On the 3rdof June, Wave went live as Nespresso’s new experiential marketing partner to lead one of the largest in-store demonstration programs across the UK and Ireland, delivering an engaging and immersive Nespresso experience for consumer’s in-store.
Nespresso’s B2C Sales Manager for UK&I, Steve Clack commented on the appointment of Wave, “We are extremely excited to form this partnership with Wave. Following a rigorous review of multiple agencies and benchmarking across the sector we are confident we have selected the right partner to support Nespresso to evolve one of the largest UK&I demonstration programs to the next phase. We pride ourselves on the quality and sustainable sourcing of our coffee, creating moments in-store that bring our coffee passion direct to consumers. Throughout the pitch process, we recognised the passion from the team at Wave to deliver these moments on our behalf, ensuring we continue to WOW consumers. We look forward to establishing and delivering a strong partnership.”
Wave, part of the McCurrach group, will be providing a year-round service for Nespresso across the UK and Ireland.
McCurrach Group CEO, Jill Ross said, “It gives me great pleasure to announce our new partnership. It’s exciting to be partnering with Nespresso who share our vision of innovating and disrupting the in-store demonstration environment. This is a transformational moment for our Wave business, having built the brand and our expertise in the experiential market over the last three years.”
Linda Gallagher, Wave Director also shares her excitement on running one of the biggest experiential ambassador programs in UK&I: “This is a huge moment for Wave. We built the brand and business for moments like this. The scale, expertise and innovation that we’ve brought to experiential ambassador programs combined with our passionate, disruptive approach to the market have led us to this point. I can’t wait for June when we launch our partnership with Nespresso!”
Wave are well known in the in-store demonstration and ambassador space already, running award winning campaigns for the likes of Microsoft, HP, Magnum and Ben & Jerry’s.