FMBE 2020 – guide to the finalists Category F: Team of the Year This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 12.00 am to 12.30am, and broadcast on […]
FMBE 2020 – guide to the finalists Category E2: Tactical Marketing, ROI-Led This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 11.30 am to 11.45am, and broadcast on Facebook […]
Category E1: Tactical Marketing, Service Led FMBE 2020 – guide to the finalists This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 11 am to 11.15am, and broadcast on […]
FMBE 2020 – guide to the finalists Category D: Instore Marketing This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 10.30 am to 10.45am, and broadcast on Facebook Live […]
FMBE 2020 – guide to the finalists Category C: Field Data This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 10am to 10.15am, and broadcast on Facebook Live at […]
FMBE 2020 – guide to the finalists Category B: Retail Experience This year the awards are being presented in online broadcast interviews with the finalists.The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 9.30 am to 9.45am, and broadcast on Facebook Live at […]
FMBE 2020 – guide to the finalists Category A: Sales Campaign of the Year This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 9am to 9.15am, and broadcast on Facebook […]
The speed of COVID meant that my interview with Neil Gazzard, General Manager Operations at Bitter Twisted started too become outdated a week afterwards, but there remains a very good story in it. The interview took place inspired by the relatively positive news of Liverpool’s Tier 2 emergence from November’s sector specific promotions agency Bitter […]
I’ll come clean here for a moment. I’m not a fan of virtual awards. I am, of course, passionate about face to face events. I love the thrill of live theatre, the daring of live comics, the unscripted fluctuations in the sporting arena, the hubbub. Hybrid I can cope with, even love at times. Virtual […]
Recent research from behavioural communications agency HeyHuman confirms what many suspect – and witnessed in the months between lockdowns, sampling is very positive and effective under careful Covid conditions. Whilst shopper sampling hasn’t been prioritised by brands since lockdown one, the campaigns that did take place were welcomed and popular by shoppers who understood the […]
On Wednesday I had two disappointing High Street non-experiences in the Wiltshire ‘market’ town of Devizes. Firstly, I had the misfortune of actually needing to visit a branch of Barclays Bank in person, but a time warp took me back to 1979 and Wednesday closing. It was a gloomy day, possibly because the nearby WH […]
Greg Wells, founder, BCBF, shares the story of his determined and successful beer festival in Bristol, 11-13th September Bristol Craft Beer Festival successfully returned to the city for 2020 and safely welcomed over 2500 visitors across 3 day event After close consultation with both SAGE and Bristol City Council, we were ready to open the […]
Frank Wainwright, director, FMBE, interviewed Nick Tuppen, CEO, Threshold Sports after participating in a very real virtual rendition of Threshold’s Race to the Stones this summer. During COVID virtual events have had multiple roles to fulfil. Many have been placeholders – the need to do something. A handful have been replacements for live events – […]
by Frank Wainwright, director, FMBE Bristol Beer Craft Festival is on and it is coming up soon, 11th 13th September, wonderfully set at the City’s Harbourside. It is an outdoor event that is expecting 3000 paying guests and with the words ‘Festival’ in the title it is able to lay claim to being the first […]
You may have noticed or used the click and collect windows at the 10 Domino’s pizza shops that are mentioned in the video. These display units are clearly doing a fine job in allowing the chain to offer a new service that helps to expand its customer base. The units give the staff confidence in […]
Neil Foster has spent the last 25 years working in PR and integrated advertising agencies in London, Sydney and Melbourne. As Vice President of Guinness World Records Consultancy EMEA and APAC, he leads the creative and commercial records team, which specialises in developing tailor-made on and offline record solutions and marketing campaigns for brands and businesses. […]
The North Downs Way is a 100-mile race on 8-9th August. There will be about 250 participants. As any 100-mile runner will tell you, they are in for an immersive journey. It is a point to point race with an organiser, Centurion Running, that offers a full duty of care to all of its participants, […]
By Frank Wainwright, director, FMBE Yesterday stood in a dusty, noisy racket, celebrating the emergence from chrysalis. Emerging was a club, a sport and more generally all mass participation events. I was standing on a very special building site. If you work in events, you’ll recognise that hard hat moment, awaiting a big day. […]
By Sarah Hazlehurst, Managing Partner & Head of New Business at MKTG I will state from the off that I am an eternal optimist. However, I think we can all agree that the last few months of lockdown have been very trying for us all in various ways. A long-time fan of Madonna, I took […]
