Blog

Guest Blog: The retail property opportunity on a ‘struggling high street’ – Marcus Fox, iD

While the challenges many brands are facing on the high streets of the UK are well known, the rapidly changing nature of retail provides a number of opportunities for innovative brands to turn the current world to their advantage. The catalogue of retailers that have sadly collapsed or shrunk their store footprint significantly in the […]

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Guest Blog: Why experiential marketing is an extension of digital – Andrew Dobbie, MadeBrave

Instagram and Facebook recently launched ‘Your Activity’- a tool that allows you to see how much time you spend on the app, with some pretty eye-opening results. And a recent study showed that every day, the average person is said to scroll around 2km worth of content – yes, that’s 2 kilometers. That means our […]

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Insight: Brits are brand snobs – 4imprint

Millions of Brits admit they’re ‘brand snobs’ and are happy to pay a premium for a label, according to new research. Despite loving the idea of bagging a bargain, more than half (54 per cent) of all consumers are still prepared to fork out the extra cash for a well-known brand. Some of the most popular brands […]

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Insight: UK brands set to unleash the power of AI to deliver more personalised digital experiences by 2020 – Adobe

UK brands are adopting Artificial Intelligence (AI) as they race to make sense of customer data and deliver more relevant, personalised experiences, while staying on the right side of GDPR. Adobe research, to be published in a report entitled Context is Everything, reveals an overwhelming majority (91%) of UK businesses view personalisation as a priority, […]

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Insight: Three quarters of UK marketers miss global opportunities with ‘always-on’ marketing approach – Rakuten Marketing

With Singles’ Day fast approaching, Rakuten Marketing finds UK marketers are missing a major sales opportunity. According to proprietary insights, 74% of UK marketers are focused on the local market, despite seeing huge potential in affluent APAC shoppers. Singles’ Day 2017 saw online shoppers from at least 225 countries and regions spend more than $25 […]

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Insight: Social shopping set to spur half of UK and US consumers into Black Friday purchases- GlobalWebIndex

A global study of 111,899 internet users by GlobalWebIndex, reveals social networks have strengthened their role as a product research channel year-on-year, achieving a 39% increase since 2015. This is being driven by innovations in product search functionalities across platforms like Instagram, which recently introduced product tags to support native product discovery. Today, 42% of global internet […]

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Blog: Taking an ENC view of Shoreditch pop-ups

by Frank Wainwright The Emperor’s New Clothes Scale (ENC) is my personal scaled scoring system for how pretentious a brand experience is. Sampling a microwave burger by Rustlers in Tesco Extra in Swindon, would be a low 1 on this scale. Someone smiles and hands you a taste of microwaved meat in a bun and […]

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Insight: only one in ten online shoppers visit a brand’s website when searching for products – inRiver

A new report from inRiver reveals that almost half (45%) of consumers go to Amazon first when looking for a specific product. The online giant has become a go-to source for product information, price comparisons and consumer reviews. In contrast, just 28% turn to a search engine first in their search for a product, and only […]

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Insight: Failure to meet consumer expectations is costing individual brands up to £390M per year in the UK and $1.08bn globally- Clear

Global marketing strategy and transformation business CLEAR (clearstrategy.com) part of the M&C Saatchi Network, has announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of more than 34,000 people across the US, UK, Germany and China, the report ranks 225 brands across 8 categories, based on how well they align […]

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Insight: New research shows TV essential in securing customer loyalty for retailers – FKC

The old adage that Christmas brings ‘goodwill to all men’ may chime more than jingle bells with UK retailers as new research reveals television advertising has been voted by UK consumers as the most persuasive medium for encouraging greater brand love and loyalty, above channels including social media, radio, newspapers and Google ads. With the […]

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Catalyst

Field Marketing and Brand Experience  Magazine caught up with James Swain and Stuart Galvin to find out more about there new Business Venture, Catalyst   Who is Catalyst?  We’re led by the belief that every interaction with our client’s brands should be a great, connected experience fuelled by insight.   How did Catalyst come about?  Over many beers, 60000 WhatsApp messages (true story), frustrations […]

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Publicis Media agencies named a leader and a strong performer by independent research firm

Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the Strategy and Current Offering […]

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Insight: Jack Morton experience brand index: half of all consumers skeptical about brand promises and demand proof

Index shows brand proof matters: experience brands boast a 200 percent higher NPS Jack Morton, the global award-winning brand experience agency, has launched its first global Experience Brand Index, a survey of 6,000 consumers across the United States, United Kingdom and China. The research, which covered 100 brands and 10 industries, asked consumers to rate varying brand […]

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Insight: Apple, Lego and PlayStation are most relevant brands to UK Consumers- Prophet

Global brand and marketing consultancy, Prophet, has announced the results of the fourth annual Brand Relevance Index  (BRI), a ranking of the most relevant brands in consumers’ lives today. In the UK, Apple maintained its standing as the most relevant brand for the third year in a row, while Lego has moved from fourth to second and […]

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Insight: Breaking down the likes – the UK high street retailers winning at social media – Red Hot Penny

Market share doesn’t guarantee effective social media performance, the top three high street retailers (M&S, Next and Primark) are ranked as tenth, 13thand 19thsocial media players Fourth ‘best at social’ is street style favourite Dr Martens which is the UK’s top Instagram (IG) retailer for the combination of ‘real’ people wearing its iconic boots, product […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #10

Logobrand’s Sally Davis, continues her Winning at Point of Purchase insight series.   Fairtrade? Changing Supplier & Transitioning At Logobrand we are all about understanding our clients Pains and turning them into Gains and really understanding their jobs and targets. We have provided some case studies to back up our suggestions and claims to give […]

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Insight: National research by Molton Brown shows millennials lead the fight for female empowerment

New national research released  by Molton Brown, London’s fragrance experts, blows apart clichéd depictions of Millennials as lazy, entitled, politically naïve social media addicts, with few interests beyond eating avocado toast and posting selfies to fuel their desperate need for validation. The results show that Millennials are not only more attuned to the structural disadvantages […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #9

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series   Data is your BFF The effective use of real time data has championed in all of our previous Top Tip sheets. Everyone’s using it and there are lots of claims being made about how it’s being used. It seems everyone thinks they […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #8

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series.     You can’t manage what you don’t measure You duly sent your field sales team out to store this morning At some point you’ll learn if your forecasts are on schedule But do you really have all of the latest figures on […]

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Insight: Positive outlook for traditional retailers that embrace new technology – Andy Tow,Retail Marketing Group

With 81% of UK consumers identifying the physical store as vital to the shopping experience, and 70% still enjoying the full encounter; traditional retail shopping remains a steadfast British pastime. But there’s a catch… customers expect retailers to become more tech-savvy, and quickly. Around 70% of UK consumers expect retailers to launch an augmented reality […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #7

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series. Relationships…  LTM a brilliant sales team? Retail is a business built on relationships and you have to maintain a regular presence in store to create real leverage?  Yes – it has benefit, but what’s different about your reps relationship with the store to […]

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Insight: 48% of global shoppers have already started their 2018 gift shopping – Rakuten Marketing

  Gift shopping is now a borderless activity, with Europe being the most popular choice for international customers (40%) 66% of China-based shoppers keen to buy from Europe; and will spend 193% more on their partners than British consumers Influencer marketing is an essential route to market in APAC: a fifth of Korean, a quarter […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #6

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series Promotional Compliance: The Holy Grail The reason you invest in promotional campaigns is to increase visibility, drive sales and penetration. Your buyer can promise you the world with best intentions, but the problem is you can’t and they can’t control how a store […]

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Guest Blog: The role of measurement within Experiential… one size does not fit all – Paul Stanway – XYZ Agency

Why do brands continue to invest multi million pound budgets into flagship stores and retail sites when respected e-commerce surveys and forecasts suggest double digit growth of online purchase in the next few years? Many brands have flinched at this prospect, downsizing or closing their large stores, yet some of the world’s most successful and […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #5

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series.   Free Display Space…. FMCG brands certainly want it all from us agencies! More, more more! You, the retailers and your agency have something in common:  To Drive Sales Store managers want to maximise their sales just as much as we do. But […]

