BMWi has taken over Berlin with help from brand experience agency TRO as 6 races conclude the Formula E season at the German capitol’s old Tempelhof airport. The central park location is seeing 3 x double header e-Prix from 5th-13th August (6 races in total). Regarded as a home Grand Prix by team BMWi Andretti […]
Last week, the Natural History Museum’s Venue Hire business held its very first live streaming music concert, a step forward in the venue’s adaptation to COVID-19 safety measures in the era of social distancing. The concert, ‘Some Summer Night’, performed by Irish pop sensation Dermot Kennedy and joined by his friend and Emmy nominated actor […]
Pride festivals may have been cancelled this year, but N2O has still been brand active as a experience creator on behalf of Unilever and Pride, via a retail experience at Superdrug. This Superdrug store takeover (see video) showcased Unilever brands Lynx, Closeup, Simple & Vaseline. Beginning with an eye-catching window display, customers followed the rainbow path through […]
In the wake of COVID-19, global brand experience and design consultancy 2LK’s internal R&D team has developed NavigatAR, the COVID-proof intelligent wayfinding system that monitors, informs and protects people as they navigate through commercial and cultural experiential spaces spaces such as event and exhibition venues, as well as shopping centres, grocery stores, retailers, banks, museums and leisure destinations. NavigatAR supports […]
Notts County have announced an agreement with Cadbury which will see the club’s official travel partners, Sharpes of Nottingham, become shirt sponsors for Sunday’s play-off final and for the next two seasons. Cadbury has donated the advertising opportunities from the partnership to Sharpes, one of many Nottingham-based businesses severely affected by the Covid-19 pandemic. Sharpes […]
Huawei, the leading global technology company, has today announced more than £10M in marketing investment for its MateBook laptop range in the UK. The investment comes as Huawei continues its rapid growth in sales for its ecosystem of devices, with its laptop business in particular achieving more than 120% year-on-year growth globally. Anson Zhang, Managing […]
Multinational snacks and beverage company Mondelēz International partnered with NextGen insights agency Join the Dots I InSites Consulting and leading virtual reality (VR) market research platform provider Gorilla in the room, to understand the extent to which shelf-ready packaging and merchandising impacts shopper behaviours at in-store fixtures. The key challenge in this study was to […]
Extreme E, the new electric off-road motor racing championship, is pleased to reveal that it is in advanced talks with Fisker Inc. – creator of the sustainable electric vehicles and advanced mobility solutions – on a series partnership and potential works team entrance. Extreme E, starting early 2021, is a radical new racing series which will […]
Mike Dean is the most talked about referee this season, averaging 278 pots per game 70% of those posts are negative, with one in five showing signs of anger 91% of posts about Chris Kavanagh are negative, the highest of any referee Michael Oliver fares among the best with 43% of posts positive towards him […]
The U.K. wide Scout Association (incorporating Beaver Scouts, Cub Scouts, Scouts, Explorer Scouts and Scout Network) have teamed up with Flavor, an Integrated Sampling Agency to curate a Seasonal Partnership Program as part of their Healthy Eating and Camping initiatives. The program will work with both food and drink brands who want to engage with […]
At the end of May, on an unfeasibly hot day in a garage in Somerset, Adam Holland broke a treadmill World Record with Guinness World Records virtual adjudicator live, for an event that FMBE helped to facilitate. The run was part of a triple record bid. Adam was going for the half, the marathon and […]
As the Premier League reaches its finale behind closed doors, with Liverpool FC playing their last match at home and lifting the trophy on Wednesday, data science and marketing technology company 4C have unveiled the big brand winners seeking to capture the attention of fans on social media and capitalise on the return to sports: […]
WSCorp is the group specialized in live entertainment, creation of large shows and global events with a turnover of € 105 million in 2019. The turnover forecast for 2020 was € 150 million, with the aim of redoubling in 3 years. Today, because of COVID, 50% of the projects planned for 2020 have been postponed […]
Brands need not miss out on the most important opportunity to connect with university students as Freshers’ Week 2020 is being digitised for the first time. ‘The Digital Welcome’, developed by student marketing agency Raptor, offers innovative and exciting opportunities for brands to still get in front of the elusive student audience as the coronavirus […]
