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Index shows brand proof matters: experience brands boast a 200 percent higher NPS Jack Morton, the global award-winning brand experience agency, has launched its first global Experience Brand Index, a survey of 6,000 consumers across the United States, United Kingdom and China. The research, which covered 100 brands and 10 industries, asked consumers to rate varying brand […]

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What happens to the festival arena in a year when the greatest show on earth takes a year out? When a festival the size of South England’s seventh largest city takes its fallow year, you would think that the rest of the festival calendar would reap the rewards, but has it? Yes, some of the […]

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Global brand and marketing consultancy, Prophet, has announced the results of the fourth annual Brand Relevance Index  (BRI), a ranking of the most relevant brands in consumers’ lives today. In the UK, Apple maintained its standing as the most relevant brand for the third year in a row, while Lego has moved from fourth to second and […]

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Market share doesn’t guarantee effective social media performance, the top three high street retailers (M&S, Next and Primark) are ranked as tenth, 13thand 19thsocial media players Fourth ‘best at social’ is street style favourite Dr Martens which is the UK’s top Instagram (IG) retailer for the combination of ‘real’ people wearing its iconic boots, product […]

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Logobrand’s Sally Davis, continues her Winning at Point of Purchase insight series.   Fairtrade? Changing Supplier & Transitioning At Logobrand we are all about understanding our clients Pains and turning them into Gains and really understanding their jobs and targets. We have provided some case studies to back up our suggestions and claims to give […]

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New national research released  by Molton Brown, London’s fragrance experts, blows apart clichéd depictions of Millennials as lazy, entitled, politically naïve social media addicts, with few interests beyond eating avocado toast and posting selfies to fuel their desperate need for validation. The results show that Millennials are not only more attuned to the structural disadvantages […]

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Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series   Data is your BFF The effective use of real time data has championed in all of our previous Top Tip sheets. Everyone’s using it and there are lots of claims being made about how it’s being used. It seems everyone thinks they […]

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Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series.     You can’t manage what you don’t measure You duly sent your field sales team out to store this morning At some point you’ll learn if your forecasts are on schedule But do you really have all of the latest figures on […]

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With 81% of UK consumers identifying the physical store as vital to the shopping experience, and 70% still enjoying the full encounter; traditional retail shopping remains a steadfast British pastime. But there’s a catch… customers expect retailers to become more tech-savvy, and quickly. Around 70% of UK consumers expect retailers to launch an augmented reality […]

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Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series. Relationships…  LTM a brilliant sales team? Retail is a business built on relationships and you have to maintain a regular presence in store to create real leverage?  Yes – it has benefit, but what’s different about your reps relationship with the store to […]

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  Gift shopping is now a borderless activity, with Europe being the most popular choice for international customers (40%) 66% of China-based shoppers keen to buy from Europe; and will spend 193% more on their partners than British consumers Influencer marketing is an essential route to market in APAC: a fifth of Korean, a quarter […]

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With nearly half of festival goers dismissing brand activations at festivals there is plenty of room for improvement when it comes to making a lasting impression The Summer is in full flow and here at The Brave Few we’re activating a full line up of festivals for various clients, but for a brand it is […]

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Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series Promotional Compliance: The Holy Grail The reason you invest in promotional campaigns is to increase visibility, drive sales and penetration. Your buyer can promise you the world with best intentions, but the problem is you can’t and they can’t control how a store […]

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Why do brands continue to invest multi million pound budgets into flagship stores and retail sites when respected e-commerce surveys and forecasts suggest double digit growth of online purchase in the next few years? Many brands have flinched at this prospect, downsizing or closing their large stores, yet some of the world’s most successful and […]

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Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series.   Free Display Space…. FMCG brands certainly want it all from us agencies! More, more more! You, the retailers and your agency have something in common:  To Drive Sales Store managers want to maximise their sales just as much as we do. But […]

