Blog

Insight: Greenlight Digital – IoT is the most talked about tech trend at this year’s London Tech Week, whilst Google is most mentioned brand on social

Last week marked London Tech Week, Europe’s largest festival of technology and innovation. This year, creativity and talent came together to map out the biggest trends and upcoming tech that brands need to be aware of. However, whilst there may be hype around the top trends, marketers have to be proactive yet cautious when looking […]

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Guest Blog: Clintons explores father’s day through the ages

From besuited aloof figure ‘enthroned’ beside the fireplace to plumper, friendlier figure who serves as barbecue attendant, taxi driver, informal lender and butt of many jokes. Archive analysis of Father’s Day cards by Clintons, the national gift and card retailer, shows the extent to which dads’ roles have shifted in the modern home. Depictions of […]

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A night with the Italian Ambassador and Prosecco DOC

  Prosecco is big business. New figures revealed that last year, a third of all Prosecco produced was consumed in the UK and Prosecco’s popularity in France has increased by 75 per cent over the last year. Which is good news for Italians, as I found out at the Italian Embassy last week where I […]

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Insight: MarkMonitor- Nearly 75% of brands losing money through online counterfeit goods

A survey carried out by online brand protection specialist MarkMonitor has revealed that almost three quarters (73%) of brands have seen their sales negatively affected as a result of counterfeit goods being sold online. 42% of respondents stated they had lost up to 10% of their sales, while more than one in five (23%) believed […]

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Insight: CompuMark- 43% of trademark professionals identify Brexit as major challenge

Unsurprisingly Brexit was high on the agenda at a recent industry symposium, with 43% of trademark and brand professionals from global brands stating preparations to depart the EU will be one of their biggest challenges in 2017. This is according to research carried out by CompuMark, the industry leader for trademark research and protection. As […]

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Insight: New research from Freeman and SSI confirms brand experiences matter to marketers and they are willing to pay for them

Global survey shows marketers trust well-designed sensory experiences to build relationships, drive sales and appeal to new audiences CMOs, brand managers, and event planners alike worldwide are putting more emphasis on in-person brand experiences, according to a new survey conducted by Freeman and SSI, provider of data solutions and technology for consumer and B-to-B survey research. […]

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Insight: Calabrio – C-suite executives rank customer experience above sales and marketing as top priority

Calabrio releases a report revealing over half of senior executives view customer experience as the most important way to differentiate their brand, but lack clear leadership and insights. According to a new report, “Success in The Experience Era: Connecting Customer and C-suite,” UK and US business executives rank customer experience above sales and revenue as […]

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Insight: McCann Worldgroup UK – In climate of global uncertainty, Brits resolute, proud and unexpectedly optimistic

Against a global background of isolationism, uncertainty, and mistrust, today’s Britons demonstrate unexpected confidence in their nation and belief in the potential of foundational institutions and major brands for stability, truth, and leadership finds a new research initiative ‘Truth About Britain’ launched by McCann Worldgroup UK . The study, designed to track and analyse the […]

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Insight: Relay42 – 92% of CMOs in financial sector prepared for GDPR

New research from Relay42 has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective on 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT counterparts, with only 4% saying marketing […]

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Insight: Captify – New research reveals that consumers associate Ferrari with sport rather than luxury

To tie in with the 70th anniversary of the debut of Ferrari’s iconic 125S hitting racetracks for the first time, new search trends analysis research today reveals the luxury car maker still holds pole position amongst sports car aficionados. Captify, a Search Intelligence data activation company, which analyses 33 billion online monthly searches, found that […]

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Guest Blog: Build & Burn Exhibition Stands: The Sustainability Myth- Alan Jenkins, Quadrant2Design

By Alan Jenkins, managing director of Quadrant2Design, exhibition stand design and build contractors, based in Poole, Dorset. How exhibiting companies unwittingly contribute to the shocking waste of resources involved in tradeshows and events by using ‘Build and Burn’ exhibition stand solutions. Visit any corporate website and you’ll read the usual platitudes about the organisations’ commitment […]