Nivea Men, the official men’s grooming partner to Liverpool FC, has unveiled a giant mural in Liverpool city centre to celebrate its long-standing partnership with the team and to congratulate it on its League championship win. Devised by Carat UK and Posterscope together with Mural Republic, the striking mural features a hyper-real recreation of a […]
Cassette has launched an innovative platform to recreate experiences found in the real world, offering customers and brands a familiar setting to connect, learn and interact. Drawing on expertise from Experiential Marketing, Cassette’s platform takes an experience first approach offering the ability to replicate live engagements from product demonstrations, to gamification, face to face communication, […]
Club legend Matt Le Tissier was on hand to deliver Domino’s pizza to workers as a thank you for their efforts over the last three months, during which time Saints Foundation have been actively supporting the local community. Jess Hulbert, Health Projects Co-ordinator, received a pizza delivered by the former Saints star for her work […]
● The sixth edition of Photo London will take place at the historic Gray’s Inn Gardens in central London, from 7–11 October 2020 ● Nikon will sponsor Photo London 2020, becoming an official partner of the Fair and its online Academy ● Sponsorship deal brokered by Photo London’s agency Reg&Co Ltd Nikon, the leading innovative […]
Alauda, the performance electric flying car company and its racing series, Airspeeder is delighted to announce key senior level expansion. The growth, following a significant round of VC investment places the rapidly developing electric flying car racing series on a third continent, with the introduction of a Partnerships function in the United States and the […]
The team behind Europe’s original surf publication, Wavelength has just announced the summer’s line-up of cult classic movies set to screen from atop the clifftop at Watergate Bay, Cornwall. The cinematic summer schedule includes some of cinema’s best movies, both contemporary and those that have stood the test of time, delivering a heady dose of […]
Following the success of its Virtual Connect sessions throughout lockdown, Ingenuity London, the UK’s leading new business consultancy, today announces the launch of its autumn series of new business events – this time with a virtual bang. The new virtual series is modelled on Ingenuity’s festival-style Connect event, which debuted last year. The two-day sessions […]
CSM Live, the live experience team of integrated marketing agency CSM Sport and Entertainment, was recently appointed by the Premier League to deliver the seat dressing programme for the restart of the 2019/2020 season. Working closely with the Premier League and Premier League clubs, the agency has been planning, producing and installing large-scale seat covering across […]
Igloo Vision has launched the Igloo Immersive Media Player (IMP), a brand-new product that enables any organisation to transform any room or office space into an immersive workspace. This new innovation packages all of Igloo’s powerful Shared VR technology into a sleek, sophisticated, standalone unit. It is ideal for customers who want to use Igloo’s […]
The PGA is delighted to announce a new partnership with Coca-Cola European Partners who will become the Association’s preferred soft drinks provider. As part the agreement, Coca Cola European Partners will also become the official sponsor of the PGA Assistants’ Championship – one of the most popular events on the PGA tournament calendar. Coca Cola […]
CSM Live, the live experience team of agency CSM Sport and Entertainment, has been appointed by the England and Wales Cricket Board to help the governing body formulate a bio-secure return to cricket. Working closely with the ECB as England prepares for its Test series against the West Indies, the agency has helped to design […]
Outsourced Events has announced the launch of their new service DigitalAssist – the support team for virtual events and webinars. The service has been created in response to numerous client requests and enquiries. Alexandra Sibley, Commercial Director at Outsourced Events said, “In these unprecedented times, when all in-person events have either been cancelled or postponed due […]
Up at The O2 has announced it will officially reopen its doors on 4 July offering a more intimate and memorable experience than ever before and with enhanced health and safety measures in place. In line with social distancing guidelines, each climb has been reduced to less than half the capacity previously in place (from […]
iWalkers, the digital roaming media device developed by Scottish technology company NomadiX Media, could play a vital safety and security role at 2022’s football World Cup Finals following the initial sale of a number of units to Qatari security services business, 3S. The iWalkers system uses facial feature detection to collect a range of data […]
The Famous Grouse introduces a new campaign to increase brand awareness and engagement. In its latest campaign the whisky brand brings the Highlands to the Lowlands. It’s the ultimate mancave to sit back, relax and enjoy a glass of whisky. The Famous Grouse House: a tiny house made from whisky barrel wood and filled with […]
