Blog

Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #7

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series. Relationships…  LTM a brilliant sales team? Retail is a business built on relationships and you have to maintain a regular presence in store to create real leverage?  Yes – it has benefit, but what’s different about your reps relationship with the store to […]

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Insight: 48% of global shoppers have already started their 2018 gift shopping – Rakuten Marketing

  Gift shopping is now a borderless activity, with Europe being the most popular choice for international customers (40%) 66% of China-based shoppers keen to buy from Europe; and will spend 193% more on their partners than British consumers Influencer marketing is an essential route to market in APAC: a fifth of Korean, a quarter […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #6

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series Promotional Compliance: The Holy Grail The reason you invest in promotional campaigns is to increase visibility, drive sales and penetration. Your buyer can promise you the world with best intentions, but the problem is you can’t and they can’t control how a store […]

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Guest Blog: The role of measurement within Experiential… one size does not fit all – Paul Stanway – XYZ Agency

Why do brands continue to invest multi million pound budgets into flagship stores and retail sites when respected e-commerce surveys and forecasts suggest double digit growth of online purchase in the next few years? Many brands have flinched at this prospect, downsizing or closing their large stores, yet some of the world’s most successful and […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #5

Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series.   Free Display Space…. FMCG brands certainly want it all from us agencies! More, more more! You, the retailers and your agency have something in common:  To Drive Sales Store managers want to maximise their sales just as much as we do. But […]

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Insight: Helping sales and marketing teams to success within rules and regulations – Simon Dawes, MD, ODM

ODM has set itself apart from the mainstream field marketing disciplines and focused in two key areas; a) financial services or more specifically retail consumer credit and b) loyalty programmes. The two, more often than not, sharing a symbiotic relationship. The Financial Conduct Authority (FCA) is responsible for regulating the financial services industry and for […]

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Wednesday Wisdom: Sally Davis- Winning at Point of Purchase #4

Logobrand’s Sally Davis, continues her Winning at Point of Purchase insight series. Rocket your NPD into Retail Orbit NPD & innovation is a major area of investment for all FMCG brands, with 1,000’s of new products appearing on shelf every month all fighting for fixture space.  The pressure is immense to hit that golden rate […]

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Review: The Grand Experiences, A Tale of Alchemy

by Frank Wainwright   Semi-improvised contortionist dance met extreme mixology in this elite high fashion hotel encounter, where beetroot-laced cocktails were pirouetted into the hands of an agog throng. Well, that’s a sentence I have waited my lifetime to write and at last an event has turned up to fulfil the fantasy. And what a […]

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Blog: That’s The Ridgeway done – Frank Wainwright

The Ridgeway, Britain’s oldest route. This June and July it has passed from some kind of warm and heady floral trail to a dusty bleach blond escarpment. It has been my backdrop for 5 days as I have zigzagged my way all over it – a 3 day walk from Avebury to Ivanhoe Beacon – […]

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Throwback Thursday – A tribute to 2014

We take a look back at 2014, we didn’t do nearly as well in the World Cup but our FM and BE teams took home their own trophies. In honour of Harry Kane’s blinder of a Hat Trick we will kick off by looking back at Circle Agency, who scored three FMBE golds in 2014. Most […]

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Insight: Psychological study reveals a ‘mobile mindset’ triggered by smartphone use – Clicktale

Joint research by Clicktale and researchers from the Wharton School at the University of Pennsylvania has uncovered the existence of a distinct psychology prompted by the use of smartphones – a ‘mobile mindset’. This unique emotional and cognitive mindset is characterised by relaxation and comfort brought about by engagement with a smartphone. A mobile mindset […]

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Insight: MCI releases 2017 sustainability report – MCI

MCI has announced the launch of its 2017 Sustainability Report titled “Fostering Care & Generating Value.” By building a vibrant and authentic culture of care and responsibility that generates value for our people, our business and society are at the center of our strategy and keep us committed to our sustainability goals. Highlights of 2017 include: Community: Our […]

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Throwback Thursday: When it was 2016, it was a very good year!

