Sense adds depth to evaluation
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Maille set to prove that there is such a thing as a free Drunch
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The mustard brand is popping up in Old Spitalfields
Upbeat set for Disrupt sampling as part of an integrated product launch
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The campaign gets under-whey in May
Hotcow set to activate Yeni Raki experiences
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Restaurant nights are a key element of the campaign
Better Bunny looks for sweet sampling success with Hotcow
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The new vegetarian product is reaching out with flavour to brand influencers
SpaceandPeoplePlus launches for agencies with towering ambition
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A new service centres around proving brand experience’s true value
Casio spray can sculpture extends its run
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The in store promotion continues
We Few launches with experienced duo
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The managing and creative partners of the new agency have established their credentials at key brand experience agencies
New Route analyses the ways people travel around the UK
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Shopping mall mapping and eyetracking are part of a new people driven approach to assessing outddoor promotions, with obvoius implications for brand experience and PR stunt sites too
RPM activates Cadbury’s search for a Dairy Milk taster
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An inventive campaign is underway
iD Experiential and Asus go slacklining in Bluewater
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It is the third experiential outing for the brand and agency team
TeamHaven develops new version for Android
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The new version has many new features
Blackjack anchors UK leg of pan-European Piaggio promotion
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Kinetic Italy is behind the media agency for the promotion
The Foundry asked to market commuter bike scheme
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The agency will promote the £1.65m investment
Allure gives L’Occitane a helping hand in Paris
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A pop-up store is offerring hand massages at the airoprt
Maxitone extends at Westfield
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The event, run by The Circle Agency has extended its run across this weekend
Slingshot brings Carphone Warehouse in on Digital Unite scheme
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Slingshot Sponsorship brokered the deal
Zest opens and all set to perform
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The new agency will take on promotional and experiential briefs
Lego and BEcause get set for Chima races
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The Legends of Chima events start in March
Elevate and FieldSmart merge
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2 key agencies from the field marketing sector have announced a merger
Chinese New Year fragrances at Heathrow offerred by Blackjack
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The agency has deployed Mandarin speakers to promote fragrances
We Are Social gets set to amplify BAFTA Mocktails’ experience
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evian and Badoit have deployed the social media agency
Ignite hosts NFL Superbowl party in Camden
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The event was hailed as an ‘incredible bash’
Synergy and BMW win social media award for making the Torch route golden
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The golden cars drove social media success and dealership interest
Flash mob bustles for Route 52
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The gave their Route 52 kicks in green onesies
Maxitone and Maximuscle appoint The Circle Agency
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A long term relationship kicks off tomorrow at Westfield
RT Marketing celebrates an MBO
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The agency is looking to expand turnover by 14 per cent in 2013
Sharwood’s gets set for integrated sampling for Chinese New Year
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Wax Communications is the agency that is bringing it all together
BeautyTouch shopper engagement launches at Harrods
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The MultiTaction technology has been sourced by DigiTact
Westfield launches interactive experiential ratecard
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The rate card can be used for 4 UK shopping centres
Experiential plans for Heinz Big Soup Super League push
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The brand plans to support the sport whilst adding to its own fanbase
Noodle Live launches to help events with mobile communication
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Noodle Live makes collecting, storing and sharing information at events easier
NOP Global announced after GfK Field Marketing rebrands
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The agency is continuing its push to expand and grow internationally
HH Global lands Dyson POS deal
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The durable fixtures are intended to help the brand braekthrough in France
New Volvic flavour set for field marketing store support
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Wholsale promotions and POS displays will underpin an integrated marketing campaign
Special K targets New Year resolve with The Lounge Group
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A full range of Special K products are being sampled
Bristol awards prize for interactive street furniture game
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Lamposts, bollards and drains are set to become ‘playable’
Noodles and Oysters in Clarion’s marketing mix at Waterloo
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The travel event will use a travel hub to extend ticket interest to commuters
Saximo launches digital screen and brand experience platform
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Events including X-Factor live auditions are available for brand promotions
Anglian Water and Corporate Culture in woolly hat house tour of East
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The campaign has coincided with a cold snap in the UK
Havas and evian plan snowy playgrounds for Londoners
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The ‘Live young’ campaign is integrated with outdoor digital and social media
Honda endorses new off-road experience centre
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The new centre will offer a variety of motorcycle experiences
Sevens7 Event Intelligence launches
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The new serice helps ensure campaigns have the right interactive engagement support
Extensive Windows Phone activation helps shoppers configure
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The camaign is co-ordinated by UM London
Grand Visual helps Lloyds enagage with race game OOH
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The digital interactive campaign is active online and off
British Red Cross shop pops up at Westfield
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Hotcow is delivering the experiential
Award winning Peugeot campaign is declared a Youtube success
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The viral ad reached number 2 in ads viewed by UK visitors to Youtube in 2012
Jack Daniel’s barrel tree rolls up in Covent Garden
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Blazinstar Experiential built the promotional festive feature
Avantgarde Sport launches with SportsAid pledge
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The agency is looking ahead to Rio and will donate a percentage of its fees to SportsAid
Bluman Associates helps Nokia and Mission to deliver night time launch vision
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DJ deadmau5 led the way for 600 street guests
Jack Morton delivers innovative experience for Wella Professionals
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The imaginative experience was challenging to its participants
Live Experience Expo announces brand experience programme
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The exhibition runs alongside sister show International Confex on 19th – 21st March at ExCeL
TRO, Inition and LG team up to put magic in shopper’s hands
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A shopping centre tour kicked off with a big noise at the weekend at The Gadget Show
The Circle Agency and EA aim for a perfect 10
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The EA Xmas tour is celebrating 10 years
CJ Services opens in Ireland
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The innovative instore specialist has a ‘tailored strategy’ for growth
Lego appoints Cosine for strategic field merchandising
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The work gets underway in 2013
Initials return for more Comic Relief work with Sainsbury’s
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if is the fifth successive year of the relationship
FMBE Awards announces winners for 2012
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The 2012 FMBE award winners were announced last night at the gala dinner at the Marriott Hotel in Grosvenor Square.