Xquisite Productions has been appointed by Ned’s Club, a private members club in The Ned, to create a mobile activation to reach its members whilst the building was closed. It was key to the brief to embrace The Ned’s 1920’s look and feel. Xquisite designed and modified a Citroen H Van and turned it into a […]
Specialist sustainability consultancy EcoEvents has rebranded to become Syntiro Associates in a move that reflects the consultancy’s evolution over the last two decades. Since its conception in 1997, the consultancy has specialised in transforming the way that creative agencies integrate sustainability practices across their businesses and has worked with many world leading creative organisations including […]
Creative agency HeyHuman has announced the hire of Henry Moffett as business director. He will report directly to Neil Davidson and Liz Richardon, agency CEO and managing director/partner respectively. Moffett will drive business growth and awareness of HeyHuman’s in-house neuroscience testing, HeyLab; and its on-site creative capability, HeyStudio. This will all be in close collaboration […]
As lockdown measures continue to ease this week and zoos, safari parks and open-air cinemas start to reopen, GUNNA Drinks has launched their new campaign to #BattleTheBland – with their animal mascots visiting a few London landmarks. Famous for their “uncompromisingly good craft soft drinks”, GUNNA is creating a group of mascots to help their […]
centre:mk, one of the UK’s top 10 shopping centres, on Monday reunited shoppers with their favourite brands as over 80 stores re-opened including Primark, Next and TK Maxx. Consumers across the country flocked to the shops, and average transaction values at centre:mk were four times higher than pre-covid levels, as footfall soared on the first day […]
Anxious, nervous and stressed. Just some of the feelings associated with non-essential shops opening up this week, according to a new survey. 1,452 UK residents were asked their thoughts on the easing of lockdown, online shopping habits, reopening of high street stores and how they expect to shop in the future. 72% say lockdown has changed […]
Disinfect Group, the manufacturer of safe entry point solutions for large scale expo venues, museums, sports venues, music venues, airports and theme parks, announced today their partnership with beMatrix, the world’s leading manufacturer of modular building systems to be their official frame supplier for Disinfect Group’s sanitisation tunnels. Disinfect Group specialises in tailor made safety […]
Leading farming showcase Cereals should have been taking place in Duxford this week. However, due to the ongoing Coronavirus pandemic, it has been unable to go ahead in its physical form this year. Instead, the event’s organiser Comexposium is holding virtual event Cereals LIVE 2020 with a programme that covers all the key demonstrations, exhibitors […]
MKTG had announced a brand webinar to be held on Thursday 11th June, 10am-11am. Called, The Pivot Panel: Re-evaluating your brand values in times of adversity the webinar’s aim is to discus what brands are doing and could be doing in order to re-evaluate and refine their values and pivot their businesses to support our communities in […]
Pat Symonds, F1’s Chief Technical Officer has outlined the raft of measures that will get elite motor racing back on track in Austria next month. Speaking exclusively to Engage, the new skills platform from Enginuity – supporting UK engineers, he said fans need to understand that everyone won’t be two metres apart. “There are aspects […]
Aardman, the multi Academy Award® and BAFTA ®-winning studio has announced the evolution of its licensing programme with new digital partners for Shaun the Sheep. Following up on the critical success of A Shaun the Sheep Movie: Farmageddon, the brand continues to flourish with episodes broadcast in 170 territories worldwide, and the launch of its […]
Icon Outlet at The O2 has announced it will reopen its doors at The O2 on Monday 15 June. The re-opening of Icon Outlet is part of a phased re-opening approach for the world’s most popular music, entertainment and leisure venue. Spread out across two spacious levels, Icon Outlet’s fashion and lifestyle brands will open […]
Follow the attempt live: https://www.facebook.com/adamtangoholland Kids Run Free ambassador Adam ‘Tango’ Holland has received the green light from Guinness World Records to attempt to become the fastest man in history to complete a half marathon, full marathon and 50km on a treadmill when he takes up the challenge on Saturday, May 30, at 9am. The virtual […]
National BBQ week, which previously saw sampling at grocery has morphed into a shared online and media experience. Starting on the Spring Bank Holiday, National BBQ Week will run until 31st May, starting with an event called “BARBI for BRITAIN” on Monday 25th May 2020. The National BBQ Week team is encouraging families, couples and […]