Here’s  a look back at the agencies and brands that rocked the 2016 FMBE Awards and celebrate their winning campaigns in this week’s throwback Thursday. Outsourced Sales Performance of the Year Channel Assist’s work with Panasonic was a unanimous winner for this category. The feedback and testimonials for the instore training for Panasonic Viera, from […]

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Guest Blog: The best engagement strategies are made of this – Elevate

Elevate discusses terms of engagement with Field Marketing and Brand Experience Magazine Two hundred million people classify their Facebook relationship status as “single.” So, grasping the potential, Mark Zuckerberg announced that a dating service is coming to the social media site. Long-term relationships, not hookups, are the goal of the service. But, numbers for other dating sites […]

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Insight: The Leading Edge and Hotwire team up to reveal what makes a brand truly great

The Leading Edge, insight and strategy consultancy, has conducted research into what makes a brand great. In partnership with its sister agency, global communications outfit, Hotwire, The Leading Edge has found that how a brand behaves, rather than what it makes or says, is what makes them great. The two agencies have created a report that reveals the findings and gives a clear steer […]

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Insight: Demystifying Real-World Brand Representation – Wonder London

Independent events specialist, Wonder London, has announced  the results of a bespoke survey into marketers understanding of real-world brand representation and realising brand values in the physical world of events. The research, conducted in partnership with polling company Censuswide, saw 250 UK-based, senior level brand marketers’ questioned extensively on everything from their understanding of what […]

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Father’s Day Insight: 46 Percent of UK Shoppers Plan to Spend More this Year – Savvy

Creative, retail and shopper marketing agency Savvy, have today announced the findings of its Father’s Day shopper panel research. The findings indicate that UK shoppers’ interest in celebrating the occasion stands at 52 percent and that spending plans are up on 2017 figures, with total expenditure on the event forecasted to reach £799 million. Alastair […]

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Blog: Throwback Thursday – Most effective integration/amplification through the ages

Today’s Throwback Thursday celebrates all that is good in the world of Integration and Amplification. Below are a selection of Field Marketing and Brand Experience Gold winners who have demonstrated how live activity has been supported by  above the line, below the line, recording and content generation, social media and PR, as well as other […]

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Throwback Thursday – Most Effective Sponsorship Activation

We take a look back at how a  sponsorship activation can be mutually beneficial for all parties involved and result in agencies winning an FMBE trophy. Leith Links – Irn Bru 2015 (Commonwealth Games 2014) – Gold  Irn Bru enjoyed second tier sponsorship of the 2014 Commonwealth Games hosted in Glasgow. Irn Bru enlisted Leith […]

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Review: Petlife by the PDSA at Cheltenham Racecourse

Petlife – words by Frank Wainwright The UK’s dog friendly festival was certainly an odd mix. Would Kezzie prefer The Vamps, Jessie J or Kaiser Chiefs, we really didn’t know beforehand and left none the wiser. That doggone dog don’t dance. Nevertheless, as humans we were able to explore a dual passion for dog walking […]

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Why be a Duracell Bunny?: A pre-run chat with AJ Odudu

https://www.facebook.com/Duracelluk/videos/2376684352342498/ Words by Frank Wainwright AJ Odudu would be a pretty smart character to choose for any brand. The boundless energy and vivacity that brought her to the Channel 5’s attention for her presenter work on Celebrity Big Brother is born out of Blackburn, with all of the positive clichés of ‘down to earth’ and […]

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Guest Blog: Why instore shopping is still an event – Andy Tow, Retail Marketing Group

Andy Tow, managing director Retail Marketing Group reveals five brand ambassador attributes that will take a CX strategy to the next level Whether it be in anticipation of a baby or to celebrate moving into a new home, purchasing new goods can represent a new chapter in our lives. There is a significant opportunity here for retailers and […]

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Guest Blog: Fieldwork vitally important to market research – Protel Fieldwork

Protel Fieldwork shares Gabriela’s case study with FMBE Magazine Marketing graduate, Gabriela Boyadzhieva, knows just how valuable fieldwork is to good market research – but she didn’t gain that insight from the classroom. It wasn’t until she took a job at Protel Fieldwork, a Coventry-based agency with a national reach, that she fully understood the […]

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Insight: Marketing Trends – 2018 Will Be the Year of Experience, Bizzabo

Bizzabo has published a report in partnership with EventMB on “The Rise of Moment Marketing in Events.” The report delivers a complete overview on the rising trend of Moment Marketing, and how organisations can use it to drive activations, registrations, conversions and desired actions among key audiences. Events have evolved into strategic tools that deliver […]

