ABF The Soldiers’ Charity Hires Hunterlodge for direct marketing drive

The National Charity of the British Army, The Soldiers’ Charity, has announced the appointment of Hunterlodge as its direct marketing agency following a competitive pitch.

The agency has been tasked with raising awareness of the charity’s services and its differentiators to other well-known charitable organisations. This will highlight the fundraising need for serving soldiers, veterans and their immediate families.

Hunterlodge’s creative concept for the new direct marketing drive revolves around the theme ‘The Army Family’ and is linked to the proposition that the next battle for soldiers and veterans should not be on home soil. The fundraising pack, which will be circulated to 50,000 prospective donors, comprises of media including letters, inserts, donation forms and business reply envelopes.

Grace Akintokun direct marketing executive at The Soldier’s Charity said: “We are excited to work with Hunterlodge, building a new creative working relationship. We are looking forward to seeing the end product of the fantastic campaign they are designing for The Soldiers’ Charity.”

Commenting on the win, Rob Hunter, MD Hunterlodge said: “Working with The Soldiers’ Charity on ‘The Army Family’ is an exciting project for Hunterlodge. The main challenges for the charity focus on brand awareness and getting people to understand how they change lives. Our creative team has relished the opportunity to create a more effective, thought-provoking campaign for such a worthy cause.”