The Monaco Grand Prix is unable to go ahead this year, but it is happening virtually with drivers and other sports stars taking on the virtual Monaco circuit viewable on Sky Sports this Sunday. To celebrate, virtual race host Natalie Pinkham and friends in the F1 community are coming together to support a special auction […]
Interview 2, released today features Jodie Kidd in conversation with Derek Bell, MBE, the 5 x Le Mans winner Chubb has today launched ‘The Chubb Interviews’ podcast – a classic car-focused monthly show hosted by model, presenter and racing driver, Jodie Kidd. Co-hosted each month by a motoring expert, The Chubb Interviews will meet the […]
The ‘DM Trust Home Learning Fund’ has been tripled to satisfy extraordinary demand for home learning – it will now deliver £600k of fully funded training to over 400 furloughed employees and those made redundant due to the coronavirus. People from 13 different industry sectors will benefit from the initiative. Spearheaded by the DM Trust, […]
CACI, the consumer and location intelligence specialist, has identified ten ways in which consumer outlook and behaviour has changed as a consequence of Covid-19 and the lockdown. According to the findings, there have been significant step changes across every aspect of the British consumer’s life with a new ‘safety-first consumer’ mindset emerging: Working circumstances have […]
Event date: Tuesday 19th May at 5PM Elevate Staffing is set to follow up its global staff survey with a Webinar discussing mental health. Carina Filek, global COO, Elevate shared the event reasoning with FMBE. “As a global agency, we have witnessed the worldwide impact of COVID-19 on the events industry first-hand. Our field talent […]
The National Gallery has teamed up with Ocean Outdoor to bring some of the most famous and uplifting works of art out from behind the Gallery’s temporarily closed doors to thousands of people the length and breadth of the UK. In a time when museums and galleries are closed to help contain the spread of […]
Full Fat, the creative communications agency, has been appointed to manage the PR for @TheDriveIn – a drive-in cinema experience that will launch across the country from July. @TheDriveIn will run for 12 weeks across 11 UK cities, inviting consumers to pull up in their cars to enjoy a whole host of drive in experiences, […]
Strata Creative Communications has delivered 40 metres of beMatrix exhibition kit as infrastructure to help create ‘NASA Style facility’ at the Oxfordshire base of SaultetheNHS.org, which aims to serve one million meals to the NHS frontline in three months. Strata has donated branded walls to create structure in the vast warehouse, and since mid-April has […]
Umbro and Bristol Sport are delighted to confirm a new long-term partnership that will see the English sports brand become Bristol Bears’ Official Technical Kit Partner. The Partnership between Umbro and Bristol Bears starts on the 1st July 2020, with the English sports brand providing match day kit, training kit and off field wear for […]
CACI, the consumer and location intelligence specialist, has identified five key trends revealing how consumer behaviour is likely to change as the government prepares to announce its recovery roadmap. According to CACI’s latest research, consumers have jumped forward five years in two weeks, creating a turning point likely to change consumer behaviour forever. As the […]
Crowdfunder (UK) has achieved the official Guinness World Records™ (GWR) title for the Most users to visit a virtual pub. The charity initiative, which took place on 1st May, raised a total of £32,000 to support the National Emergencies Trust Coronavirus Appeal, whilst supporting local pubs who have been financially impacted by the COVID-19 pandemic. Members of the public were invited to be part of a comedy filled quiz night which was hosted by ‘landlady’ and double Chortle winner, Kiri Pritchard-Mclean. Kiri was joined by some of the biggest names in UK comedy including […]
2Heads, a leading independent experiential brand marketing agency, announces the launch of its ‘VX LAB’ virtual experience workshop initiative with the aim of partnering brands in the discussion, analysis and debate of the future of the events and experiential marketing industry. The sessions, moderated by ECD Jordan Waid and Global MD Craig Wildman, have the […]
Musical Bingo and Gospeloke creator’s Agency Unknown are fastly adapting their shows to fit with the current climate, offering punters the opportunity to party, sing and quiz all from the comfort of their homes whilst raising money for charity at the same time. For over a decade Agency Unknown, currently operating as Happy Unknown […]
England Rugby and Umbro have today announced a new four-year partnership. The English sports brand will be the Official Technical Kit Partner from 1st September 2020, when the iconic double-diamond of Umbro will be worn by the England Men’s teams, Red Roses, Sevens and age grade teams. Umbro will provide the team’s match kit, training […]
