Experiential marketing agency N2O will give festivalgoers the chance to experience beauty brands such as L’Oréal, Lynx, Beauty Bay, Lancaster and Wunderbrow at some of the UK’s biggest music festivals this summer.
Visitors to the pop-up festival activation, All Out Beauty, will sample products, receive treatments and engage with beauty brand experiences at festivals including All Points East, British Summer Time, Y Not, Boardmasters, Victorious and Fusion.
The experience will give beauty brands a platform to engage millions of festivalgoers.
Each brand will have a space within the pop-up where festivalgoers can get a new festival hairstyle or make-up look, and receive treatments from professionals such as make-up artists, eyebrow specialists and barbers. All experiences will be free to consumers.
A rooftop zone overlooking the festival will allow guests, VIPs, bloggers and influencers to come together to share beauty and fashion tips and host mini fashion shows for festivalgoers.
Commercial director at N2O, Clare James, comments: “Bringing beauty to festivals through experiential marketing is a fantastic way to excite people, increase social awareness and in turn generate revenue for brands.”