The FMBE Awards 2020: Guide to the Finalists, Cats W & X, FM & BE Agency of the Year Awards

FMBE 2020 – guide to the finalists

Categories W & X – Field Marketing Agency of the Year and Brand Experience Agency of the Year

This year the awards are being presented online. The result of these categories will be presented and revealed online on Friday 29th January from 21.25 to 21.55, and broadcast on Facebook Live at

What we love about these categories

They embrace best practice alongside sound financial management and campaign creativity and ROI. A major consequence of this category has been to champion openness and trust so that longer term contracts and relationships have become more normal.

What our judges love about this year’s finalists

Strong client relationships are the foundation stones of all of this year’s finalists. These trust relationships typically allow agencies to push creative boundaries and knock challenging KPIs out of the park year after year, as well as building on the reputation for new client wins.

This virtuous circle was of course challenged in 2020 by a deadly pandemic that has required quick reactions. Again, the agencies listed have had the strength to come through these challenges with the right staff and processes in place to be a reassuring high-performance partner for brand projects in 2021.

There’s been no year like it. These agencies really are  from the top drawer.

 Category W – Field Marketing Agency of the Year

Acosta Europe Reach

Field Sales Solutions

Instore Field Marketing



REL Field Marketing


Category X – Brand Experience Agency of the Year


Blue Square Group





The Producers

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