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ODM has set itself apart from the mainstream field marketing disciplines and focused in two key areas; a) financial services or more specifically retail consumer credit and b) loyalty programmes. The two, more often than not, sharing a symbiotic relationship. The Financial Conduct Authority (FCA) is responsible for regulating the financial services industry and for […]

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Logobrand’s Sally Davis, continues her Winning at Point of Purchase insight series. Rocket your NPD into Retail Orbit NPD & innovation is a major area of investment for all FMCG brands, with 1,000’s of new products appearing on shelf every month all fighting for fixture space.  The pressure is immense to hit that golden rate […]

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by Frank Wainwright   Semi-improvised contortionist dance met extreme mixology in this elite high fashion hotel encounter, where beetroot-laced cocktails were pirouetted into the hands of an agog throng. Well, that’s a sentence I have waited my lifetime to write and at last an event has turned up to fulfil the fantasy. And what a […]

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The Ridgeway, Britain’s oldest route. This June and July it has passed from some kind of warm and heady floral trail to a dusty bleach blond escarpment. It has been my backdrop for 5 days as I have zigzagged my way all over it – a 3 day walk from Avebury to Ivanhoe Beacon – […]

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We take a look back at 2014, we didn’t do nearly as well in the World Cup but our FM and BE teams took home their own trophies. In honour of Harry Kane’s blinder of a Hat Trick we will kick off by looking back at Circle Agency, who scored three FMBE golds in 2014. Most […]

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Michael Brown, Managing Director, MKTG We are by now very familiar with the narrative. A cold wind blows tumbleweed up the high street.  Store owners whisper fearful rumours; which big name will host the next closing down sale? You might see customers aplenty in a coffee shop, the retail equivalent of the grey squirrel, but […]

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Joint research by Clicktale and researchers from the Wharton School at the University of Pennsylvania has uncovered the existence of a distinct psychology prompted by the use of smartphones – a ‘mobile mindset’. This unique emotional and cognitive mindset is characterised by relaxation and comfort brought about by engagement with a smartphone. A mobile mindset […]

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Back in late Spring, with Aviva Premiership Rugby’s two form teams going head to head in the 2018 final, the season ending spectacle was never going to be short of excitement, but what fans might not have expected was for the action to start long before kick-off, and even before they’d reached the stands…. As […]

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Two-thirds (68%) of those over 65 believe ads often stereotype people their age, with a lack of tech skills being the most frustrating perception A quarter (26%) are offended by the term ‘Silver Surfer’ A fifth (21%) of all Brits, rising to a third (33%) of those aged 65+, think perceptions of older people have […]

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MCI has announced the launch of its 2017 Sustainability Report titled “Fostering Care & Generating Value.” By building a vibrant and authentic culture of care and responsibility that generates value for our people, our business and society are at the center of our strategy and keep us committed to our sustainability goals. Highlights of 2017 include: Community: Our […]

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Here’s  a look back at the agencies and brands that rocked the 2016 FMBE Awards and celebrate their winning campaigns in this week’s throwback Thursday. Outsourced Sales Performance of the Year Channel Assist’s work with Panasonic was a unanimous winner for this category. The feedback and testimonials for the instore training for Panasonic Viera, from […]

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Pitching is an essential part of agency life, it provides the life-blood that keeps the wheels turning and growth plans being met, but is it truly necessary? As a leader of a global creative experience agency, The Pulse Group, I often find myself asking the question as I review another RFI and/or RFP pitch document. […]

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Elevate discusses terms of engagement with Field Marketing and Brand Experience Magazine Two hundred million people classify their Facebook relationship status as “single.” So, grasping the potential, Mark Zuckerberg announced that a dating service is coming to the social media site. Long-term relationships, not hookups, are the goal of the service. But, numbers for other dating sites […]

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The Leading Edge, insight and strategy consultancy, has conducted research into what makes a brand great. In partnership with its sister agency, global communications outfit, Hotwire, The Leading Edge has found that how a brand behaves, rather than what it makes or says, is what makes them great. The two agencies have created a report that reveals the findings and gives a clear steer […]

