Ian Burrell, a self-styled Global Rum Ambassador has been making waves for rum whilst securing a new sponsor for his Rum Experience. Burrell has been pulling off rum stunts and events around the globe in locations as diverse as Hong Kong and Antarctica. Founder and Director of The Rum Experience & UK RumFest, and owner […]

Smirnoff Slumberfest ready to stir

Posted May 21, 2013 by Harriet Cramer

A team of agencies are helping Smirnoff’s Slumber parties to awaken interest online and off

Ginger Grouse gets set for a brand experience season with BEcause

Posted May 21, 2013 by Harriet Cramer

A Taste Adventure is underway

Momentum Instore helps Sainsbury’s in Solihull get started

Posted May 21, 2013 by Harriet Cramer

The installation team have aided the arrival of this environmentally pacesetting store

Guinness and the RFU commit to enhancing rugby’s fan experience

Posted May 21, 2013 by Harriet Cramer

A new four year partnership has been announced

Space helps Desperados to a Spectroscopic Field Day

Posted May 21, 2013 by Harriet Cramer

Its one of a series of days and nights out for the tequlia flavoured beer

Ford and Imagination outline plans for UEFA Champion’s League

Posted May 20, 2013 by Harriet Cramer

The Festival is hosted at the Olympic Park, The International Quarter

iD In-store set to demo Sage by Heston Blumenthal

Posted May 20, 2013 by Harriet Cramer

Appliances trialled by the inventive chef are getting the iD treatment

Ben and Jerry’s Chunks for a Change tour goes pan-European

Posted May 17, 2013 by Harriet Cramer

Digital agency Maynard Malone is translating the tour online

TeamHaven extends reach to 53 countries

Posted May 17, 2013 by Harriet Cramer

The data capture and reporting service has achieved global appeal

UEFA sponsors’ Wembley experience entrusted to staff from Aesthetics

Posted May 17, 2013 by Harriet Cramer

The staffing team have been reappointed after 2011 success at the same venue

Kru Live helps Intuit with UK launch

Posted May 16, 2013 by Harriet Cramer

The staffing specialist has been appointed to demonstrate the payment system to small businesses

