A guest contribution from Steve Radford, CEO, Fieldstar With the launch of the Asda programme the UK now has 2 accreditation programmes for third-party merchandisers working within grocery multiple retailers (the other being operated by Sainsbury’s). But are they fit for purpose? Well I suppose that depends on what you believe their purpose is. From […]
Projection mapping isn’t all about huge displays onto the facades of buildings… Projection mapping can be used in an engaging and memorable setting. Creative production agency Drive made a real impact in the auto industry with 4D projection-mapping making for a ‘radically different’ car launch experience in Bentley showrooms across Britain. Drive took to the […]
10. BEcause, Pampers (2005, Roadshow) A win at FMBE was the first award for a campaign that saw its most recent incarnation last year and has a huge track record of award success, peaking in 2006-7 when Sleep Like a Baby took over from this World of Babies tour. The agency and brand team defended […]
30 LIME, Tesco Wines (2008, Retail Training) Q, How do you make wine samplers more effective? A. Teach them about wine. It seems so simple, but this obvious idea hadn’t been tried before. Until this point, Tecso had done without LIME’s staff and samplers in the wine category, in spite of their strong ongoing relationship […]
60 Sense, British Airways (2006, Brand Theatre) However did Sense persuade BA into a cutting edge experiential idea – actors on the Heathrow Express talking in loud voices about how lucky they were to take advantage of checking in online, before breaking cover with the line ‘Have you clicked yet?’ and dishing out Z Cards. […]
75 IMS, The Guardian (2006, Tactical) When the Guardian decided to change paper size it supported the move with a big advertising push, but the move was also cloaked in mystery. It was a crucial time for the newspaper and for newspapers in general as modern lifestyles put a scourge on circulation figures. IMS were […]
85 REL, Sainsbury’s (2006, Merchandising and Compliance) It was a major reveal, the culmination of work that had started in 2004 and which saw REL strongly bonded to the store in a relationship that has lasted and gained ground year on year since. The judges believed it would go forward. REL had been entrusted with […]