The Software Farm, UK leaders in big data management and tracking technologies, are to start installing Sintuitive, an automated occupancy control solution for UK businesses, from 19 May. Sintuitive is a fast tracked software solution that allows businesses to operate within the social distancing guidelines by the realtime counting of footfall in and out of […]
Core events business, London Marathon Events also gained Great Place To Work certification The Great Place to Work (GPTW) certification scheme has announced its 2020 rankings this week. It is the 20th anniversary year for Great Place to Work. Companies listed in the rankings are across all industries and scale of company with separate league […]
Midlands based retail services provider Dee Set has added one of the UK’s leading field marketing agencies to their portfolio. Headquartered in Staffordshire and with a 3,500-strong workforce, Dee Set is a £125m turnover group supporting retailers and brands to drive sales and efficiencies through their range of services. Established in 2001, Tactical Solutions work […]
SpaceandPeople, the commercialisation and short-term space specialist, has today announced that it is launching a new product, Revive, aimed at supporting property companies whilst they reopen their venues. Revive offers the provision of pop-up retailers and events into prime empty shop units and vacant space within partner venues. The Revive Retail offering will provide a […]
Today the Institute of Data & Marketing (IDM) and DM Trust can announce the launch of the ‘DM Trust Home Learning Fund’. The new initiative will offer UK-based employees who have been placed on furlough or made redundant access to fully funded training and professional qualifications. The DM Trust, a charitable organisation that provides funding […]
The 2020 FMBE Awards are now open for entry, with essential differences that reflect the COVID-19 hiatus. The essential differences are as follows. Core categories A-S are open. If your work was completed before March 2020 you have until July 14th to enter it. If your work is delayed/postponed or ongoing through the crisis then […]
Liverpool ONE has launched a programme of family-orientated online initiatives to help the community stay entertained during lockdown. Responding to research showing that having a focus and interest enhances overall mood and gives an improved sense of well-being, Liverpool ONE has created a series of virtual experiences that can be enjoyed via social media. The […]
British Fashion Council (BFC) today announces that for the next twelve months all London Fashion Weeks will merge womenswear and menswear into one gender neutral platform, to allow designers greater flexibility. For this June, London Fashion Week, will take a new form, as a digital-only platform in light of the current environment, and will run […]
The O2 is proud to be announcing today that in order to help support the NHS with their preparation for the large number of additional staff needed in the effort to tackle COVID-19, The O2 arena has been made available as an NHS training facility, operating from 12th April – 29th June 2020. The staff […]
A free, dedicated support line for the events industry has been launched today by Stress Matters to give everyone access to trained Mental Health First Aiders (MHFA) and offer practical support, information and signposting to other services. The Stress Matters Support Line will be open from 8am to 8pm and can be accessed by texting […]
The Fifth, a full-service influencer marketing and talent agency backed by News UK, today announces the appointment of Sam Coleman as Commercial Director. In the newly created role, Sam will lead the day-to-day commercial strategy and sales operations, as well as client services business for the rapidly expanding agency. His appointment follows the launch of […]
Bench Events, the leading organiser of conferences and forums for the hotel, aviation and restaurant sector is organising a complete live conference experience on the internet to bring together industry leaders to discuss the unprecedented economic circumstances caused by the COVID-19 outbreak and what the industry can do collectively to rebuild confidence. The virtual conference […]
Liverpool ONE, managed by Grosvenor Europe, celebrated the world’s biggest celebration of books and reading for pleasure, World Book Day, by filling the streets of the destination with hundreds of free novels. In collaboration with the local book organisation, The Book Fairies, Liverpool ONE encouraged visitors to discover a new story or pick up their […]
Kru Live has named the community of authentic gamers that it has grown the GG Kru (Good Game!). It is a community which has grown organically over the years and is made up of gaming and /or e-sports fans and casual gamers who have all represented us across of a range of activations for PlayStation, […]
London’s world-famous beauty hall will host a Blackjack-staffed engraving service for customers purchasing Suqqu products as Mother’s Day gifts (Sunday 22ndMarch). This is the third time in as many months that the two companies have partnered at Selfridges to offer an extra-special touch for shoppers purchasing gifts, which proves the popularity of personalisation is still […]