Bulla, Grey Melbourne and Hotcow join forces to bring Aussies home
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An evocative experiential campaign is planned
UKTV’s Gold goes on a shopper tour with Initials
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The tour starts at The Bullring, Birmingham
Casio G-Shock and Blazin Star Experiential extend shopper engagement
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The in-store experience has now moved to Selfridges in Birmingham
Canterbury set to put England rugby fans in the picture with Flourish
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The rugby brand has a new creative take on the photo booth concept
Chillisauce sells off experiential asset to further Wear It Pink support
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Eccentric purchaser Golden Palace bought the bra
Let Us Create develops integrated brand experience campaign for Huawei
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The 4G provider will be seen in shopping centres this month
Synergy set to activate BMW’s RFU sponsorship
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Engagements with supporters digitally and at Twickenham are planned
EMS takes life science firm on European tour
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A lab on wheels is heading out
Grand Visual helps DDB and Marmite lighten up Christmas love and hate
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The ‘Love it or Hate it’ expressions are interactive with shoppers and browsers
Generate set to facilitate Arenacross sponsorship
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The agency will be helping to provide a fully integrated sponsorship platform
Halo’s Glyph launched over London
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The launch launched Halo 4 on Xbox 3
SodaStream chooses Gekko for Christmas merchandising
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The iconic brand will promote and run demos through the festive period
Windows 8 slides into Bluewater with Slice, Jam and RAM
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The event reached out to shoppers at the giant retail destination
British Gas completes Working Together tour
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The Tour has been arranged by BEcause
Appshaker helps Guinness book come alive at Westfield Stratford
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Augmented Reality is being used
Initials Marketing helps Five go to Rehab
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A stunt led viral is generating intrigue
The Circle Agency helps Royal Carribean snap up musical fans
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Half term photo opportunities are being staged at the Theatre Royal, Drury Lane
Sense opens in Hong Kong
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The new office will serve China and Hong Kong
Carat seeks male expression through music for Philips
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Music and male grooming are set to mix it at the Electric Ballroom
Hel’s Angels help Visit Sweden to pop up with style dining
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The event took place earlier this week
Day 1 reporting dashes onto Orchid FM’s agenda
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The news service is aiding transparency between agency and client
Taap adds a new level of business intelligence reporting for mobile workers
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One feature allows sales data to be amalgamated from different sources
Oriflame’s direct sales team doubles in line with part time work trend
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The part time workforce is increasing rapidly
Upfest annouces subway train and graffiti package for brand experiences
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A New York style subway train could be painting festivals red next summer
Sense and Kleenex ready for experiential sampling season
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The succesful agency and brand team are extending their relationship with a new campaign
Desperados gets set for Freeze with Space
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A major fanbase activation is planned
Retail banks not winning the consumer confidence war
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Research from Rostrum indicates that retail banks are not filling the trust gap left by traditional banks after the banking crisis
Ignite prepares for third NFL celebration
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The Wembley event and fan rally are about to return to London
Ambient’s butlers line up for Birddog and Xuber
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The butlers sampled 3500 city workers
FMBE Agency of the Year contenders announced
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The Agency of thr Year 2012 shortists are announced
Kingsday and The Flower Council of Holland deliver innovative Vitamin H campaign
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The new cmapign is underway in Holland and Germany prior to European roll-out
iD Experiential delivers Zen experience for Asus
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Awareness, trial and purchase are the objectives
Billington Cartmell’s new owners appoint Gellett
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The well-known brand experience agency leader, who left agency Candour (now Ovation) earlier this year is group CEO as the agency founders step down
UntapTV gets sound response with AEG Live in China
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The technology aids audience participation and interaction
Hel’s Angels extends regional reach
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Demand for excellent staffing outside London in increasing
Electrolux’s elite dining experience The Cube continues
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The open kitchen restaurant is extremely popular with diners and press
Grand Visual helps augment Green Giant’s pledge campaign
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Nutrition advice for kids is at the kernel of the campaign
iD Staffing starts new auditions approach
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Students are being targeted
Toshiba sponsors Mencap’s Little Noise Sessions
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The new headline sponsor will showcase new products at the event
Kru Talent International opens for business
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Staff agency Kru Live has extended on its success to launch a Talent arm
Kommando supports charity lottery launch in Radio Clyde area
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The agency is handling the merchandising and negaotiating distribution
Resident Evil 6 launches with human flesh butcher’s shop stunt
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The stunt’s PR is driven by Full Fat