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Guest Blog: Inspiration through brand experience- Sam Moqbel, Mars Events

 Consumers are experiencing brand messages more than ever. And in more tactical, more technological and apparently more efficient ways than we ever have. As leaders shaping the landscape for new experiences, how can we ensure engagement and certify that our brand messages reach the people that we’re trying to talk to? Data can help with […]

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Insight: CompuMark- Hashtag trademarking on the rise with a 64% increase in one year

CompuMark has announced the findings of its latest research into the trademarking of hashtags, with a global growth of 64% in 2016 from the previous year. Notable registrations from well-known international brands include #lovetravels (Marriott), #getthanked (T-Mobile), and #gofor2 (Hershey). Since the first trademark application for a hashtag was made in 2010, there have been […]

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Insight: Actinic, M-Commerce – 86% of UK digital shoppers have made a purchase via smartphone

Actinic unveils the results of the tenth annual ‘e-Merchant profile’, a study carried out by Actinic between November and December 2016 comprising data from 2,100 European companies. The study confirms that mobile is fast becoming a key sales channel.    The study shows the speed at which people are adapting to m-Commerce as a mode of […]

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Guest Blog: 8 things we learned at Blitz|GES Connection

Blitz|GES hosted its annual Connection seminar and showcase at London’s Science Museum on Thursday 27 April. Over 250 corporate event managers and organisers made their way to the Blitz|GES Connection for the chance to network and engage with some of the latest technology trends in live events. Here are some of our top takeaways from […]

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Insight: Research reveals the secret to lasting customer loyalty- Graham Ede, Yonder Digital Group

New research commissioned by Yonder Digital Group reveals that customers still prefer human interaction at key points of their journey to purchase, while speed of response also ranks highly in customer priorities. Latest research commissioned by Yonder Digital Group canvassed 1,000 UK consumers and found that brands seeking to encourage loyalty and repeat custom should […]

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Insight: Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics

Half of advertisers plan to increase spend by up to 20%, while a third plan to maintain existing or reduce online spend The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its effectiveness and transparency, […]

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Guest Blog: Emotive automotive: why extraordinary experiences will drive deals of the future

Rachel Bateman, Head of Live Engagement, Initials looks at the drive for engagement in the automotive sector and the consumer confidence challenge The automotive industry has had a turbocharged year, with new car sales in the UK hitting an all-time high this April. However, the economic outlook for 2017 paints a different picture with business […]

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Blog: Troxy hosts immersive Secret Cinema X experience

On Friday 14th April Troxy, London played host to Secret Cinema X Tell No One- an immersive preview of Chan-Wook’s ‘The Handmaiden.’ The event saw attendees, dressed to the nines in evening gowns and black tie, gathering in the streets of East London for an evening shrouded in mystery.  Guests weren’t told what film would […]

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Insight: Momentum Worldwide- Gamers predict watching video games will overtake traditional sports by 2022!

The ‘We Know Gamers’ research study conducted by global brand experience agency, Momentum Worldwide, has uncovered new information on the media consumption habits and behaviours of gamers. The We Know Gamers global study of 2600 people revealed that a majority of gamers believe watching and playing video games will overtake the viewing and playing of traditional sports […]

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Insight: Mailjet research suggests consumers predict short-term success for LinkedIn and Snapchat

New research conducted by email service provider, Mailjet, reveals consumers’ pain points with new communication channels and how they would rather brands use emerging technologies and features to communicate with them. The findings show that email is the platform most people think we will definitely still be using in ten years’ time (41%), followed by […]

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Insight: Acquia – Majority of brands struggle to deliver personalised digital experiences

Despite the hype around ‘personalisation’ as a marketing trend, most respondents (89 percent) report they can’t deliver personalised digital experiences, research by Acquia has found. The research shows that attempts to deliver effective personalised experiences are being hampered because brands are struggling to get the basics right from both a technical and cultural point of […]