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Guest Blog: Smart home tech is leaving not so smart Brits baffled – Gekko Field Marketing

The results from a recent study conducted by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have bought the latest must-have […]

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Insight: Sales salaries rise, as competition for the top candidates remains fierce, CV- Library

It’s clear that organisations are working hard to attract talented sales professionals into their roles, with advertised salaries for these positions witnessing a 4.3% increase last month. That’s according to the latest data from CV-Library, the UK’s leading independent job site. The data explored fluctuations in salaries, jobs and applications throughout April and compared these with statistics […]

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Insight: 67 per cent of shoppers prefer to make big life event purchases in-store rather than online – Retail Marketing Group

Shoppers are still turning to bricks and mortar stores over online shopping when it comes to purchasing high ticket items. Results of a survey indicate that on many occasions, transparency overcomes convenience and consumers are more confident in their decision-making when able to interact with a product first-hand. The survey carried out by Retail Marketing Group looked into […]

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Guest Blog: The pros and cons of licensing costumed characters – Hamilton Sargent, Blackjack Promotions

Hamilton Sargent, Contentainment & WDFG Account Manager at Blackjack Promotions offers his top tips on licensing costume characters for campaigns and explores the pros and cons of using off-the-peg or creating your own. We’ve all become used to seeing costumed characters promoting products in shopping centres, railway stations, airports and other public spaces, and brands […]

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Retail Execution in Ireland – Gordon Neil, Development Director, McCurrach

McCurrach Development Director, Gordon Neil shares his insight into the stark differences between the UK and Ireland FMCG retail market, and gives us some tips on how he thinks both field marketing agencies and suppliers should think about Ireland.   “I thought it would be good to talk about retail execution in Ireland because, given […]

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Q4 2017 Review – Rhys Jones – Director, Retail Alchemy

In case you missed the Spring issue of FMBE Magazine, here is the popular ‘Activity Report’ from SpaceandPeople which overviews trends from the previous quarter (ie Q4, Winter 2017) Food and drink sampling was as popular as ever in Q4 with a range of brands choosing train stations and city centre locations as their venue […]

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Insight: Sponsor Edge; Coca-Cola and McDonald’s among top brands for World Cup Fans – GlobalWebIndex

A global survey of 34,390 people who plan on watching the World Cup reveals 54% of fans are brand-conscious. A global survey of 34,390 internet users by GlobalWebIndex reveals 32% of FIFA World Cup fans consume Coca-Cola, the official sponsor, each week. The study also reveals 57% of fans visit fellow sponsor McDonald’s at least […]

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Insight: ‘cookie law’ could see brands lose more than 40% of web traffic according to Mailjet

A new international study commissioned by email service provider Mailjet among 400 marketers in the UK and France has found 30% plan to reduce the amount of cookie-based display, paid search and retargeting they carry out in the immediate aftermath of the new ePrivacy regulation. According to the study, while 85% of marketers are confident they know the difference between […]

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Insight: Study examines the generational divide in IT, Spiceworks

Spiceworks has announced the results of a new survey that examines buying habits across different generations of technology buyers to understand what influences their business and personal technology purchasing decisions. The findings indicate that compared to Generation X and baby boomers, millennials are influenced by a different mix of brand and product attributes and therefore […]

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Guest Blog: Crossing the line! Now more than ever getting the in-store experience right is crucial – Victoria Satterly

Mentally strong. Physically strong. Incredibly motivated. Empowered with knowledge. You could be forgiven for thinking that I’m talking about an elite level athlete. I’m not. The above actually describes the traits needed by brand promoters located in-store at retail locations across the UK. It seems like every day we’re being told about the latest retailer […]

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Throwback Thursday: Stand and Deliver – Displays and Stands that have scooped an FMBE gold

The annual Field Marketing and Brand Experience Awards are now open for entry. FMBE takes a look back at some of the gold winning Most Effective Stand or Display Unit entries over the years. This is a category open to both Field Marketing and Brand Experience entrants, which always sees an exceptionally high standard of work […]

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Insight: Market research lowers barriers to work for parents – Protel Fieldwork

Market research fieldwork is an ideal job for mums who want to ease back into the workplace after taking time off to look after their children, according to Annita Small, founder of Protel Fieldwork, a Coventry-based agency with a national reach. At a time when the debate about the UK’s childcare system is heating up, she said parents […]