Cult beauty powerhouse M·A·C Cosmetics has officially selected Grosvenor Europe’s Liverpool ONE for its latest 2,654 sq ft store. Set to launch on 10 April 2020, the brand has taken space at 104 Paradise Street, in the heart of the retail and leisure destination. Serving as the city’s flagship, the new Liverpool ONE store will […]
Hammerson has announced the next stage of the transformation of Grand Central’s New Street Mall, with the commencement of the second phase of a £2m investment to upgrade the key link to New Street and Stephenson Place. The latest works will create an enhanced sense of arrival in Grand Central with a new double-height atrium […]
Flashmat and Topshop have teamed up to bring Aura Booth readings to London’s shoppers as part of the Topshop Spring Sessions. For one week only, shoppers have been receiving their own personal aura reading at the brand new Aura Booth at Topshop’s flagship store in Oxford Street. The facial recognition technology developed by award-winning experiential […]
intu has partnered with Grazia to launch the magazine brand’s first beauty and wellness weekend at intu Trafford Centre later this month. A series of pop-up concessions offering makeovers, interactive experiences and expert advice will take place throughout the centre from brands including Benefit, Prai Beauty and Kiko Milano. There will also be a ticketed […]
Cadbury Creme Egg is bringing its recently-launched EATertainment streaming platform into the real world with a retro video shop experience, exclusive to John Lewis & Partners Oxford Street. The activation was developed in partnership with creative agency ELVIS. ELVIS has partnered with Cadbury and John Lewis & Partners to bring a personalised EATertainment experience to […]
Shaftesbury has officially announced that internationally acclaimed contemporary gallery, Unit London, will be debuting its new experience-led Unit X concept in a permanent curated space within Seven Dials. Signing for a 5,498 sq ft former horse stables site with a dedicated courtyard at 40 Earlham Street, the announcement marks the art collective’s homecoming to the […]
Tony Gedge, Founder and Owner of Dentists of Influence boutique dentist PR agency, has launched an “Out of this world” Marketing and PR campaign for Coventry-based Doctor Jag Shergill, owner of Shergill Dental Implants. Tony Gedge, a former owner of nightclubs, is recognised today an established marketing and PR specialist with a portfolio of dental-industry clients […]
Omnicom Media Group UK welcomes media agencies PHD and OMD UK to Bankside with a special Southwark edition of Time Out London magazine for all OMG staff at Bankside. The bespoke, hyper-local edition of Time Out London written by Time Out’s branded content team features interviews with OMG staff, their local recommendations as well as […]
The world’s largest Fairtrade tea brand, Clipper Teas has enlisted support from high-profile activist and television presenter, Katie Piper, to highlight the positive impact of ethical tea production in support of Fairtrade Fortnight. Katie acted alongside other influential female influencers such as chef, Melissa Hemsley and yogi, Cat Meffan, to share their favourite of Clipper’s […]
Premium outdoor media owner Ocean Outdoor has launched @ The Local, a UK wide community of digital citizens which gives voice to the diverse views and values of young, highly mobile consumers living in the nations and regions outside of London. Designed as an interactive online community, @ The Local provides a live snapshot of […]
Sales enablement leader Showpad is pleased to announce it is now a SOC 2 Type 2 accredited company. The achievement demonstrates Showpad’s continued commitment to delivering the highest standard of security and compliance for its customers. Developed by the American Institute of Certified Public Accountants (AICPA), SOC 2 accreditation is widely recognised as a gold […]
Blackjack (a division of ABM) has hosted 18 liquor brands in their recently opened Centre of Excellence in Drayton. The brands joined forces to share their travel retail knowledge and messaging with the Blackjack Promotions brand ambassadors. During the day, Blackjack staff had the opportunity to move around the brand spaces to learn more about […]
Following the success of its first ever integrated marketing campaign in 2019, GO GYOZA, Asian-inspired food brand itsu has announced the launch of new campaign, ‘take a bao’, to support sales of bao’buns across grocery and restaurant. Spanning itsu’s 75-store strong dining network, ATL and grocery sector, ‘take a bao’ will hero the brand’s bao’bun […]
Accessibility continues to remain at the forefront of The O2’s development when it comes to making a difference at the world’s most popular venue for music, entertainment and leisure; and now, The O2 is backing the Hidden Disabilities Sunflower Lanyard Scheme to further improve the experience of visitors with hidden disabilities. The scheme, originally launched […]
