Initials set to generate Peugeot 208 buzz
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The integrated commission follows experiential success
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BEcause deployed by Department of Health to help inform about bowel cancer
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The BEcause team will visit shopping centres, garden centres, Mecca Bingo and pharmacies to support an integrated campaign
Brand Experience Creative Award Pool 4 sees 3 contrasting campaigns championed
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The Pool 4 top two is revealed
YouGov’s social media research points towards brand fan retention strategies
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The research further underlines the need to create brand fans offline and contine the connection online
Lord’s Cricket Ground all set for teambuilding
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The venue has appointed four agencies to create corporate events
Motorola activates DEFY MINI Snowbombing season with OglivyAction
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Online and offline event series will culminate in a festival special
Sport Relief targets family shoppers with Blazin appeal
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Fun and interaction is helping the sign-up push
Aviator watches out for customers at airports
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Staff from Blackjack promotions have been deployed
SpaceandPeople and CBS Outdoor announce First Great Western partnership
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The deal has already seen Kraft sampling Belvita bars
The Goodness Gang wins with in store theatre in Italy’s Conrad stores
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TCC is the agency behind the promotion
Generate Sponsorship takes to the road for Cancer Research
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A roadhsow will help recruit for and publicise the charity’s Race for Life events
Mobile Promotions lands IM Group deal
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The brand owner behind Suburu, Isuzu and Great Wall is all set for mobile events
Brand Experience Creative Award Live Pool 3 proves challenging
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Announcing the leading two camapigns from this pool
Brand experience location networking session at IOEX
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A get together between event locations and event organisers and agencies is planned for 7th March
Brand Experience Creative Live announces judges with I-Factor
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The line up of judges means that a masterclass in pitching should be an additional benefit for IOEX attendees
Sampling set for MAOAM Megatown crown
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One feted winner will see their town get chewing
Retail training set to aid Krushr launch in John Lewis
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The brand is using Beyond the Box to educate retailers about the innovative household product
Brand Experience Award LIVE’s Creative Award sees runaway winner of Pool 2
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The top campaign was a near-unanimous winner
NFL Super Bash created by Ignite
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Last night’s Super Bash saw 1250 VIPs brave the cold in order to enjoy Ignite’s party
RT Marketing selected for Olympic events by Coca-Cola
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The events, sponsorship and hospitality agency has been selected to looks various hositality requirements by the brand
Real Radio deploys PixAngels to help pass on Communities’ message
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Photo social networking is amplifying a Government campaign
REL Field Marketing selected by Molson Coors
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The agency has established a 40 strong team for the brand
Drive Productions helps Clarion open with panache
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The Clarion Post Hotel opened with a party that put the depths of Winter and a dark European economy in the shade
Beyond The Box places ‘Faith in Nature’
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The agency will deliver a consumer sampling campaign
Plan and BEcause set out event agenda
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Plan’s roadshow kicked off on Saturday at Olympia
San Diego’s Online Marketing Summit set to see field marketing initiatives announced
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The event indicates the growing link between face to face campaigns and CRM
Brand Experience Award LIVE’s Creative Award sees a hotly contested opening Pool
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There was nearly a blanket 4 way finish in the opener
Ecover appoints Closer for festival activation
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A ‘feel good’ campaign will be unleashed this year
Momentum’s merchandisers help Sainsbury’s with 100,000sq ft store
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The store at Heaton Park is the largest single storey grocery store in the UK
Snappy Snaps shows bullish Christmas retail result
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The in store experience has helped the retailer to a great sales result after a Christmas that has seen Kodak file for bankruptcy
Ryvita Kitchen sets out on tour with Sense
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The campaign follows up 2011 success for the agency and brand
Kommando deploys thermal NomadiX to highlight Government heat loss message
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Thermal imaging is a part of the method being used in a Scottish campaign run by Story and Kommando
Jack Morton research reveals the value of chat
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Getting people to recommend your brand is a big win according to research data from US, Brazil, China and India
Manchester City’s ‘Blue Sunday’ engagement is a hit with fans
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Gigapixel Fan Cam was deployed to drive online communications
Tropicana heralds a new dawn in Trafalgar Square
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The brand gave a Brighter Morning to people in Trafalgar on Monday
IOEX survey reveals an upbeat events industry
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The survey shows the events sector in a positive mood looking ahead through this year
Blackjack’s airport staffing service diversifies for Swissport deal
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The agency known for its promotions teams will find staff for check in, baggage handling and aircraft dispatch for Swissport
SymphonyIRI and mySupermarket partner to provide shopper behaviour data
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The data is expected to provide both online and offline analysis
Live and Breathe bags Bird’s Eye below the line brief
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The brief will see shopper, promotional and experiential brought in at ‘top table’ level
Jobsafe.me releases GfK NOP findings into big ticket purchasing
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The research shows that job security fear is leading to the squirrelling of consumer cash
Student Finance Tour is extended
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The extension allows agency EMS to reach more schools and colleges
Innovation Incubator set to provide pitch platform at IOEX
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The exhibition has created a dynamic platform for innovators
Carlsberg builds VIP space ar Arsenal with Ignite
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Design has been used to make the hospitality zone immersive
Fuzzwire aiming to lead the way in 3D design
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A business merger will see some sophisticated design potentials emerge for shopping centres and brand events
REL Field Marketing establishes a sales force for News International
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A team of 25 field sales reps will focus on the independent retail sector
Savvy lands £5M integration campaign for Florette
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Retail activation and in store marketing are set to be a part of the salad brand’s mix
Multiply and Made merge
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The integrated and experience agency have been brought together and will trade as Multiply
Sledge and Kindred called in to aid British manufacturing
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Sledge will create an exhibition at the Science Museum to coincide with the Olympic period
CACI and Natural Insight agree partnership to aid field marketing agencies
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The partnership should enable users to addresss critical efficiency gaps
IOEX instigates event industry survey
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The survey aims to get a true perspective on industry performance
Love Hearts in store for Honda’s promotion
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A sweet retro campaign will be used to help Honda’s sales drive
Momentum Instore completes First Choice installation
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New POS boards have been fitted at TUI’s stores
Pink Lady heads for instore and experiential marketing push
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The apples entyerprise is having a marketing push to follow up brand growth
Taap adds signature capture on touchscreen devices
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Windows Phone and IPhone devices are amongst devices that have been enabled
TRO sets up alongside CPM in Melbourne and Shanghai
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The move refelects grwoth in cross-frontier brand experiences