MRF land multi-club partnership in England’s top-flight league

Indian multinational company, MRF Ltd, The World’s 16th largest Tyre company, have landed a multi-club partnership in the Premier League with Newcastle United, West Ham United, and West Bromwich Albion

MRF’s logo will feature on the shirt arm of Newcastle United and West Ham United as they become the Official Tyre Partner and the multi club partner in the Premier League, while they also become the Official Tyre Partner of West Brom.

This season is the first where top flight clubs can create brand partnerships to advertise on the sleeve of player shirts, replacing the Premier League logo on the left sleeve.

The partnerships ensure MRF will receive huge exposure in the biggest and most watched league in world football and will be present at all three Club stadium’s throughout the season.

Founded in 1946, MRF are the largest manufacturer of tyres in India employing over 15,000 staff. The publicly listed company produce rubber goods including tyres, treads, tubes and conveyor belts, as well as toys and paint.

MRF currently enjoy a suite of other partnerships in sport with current endorsements of cricket stars Shikhar Dhawan, Virat Kohli , AB de Villiers and  Sachin Tendulkar to name a few.

All three partnerships with MRF were created, planned and negotiated by SportQuake.

Koshy K Varghese, Executive Vice President, MRF Ltd comments: “We are delighted to enhance our engagement with the Premier League after a modest start in 2016/17, with this multi Club tie up for the 2017/18 season. MRF has been traditionally associated with Cricket and Motor Sports and is now keen to use Football as the third engine of its Brand Strategy to build its specialised Motor Sports Tyres brand in Europe. We are confident that this association with EPL is a powerful step in the right direction for Brand MRF.”

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