by Frank Wainwright Lockdown has shifted our view of who’s who in the world of brands and influencers. Online stars still exist, but the focus has moved to people who have something genuine or inspiring to offer – or ideally both. Vapid celebrity is definitely in decline. Lockdown has led to new stars – think […]
Neil Foster has spent the last 25 years working in PR and Integrated Advertising agencies in London, Sydney and Melbourne. In his role at Guinness World Records, he leads the creative and commercial records Consultancy, which creates tailor made record solutions for brands and businesses for marketing campaigns. In the light of this weekend triple treadmill […]
Brad Lawless, Director of Solution Architecture, Movista Our world changed in a matter of weeks, and every routine your customers had, from work and childcare to meal preparation and house cleaning, changed with it. Every retail store still operating reflected that change in empty shelves for the things shoppers most valued to help them weather […]
By Nate Thompson, Creative Director, Amplify Public gatherings seem like a distant memory. In London we’ve been blessed with the kind of weather that screams pub garden, not back garden, and whilst the appropriate social restrictions in place due to the spread of COVID19 are denying us the joy of a day in the park […]
First published by, and on behalf of the team at SpaceandPeople 23.4.2020 We have been talking to a number of key agency owners in the last few weeks and have taken the opportunity to reflect on their views on the future of live brand experiences. As anyone who has set up a business knows, tenacity […]
Keeping a track of the many initiatives from FMBE agencies during the COVID-19 lockdown has been challenging as so much of the work is being done behind closed doors and will take a while to emerge into the public domain. An example of the kind of work that I mean emerged a week or two […]
[entry to FMBE 2020 is open – go here for full details] In Autumn 2019 FMBE celebrated wellbeing and leadership, with a morning-after-the-night-before breakfast, with wellbeing employer awards and leadership hall of fame accolades. I presented these awards in my running gear. I was wearing the shirt from the Robin Hood 100, a race where […]
Andy Dixon, CEO, Scene2, discusses how post COVID 19 decent lead times will need to be preserved in order to allow digital and virtual mixed events to succeed to best potential This unusual pandemic situation has seen brands cutting long term live budget, spending less on live events – why would you think of committing […]
Zero hours contracts may not be universally acclaimed but the flexibility that they offer allows much of the brand experience sector to operate and offers some employees in the UK a lifestyle that allows them to balance work with other commitments. In FMBE circles that contract usually does what it should; the agency facilitates work […]
Supplied to #fmbewords as a thought piece from Live Agency With the sampling industry and wider marketing sector evolving at an ever-increasing rate, many brands are looking for alternative and innovative methods of engaging their audience. Marketing campaigns must create bespoke experiences that present their consumer base with the unexpected, unfamiliar and astounding – and […]
by Tom Glover, associate director, Wasserman EMEA First published by Wasserman on 8th April. I’m halfway through my fourth full week of social distancing (and a lot of social quiztancing) and have managed to stay healthy and busy, so far at least. It’s a strange, stripped-back new world and we’re all adapting – not least […]
Frank Wainwright reflects on 2 recent jail sentences for crooks masquerading as field marketers and how field marketing at grocery has since developed into a capable and essential service that is shining during this crisis. One thing I have learnt from lockdown is that our freedoms are curtailed relatively easily when we are in agreement […]
by Frank Wainwright, editor, FMBE Magazine, director, FMBE Awards The Covid 19 Pandemic, such an awful thing, has split the FMBE community in a very good way. We’re all doing different things. It is already showing off the versatility and flexibility of our collective skills. This people powered industry will always show its best in […]
By Rasha El-Shirbini, Head of Strategy at The fresh Group The offline marketing vacuum that will be left after this crisis passes, will be one of the greatest the world has seen. Today, it is safe to say, businesses are re-grouping constantly, having socially distant “Cobra” meetings of their own to decide on what steps […]
By Davide Bianca, Head of Entertainment @ UNIT9: tech-led creative and strategy partner that helps brands develop highly original marketing innovations such as a 5G-enabled AR celebrity BAFTA dress for EE, a vast immersive and personalised treadmill-powered video game for Nike and a World Record breaking giant playable game of Candy Crush As the world grapples with […]