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Independent events specialist, Wonder London, has announced  the results of a bespoke survey into marketers understanding of real-world brand representation and realising brand values in the physical world of events. The research, conducted in partnership with polling company Censuswide, saw 250 UK-based, senior level brand marketers’ questioned extensively on everything from their understanding of what […]

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Creative, retail and shopper marketing agency Savvy, have today announced the findings of its Father’s Day shopper panel research. The findings indicate that UK shoppers’ interest in celebrating the occasion stands at 52 percent and that spending plans are up on 2017 figures, with total expenditure on the event forecasted to reach £799 million. Alastair […]

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A new survey by GlobalWebIndex, reveals only one fifth of UK internet users will be tuning into all scheduled England matches in the 2018 FIFA World Cup. While globally, 65% of internet users are expected to watch this year’s World Cup (*), just under half (48%) of UK respondents have ‘faith’ in the England football […]

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Today’s Throwback Thursday celebrates all that is good in the world of Integration and Amplification. Below are a selection of Field Marketing and Brand Experience Gold winners who have demonstrated how live activity has been supported by  above the line, below the line, recording and content generation, social media and PR, as well as other […]

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We take a look back at how a  sponsorship activation can be mutually beneficial for all parties involved and result in agencies winning an FMBE trophy. Leith Links – Irn Bru 2015 (Commonwealth Games 2014) – Gold  Irn Bru enjoyed second tier sponsorship of the 2014 Commonwealth Games hosted in Glasgow. Irn Bru enlisted Leith […]

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This is a category that always sees a wide range of products and services sampled, often in exciting and creative ways, and always achieving fantastic results. Here we take a look back at some of the campaigns that have been awarded a much coveted FMBE Gold Award over the years. 2015 – Highjam Marketing, Claudi […]

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Petlife – words by Frank Wainwright The UK’s dog friendly festival was certainly an odd mix. Would Kezzie prefer The Vamps, Jessie J or Kaiser Chiefs, we really didn’t know beforehand and left none the wiser. That doggone dog don’t dance. Nevertheless, as humans we were able to explore a dual passion for dog walking […]

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https://www.facebook.com/Duracelluk/videos/2376684352342498/ Words by Frank Wainwright AJ Odudu would be a pretty smart character to choose for any brand. The boundless energy and vivacity that brought her to the Channel 5’s attention for her presenter work on Celebrity Big Brother is born out of Blackburn, with all of the positive clichés of ‘down to earth’ and […]

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Andy Tow, managing director Retail Marketing Group reveals five brand ambassador attributes that will take a CX strategy to the next level Whether it be in anticipation of a baby or to celebrate moving into a new home, purchasing new goods can represent a new chapter in our lives. There is a significant opportunity here for retailers and […]

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Protel Fieldwork shares Gabriela’s case study with FMBE Magazine Marketing graduate, Gabriela Boyadzhieva, knows just how valuable fieldwork is to good market research – but she didn’t gain that insight from the classroom. It wasn’t until she took a job at Protel Fieldwork, a Coventry-based agency with a national reach, that she fully understood the […]

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Bizzabo has published a report in partnership with EventMB on “The Rise of Moment Marketing in Events.” The report delivers a complete overview on the rising trend of Moment Marketing, and how organisations can use it to drive activations, registrations, conversions and desired actions among key audiences. Events have evolved into strategic tools that deliver […]

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Virtual reality, augmented reality and mixed reality have come on leaps and bounds since I first started at FMBE several years ago. I have lost count of the amount of times I have been given a few instructions, strapped into a headset, and left to my own devices. These experiences are usually fully immersive, well […]

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The results from a recent study conducted by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have bought the latest must-have […]

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It’s clear that organisations are working hard to attract talented sales professionals into their roles, with advertised salaries for these positions witnessing a 4.3% increase last month. That’s according to the latest data from CV-Library, the UK’s leading independent job site. The data explored fluctuations in salaries, jobs and applications throughout April and compared these with statistics […]

