SGA Productions set up Summer for Mr Men and Little Miss
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Live brand experience agency SGA Productions Ltd. (SGA) have teamed up with global brand owner Sanrio to launch an exclusive UK events programme. Mr. Men & Little Miss will launch the event programme with the family focused festival LolliBop, which for the first year will be hosted from the world famous Queen Elizabeth Olympic Park, London.
Family-focused costume character-led experiential events will launch across selected UK venues. These will include shopping centres, theme parks, exhibition centres and music events.
“We are really excited to be working with such a creative and forward thinking team at SGA,” Lisa Macdonald, VP Mr. Men Little Miss at Sanrio, said. “Brand experiences will form an integral part of helping to bring the Mr. Men & Little Miss brand to life, not to mention creating lasting fond memories of the brand amongst our consumers.”
Sarah Gibbon, creative director at SGA Productions, said, ”We’re delighted to be working on the Mr Men Little Miss brand which is full of colour and fun, as well as being iconic for both parents and children. As a specialist agency creating memorable experiences for families we will have both readymade events that venues can buy into or we can create bespoke events depending on what is required. The cast of Mr Men Little Miss characters is so diverse that they can be used in so many scenarios”.