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Insight: Helping sales and marketing teams to success within rules and regulations – Simon Dawes, MD, ODM

ODM has set itself apart from the mainstream field marketing disciplines and focused in two key areas; a) financial services or more specifically retail consumer credit and b) loyalty programmes. The two, more often than not, sharing a symbiotic relationship. The Financial Conduct Authority (FCA) is responsible for regulating the financial services industry and for […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #4

Logobrand’s Sally Davis, continues her Winning at Point of Purchase insight series. Rocket your NPD into Retail Orbit NPD & innovation is a major area of investment for all FMCG brands, with 1,000’s of new products appearing on shelf every month all fighting for fixture space.  The pressure is immense to hit that golden rate […]

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Review: The Grand Experiences, A Tale of Alchemy

by Frank Wainwright   Semi-improvised contortionist dance met extreme mixology in this elite high fashion hotel encounter, where beetroot-laced cocktails were pirouetted into the hands of an agog throng. Well, that’s a sentence I have waited my lifetime to write and at last an event has turned up to fulfil the fantasy. And what a […]

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Blog: That’s The Ridgeway done – Frank Wainwright

The Ridgeway, Britain’s oldest route. This June and July it has passed from some kind of warm and heady floral trail to a dusty bleach blond escarpment. It has been my backdrop for 5 days as I have zigzagged my way all over it – a 3 day walk from Avebury to Ivanhoe Beacon – […]

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Throwback Thursday – A tribute to 2014

We take a look back at 2014, we didn’t do nearly as well in the World Cup but our FM and BE teams took home their own trophies. In honour of Harry Kane’s blinder of a Hat Trick we will kick off by looking back at Circle Agency, who scored three FMBE golds in 2014. Most […]

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Insight: Psychological study reveals a ‘mobile mindset’ triggered by smartphone use – Clicktale

Joint research by Clicktale and researchers from the Wharton School at the University of Pennsylvania has uncovered the existence of a distinct psychology prompted by the use of smartphones – a ‘mobile mindset’. This unique emotional and cognitive mindset is characterised by relaxation and comfort brought about by engagement with a smartphone. A mobile mindset […]

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Insight: MCI releases 2017 sustainability report – MCI

MCI has announced the launch of its 2017 Sustainability Report titled “Fostering Care & Generating Value.” By building a vibrant and authentic culture of care and responsibility that generates value for our people, our business and society are at the center of our strategy and keep us committed to our sustainability goals. Highlights of 2017 include: Community: Our […]

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Throwback Thursday: When it was 2016, it was a very good year!

Here’s  a look back at the agencies and brands that rocked the 2016 FMBE Awards and celebrate their winning campaigns in this week’s throwback Thursday. Outsourced Sales Performance of the Year Channel Assist’s work with Panasonic was a unanimous winner for this category. The feedback and testimonials for the instore training for Panasonic Viera, from […]

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Guest Blog: The best engagement strategies are made of this – Elevate

Elevate discusses terms of engagement with Field Marketing and Brand Experience Magazine Two hundred million people classify their Facebook relationship status as “single.” So, grasping the potential, Mark Zuckerberg announced that a dating service is coming to the social media site. Long-term relationships, not hookups, are the goal of the service. But, numbers for other dating sites […]

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Insight: The Leading Edge and Hotwire team up to reveal what makes a brand truly great

The Leading Edge, insight and strategy consultancy, has conducted research into what makes a brand great. In partnership with its sister agency, global communications outfit, Hotwire, The Leading Edge has found that how a brand behaves, rather than what it makes or says, is what makes them great. The two agencies have created a report that reveals the findings and gives a clear steer […]

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Insight: Demystifying Real-World Brand Representation – Wonder London

Independent events specialist, Wonder London, has announced  the results of a bespoke survey into marketers understanding of real-world brand representation and realising brand values in the physical world of events. The research, conducted in partnership with polling company Censuswide, saw 250 UK-based, senior level brand marketers’ questioned extensively on everything from their understanding of what […]

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Father’s Day Insight: 46 Percent of UK Shoppers Plan to Spend More this Year – Savvy

