By Frank Wainwright
I went to Paddington to “uncover the mystery of the Jarlsberg holes” and discovered this colourful barge, a fantastic free burger and an amazing chilled vibe on a hot day. Jarlsberg, guided by the Circle Agency, has found quite a few flavour sensations to make the cheese the hero this Summer. Jarlsberg is loved for its nutty flavour and deliciously melting qualities and who could doubt that when prepared to perfection with skilled chefs and expert recipes to hand. This double-decker sensation on the Grand Union canal is just one stop in a busy itinerary for a brand that has bravely allied its promotional campaigning to in depth and memorable catered experiences rather than quick and fast product sampling. This was an excellent immersive-floating experience!