by Keith Austin, CEO, EMS, the global roadshow agency We’re in the midst of an extraordinary period of change in the events sector, with multiple major events, exhibitions and fairs having been postponed or cancelled due to the spread of coronavirus (COVID-19). The 90th Geneva International Motor Show, Barcelona’s Mobile World Congress, Hanover Messe and […]
First published on FrankPublishing.com. Frank Wainwright met the ROKiT team and some of the glitterati of motorsport at the classic London pub, The Nag’s Head, Covent Garden Got to be honest with you, until Monday I didn’t have a fantasy business conglomerate. But I have one now. I mean they just put together an event […]
Blackjack’s Centre for Excellence is now fully open as the video shows. The news beneath it is from the first major client event hosted there. Blackjack’s Centre of Excellence hosts 18 liquor brands
It seems my Valentine’s Day Round Up wasn’t complete. This activity, from Saatchi and Saatchi is even more baffling, but I think the idea here is to create shareable content of a campaign for a phone company that is saying how uncool it is to share stuff via your phone. To use and oldie reference […]
TikTok dominated London’s OOH landscape with a unique cut through campaign to celebrate its new tie-up with the Brit Awards on Tuesday. The campaign included a live-stream of the BRIT Awards red carpet to Piccadilly Lights, Europe’s largest digital OOH screen, plus 30 large-format projections in and around the city, including user images from TikTok’s popular […]
The trip ahead of me was immense. Manavgat Ultra beckoned, a 41-miles run with an upwards trajectory of 9000 feet, scrambling up Mt Hatmalar up over loose brambly boulders and scree, with freezing wind and snow flurrying down from the icy cap. Then, after Manavgat, I had a further mission to run across snowbound tracks […]
A romantic round up doesn’t sound altogether romantic does it? Just reading my headline back I find myself thinking it might just make a good Valentine’s slogan piece for Monsanto’s popular weedkiller Roundup. If that prospect sounds like a lurch beyond offbeat then that might be down to my own mental process. My Valentine’s Day […]
73% of consumers are concerned about excess packaging associated with online purchases and deliveries Surprisingly 18-24 year olds care far less about eco-footprint of online shopping than older shoppers 70% of consumers are concerned about the impact of online shopping on the High Street and local economy As high street retail continues to deplete and more people […]
Showpad research reveals that over half of sales leaders will make customer-centricity and improved coaching programmes their key priorities this year, as over a third (39%) admit that their sales team is under-performing. The new research showed that barely a fifth (19%) of organisations in the finance, healthcare, technology and manufacturing sectors believe that their […]
I came home last night with make-up mogul Bobbi Brown’s smoothie recipe in my pocket. “Think of it as the “little black dress” of smoothies”, she says, and so I did. Bobbi’s chocolate collagen smoothie isn’t billed as complicated. It is, in fact, your go-to collagen smoothie. Ingredients: 1 cup almond mile or preferred plant-based […]
Here’s an action shot from last weekend’s Abarth experience by agency Initials, The Takeback. The team seem really in the moment.
My first run on 2020 as part of the Run 202020 series took me to the Neujahr’s Marathon in Zurich. Health insurer Generali made a good effort at this event with a takeover of the start finish gym in support of their very good www.runforit.ch. It was a lapped event, so this mini stadium had […]
Tanya Brookfield, CEO at creative agency ELVIS The significance of ‘The Experience Economy’ has been steadily growing since the phrase was coined in the Harvard Business Review, way back in 1998. The IPA’s Bellwether Report showed that investment in brand events continued to increase during 2019, meaning that as we kick off 2020, it feels […]
Neil Foster has spent the last 25 years working in PR and Integrated Advertising agencies in London, Sydney and Melbourne. In his role at Guinness World Records, he leads the creative and commercial records Consultancy across EMEA and APAC, which specialises in creating tailor made record solutions and marketing campaigns for brands and businesses. Introduction In […]
Showpad research reveals that sales staff are being left dangerously exposed when selling complex or high-value products and services, with 25% of organisations failing to carry out any kind of training or coaching. According to the study, only 16% of firms offer the continuous and ongoing training and coaching necessary for sales teams to keep […]
Businesses must work harder to persuade consumers to fall in love with their brands if they want to get ahead of the competition, a leading entrepreneur has advised. At a recent conference held at Google’s UK HQ in London, a gathering of marketing and retail industry professionals heard from key speaker, Matthew Hayes, the managing […]