Generate helps host largest ever Trafalgar Square sponsorship activation

Posted May 16, 2013 by Harriet Cramer

It was a 3 day basketball celebration in London

Muffin Break hands contract to Media Alive

Posted May 15, 2013 by Harriet Cramer

There are already 46 locations in the UK

Arc London brand samples Givenchy Gentlemen Only

Posted May 14, 2013 by Harriet Cramer

Smart Londoners are being targeted

Russian Standard Vodka supports festival work with TV campaign

Posted May 14, 2013 by Harriet Cramer

The brand is gearing up for appearances at Lovebox and Wilderness

Canon chooses Wax for quirky events to support #nothingmissed

Posted May 14, 2013 by Harriet Cramer

The campaign is translating buzz into sales

Billboard creates 15,000 litres of drinking water in 6 months

Posted May 14, 2013 by Harriet Cramer

This billboard has true community engagement

Saudi princes witness live technology magic from Projection Advertising

Posted May 8, 2013 by Harriet Cramer

The promotional event saw a living actor emerge from the video

Space and Desperados dig deeper for engagement

Posted May 6, 2013 by Harriet Cramer

The agency and brand are planning a summer of cool connections

Multi-agency team help Nivea women dare-to-dip

Posted May 3, 2013 by Harriet Cramer

Joint swim suit reveals are planned for the Summer

NomadiX Media arrives in South Africa with The Media Shack

Posted May 2, 2013 by Harriet Cramer

The move is part of a global expansion plan

Sense and Jordan’s set out on sampling tour

Posted May 2, 2013 by Harriet Cramer

The activity will target shoppers at grocery stores

Weetabix integrates ‘On the Go’ with commuter mums

Posted April 26, 2013 by Harriet Cramer

The journey marketing is supported by a ‘Fuel Anywhere’ strapline

Clickerty-click on the clickerty-clack NFC trial for Mecca

Posted April 26, 2013 by Harriet Cramer

Posterscope and Mecca are testing a promotion on the trains

Yorkshire Tea and BEcause stage experiential event on The Orient Express

Posted April 26, 2013 by Harriet Cramer

The brand impressed press, VIPs and brand fans

Balloon Fiesta seeks entertaining brand experience partners

Posted April 25, 2013 by Harriet Cramer

The event is aiming for an all day festival feel

psLIVE launches with offices across Europe

Posted April 25, 2013 by Harriet Cramer

The agency will operate as a sister act to Posterscope

EMS and Tech Data showcase Windows 8 across Europe

Posted April 25, 2013 by Harriet Cramer

A 50 date tour is being undertaken

East Village roadshow comes to rest in Westfield Stratford

Posted April 25, 2013 by Harriet Cramer

The East Village development is being promoted by iD Experiential

IRI’s 26,000 European shopper survey shows changes in habits

Posted April 24, 2013 by Harriet Cramer

Shoppers are changing store preference, seeking the right experience

Shopitize and Yeo Valley target multichannel shoppers

Posted April 23, 2013 by Harriet Cramer

The family dairy brand and mobile shopper incentive app are working together

Miroma Ventures purchases Brandspace assets

Posted April 18, 2013 by Harriet Cramer

The assets were secured after Brandspace entered into adminstration

Emirates add Roland Garros to its sponsorship portfolio

Posted April 17, 2013 by Harriet Cramer

The airline will also have a sponsored public area to activate at the forthcoming French Open

Digital diaplys from PSCo help O2 Angels demo new BlackBerry

Posted April 15, 2013 by Harriet Cramer

Digital visuals from PSCo helped O2 Angels for TC Communicattions in Westfield

World Alliance readies for Scottsdale summit

Posted April 15, 2013 by Harriet Cramer

An excellence at retail conference and trade event will take place April 27-30

Maxinutrition engages at fitness exhibitions with Circle

Posted April 15, 2013 by Harriet Cramer

The brand and agency have developed a modular stand

Drive helps Deezer bandwagon roll silently into towns

Posted April 15, 2013 by Harriet Cramer

The silent gigs will rock Deezer fans

Momentum Instore’s major refit for DIY store in Banbury

Posted April 12, 2013 by Harriet Cramer

The new look is expected to set a new standard for B&Q

Once and Murphy’s association brought to life by Space

Posted April 10, 2013 by Harriet Cramer

The brand will celebrate its ‘Official pint of Once’ status

Multi-discipline agency Incahoots launches

Posted April 9, 2013 by Harriet Cramer

The new agency will focus on brand activation, sales promotion, shopper marketing and experiential work

SpaceandPeople announces Trinity Leeds available for brand experiences

Posted April 5, 2013 by Harriet Cramer

The new shopping centre looks set to be a major destination for live marketing and events

Highland Spring and Story choose PixAngels to add to Joys

Posted April 5, 2013 by Harriet Cramer

The photo service will next be seen working for the brand at the Glasgow 7s in May

BEcause samples Danio for Danone

Posted April 4, 2013 by Harriet Cramer

A smartly presented sampling campaign has set out to establish the brand this Spring and Summer

Longines sponsors elite showjumping at The International Quarter

Posted April 3, 2013 by Harriet Cramer

The Olympic legacy is being drawn upon to put London back on the map for show jumping

Brioche Pasquier gets ready to Raise Some Dough with Race for Life

Posted April 3, 2013 by Harriet Cramer

Sampling and brand experience will take place alongside money raising at Race for Life events

Puntometer ready for John Smith’s Grand National

Posted April 3, 2013 by Harriet Cramer

It is a bit of card with a pen through it

Enlighten Smart Stickers add scope to NFC communicating

Posted April 2, 2013 by Harriet Cramer

The moveable stickers could add function to any live marketing or retail display

evian wins Hollis sponsorship award with MEC Access

Posted March 28, 2013 by Harriet Cramer

This developing sponsorship saw deeper experiential activation in 2012

Cadbury Easter Egg Trails adds to online offering in year six

Posted March 28, 2013 by Harriet Cramer

The popular brand experience campaign is produced by Initials Marketing

ESC Events brands its creative service Canvas

Posted March 28, 2013 by Harriet Cramer

The new brand puts emphasis on practical creativity

The Octonauts arrive at Sea Life Centres

Posted March 27, 2013 by Harriet Cramer

The Cbeebies stars are all set to connect with kids st Sea Life Centres this year

