Tag Archives: Guerrilla

The FMBE awards – my personal top100 (60-56)

60 Sense, British Airways (2006, Brand Theatre) However did Sense persuade BA into a cutting edge experiential idea – actors on the Heathrow Express talking in loud voices about how lucky they were to take advantage of  checking in online, before breaking cover with the line ‘Have you clicked yet?’ and dishing out Z Cards. […]

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