Creative, retail and shopper marketing agency Savvy, have today announced the findings of its Father’s Day shopper panel research. The findings indicate that UK shoppers’ interest in celebrating the occasion stands at 52 percent and that spending plans are up on 2017 figures, with total expenditure on the event forecasted to reach £799 million. Alastair […]

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Blog: Throwback Thursday – Most effective integration/amplification through the ages

Today’s Throwback Thursday celebrates all that is good in the world of Integration and Amplification. Below are a selection of Field Marketing and Brand Experience Gold winners who have demonstrated how live activity has been supported by  above the line, below the line, recording and content generation, social media and PR, as well as other […]

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Throwback Thursday – Most Effective Sponsorship Activation

We take a look back at how a  sponsorship activation can be mutually beneficial for all parties involved and result in agencies winning an FMBE trophy. Leith Links – Irn Bru 2015 (Commonwealth Games 2014) – Gold  Irn Bru enjoyed second tier sponsorship of the 2014 Commonwealth Games hosted in Glasgow. Irn Bru enlisted Leith […]

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Review: Petlife by the PDSA at Cheltenham Racecourse

Petlife – words by Frank Wainwright The UK’s dog friendly festival was certainly an odd mix. Would Kezzie prefer The Vamps, Jessie J or Kaiser Chiefs, we really didn’t know beforehand and left none the wiser. That doggone dog don’t dance. Nevertheless, as humans we were able to explore a dual passion for dog walking […]

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Why be a Duracell Bunny?: A pre-run chat with AJ Odudu

https://www.facebook.com/Duracelluk/videos/2376684352342498/ Words by Frank Wainwright AJ Odudu would be a pretty smart character to choose for any brand. The boundless energy and vivacity that brought her to the Channel 5’s attention for her presenter work on Celebrity Big Brother is born out of Blackburn, with all of the positive clichés of ‘down to earth’ and […]

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Guest Blog: Why instore shopping is still an event – Andy Tow, Retail Marketing Group

Andy Tow, managing director Retail Marketing Group reveals five brand ambassador attributes that will take a CX strategy to the next level Whether it be in anticipation of a baby or to celebrate moving into a new home, purchasing new goods can represent a new chapter in our lives. There is a significant opportunity here for retailers and […]

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Guest Blog: Fieldwork vitally important to market research – Protel Fieldwork

Protel Fieldwork shares Gabriela’s case study with FMBE Magazine Marketing graduate, Gabriela Boyadzhieva, knows just how valuable fieldwork is to good market research – but she didn’t gain that insight from the classroom. It wasn’t until she took a job at Protel Fieldwork, a Coventry-based agency with a national reach, that she fully understood the […]

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Insight: Marketing Trends – 2018 Will Be the Year of Experience, Bizzabo

Bizzabo has published a report in partnership with EventMB on “The Rise of Moment Marketing in Events.” The report delivers a complete overview on the rising trend of Moment Marketing, and how organisations can use it to drive activations, registrations, conversions and desired actions among key audiences. Events have evolved into strategic tools that deliver […]

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Guest Blog: Smart home tech is leaving not so smart Brits baffled – Gekko Field Marketing

The results from a recent study conducted by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have bought the latest must-have […]

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Insight: Sales salaries rise, as competition for the top candidates remains fierce, CV- Library

It’s clear that organisations are working hard to attract talented sales professionals into their roles, with advertised salaries for these positions witnessing a 4.3% increase last month. That’s according to the latest data from CV-Library, the UK’s leading independent job site. The data explored fluctuations in salaries, jobs and applications throughout April and compared these with statistics […]

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Insight: 67 per cent of shoppers prefer to make big life event purchases in-store rather than online – Retail Marketing Group

Shoppers are still turning to bricks and mortar stores over online shopping when it comes to purchasing high ticket items. Results of a survey indicate that on many occasions, transparency overcomes convenience and consumers are more confident in their decision-making when able to interact with a product first-hand. The survey carried out by Retail Marketing Group looked into […]

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Guest Blog: The pros and cons of licensing costumed characters – Hamilton Sargent, Blackjack Promotions

