Projection mapping isn’t all about huge displays onto the facades of buildings… Projection mapping can be used in an engaging and memorable setting. Creative production agency Drive made a real impact in the auto industry with 4D projection-mapping making for a ‘radically different’ car launch experience in Bentley showrooms across Britain. Drive took to the […]
4 REL, Red Bull (2010, Brand/Store Relationship) Red Bull have celebrated their Team of the Year trio of wins and rightly so. They have set a new standard in team training and performance. This gold winner was perhaps more impressive again as it shows how all of that Red Bull team energy translates into a […]
15. Infinite Group, Sony (2008, Retail Training/Mystery Shopping) The older it gets the better this entry looks. The mystery shops were commissioned by Sony for Sony Centres and showed a big upturn in results whilst nicely motivating staff. This entry came to us on video as a hidden camera live mystery shop, filmed especially with […]
30 LIME, Tesco Wines (2008, Retail Training) Q, How do you make wine samplers more effective? A. Teach them about wine. It seems so simple, but this obvious idea hadn’t been tried before. Until this point, Tecso had done without LIME’s staff and samplers in the wine category, in spite of their strong ongoing relationship […]
Underneath the cliched exterior of B&Q’s massive mob lies a major step in B2E2C co-ordinated marketing I’m saying good. There you go, blog over. OK, perhaps a little more to flesh this out. On 6th March Kingfisher DIY retailer B&Q had group dances, flash mob styleee across 330 of its branches in an employee meets […]
50 Hotcow, Thomson Fly (2008, Use of Low Budget) The agency may be surprised to see this in my Top 50 as they have delivered far more spectacular work – creatively – than this, but I thought that this activity showed how much a PR stunt can achive. This job, delivered in just 5 live […]
55 Headcount, Loyalty Management UK (2006, Retail Training) LMUK, operators of the Nectar programme approached Headcount to deliver 3 waves of marketing activity in 400 Sainsbury’s stores. This was a clear lesson in how training staff makes a difference to consumer behaviour leading to a 16 per cent increase in swipes. Control stores, where staff […]