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Insight: IDM-DMA Employability – As consumers become more attached to the digital world, the marketing industry must follow-

Ahead of the first Creative Data Academy in Scotland, the MD of IDM-DMA Employability says marketing needs to keep up with consumers when it comes to digital adoption. Sponsored by Camelot, REaD Group, DM Trust, Data IQ and RAPP, the Creative Data Academy was launched in 2013 to offer these students access to the training […]

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Insight: Technology for Marketing, the IDM and Pure360- Marketing teams will need to change to keep up with technology

Technology for Marketing, the Institute of Direct and Digital Marketing (IDM) and Pure360 have released ‘The Marketing Team Structures Report 2017’. The new research reveals how marketers are resourcing and restructuring to cope with the technological challenges of the years ahead. According to the marketers surveyed, a third (33%) of marketing teams expect to become […]

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Insight: Conran Design Group measures human emotion to discover which brands make the strongest emotional connections with their audiences

Brand design agency Conran Design Group has collaborated with emotion analytics company Adoreboard in a study of the Pharmaceutical industry, to measure how emotionally connected Pharma brands are to their audiences through social media and the impact of these interactions on customer experience. Adoreboard’s advanced emotion detection platform, Emotics (mathematical algorithms), unlocks emotions expressed in […]

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Insight: Eptica- UK retail customer experience failing to improve with nearly 50% of queries left unanswered

Despite 93% of consumers revealing they are more likely to buy if they receive a positive customer experience, UK retailers are struggling to deliver adequate, consistent service new research suggests. Companies were unable to answer 46% of customer queries received on email, the web, Twitter and Facebook, with only 7.5% responding on all four channels […]

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Insight: Mars, Inc. and Realeyes: emotion measurement can identify which ads sell and which don’t with 75% accuracy

A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy. The study involved 149 ads across 35 brands and 22,334 people in six countries. Realeyes measured how people felt while they watched the ads by using artificial intelligence to […]

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Marketing to the Advertisers – Who made an impact at Ad Week Europe

Advertising Week Europe is a four-day event head quartered at The Picture House in Piccadilly, London. It provides brands with a brilliant platform in which to connect with high calibre speakers and attendees. As well as speaking at the event and sharing their knowledge with delegates, brands such as Snap Inc, LinkedIn, Yahoo and Shutterstock […]

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Guest blog: Daniel Siden, CEO, Lightvert- What impact will virtual and augmented reality have on the OOH advertising industry?

The earliest recorded leasing of a billboard occurred in 1867, marking the start of the out-of-home advertising industry. Fast forward to the present day and traditional billboards are going digital, as growth in LED advertising displays outstrips the old fashioned paper kind. According to a report by PWC “87.5% of the revenue growth in the […]

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Insight: Mindtree- automation complements in-store human assistance for next level of shopping experience across age and gender

Mindtree, a global digital transformation and technology services company, has released the findings of a study on how rapidly evolving digital trends like social media, mobile applications and automation are reshaping the way retailers engage with customers. Titled “Sixth Sense of Retail’, the study is based on a survey conducted with 2,000 consumers across in […]

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Insight: The Marketing Creative- Bricks and mortar stores still matter to millennials

Despite their affinity for online shopping the majority of millennials haven’t completely abandoned the high street and still value physical stores, reveals a new report by The Market Creative. The ‘Future of Marketing’ aims to capture some of the directions, trends and possibilities shaping marketing today and in the future. As well as views from experts […]

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Insight:Top brands and trends at MWC- Matt Cross, UK MD, Hotwire

Matt Cross, UK MD at Hotwire, shares his thoughts on how certain tech companies have resurfaced, as well as the rise of 5G and IoT, at a conference that used to be all about just mobile handsets. Mobile World Congress (MWC) this year saw some big names remove themselves from the conversation and instead, a […]

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Insight: Axonn Media- Flexibility key to Marketers’ job satisfaction but most still bound to 9-5 office jobs