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Carina Filek, Global COO, Elevate, shares her brand ambassador expertise with Field Marketing and Brand Experience Magazine The year 2016 was a record year for auto sales in many places around the world. In the U.S. and the U.K., for example, a respective 17.6 million and 2.7 million cars and trucks left their dealerships for […]

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IMG_0655 from Ven Stack on Vimeo. Today I was asked a roundabout sort of question on the phone. What it boiled down to was, in essence, “what makes FMBE stand the test of time?” coupled with “why should we support it?” The question frustrates me, as I privately feel everyone must know by now, but […]

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Shoppers are still turning to bricks and mortar stores over online shopping when it comes to purchasing high ticket items. Results of a survey indicate that on many occasions, transparency overcomes convenience and consumers are more confident in their decision-making when able to interact with a product first-hand. The survey carried out by Retail Marketing Group looked into […]

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Hamilton Sargent, Contentainment & WDFG Account Manager at Blackjack Promotions offers his top tips on licensing costume characters for campaigns and explores the pros and cons of using off-the-peg or creating your own. We’ve all become used to seeing costumed characters promoting products in shopping centres, railway stations, airports and other public spaces, and brands […]

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McCurrach Development Director, Gordon Neil shares his insight into the stark differences between the UK and Ireland FMCG retail market, and gives us some tips on how he thinks both field marketing agencies and suppliers should think about Ireland.   “I thought it would be good to talk about retail execution in Ireland because, given […]

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In case you missed the Spring issue of FMBE Magazine, here is the popular ‘Activity Report’ from SpaceandPeople which overviews trends from the previous quarter (ie Q4, Winter 2017) Food and drink sampling was as popular as ever in Q4 with a range of brands choosing train stations and city centre locations as their venue […]

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With pop-up enterprises now employing more than 26,000 people in the UK and contributing in excess of £2.3 billion to the economy, l tech firm SimpliWiFi says that businesses could boost their profits with the addition of WiFi. In the last few years, SimpliWiFi has worked with a number of pop-up stalls, restaurants and bars […]

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On St George’s Day, Brand Finance plc released its 12th annual brand valuation survey of the UK’s most valuable 150 brands, which reveals that Brexit is proving to be an opportunity and stimulus for many British brands. Total brand value of the top 150 brands, as at 1st January 2018, increased by 3%, from $327 […]

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A global survey of 34,390 people who plan on watching the World Cup reveals 54% of fans are brand-conscious. A global survey of 34,390 internet users by GlobalWebIndex reveals 32% of FIFA World Cup fans consume Coca-Cola, the official sponsor, each week. The study also reveals 57% of fans visit fellow sponsor McDonald’s at least […]

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A new international study commissioned by email service provider Mailjet among 400 marketers in the UK and France has found 30% plan to reduce the amount of cookie-based display, paid search and retargeting they carry out in the immediate aftermath of the new ePrivacy regulation. According to the study, while 85% of marketers are confident they know the difference between […]

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Spiceworks has announced the results of a new survey that examines buying habits across different generations of technology buyers to understand what influences their business and personal technology purchasing decisions. The findings indicate that compared to Generation X and baby boomers, millennials are influenced by a different mix of brand and product attributes and therefore […]

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Mentally strong. Physically strong. Incredibly motivated. Empowered with knowledge. You could be forgiven for thinking that I’m talking about an elite level athlete. I’m not. The above actually describes the traits needed by brand promoters located in-store at retail locations across the UK. It seems like every day we’re being told about the latest retailer […]

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The annual Field Marketing and Brand Experience Awards are now open for entry. FMBE takes a look back at some of the gold winning Most Effective Stand or Display Unit entries over the years. This is a category open to both Field Marketing and Brand Experience entrants, which always sees an exceptionally high standard of work […]

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Market research fieldwork is an ideal job for mums who want to ease back into the workplace after taking time off to look after their children, according to Annita Small, founder of Protel Fieldwork, a Coventry-based agency with a national reach. At a time when the debate about the UK’s childcare system is heating up, she said parents […]