Up at The O2 opens for coprorate team building

Posted March 27, 2013 by Harriet Cramer

The rooftop experience now has a series of corporate packages

Charge brings Change 4 Life alcohol awareness to North East cities

Posted March 26, 2013 by Harriet Cramer

Growing agency Charge, with offices in Newcastle and Dubai, was asked by marketing and PR agency Gardiner Richardson to bring to life and present to the public Change 4 Life’s (C4L’s) current advertising commercial made by Aardman animation regarding alcohol awareness entitled ‘don’t let drink sneak up on you’ Funded by the North East Alcohol […]

smp takes on the 2013 Andrex Washlets tour

Posted March 25, 2013 by Harriet Cramer

Moist experiences await shoppers on a ‘beauty counter’ stand

Kingsmill and Sense combine for lunch spots promotion

Posted March 19, 2013 by Harriet Cramer

The new campign is a development from an award winning initiative in 2012

Lycamobile extends Tall Ship sponsorship to show off global messaging

Posted March 19, 2013 by Harriet Cramer

The initiative was kick started last year with guidance from agency Capitaliize

Brand Belief creates cocktail Mixorama

Posted March 15, 2013 by Harriet Cramer

The events are due to proceed in grocery multiple stores in May and June

Sampling and shopper marketing campaign readies for Bulmers

Posted March 14, 2013 by Harriet Cramer

The integrated campaign is being delivered by Space

Paddy Power’s pants for punters fly over Cheltenham

Posted March 14, 2013 by Harriet Cramer

The view from inside Paddy’s pants is reported to be spectacular

Cosine launches a specialist convenience field marketing service

Posted March 12, 2013 by Harriet Cramer

Convenience store core availability will be at the heart of the new operation’s ambitions

Pom-Bear joins up with the Scouts

Posted March 8, 2013 by Harriet Cramer

Badges, events and sampling are all being integrated in the brand and Association association

Etam goes for the girls with 3D

Posted March 8, 2013 by Harriet Cramer

The fashion retailers used live 3D in cinemas to amplify its event

Samsung tops the fastest growing brand values

Posted March 6, 2013 by Harriet Cramer

Olympic sponsorship coincided with product launches and a massive shift in brand recognition

Zync Solutions futhers its Apple and Android functionality for field teams

Posted March 5, 2013 by Harriet Cramer

The new functions offer benefits for data capture, management and reporting

Sense adds depth to evaluation

Posted March 5, 2013 by Harriet Cramer

This evaluatuion upgrade is already popular with clients

Maille set to prove that there is such a thing as a free Drunch

Posted March 5, 2013 by Harriet Cramer

The mustard brand is popping up in Old Spitalfields

Upbeat set for Disrupt sampling as part of an integrated product launch

Posted March 5, 2013 by Harriet Cramer

The campaign gets under-whey in May

Hotcow set to activate Yeni Raki experiences

Posted March 1, 2013 by Harriet Cramer

Restaurant nights are a key element of the campaign

Better Bunny looks for sweet sampling success with Hotcow

Posted March 1, 2013 by Harriet Cramer

The new vegetarian product is reaching out with flavour to brand influencers

SpaceandPeoplePlus launches for agencies with towering ambition

Posted February 28, 2013 by Harriet Cramer

A new service centres around proving brand experience’s true value

Casio spray can sculpture extends its run

Posted February 27, 2013 by Harriet Cramer

The in store promotion continues

We Few launches with experienced duo

Posted February 27, 2013 by Harriet Cramer

The managing and creative partners of the new agency have established their credentials at key brand experience agencies

New Route analyses the ways people travel around the UK

Posted February 27, 2013 by Harriet Cramer

Shopping mall mapping and eyetracking are part of a new people driven approach to assessing outddoor promotions, with obvoius implications for brand experience and PR stunt sites too