about? Jo (Carr, managing partner) and I worked for 77 PR (now part of Fishburn) and although it was fun, we decided to strike out and do it for ourselves in 2011. Our task was simple, we realised there are […]
In the 2015 Summer issue of FMBE magazine, we tuned into Broadwick Live and its high voltage brand appeal, by interviewing the key players at the agency. Here’s a recap. Entertainment agency and festival organiser Broadwick Live has created award winning travel and music events. The business, which has recently secured investment from Global Entertainment has accolades […]