Flexibility in their working life is increasingly important to marketers, but few benefit from working for companies where part-time hours or homeworking are encouraged, according to new research.1 Out of 288 marketers polled by content marketing agency Axonn Media, nearly 4 in 5 (77%) still work full-time in the office. Its Gender in Marketing 2017 […]

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Guest Blog: Top tech on show at MWC 2017-Adam Jones, Freeman

Technology is now integral to the delivery of any successful brand experience, which makes Mobile World Congress the place to visit for education and inspiration around the latest developments, which we can then embrace to enhance the events we deliver for our clients. Here is a snapshot of what I uncovered during my visit to […]

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Guest Blog, Fanomena- Ambush Marketing: friend or foe?

Ambush marketing is a special marketing practice. We’ll explain what hides behind the term. 1.Definition The term ambush marketing originates from the noun “ambush” or its verb “to ambush”, which means “to lure somebody into an ambush”. So, we’re actually speaking of a person who is waiting for his victims while he’s hiding somewhere. In my […]

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Insight: Captify- data reveals top three searched for brands during LFW

Captify, which analyses 30bn searches a month, reveals top three searched for designers during LFW: Mulberry, Burberry and JW Anderson Thanks to the buzz about LFW some designers saw online searches go through the roof, with Ryan Lo experiencing the biggest jump (of 2000%+) over the week Searches for designer sneakers rose by 60%, followed […]

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Insight: British Brands are experiencing an identity crisis, a new study from The Partners reveals

7 out of 10 people aren’t concerned about foreign companies taking over British brands 41.8% believe that brands should emphasise their Britishness more to appeal to a wider range of global consumers. Only 25% of UK consumers selected Britishness and British heritage as the top aspect of importance The Partners has launched a comprehensive study […]

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Insight: Wiraya- CRM managers lack the data and strategy to communicate with customers effectively

A survey of 500 leading CRM managers released by marketing technology company Wiraya, revealed that CRM is perceived as a key business driver for over 30% of businesses, yet many lack the clear direction and customer insight to support their goals and create direct profitability for their business. Almost half (47%) of respondents cited the […]

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Insight: FastPay- Ad payment terms increase by 20 days over last three years

FastPay has analysed its data bank of client invoices and has found that agencies and other providers are waiting an average of 86 days to be compensated for their work. FastPay’s data factored in 31,529 client-invoice payments from 2,392 different companies, in the period from January 2013, when the average agency invoice was paid within […]

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Interview: Matthew Huntly -Promogems

FM Forum caught up with Matthew Huntly, Promogems, to find out what 2017 has in store for the office sampling specialists. What are promogems up to at the moment? After a fantastic 2016 we’re gearing up for an even bigger year. We’re always looking at new ways to improve what we do and the impact […]

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Insight: Drinkers ignore responsible drinking messages in pub environment

Drinkers are much less likely to notice responsible drinking messages on posters displayed in a busy, cluttered pub interior than in a plain and simple room, like a doctor’s surgery, show results of a study published today by psychologists at London South Bank University (LSBU). Results of the pub environment experiment show that responsible drinking […]

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Insight: Facial tracking shows Skittles and Mr Clean were most effective Super Bowl ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a combined measure of how well the ad grabbed viewers’ attention, kept it and […]

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Guest Blog: Why you should take notice of OOH’s rising effectiveness – Oli Ford, Kinetic

Like many media practitioners I looked forward to hearing the updated findings of Binet & Field’s The Long and Short of It report towards the back end of 2016. I was encouraged (and relieved) to hear that broad reach is still crucial for effectiveness, with out-of-home (OOH) media playing an important part in achieving this. […]

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Insight: Brand Finance- Apple no longer the World’s most valuable brand

Google’s brand value rose by 24% during 2016 (from US$88.2bn to US$109.4bn) whilst Apple’s declined from $145.9bn to $107.1bn, according to the latest Brand Finance Global 500 report. Google last occupied the position of the world’s most valuable brand in 2011. The company remains largely unchallenged in its core search business, the mainstay of its […]