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UK Media industries are some of the least likely to experience workforce burnout, as a result of offering the most support to employees in combatting work stress, new research reveals. For those British adults in employment, work is by far the most common cause of stress (59%) and media bosses are doing the most to […]

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According to recent Eventbrite research, 3 out of 4 millennials would rather buy an experience than something desirable. Today people do not connect with just products they connect with emotional experiences – the product is a result of an experience or connection. When we need something, we tap in the palm of our hand and it arrives tomorrow. When […]

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Global student marketing agency, Seed has collated the views of tomorrow’s consumers by interrogating Gen Z student culture. The study, called What Matters To Us, questioned over one thousand students across the UK on their attitudes to everything from social media’s impact on mental health through to political activism. With 77% of questioned students saying they […]

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Stuart Parker, head of country, Retail Marketing Group, shares his predictions about the future of tech in retail. Without doubt, 2018 is the year of technological innovation in retail, but we believe this is also a year to showcase the true power of human interaction, in delivering a compelling shopping experience. Just like with our […]

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Sylvanian Families unveils world’s smallest fashion show    Lagerfield, Wintour and The Queen doppelgängers watch the mini marvels strut their stuff  at Hamley’s, London on Thursday March 22nd.    

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What is your role at EPOCH? I am the marketing manager at Epoch Making Toys, Co. Ltd, looking after marketing for both Sylvanian Families and Aquabeads. I love the fact that I can work with a brand like Sylvanian Families that I spent my childhood with and for which I feel a deep connection. What […]

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Who are Zaptic? Zaptic is a UK-based SaaS business. We offer a solution for the field marketing industry which has been implemented by brands, retailers and agencies and has attracted investment from Silicon Valley, including former Microsoft executives, responsible for bringing Excel and Word to the world. Why did the product come to be? Zaptic […]

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When Soap & Glory decided to roll out their first ever UK national tour, they approached Elevate. That was in 2015 and since then the relationship has gone from strength to strength. Being the first major piece of experiential Soap & Glory had engaged in, high expectations were set. As an experienced staffing agency, Elevate […]

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Women’s sport is an ever-evolving narrative. The lives and achievements of those athletes without a Y chromosome stand poised to smash the dominance of male sporting endeavour in the hearts, minds, wallets and purses of UK sports fans and casual audiences alike… and with good reason. British female teams are the holders of two world […]

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A major new consumer study has revealed music can be more effective than visuals in shaping perceptions of a company’s brand. Visual branding has traditionally been the sole focus for many organisations but 60 per cent of respondents actually believe music is more memorable when used in marketing. The research, conducted by audio branding specialist […]

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I noticed something interesting at a recent event. Two brands – let’s call them brand A and Brand B — with two very different strategies for generating social buzz around their presence at the event. Brand A had a well-designed poster asking fans to share a selfie with a short and snappy branded hashtag for the chance […]

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More than 4 in 10 (44%) UK shoppers shy away from brands that don’t offer them personalised, relevant offers; this is according to consumer research conducted by Ecrebo, the point of sale marketing specialist. In addition, 68% said they expected to be offered promotions based on their past purchases. The aim of the research was […]

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From virtual reality to voice recognition, modern technology is changing the world at an unprecedented speed. Unsurprisingly, this has transcended into the retail industry with the rapid advancements in artificial intelligence (AI) and big data. In fact, 2018 is predicted to be the year that technology revolutionises the sector; a claim that drives intrigue about […]

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Data insights from international affiliate publisher networks collated by marketing solutions provider, Rakuten Marketing, show a 38% year-on-year increase in orders for advertisers during the core three day period of Chinese New Year. In particular, non-retail areas such as travel are among the fastest growing internationally. 2017 figures show a 17% bump in completed transactions […]

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A survey by One Hour Translation has provided an international perspective for consumer preferences around the world concerning the purchase of Valentine’s Day gifts this year. The survey, which the company held in January 2018, reveals that 31% of those who answered that they intend to buy a Valentine’s Day gift this year intend to […]