As part of its ongoing mission to make the world a better place through poetic inspiration, Viennese coffee brand Julius Meinl has launched its first global CSR initiative for its world-renowned annual poetry campaign Pay with a Poem. This year, Julius Meinl has collaborated with global education charity Worldreader and over 1,000 HoReCa customers register […]
George P. Johnson (GPJ), the global experience marketing agency, today announces the appointment of Lucie Fox to the role of Executive Producer. The agency’s Integrated Production team, established last year to bring together expert teams under a unified banner, delivering agility and enabling the agency to better meet clients’ needs, is further bolstered by Alexandra Keech […]
Sledge, the live events agency, announced today it has completed the acquisition of SWM Partners, a specialist pharma events business based in Hertfordshire, UK. SWM organises meetings globally for pharmaceutical companies during the clinical research phase of evaluating new compounds. The business has been established for 23 years and has a turnover of c£10m. The […]
New data has revealed that the UK’s latest generation of digital natives are actually the most likely to go online to investigate their health and beauty product options but then buy them on the high street: 33% of those aged 25 and under admitted as much, more than any other age group. Around half (48%) […]
INVNT, the global live brand storytelling agency™ today announces the acquisition of Folk Hero, a New York-based brand strategy firm that works with leading global companies, from fashion and lifestyle groups such as Louis Vuitton Moët Hennessy (LVMH), to Calzedonia Group, and direct-to-consumer clients like Purple Mattress, as well as organizations in the banking and […]
https://youtu.be/-ha6g863ABg [showreel of the event] Global electronics brand, Samsung and Cheil Worldwide, its executive marketing agency based in Seoul, Korea, brought the Galaxy Unpacked launch to San Francisco’s Palace of Fine Arts on Tuesday, February 11. Here the brand unveiled its Galaxy S20, Galaxy S20+, Galaxy S20 Ultra, Galaxy Z Flip and Galaxy Buds+ devices. In […]
Here’s the video of the brand’s event celebration Lastminute.com, the iconic online travel brand is bringing a touch of pink to the capital’s skyline as the new headline sponsor of the London Eye Both the Eye and River Cruise have now assumed the lastminute.com branding, and the lighting of the iconic wheel has changed to […]
Shelley Sandzer, the leading specialist leisure property agency, has acted on behalf of landlord Landsec in deals which see authentic US chicken wing experts, Wingstop, and the UK’s largest bakery chain, Greggs, take a split of the former Giraffe unit at Bluewater. These two signings maintain the occupancy rate of 100% for F&B units within […]
Global brand experience agency Sense has won the contract to run experiential and trial campaigns across the KP Snacks portfolio. Sense was appointed following a competitive pitch initially involving eight agencies. KP Snacks are looking to develop a long-term, exclusive partnership with the agency, with the opportunity for Sense to work across their snack portfolio […]
Noonah, the experiential technology company, has today announced the release of its Robot Experience. You can view the kit in actions here Experts in delivering technology that engages consumers and gets them sharing branded content at events, this latest innovation combines robotics with video capture to create unique instagrammable content. The Robot Experience features a […]
The leadership team at The fresh Glroup has launched a brand new division called the ‘Environments Team’. The newly formed Environments will focus on the overall audience experience, finding new innovative ways to make our events as impactful as possible. This will include the design of the space and infrastructure, through to how audiences are engaged, […]
Field Sales Solutions, the current UK Field Marketing Agency of the Year, announced at its annual Conference an ambitious action plan to become Carbon Neutral by 2025. The action plan sets out the key business milestones which will need to be achieved in order to make the organisation Carbon Neutral over the next 5 years. […]
LabTech, owner of Camden Market, has announced the entry of an alternative floral pop-up activation, Dark Romance Pop Up Florist, to celebrate Valentine’s Day. Operating for the week in the lead up to Valentine’s Day, the pop-up flower cart offers individually hand-dipped black roses by the stem or bouquets on request, ideal for unorthodox romantics […]
Today, Gü, the award-winning premium dessert brand, is kicking off a tongue-in-cheek, socially driven OOH campaign for Valentine’s Day. Love Notes invites dessert lovers to submit romantic tweets inspired by the lyrics of iconic love songs, all with a delicious Gü twist. The three-day special will see best-in-class tweets published on the UK’s largest indoor […]