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Insight: Fastline International- How the EU saved Britain’s Christmas

EU shoppers ordered over 25% more gifts from UK internet retailers this year say e-delivery specialists Fastlane International. We might be in the middle of a rather messy divorce from the European Union; but European shoppers didn’t let Brexit put them off buying British goods this Christmas. The global internet delivery expert Fastlane International says […]

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Insight: xAd reveal high street winners this Christmas

As retailers share their Christmas trading updates, footfall analysis from location intelligence company xAd reveals which locations received the most footfall and had the biggest uplifts in visitors over the festive period. Customer footfall to specific grocery brands, department stores and shopping centres were measured between 9th December and 2nd January. The top 5 grocery […]

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Insight: World’s top thirty most marketable athletes, London School of Marketing

Only three British sports stars have made it into a definitive list of the world’s top thirty most marketable athletes of the past year. Researchers at London School of Marketing compiled the Sports Marketing Power List after taking into account sponsorship deals of global athletes during 2016. Swiss tennis star Roger Federer was named as […]

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Buster’s Garden at John Lewis

Every year the anticipation builds to see what John Lewis will do for a Christmas advert – and this year for the first time the advert has come alive thanks to a virtual reality installation in its Oxford Street store. Much like the Coca-Cola truck tour, The John Lewis Christmas advert has become synonymous with […]

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Insight: Chief Digital Officers Becoming The Norm- Omar Janabi, Mapp

Omar Janabi, senior director of marketing, Mapp, discusses what role he thinks the chief digital officer (CDO) will play in the marketing world in 2017. With data becoming increasingly central to successful digital marketing, the chief digital officer (CDO) will become a more popular role. Working to bridge the gap between marketing and IT departments, the […]

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Interview: Russ Lidstone, Creative Engagement Group

by Frank Wainwright, Editorial Director, FMBE The appointment of Russ Lidstone to lead the emergence of the Creative Engagement Group was delivered fairly quietly in FMBE circles though it is hard to think of a more significant one for our industry in 2016. The Creative Engagement Group, incorporating agencies WRG Worldwide, The Moment and Just […]

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Insight: Digital Customer Engagement Index 2016 by Mapp Digital

Mapp Digital, LLC has launched The Digital Customer Engagement Index [1] – a forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK. The study, which focuses on three key channels: email, mobile apps and social media, reveals that relatively few of the UK’s top ecommerce companies are […]

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Interview:Lester Wolstenholme, Reflex International

FM Forum spoke to Lester Wolstenholme who heads promotional products and branded clothing supplier, Reflex International What services does Reflex currently provide to the FMBE sector? Reflex supplies many of the leading agencies with uniform for experiential staff and promotional giveaways for campaigns. From a few tee shirts to projects requiring literally millions of products. […]

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Event Review: A Look Back at Supermalt at the Carnival

(first published in FMBE Magazine Autumn 2017) Following on from last summer’s “Got It” Notting Hill Carnival experiential activity, The Bank Agency, brought Supermalt to the carnival once again, with an immersive experience in the heart of the festivities. Promohire had wrapped and supplied a bespoke vintage Citroen H-Van. Promohire had modified the van to […]

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Data and Insight Supplied by Space and People

Q3 Activity Report Food and drink sampling campaigns have dominated this quarter, capitalising on the summer holiday period and raising awareness of new product lines. British Summer Fruits brought their Berry Brain campaign to New Street Square, London with a giant brain constructed from a range of different berry punnets clustered together. Brand ambassador, mathematician […]

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Teaching a man to fish: The true value of in-store training Fields Sales Insight from Rhys Jones, Retail Alchemy

Like most agencies that specialise in technology, many of our clients invest large sums of money in the training of in-store sales colleagues in the hope that this will lead those colleagues to upsell their products to consumers. After all, the old adage of ‘teaching a man to fish’ vs giving him a fish would […]