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Guest Blog: Why retailers need to leverage the power of experiential to connect and convert – Charlotte Johnson, Live Consultancy

According to recent Eventbrite research, 3 out of 4 millennials would rather buy an experience than something desirable. Today people do not connect with just products they connect with emotional experiences – the product is a result of an experience or connection. When we need something, we tap in the palm of our hand and it arrives tomorrow. When […]

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Insight: Seed study reveals emerging generation of digitally-jaded but ethically-minded students

Global student marketing agency, Seed has collated the views of tomorrow’s consumers by interrogating Gen Z student culture. The study, called What Matters To Us, questioned over one thousand students across the UK on their attitudes to everything from social media’s impact on mental health through to political activism. With 77% of questioned students saying they […]

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Photo Friday 23/03/2018

Sylvanian Families unveils world’s smallest fashion show    Lagerfield, Wintour and The Queen doppelgängers watch the mini marvels strut their stuff  at Hamley’s, London on Thursday March 22nd.    

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Guest Blog: Introducing Zaptic

Who are Zaptic? Zaptic is a UK-based SaaS business. We offer a solution for the field marketing industry which has been implemented by brands, retailers and agencies and has attracted investment from Silicon Valley, including former Microsoft executives, responsible for bringing Excel and Word to the world. Why did the product come to be? Zaptic […]

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Guest Blog: Soap & Glory case study – Elevate

When Soap & Glory decided to roll out their first ever UK national tour, they approached Elevate. That was in 2015 and since then the relationship has gone from strength to strength. Being the first major piece of experiential Soap & Glory had engaged in, high expectations were set. As an experienced staffing agency, Elevate […]

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Blog: Women’s Sport – A golden opportunity for live agencies – Michael Brown, MKTG

Women’s sport is an ever-evolving narrative. The lives and achievements of those athletes without a Y chromosome stand poised to smash the dominance of male sporting endeavour in the hearts, minds, wallets and purses of UK sports fans and casual audiences alike… and with good reason. British female teams are the holders of two world […]

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Insight: Music is more memorable than visuals in marketing – PHMG

A major new consumer study has revealed music can be more effective than visuals in shaping perceptions of a company’s brand. Visual branding has traditionally been the sole focus for many organisations but 60 per cent of respondents actually believe music is more memorable when used in marketing. The research, conducted by audio branding specialist […]

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Guest Blog: The key to getting people to talk about your event on social media? Don’t use a hashtag – Joe Stevens, Bigdog Live

I noticed something interesting at a recent event. Two brands – let’s call them brand A and Brand B — with two very different strategies for generating social buzz around their presence at the event. Brand A had a well-designed poster asking fans to share a selfie with a short and snappy branded hashtag for the chance […]

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Insight: 44% of UK shoppers put off by irrelevant offers – Ecrebo

More than 4 in 10 (44%) UK shoppers shy away from brands that don’t offer them personalised, relevant offers; this is according to consumer research conducted by Ecrebo, the point of sale marketing specialist. In addition, 68% said they expected to be offered promotions based on their past purchases. The aim of the research was […]

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Guest Blog: 2018 is the year of tech in retail, but don’t forget the customer experience -Stuart Parker, Retail Marketing

From virtual reality to voice recognition, modern technology is changing the world at an unprecedented speed. Unsurprisingly, this has transcended into the retail industry with the rapid advancements in artificial intelligence (AI) and big data. In fact, 2018 is predicted to be the year that technology revolutionises the sector; a claim that drives intrigue about […]

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Insight: Chinese New Year sees 38% year-on-year growth in orders – Rakuten Marketing

Data insights from international affiliate publisher networks collated by marketing solutions provider, Rakuten Marketing, show a 38% year-on-year increase in orders for advertisers during the core three day period of Chinese New Year. In particular, non-retail areas such as travel are among the fastest growing internationally. 2017 figures show a 17% bump in completed transactions […]

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Insight: One Hour Translation – 31% of the people who plan to buy a Valentine’s Day gift, intend to buy it online

A survey by One Hour Translation has provided an international perspective for consumer preferences around the world concerning the purchase of Valentine’s Day gifts this year. The survey, which the company held in January 2018, reveals that 31% of those who answered that they intend to buy a Valentine’s Day gift this year intend to […]