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Independent shopper insights consultancy, Shoppercentric, have for a third year, launched its Shopper Stock Take Index, enabling valuable year-on-year comparisons across UK shopper’s thoughts and feelings about the grocery retail sector. More than a thousand online survey responses were collected from shoppers and findings indicate more people are making changes to their shopping habits. “This is the […]

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Weetabix On the Go trialled its vanilla flavour protein drink to Slaughterford 9 runners last week. Why? Well, as this blog by event participant Francis Larkman shows, there’s little more authentic association for a brand than strongly ingrained and meaningful community events. Comparatively, we are all terrible runners. Running is like that. Because there can […]

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Plastic packaging, especially some of the shadier exported landfill recycling practices, and the impact on our oceans is on everyone’s agenda at the moment. Industry comment and opinion is rife about the topic, but how does the UK consumer feel about the actions being taken by some of the most criticised users of plastic: supermarkets? […]

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Adobe has released a global research study on the importance of teaching creative problem solving skills to students to ensure their success in tomorrow’s workplace. In researching Creative Problem Solving in Schools: Essential Skills Today’s Students Need for Jobs in Tomorrow’s Age of Automation, Adobe surveyed 2,000 educators and policymakers from the U.K., Japan, Germany and the U.S., […]

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New research from Rakuten Marketing unveils findings from 2000 consumers across the UK on the latest activewear trends today. The results show UK consumers’ most expensive single activewear purchase averages at £141, rising to £187 among activewear shoppers in London. Nearly half of Brits are likely to have spent this much money on footwear – […]

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A new report reveals that using out-of-home (OOH) within advertising campaigns increases market share growth by 36 percent, boosts profit growth by 20 percent and attracts 15 percent more new customers compared to campaigns that shun OOH. The report, compiled by esteemed industry analyst Peter Field and commissioned by Rapport in association with the IPA, […]

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Carina Filek, managing partner, Elevate Staffing UK & US discusses promotional staff selection in the beauty and cosmetics sector. Engaging and on-brand promotional staff are key to successfully carrying out any sampling, guerrilla or experiential marketing campaign, but they play a particularly important role for any company operating in the beauty and cosmetics industry. In […]

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From cars and holidays to sports equipment and luxury goods, new research has unveiled the growing appetite among today’s rail commuters to make on-train purchases from their mobiles during their commute. The study, commissioned by KBH On-Train Media, found that a quarter (26%) of commuters now use their train time to make purchases via connected […]

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Hannah Rowlands, Marketing & Digital Manager at Sanrio, shares her top tips for running a succesful pop- up with Field Marketing and Brand Experience  Magazine  Plan, plan, plan Plan for all eventualities! The weather, staff sickness, regulations and health & safety (especially if you’re popping up in a larger store), is there particular rules you will […]

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CompuMark has announced the findings of its latest research that reveals the scale of global trademark infringement. The survey demonstrates that almost three quarters of brands (74%) experienced trademark infringement in the last year, with four in 10 saying infringement has increased. Reporting on the impact of this trademark infringement in The Trademark Ecosystem: Insights […]

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NexusEngage’s experiential marketing technology is adding to the experience of shopping; 30 million interactions in 2017 underlines this change in habit. Millennials are turning to the high street; retailers have the “location, location, location”, they just need to maximise it. Our shopping habits are continually changing. The advent of the internet, our reliance on mobile […]

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When I started out in the area of field force planning, some 25 years ago, there was no attention paid to the amount of driving a rep (or merchandiser) did getting to their first call, or returning home in the evening after their last. It was just expected, with the company only generally concerned about […]

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There’s nothing quite as powerful as getting potential customers to try out a product or service. You can have the best and most sophisticated marketing strategy ever, but ultimately, there’s no substitute for actually putting an item into a consumer’s hands. According to 80% of attendants from Event Marketer 2017, live demonstrations and free samples […]