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Promotional Apprentices

by Frank Wainwright The Apprentice is now mid-season and once again the series has drawn reference and candidate humiliation opportunities from the retail and brand experience sector. Pop-up stores, PR Stunts, Exhibition Experiences, Direct Selling and Promotional Costumes abound. In truth, the candidates’ collective failure to knock out a next day market stall or create […]

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Events with majesty

by Frank Wainwright Not all event spaces offer a chance to step in the footsteps of royalty let alone to caper and slide in front of the palace but thanks to a fantastic build by Arena Group at Hampton Court with creative agency Amazing Media we could do just that. We went with two children. […]

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Insight: MBNA- 6 Ways Online Shopping is Changing Retail

The number of online searches by shoppers may have grown 52% compared with just one year ago, but shopping “offline” is still winning the day comfortably. Online shopping only has a 14.2% share in the market currently (July 2016), up from 12.6% a year ago. The internet, however is bringing about a great change in shopping […]

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insight: Mapp’s advice for retailers ahead of Black Friday

As we approach the biggest and busiest shopping season of the year – Black Friday, Cyber Monday, as well as the lead up to panic Christmas shopping, marketers are gearing to tweak their strategies in order to offer consumers the most competitive, personalised deals. At the heart of any successful Black Friday and Cyber Monday […]

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Guest Blog: Launchpad lessons from Event Tech Live 2016- Robin Carlisle

Event Tech Live kindly asked me to join an esteemed panel of judges to pick the winner of the Launchpad Pitch; a new area for 2016, championing start-up companies and providers of exciting new event technology. With 22 forward-thinking businesses all battling it out with just five minutes to present their pitch, I wanted to […]

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Guest Blog: How brands should have galvanised Brits on Bonfire Night- Stuart Galvin, smp

  As the final embers of Bonfire Night fade, marking the start of the run-up to Christmas, it’s clear that brands could make much more of this major occasion. While the Donald Trump effigies that perished across the UK helped ignite a more modern protest, Bonfire Night remains one of the most politically important annual […]

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Insight: TMC- Black Friday set to dampen Christmas spending and January sales

Black Friday deals will kick-start Christmas shopping, but shoppers anticipate a curb in spending through December and in the January sales. The survey by The Market Creative found that more than two-thirds of consumers plan to take advantage of Black Friday deals with 62% shopping for Christmas gifts. However 26% anticipate this will mean they […]

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Unboxing Day

A press release arrived today. It was about the YouTube phenomenon called unboxing. Don’t know about unboxing? This is product launching with mass appeal, involving video channel hosts who do nothing but get rich by taking tech and toys out of its packaging and looking surprised about it.   It is serious business. In 2014, […]

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Insight: Prophet- Most relevant brands of 2016 revealed with bad news for UK banks and tabloids

Global consultancy Prophet has today launched its Brand Relevance Index (BRI), a ranking of the most relevant brands in consumers’ lives today. Surprisingly, post-Brexit, only two British brands were featured in the Top 20 – department store John Lewis takes the number 8 spot, whilst the BBC sits at 19. Apple came in as the […]

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Insight:Digital marketers’ business influence to increase significantly, Greenlight research finds

Digital marketers will play a greater role in business, according to new research commissioned by Greenlight Digital, a leading independent digital agency. The research reveals almost half (46%) of digital marketers believe their influence across the business will increase in the next five years. Greenlight commissioned the survey of 218 full and part-time digital marketing […]

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Insight: Sutralis- British brands continue to profit from the French market post-Brexit

A growing number of British brand owners and SMEs are seeking expert support to break into the French retail space, regardless of Brexit, according to leading export company Sutralis. Rouen-based Sutralis, which specialises in collaborating with international brands to successfully launch in France, has been tracking opportunities and trends within the French retail sector for […]

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Sports Campaign of the Decade – why I am excited

BY FMBE director, Frank Wainwright When we announce our special award each year I often hope for something that will light up our event, showing what can come about when the best of the best emerge. I’m delighted to say that this year we have truly cracked it, six best of the best contenders from […]