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Insight: Shoppercentric – Times are tough, but we remain a nation of shoppers

Independent shopper insights consultancy, Shoppercentric, have for a third year, launched its Shopper Stock Take Index, enabling valuable year-on-year comparisons across UK shopper’s thoughts and feelings about the grocery retail sector. More than a thousand online survey responses were collected from shoppers and findings indicate more people are making changes to their shopping habits. “This is the […]

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Guest Blog: A Stich in Time: Slaughterford 9 – Francis Larkman

Weetabix On the Go trialled its vanilla flavour protein drink to Slaughterford 9 runners last week. Why? Well, as this blog by event participant Francis Larkman shows, there’s little more authentic association for a brand than strongly ingrained and meaningful community events. Comparatively, we are all terrible runners. Running is like that. Because there can […]

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Guest Blog: Iceland wins supermarket plastic battle – Adoreboard, Conran Design Group

Plastic packaging, especially some of the shadier exported landfill recycling practices, and the impact on our oceans is on everyone’s agenda at the moment. Industry comment and opinion is rife about the topic, but how does the UK consumer feel about the actions being taken by some of the most criticised users of plastic: supermarkets? […]

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Insight: Creative problem-solving skills are key to tomorrow’s jobs, but today’s curricula are leaving students behind, Adobe

Adobe has released a global research study on the importance of teaching creative problem solving skills to students to ensure their success in tomorrow’s workplace. In researching Creative Problem Solving in Schools: Essential Skills Today’s Students Need for Jobs in Tomorrow’s Age of Automation, Adobe surveyed 2,000 educators and policymakers from the U.K., Japan, Germany and the U.S., […]

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Insight: Gym beats budgeting – Londoners spend nearly £200 per piece of activewear, Rakuten Marketing

New research from Rakuten Marketing unveils findings from 2000 consumers across the UK on the latest activewear trends today. The results show UK consumers’ most expensive single activewear purchase averages at £141, rising to £187 among activewear shoppers in London. Nearly half of Brits are likely to have spent this much money on footwear – […]

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Insight: Out-of-home advertising boosts market share by more than a third – Rapport

A new report reveals that using out-of-home (OOH) within advertising campaigns increases market share growth by 36 percent, boosts profit growth by 20 percent and attracts 15 percent more new customers compared to campaigns that shun OOH. The report, compiled by esteemed industry analyst Peter Field and commissioned by Rapport in association with the IPA, […]

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Guest Blog: People buy from people – the power of strategic staffing, Carina Filek, Elevate Staffing

Carina Filek, managing partner, Elevate Staffing UK & US discusses promotional staff selection in the beauty and cosmetics sector. Engaging and on-brand promotional staff are key to successfully carrying out any sampling, guerrilla or experiential marketing campaign, but they play a particularly important role for any company operating in the beauty and cosmetics industry. In […]

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Insight: New research reveals a quarter of rail commuters using mobiles to shop on the move – KBH On-Train Media

From cars and holidays to sports equipment and luxury goods, new research has unveiled the growing appetite among today’s rail commuters to make on-train purchases from their mobiles during their commute. The study, commissioned by KBH On-Train Media, found that a quarter (26%) of commuters now use their train time to make purchases via connected […]

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Guest Blog: 10 Tips For running a successful pop-up Hannah Rowlands, Sanrio

Hannah Rowlands, Marketing & Digital Manager at Sanrio, shares her top tips for running a succesful pop- up with Field Marketing and Brand Experience  Magazine  Plan, plan, plan Plan for all eventualities! The weather, staff sickness, regulations and health & safety (especially if you’re popping up in a larger store), is there particular rules you will […]

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Insight: Three-quarters of brands experienced trademark infringement in past year – CompuMark

CompuMark has announced the findings of its latest research that reveals the scale of global trademark infringement. The survey demonstrates that almost three quarters of brands (74%) experienced trademark infringement in the last year, with four in 10 saying infringement has increased. Reporting on the impact of this trademark infringement in The Trademark Ecosystem: Insights […]

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Insight: Consumer high street retail habits are changing – NexusEngage

NexusEngage’s experiential marketing technology is adding to the experience of shopping; 30 million interactions in 2017 underlines this change in habit. Millennials are turning to the high street; retailers have the “location, location, location”, they just need to maximise it. Our shopping habits are continually changing. The advent of the internet, our reliance on mobile […]