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UK sports need to add a bit of American magic to deliver real value for fans beyond cutting ticket prices, creating a deeper, more memorable day out for the people who matter most, says James Rix at StreetPR You’ve got to hand it to the Americans for sheer cheek: they have a World Series in […]

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Experts at brand agency Champions (UK) plc are predicting that digital will dictate industry trends for both brands and professionals as we move into 2018. After recently confirming plans to invest £1m in a state-of-the-art digital media suite that will further expand its capabilities, the agency explains the anticipated movements within the sector that have […]

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Provision Events (PVE) is celebrating another successful experiential activation at Happy Valley racecourse in Hong Kong that has driven footfall, engaged visitors with the event sponsor and most importantly, added to their growing portfolio of iconic images that have been picked up by the world’s media throughout 2017. The Happy Valley activation encouraged visitors to […]

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Online shopping traffic ahead of Black Friday will have peaked on the first (5th December) and second (12th December) Tuesdays before Christmas. With shoppers sensibly factoring in Christmas delivery times. According to PriceSpy, the fully impartial price and product comparison service. PriceSpy also revealed that 8.00pm is the most popular time for online shopping during […]

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Budget supermarkets knock Waitrose off the top spot with expert direct marketing and social responsibility campaigns Annual research from email marketing and transactional experts at Mailjet, reveals that Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising […]

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In what could provide inspiration for our Brexit negotiations, the UK’s Christmas 2017 is set to be a very British affair that is well-organised, joyous, and within our means. Research for leading digital and customer experience (CX) agency Wunderman, conducted by YouGov, asked over 2,000 Britons about the food and drink they plan to buy […]

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A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online. Ads for nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – were tested across mainstream […]

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Following the introduction of plain packaging for tobacco products in some countries and calls to extend the legislation to other sectors, Brand Finance has analysed the potential financial impact of such a policy on food and beverage brands in four categories: alcohol, confectionery, savoury snacks, and sugary drinks. Eight major brand-owning companies are predicted to […]

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Before the days of supermarkets and megastores – and long before the internet, shopping was almost always a personalised experience. It would not have been unusual for the grocer, butcher or draper to greet customers by name and give individual recommendations based on what they had bought previously. How retail has changed. Paradoxically, it is […]

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It’s a tough market for FMCG companies. New brands are looking to make a stunning impact and established brands are trying to recapture their share of a market. Often they need a killer product sampling campaign to cut through the noise. Staffing is one of the most critical elements of any marketing strategy in the […]

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Brand ambassadors, the real people behind experiential campaigns, have never been more important. Sense’s Yasmin Bartlett explains why… Experiential marketing is becoming increasingly innovative and sophisticated, embracing social media and new technologies. However, the importance of real people in experiential should never be under-estimated. In a world where 92% of consumers believe there’s a disconnect […]

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Considering targeting ‘The Student Market’? Think again, says James Rix, founder of Street PR, who recommends a far more targeted, authentic strategy to engaging your loyal customers of the future. Students are often defined in narrow inaccurate terms as an homogeneous group. The reality is that they are varied and changeable – and that includes […]

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Agencies with 51-150 employees are at a competitive disadvantage when it comes to new business opportunities, found the second annual New Business Barometer by JFDI in partnership with Opinium Research. Responses from agencies across 16 core disciplines from tech and experiential to design and branding confirm that medium-sized companies are feeling the squeeze when competing […]

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Amid much anticipation and expectation, the Christmas TV commercials have aired. Industry comment and opinion about which one is best is rife, but how do those whose opinion really matters feel? Conran Design Group has partnered with Adoreboard to find out how TV viewers feel about this year’s selection of Christmas ads, from retailers and […]

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Conran Design Group has partnered with Adoreboard to find out how people feel about the budget, analysing the emotional content of tweets (joy, trust, anger and sadness) and the impact it will have ultimately on consumer spend. 10,000 tweets were analysed pre-announcement, revealing how people feel about the budget; what their key concerns are. We […]

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