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Guest Blog: 5 ways your brand ambassadors could land you in hot water -James Rix, Founder, StreetPR

Face to face marketing is an incredibly powerful tool, and there has been an explosion in the number of campaigns using brand ambassadors, handing out samples, leaflets and coupons on the streets, at busy travel hubs, in shopping centres and at festivals and music and sporting events. Unfortunately, due to recent changes in the law, […]

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Insight: The Future Laboratory co-founder challenges government policy on immigration

On the morning of the inaugural Global Futures Forum, hosted by The Future Laboratory, co-founder Martin Raymond has issued a dire warning to British businesses: ‘The future success of organisations in the UK will be compromised if we limit immigration in the way current government policy is proposing.’ ‘Geographical diversity, along with ethnicity and gender, […]

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Insight: BookingBug Research reveals UK banks lag behind rest of the high street

Mystery shoppers reveal UK banks have a long way to go Large queues, under equipped staff and mismatched marketing to blame The UK’s largest banks including HSBC and RBS were the furthest behind   BookingBug releases the first ever research into how the top 10 retail banks are creating a more competitive customer experience, and […]

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Review: Inside the immersive KitKatchocolatory

An invitation to the new KitKatChocolatory ahead of its official opening, isn’t one you turn down. WeAreFearless had worked closely with Nestlé to bring the KitKatChocolatory shop, which had already been in situ in Japan and Australia, to their European fans. Located in the bustling heart of Westfield Stratford’s ‘The Street’, you couldn’t miss the […]

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Insight: Digital Greenlight research finds marketers feel overworked and underpaid

Marketers in the UK feel overworked and underpaid, according to new research commissioned by Greenlight Digital, an independent digital agency. The research reveals that digital marketers are working eight extra hours every week on average, with almost half (46%) of digital marketers feeling overworked and nearly a third (30%) feeling underpaid. Greenlight commissioned the survey […]

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Insight: marketers fear releasing their own data, The Chartered Institute of Marketing

New research released by the Chartered Institute of Marketing (CIM), at its annual Digital Summit in London, reveals that over two-thirds (68%) of marketers confess to protecting the personal data they give away as a consumer, because they know how brands and organisations will use it. CIM’s ‘Whose data is it anyway?’ study surveyed more […]

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Verto Analytics launches Its Syndicated Audience Measurement Services in the UK

Verto Analytics, the world’s first single-source audience measurement company, has announced the availability of its syndicated media measurement services in the UK. Following successful years of operations in the US, organisations can now get the same unique insights into British consumers. Published with hourly and daily granularity, Verto’s data gives a more detailed and timely […]

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Insight: Death of high street in face of online shopping greatly exaggerated- The Market Creative

UK shoppers’ ongoing love for the high street experience will keep town centre shopping alive, according to a new report. ‘Online Vs Instore’ by shopper behaviour experts The Market Creative found that 75% of consumers will not desert the high street for online shopping, with nearly half (47%) preferring to get a feel for products […]

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Guest Blog: Brands branch out for deeper customer experiences,-Susan Poole, Head of Planning, ZAK

It’s no news that tighter consumer purse strings have played an enormous role in consumer decision-making. But so too has trust. Trusted brands are leveraging trust in innovative ways. Some are expanding into new categories while others are tapping into the concept of offering ancillary goods and services alongside their standard fare. Using a trusted […]

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BEcause and WWF explore The Future of Experiential Fundraising

I visited BEcause Experiential Marketing and WWF’s Virtual Reality Tiger Experience at Westfield to try the activation first hand. The experience was truly immersive, and when I arrived, there was a buzz around the set which had a prominent position on the ground floor of the shopping mall. After the CGI 360 experience, where I […]

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Guest Blog: The Life Span of a Pop-Up- Billy Smart, Mobile Technik