Hamilton Sargent, Contentainment & WDFG Account Manager at Blackjack Promotions offers his top tips on licensing costume characters for campaigns and explores the pros and cons of using off-the-peg or creating your own. We’ve all become used to seeing costumed characters promoting products in shopping centres, railway stations, airports and other public spaces, and brands […]

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Retail Execution in Ireland – Gordon Neil, Development Director, McCurrach

McCurrach Development Director, Gordon Neil shares his insight into the stark differences between the UK and Ireland FMCG retail market, and gives us some tips on how he thinks both field marketing agencies and suppliers should think about Ireland.   “I thought it would be good to talk about retail execution in Ireland because, given […]

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Q4 2017 Review – Rhys Jones – Director, Retail Alchemy

In case you missed the Spring issue of FMBE Magazine, here is the popular ‘Activity Report’ from SpaceandPeople which overviews trends from the previous quarter (ie Q4, Winter 2017) Food and drink sampling was as popular as ever in Q4 with a range of brands choosing train stations and city centre locations as their venue […]

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Insight: Sponsor Edge; Coca-Cola and McDonald’s among top brands for World Cup Fans – GlobalWebIndex

A global survey of 34,390 people who plan on watching the World Cup reveals 54% of fans are brand-conscious. A global survey of 34,390 internet users by GlobalWebIndex reveals 32% of FIFA World Cup fans consume Coca-Cola, the official sponsor, each week. The study also reveals 57% of fans visit fellow sponsor McDonald’s at least […]

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Insight: ‘cookie law’ could see brands lose more than 40% of web traffic according to Mailjet

A new international study commissioned by email service provider Mailjet among 400 marketers in the UK and France has found 30% plan to reduce the amount of cookie-based display, paid search and retargeting they carry out in the immediate aftermath of the new ePrivacy regulation. According to the study, while 85% of marketers are confident they know the difference between […]

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Insight: Study examines the generational divide in IT, Spiceworks

Spiceworks has announced the results of a new survey that examines buying habits across different generations of technology buyers to understand what influences their business and personal technology purchasing decisions. The findings indicate that compared to Generation X and baby boomers, millennials are influenced by a different mix of brand and product attributes and therefore […]

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Guest Blog: Crossing the line! Now more than ever getting the in-store experience right is crucial – Victoria Satterly

Mentally strong. Physically strong. Incredibly motivated. Empowered with knowledge. You could be forgiven for thinking that I’m talking about an elite level athlete. I’m not. The above actually describes the traits needed by brand promoters located in-store at retail locations across the UK. It seems like every day we’re being told about the latest retailer […]

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Throwback Thursday: Stand and Deliver – Displays and Stands that have scooped an FMBE gold

The annual Field Marketing and Brand Experience Awards are now open for entry. FMBE takes a look back at some of the gold winning Most Effective Stand or Display Unit entries over the years. This is a category open to both Field Marketing and Brand Experience entrants, which always sees an exceptionally high standard of work […]

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Insight: Market research lowers barriers to work for parents – Protel Fieldwork

Market research fieldwork is an ideal job for mums who want to ease back into the workplace after taking time off to look after their children, according to Annita Small, founder of Protel Fieldwork, a Coventry-based agency with a national reach. At a time when the debate about the UK’s childcare system is heating up, she said parents […]

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Guest Blog: Why retailers need to leverage the power of experiential to connect and convert – Charlotte Johnson, Live Consultancy

According to recent Eventbrite research, 3 out of 4 millennials would rather buy an experience than something desirable. Today people do not connect with just products they connect with emotional experiences – the product is a result of an experience or connection. When we need something, we tap in the palm of our hand and it arrives tomorrow. When […]

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Insight: Seed study reveals emerging generation of digitally-jaded but ethically-minded students

Global student marketing agency, Seed has collated the views of tomorrow’s consumers by interrogating Gen Z student culture. The study, called What Matters To Us, questioned over one thousand students across the UK on their attitudes to everything from social media’s impact on mental health through to political activism. With 77% of questioned students saying they […]

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Photo Friday 23/03/2018

Sylvanian Families unveils world’s smallest fashion show    Lagerfield, Wintour and The Queen doppelgängers watch the mini marvels strut their stuff  at Hamley’s, London on Thursday March 22nd.    

