2. TBWA/Chiat/Day, Gatorade We don’t get that many Cannes Grand Prix winners entered into FM&BE and even fewer that fail to win our award to sport alongside their Lion, but that was the fate that befell my second best ever FM&BE award entry. It was beaten by the greatest ever branded candid camera stunt in our […]
Queueing has become a cool pastime. How on earth did that happen? First in line for an iPad 2? Take a bow. Apple will create a guard of honour to applaud you into their Regent St store. You can have a brag about your passion to get the first one. You can say ‘I was […]
Here is a piece of work from Leo Burnett, Italy called Bus. It was created last year. It has a number of experiential marketing experts raving about it. If you haven’t seen the video, watch it before reading why I think it is, well, a bit crap. https://www.youtube.com/watch?v=Ni8ukBwHRyI Well, now you’ve seen it, perhaps you’ll […]
30 LIME, Tesco Wines (2008, Retail Training) Q, How do you make wine samplers more effective? A. Teach them about wine. It seems so simple, but this obvious idea hadn’t been tried before. Until this point, Tecso had done without LIME’s staff and samplers in the wine category, in spite of their strong ongoing relationship […]
85 REL, Sainsbury’s (2006, Merchandising and Compliance) It was a major reveal, the culmination of work that had started in 2004 and which saw REL strongly bonded to the store in a relationship that has lasted and gained ground year on year since. The judges believed it would go forward. REL had been entrusted with […]