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Guest Blog: Field force planning, David Jones – CACI

When I started out in the area of field force planning, some 25 years ago, there was no attention paid to the amount of driving a rep (or merchandiser) did getting to their first call, or returning home in the evening after their last. It was just expected, with the company only generally concerned about […]

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Guest Blog: The power of demos – Carina Filek, managing partner, Elevate Staffing UK & US

There’s nothing quite as powerful as getting potential customers to try out a product or service. You can have the best and most sophisticated marketing strategy ever, but ultimately, there’s no substitute for actually putting an item into a consumer’s hands. According to 80% of attendants from Event Marketer 2017, live demonstrations and free samples […]

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Insight: Digital will dominate marketing and PR trends in 2018 – Champions plc

Experts at brand agency Champions (UK) plc are predicting that digital will dictate industry trends for both brands and professionals as we move into 2018. After recently confirming plans to invest £1m in a state-of-the-art digital media suite that will further expand its capabilities, the agency explains the anticipated movements within the sector that have […]

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Guest Blog: Looking Beyond the Event – Provision Events

Provision Events (PVE) is celebrating another successful experiential activation at Happy Valley racecourse in Hong Kong that has driven footfall, engaged visitors with the event sponsor and most importantly, added to their growing portfolio of iconic images that have been picked up by the world’s media throughout 2017. The Happy Valley activation encouraged visitors to […]

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Insight: Online traffic set to peak on Boxing Day – PriceSpy

Online shopping traffic ahead of Black Friday will have peaked on the first (5th December) and second (12th December) Tuesdays before Christmas. With shoppers sensibly factoring in Christmas delivery times. According to PriceSpy, the fully impartial price and product comparison service. PriceSpy also revealed that 8.00pm is the most popular time for online shopping during […]

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Insight: Marketing masterclass from Aldi and Asda leaves the Christmas competition standing – Mailjet

Budget supermarkets knock Waitrose off the top spot with expert direct marketing and social responsibility campaigns Annual research from email marketing and transactional experts at Mailjet, reveals that Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising […]

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Insight: Shoppers plan an organised, on-budget and thoroughly British Christmas – Wunderman

In what could provide inspiration for our Brexit negotiations, the UK’s Christmas 2017 is set to be a very British affair that is well-organised, joyous, and within our means. Research for leading digital and customer experience (CX) agency Wunderman, conducted by YouGov, asked over 2,000 Britons about the food and drink they plan to buy […]

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Insight: Unilever and Nestlé study reveals ROI of online ads

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online. Ads for nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – were tested across mainstream […]

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Insight: $300 billion at stake as plain packaging threatens beverage industry – Brand Finance

Following the introduction of plain packaging for tobacco products in some countries and calls to extend the legislation to other sectors, Brand Finance has analysed the potential financial impact of such a policy on food and beverage brands in four categories: alcohol, confectionery, savoury snacks, and sugary drinks. Eight major brand-owning companies are predicted to […]

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Guest blog: Traditional retailers must return to the personal approach – David Buckingham, CEO, Ecrebo

Before the days of supermarkets and megastores – and long before the internet, shopping was almost always a personalised experience. It would not have been unusual for the grocer, butcher or draper to greet customers by name and give individual recommendations based on what they had bought previously. How retail has changed. Paradoxically, it is […]

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Guest blog: Why promotional staff will make or break your brand campaign – Carina Filek, Elevate Staffing

It’s a tough market for FMCG companies. New brands are looking to make a stunning impact and established brands are trying to recapture their share of a market. Often they need a killer product sampling campaign to cut through the noise. Staffing is one of the most critical elements of any marketing strategy in the […]

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Guest blog: The human experience – Yasmin Bartlett, senior staffing executive, Sense

Brand ambassadors, the real people behind experiential campaigns, have never been more important. Sense’s Yasmin Bartlett explains why… Experiential marketing is becoming increasingly innovative and sophisticated, embracing social media and new technologies. However, the importance of real people in experiential should never be under-estimated. In a world where 92% of consumers believe there’s a disconnect […]

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Guest blog: Reaching the ‘selfie-aware’ – how brands should approach students – James Rix