Pop-ups – a one off gamble or long term investment? Billy Smart, brand development manager of Mobile Technik explores the longevity and true value of a pop-up. The story of the pop-up began with the street-food market, with pop-ups presenting a more affordable option for traders and customers alike. In 2015, reports from EE predicted […]

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Event: Wolf Brand Experience and Appleton Estate

Wolf Brand Experience and Appleton Estate rum have been traveling the length and breadth of the country in a branded Appleton Estate Van to educate foodies and drinks connoisseurs about the rum and encouraging the public to look at rum differently. The activation included the bus complete with on-board bar and fully trained mixologists, a […]

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Insight: Momentum Worldwide-Bricks and mortar shopping under threat as brits choose tech

A global research study conducted by brand experience agency Momentum Worldwide and their shopper marketing design consultancy ChaseDesign has found that 84% of the UK now use mobile apps to purchase goods. However, the results highlight a large gap in the customer’s retail journey with only 1% of UK shoppers using a shop’s mobile app […]

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Frank Wainwright: Fares, Fairs, Fairs and Flares – Bristol Harbour Festival

Bristol Harbour Festival (this year 15th-17th July) has been going since 1971. It routinely attracts 250,000 visitors. It must be doing something right. And so it is.  It is a festival that embraces and transcends community and celebrates oldness and newness extremely eclectically. From invigorating dance, through world music to maritime seafaring tales and even […]

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Guest Blog:choosing the right charity partner- Michelle Warner,Goose Live Events

Michelle Warner,Marketing Manager at Goose Live Events, shares with Field Marketing and Brand Experience Magazine the three steps to choosing the right charity partner. With so many worthy causes to choose from these days, it’s easy to take a scatter-gun approach to choosing a charity partner. But there is a danger that an absence of […]

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Frank Wainwright: BreakFest Together

Not every brand experience has to be an Oculus Rift, high voltage show-off-and-share-the-moment #pointandlaugh at your hapless mates participation sport. It isn’t that these things are not fun, it’s just that we can’t keep that going all day and all of the night even when one weekend has been blessedly set aside for capturing the […]

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Keeping Up With The Meredith Collective

I had the pleasure of catching up with Pop-up Queen Meredith O’Shaughnessy and small dog Phoebe ahead of Keeping Up With the Jones’ to discuss all things immersive and exciting. How did The Meredith Collective come about? I worked in venues and nightclubs from the age of 17 to 33 but after that I was […]

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Taste of London- Top five brand activations

The good people at Switchedon Communications invited me back to Taste of London in Regent’s Park for the second year running to see what the country’s top foodie brands had to offer. A Taste of London Session is four hours and the plethora of foodie activations can mean getting around the event in this time […]

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Insight: UK grocery retail shifts focus to every day low pricing strategy

A new industry report has been launched by independent shopper research agency, Shoppercentric. Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of Point of Sale (POS) – provided by the IPM – and 10 pre-recruited shopper-agents, the research findings cast a light on POS influences […]

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Propercorn’s Institute of Flavour

The Institute of Flavour, an immersive collaborative experience with Propercorn and flavour-based experience design experts, Bompass and Par, lived up to expectation and didn’t disappoint. On a mission to find the next new flavour, Popcorn brand Propercorn, invited their loyal fans to help them create one, with the aim to demonstrate that delicious food doesn’t […]

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Guest blog: Activating Activation- Danielle Pinnington, MD at Shoppercentric

Danielle Pinnington, MD at Shoppercentric, explores grocery trends using findings from their latest research  Over the last 12 months the big four retailers have all signalled a desire to prioritise EDLP over Hi-Lo, which means promotional activity in-store is likely to fall back from the rather chaotic peak of the last few years. For shoppers this is […]

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Insight: Private label under pressure in UK supermarkets as discounters grow – according to new IRI report

Supermarkets continue to lose private label sales to the discounters, as their value share of private label fell in the UK, according to a new report – ‘Private Label in Western Economies’ – launched  by IRI, a provider of FMCG market intelligence and predictive, actionable insight. The report, which analyses private label sales trends and […]

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