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Guest Blog: Introducing Zaptic

Who are Zaptic? Zaptic is a UK-based SaaS business. We offer a solution for the field marketing industry which has been implemented by brands, retailers and agencies and has attracted investment from Silicon Valley, including former Microsoft executives, responsible for bringing Excel and Word to the world. Why did the product come to be? Zaptic […]

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Guest Blog: Soap & Glory case study – Elevate

When Soap & Glory decided to roll out their first ever UK national tour, they approached Elevate. That was in 2015 and since then the relationship has gone from strength to strength. Being the first major piece of experiential Soap & Glory had engaged in, high expectations were set. As an experienced staffing agency, Elevate […]

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Blog: Women’s Sport – A golden opportunity for live agencies – Michael Brown, MKTG

Women’s sport is an ever-evolving narrative. The lives and achievements of those athletes without a Y chromosome stand poised to smash the dominance of male sporting endeavour in the hearts, minds, wallets and purses of UK sports fans and casual audiences alike… and with good reason. British female teams are the holders of two world […]

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Insight: Music is more memorable than visuals in marketing – PHMG

A major new consumer study has revealed music can be more effective than visuals in shaping perceptions of a company’s brand. Visual branding has traditionally been the sole focus for many organisations but 60 per cent of respondents actually believe music is more memorable when used in marketing. The research, conducted by audio branding specialist […]

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Guest Blog: The key to getting people to talk about your event on social media? Don’t use a hashtag – Joe Stevens, Bigdog Live

I noticed something interesting at a recent event. Two brands – let’s call them brand A and Brand B — with two very different strategies for generating social buzz around their presence at the event. Brand A had a well-designed poster asking fans to share a selfie with a short and snappy branded hashtag for the chance […]

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Insight: 44% of UK shoppers put off by irrelevant offers – Ecrebo

More than 4 in 10 (44%) UK shoppers shy away from brands that don’t offer them personalised, relevant offers; this is according to consumer research conducted by Ecrebo, the point of sale marketing specialist. In addition, 68% said they expected to be offered promotions based on their past purchases. The aim of the research was […]

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Guest Blog: 2018 is the year of tech in retail, but don’t forget the customer experience -Stuart Parker, Retail Marketing

From virtual reality to voice recognition, modern technology is changing the world at an unprecedented speed. Unsurprisingly, this has transcended into the retail industry with the rapid advancements in artificial intelligence (AI) and big data. In fact, 2018 is predicted to be the year that technology revolutionises the sector; a claim that drives intrigue about […]

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Insight: Chinese New Year sees 38% year-on-year growth in orders – Rakuten Marketing

Data insights from international affiliate publisher networks collated by marketing solutions provider, Rakuten Marketing, show a 38% year-on-year increase in orders for advertisers during the core three day period of Chinese New Year. In particular, non-retail areas such as travel are among the fastest growing internationally. 2017 figures show a 17% bump in completed transactions […]

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Insight: One Hour Translation – 31% of the people who plan to buy a Valentine’s Day gift, intend to buy it online

A survey by One Hour Translation has provided an international perspective for consumer preferences around the world concerning the purchase of Valentine’s Day gifts this year. The survey, which the company held in January 2018, reveals that 31% of those who answered that they intend to buy a Valentine’s Day gift this year intend to […]

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Insight: Shoppercentric – Times are tough, but we remain a nation of shoppers

Independent shopper insights consultancy, Shoppercentric, have for a third year, launched its Shopper Stock Take Index, enabling valuable year-on-year comparisons across UK shopper’s thoughts and feelings about the grocery retail sector. More than a thousand online survey responses were collected from shoppers and findings indicate more people are making changes to their shopping habits. “This is the […]

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Guest Blog: A Stich in Time: Slaughterford 9 – Francis Larkman

Weetabix On the Go trialled its vanilla flavour protein drink to Slaughterford 9 runners last week. Why? Well, as this blog by event participant Francis Larkman shows, there’s little more authentic association for a brand than strongly ingrained and meaningful community events. Comparatively, we are all terrible runners. Running is like that. Because there can […]

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Guest Blog: Iceland wins supermarket plastic battle – Adoreboard, Conran Design Group