Considering targeting ‘The Student Market’? Think again, says James Rix, founder of Street PR, who recommends a far more targeted, authentic strategy to engaging your loyal customers of the future. Students are often defined in narrow inaccurate terms as an homogeneous group. The reality is that they are varied and changeable – and that includes […]

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Insight: Medium-sized creative agencies are feeling the squeeze finds New Business Barometer from JFDI

Agencies with 51-150 employees are at a competitive disadvantage when it comes to new business opportunities, found the second annual New Business Barometer by JFDI in partnership with Opinium Research. Responses from agencies across 16 core disciplines from tech and experiential to design and branding confirm that medium-sized companies are feeling the squeeze when competing […]

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Insight: Conran Design Group and Adoreboard find out how TV viewers feel about this year’s Christmas ads

Amid much anticipation and expectation, the Christmas TV commercials have aired. Industry comment and opinion about which one is best is rife, but how do those whose opinion really matters feel? Conran Design Group has partnered with Adoreboard to find out how TV viewers feel about this year’s selection of Christmas ads, from retailers and […]

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Insight: Young people win the emotional budget in analysis of 20,000 tweets – Conran Design Group & Adoreboard

Conran Design Group has partnered with Adoreboard to find out how people feel about the budget, analysing the emotional content of tweets (joy, trust, anger and sadness) and the impact it will have ultimately on consumer spend. 10,000 tweets were analysed pre-announcement, revealing how people feel about the budget; what their key concerns are. We […]

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Insight: A guide to Black Friday Nigel Arthur – managing director EMEA, Urban Airship

Amidst the chaos of Black Friday, there’s a fine balance between engaging consumers and overloading them with information to the point where they become annoyed. With so many retailers broadcasting their offers over multiple devices and channels such as email, social, print, SMS, television etc., brands need a way to cut through the noise and […]

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Guest blog: Maximising efficiency through tailored marketing solutions – Mike Watson, IO Integration

In a relatively short space of time, consumer tastes and demands have shifted dramatically. We now live in a world that is so much more connected and socially active than any time previously, and this has changed how brands must market themselves. Simply put: a one-size-fits-all approach to marketing has never been less relevant or […]

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Insight: Contact centre employees warn lack of support will impact the brand experience – Calabrio

New Calabrio study reveals complicated customer issues are the number one challenge facing contact centre employees, and brands are failing to provide needed support While customer experience continues to be the top priority for businesses, a new report announced today, “The Health of the Contact Centre: Agent Well-Being in a Customer-Centric Era,” reveals that 56 […]

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Guest Blog: Keep Black Friday shopping free of fake goods – MarkMonitor

MarkMonitor, the global leader in enterprise brand protection is advising online shoppers to be more vigilant leading up to Black Friday. In the annual search for bargains and discounted goods, consumers are more at risk when it comes to unintentionally buying counterfeit goods. The last weekend in November is designated ‘Cyber Weekend’ and stretches from […]

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PR Industry in South-East Asia facing demographic transformation – Burton-Taylor Report

PR professionals in South-East Asia are facing radical change as demographic shifts shake up traditional PR practices, according to a new report published today by Burton-Taylor International Consulting (part of TP ICAP’s Data & Analytics division). The analysis is based on in-depth interviews with PR practitioners doing business in Singapore, Malaysia and Indonesia and across the […]

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Guest Blog: No time to waste/Giving up my weekend for Grenfell – Phoebe Le Saint, Sense

Sense Senior account executive, Phoebe Le Saint, tells the story of her recent volunteer work organised through the company’s ‘No Time To Waste’ initiative and explains why other businesses should follow the example. Those who were lucky enough to survive the terrible Grenfell Tower fire lost their homes and possessions overnight, leaving them stranded on […]

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Insight: Product range rather than convenience or price drives consumers in-store – IRI European Shopper Report

Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases. This is according to a new Shopper Insights Report of 2,600 European consumers across seven countries conducted by IRI, the big data and technology expert for consumer industries. The report […]

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Guest Blog – Don’t get lost in the traditional vs digital debate – Ian Reynolds, KBH

With research triggering fresh concerns over brand safety, Ian Reynolds, managing director of KBH On-Train Media, says we need a more balanced view of brand engagement across traditional and digital channels. For anyone already reflecting on the big stories of 2017, there’s no doubt that brand safety will secure a place not far from the […]

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