Relentless supports UK music through a collaborative partnership with Shift K3y.
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Vision Nine HQ devised a strategy to support the artists creative output across multiple touch points including brand placement in artist content, media support of single campaign, artist social media support and a bespoke live fan event. All factors combined in helping to deliver a Radio 1 A-list single and Youtube views of well over 750,000 and building to date.
Working closely with Sony Music, Relentless worked with Shift K3y to shoot a 2 part video campaign, extending the reach and lifespan of the single campaign. ‘Gone Missing Part 1’ featured actors wearing Relentless apparel, teaser footage of the event venue and a cameo appearance from a Relentless associate street artist. Teaser rolls of the promo doubled as the event announcement from Shift K3y on his social channels and built excitement about both the party and the single. ‘Gone Missing Part 2’ was filmed on location at the Vision Nine produced and promoted Relentless House Party where Shift K3y headlined, illustrating the vibrancy and energy of Relentless to the artist’s audience.
Hoxton Dock near Haggerston was transformed from a Warehouse into full House Party feel, with festival-level production in the main room, kitchen with fully stocked bar providing Relentless cocktails, a wardrobe for a cloakroom and secret bedroom as a 2nd DJ room. Dalston based Voodoo Rays Pizza were brought in to provide catering for artists and the sell-out 500 capacity crowd.
Vision Nine negotiated packages with key presenting partners that naturally fitted with the event and artists. Mixmag brought a bespoke media partnership including homepage takeovers, editorial on the event and giveaways and popular dance music specialist Ticket Tannoy providing ticketing and promotional reach.
Vision Nine HQ, Sony Music Partnerships, Radiator Comms, Columbia Records, Go Artist Management, RSA /Black Dog Films, Coda Agency, William Morris Endeavour, Earth Agency, Echo Location, Hoxton Docks, Mixmag, Ticket Tannoy, Audile, Move Events, Voodoo Rays Pizza collaborated to produce the event.