Plastic packaging, especially some of the shadier exported landfill recycling practices, and the impact on our oceans is on everyone’s agenda at the moment. Industry comment and opinion is rife about the topic, but how does the UK consumer feel about the actions being taken by some of the most criticised users of plastic: supermarkets? […]

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Insight: Creative problem-solving skills are key to tomorrow’s jobs, but today’s curricula are leaving students behind, Adobe

Adobe has released a global research study on the importance of teaching creative problem solving skills to students to ensure their success in tomorrow’s workplace. In researching Creative Problem Solving in Schools: Essential Skills Today’s Students Need for Jobs in Tomorrow’s Age of Automation, Adobe surveyed 2,000 educators and policymakers from the U.K., Japan, Germany and the U.S., […]

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Insight: Gym beats budgeting – Londoners spend nearly £200 per piece of activewear, Rakuten Marketing

New research from Rakuten Marketing unveils findings from 2000 consumers across the UK on the latest activewear trends today. The results show UK consumers’ most expensive single activewear purchase averages at £141, rising to £187 among activewear shoppers in London. Nearly half of Brits are likely to have spent this much money on footwear – […]

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Insight: Out-of-home advertising boosts market share by more than a third – Rapport

A new report reveals that using out-of-home (OOH) within advertising campaigns increases market share growth by 36 percent, boosts profit growth by 20 percent and attracts 15 percent more new customers compared to campaigns that shun OOH. The report, compiled by esteemed industry analyst Peter Field and commissioned by Rapport in association with the IPA, […]

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Guest Blog: People buy from people – the power of strategic staffing, Carina Filek, Elevate Staffing

Carina Filek, managing partner, Elevate Staffing UK & US discusses promotional staff selection in the beauty and cosmetics sector. Engaging and on-brand promotional staff are key to successfully carrying out any sampling, guerrilla or experiential marketing campaign, but they play a particularly important role for any company operating in the beauty and cosmetics industry. In […]

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Insight: New research reveals a quarter of rail commuters using mobiles to shop on the move – KBH On-Train Media

From cars and holidays to sports equipment and luxury goods, new research has unveiled the growing appetite among today’s rail commuters to make on-train purchases from their mobiles during their commute. The study, commissioned by KBH On-Train Media, found that a quarter (26%) of commuters now use their train time to make purchases via connected […]

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Guest Blog: 10 Tips For running a successful pop-up Hannah Rowlands, Sanrio

Hannah Rowlands, Marketing & Digital Manager at Sanrio, shares her top tips for running a succesful pop- up with Field Marketing and Brand Experience  Magazine  Plan, plan, plan Plan for all eventualities! The weather, staff sickness, regulations and health & safety (especially if you’re popping up in a larger store), is there particular rules you will […]

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Insight: Three-quarters of brands experienced trademark infringement in past year – CompuMark

CompuMark has announced the findings of its latest research that reveals the scale of global trademark infringement. The survey demonstrates that almost three quarters of brands (74%) experienced trademark infringement in the last year, with four in 10 saying infringement has increased. Reporting on the impact of this trademark infringement in The Trademark Ecosystem: Insights […]

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Insight: Consumer high street retail habits are changing – NexusEngage

NexusEngage’s experiential marketing technology is adding to the experience of shopping; 30 million interactions in 2017 underlines this change in habit. Millennials are turning to the high street; retailers have the “location, location, location”, they just need to maximise it. Our shopping habits are continually changing. The advent of the internet, our reliance on mobile […]

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Guest Blog: Field force planning, David Jones – CACI

When I started out in the area of field force planning, some 25 years ago, there was no attention paid to the amount of driving a rep (or merchandiser) did getting to their first call, or returning home in the evening after their last. It was just expected, with the company only generally concerned about […]

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Guest Blog: The power of demos – Carina Filek, managing partner, Elevate Staffing UK & US

There’s nothing quite as powerful as getting potential customers to try out a product or service. You can have the best and most sophisticated marketing strategy ever, but ultimately, there’s no substitute for actually putting an item into a consumer’s hands. According to 80% of attendants from Event Marketer 2017, live demonstrations and free samples […]

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