Research by GlobalWebIndex of 2,154 UK consumers, reveals 88% are willing to receive a gift for the holidays that was purchased on a resale marketplace such as eBay, Etsy or Facebook Marketplace. Economic uncertainty is more rife in the UK than in any other country tracked by GlobalWebIndex – 55% believe the UK economy will […]
While many retailers across the UK enjoyed a bumper Black Friday/Cyber Monday weekend, thousands of businesses may have suffered a drop in productivity as workers, keen not to miss out on a deal bonanza, shopped online while at their desks. A poll of more than 1,000 bargain-hungry shoppers, conducted by specialist gadget insurer Protect Your […]
New research released by Kantar, the world’s leading data, insights and consulting company, reveals that over 70% of UK consumers agree that the response from businesses to tackle environmental damage to our planet is ‘too little, too late’, with younger generations of Millennials agreeing most with this statement (78%). Almost 90% of respondents surveyed agree […]
A nationwide study has found that almost four in 10 Brits (38%) are planning a more ethical Christmas this year, with a third (33%) of us planning to buy the ingredients for our Christmas lunch from local shops, 31% plan to use recycled wrapping paper, while 27% intend to buy the majority of their gifts […]
Simplyhealth’s partnership with Great Run Company is right up there with the most seamless of all sports sponsorships. The link has been forged between people who value their health and, who are at the same time motivated to try and stay healthy. And the events themselves, include a jewel in the crown of running, The […]
73% of UK consumers think independent retailers should collaborate 89% demand major brands roll out new concepts in regional High Streets, not just Cities 70% worried about impact of online sales on local High Streets Independent retailers should think creatively and work together to avoid going to the wall and revitalise beleaguered high streets, according […]
Actors can be some of the world’s most powerful sources of inspiration and influence. Not only do they have control and poise over how they present and carry themselves, they are also powerful communicators and storytellers. Within their career, they’re expected to create emotional and meaningful connections to influence others and their perceptions. These skills, […]
New research reveals that TV has fallen even further from favour with just 34% of MCM Comic Con attendees saying it’s their preferred viewing device, a 13% decrease since May, with both tablets and consoles increasing their share of interest. Pop Culture Marketing agency Experience12 polled 1,008 fans at the MCM London Comic Con convention, […]
New research by integrated marketing solutions provider Rakuten Marketing reveals the huge borderless shopping opportunity this holiday season. 70% of consumers across Europe and APAC are looking to buy gifts for their family and friends – two thirds of whom will consider gift purchases from overseas. UK brands particularly will be missing out if they […]
New research investigating UK household shoppers’ plans for Halloween has been launched by leading retail and shopper marketing agency, Savvy. The findings indicate that UK shoppers’ interest in getting involved stands at 45 percent, with total expenditure on the event forecast to reach £387m this year, up 5.5 percent against 2018. Alastair Lockhart, insight director […]
Companies need to do more to embrace rapidly-advancing technology and not be left behind by the “robot revolution”, according to a leading businessman. Robert Lockyer, who owns luxury packaging provider Delta Global, said it was exciting to witness the worldwide race to develop robots which can deliver goods straight to consumers via our sidewalks. With […]
New report reveals ‘click and regret’ Brits are wasting £641m online on unwanted and unreturned goods every year 70% of UK adults regularly regret buying items online 27% (equating to 12.4m people) confess to failing to return unwanted good A new report – Click and Regret- from marketing agency Gekko has revealed the shocking waste […]
Uber and LinkedIn have joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But today’s 20th edition of the Best Global Brands report was less welcome for Facebook at #14 (USD $39,857m) which dropped out of the top 10. Apple, Google and Amazon […]
Workers are more likely than not to open up to colleagues about their mental health after more than half of employers have put in place training to identify symptoms, new research by the world’s largest jobs site, Indeed, reveals. Indeed’s research, carried out to coincide with World Mental Health Day, found just how common mental […]
This year’s FMBE awards has seen signs that we are maturing as an industry. The entry and judging process has been an illuminating one. These are the four main discoveries. 1. Our industry prides itself on being a ‘people’ business but for many years agencies have looked like employers, rather than specialist, outstanding employers. The […]
In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement. Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the […]
New research reveals that business leaders who thank their staff experience reduced staff turnover, improved staff retention and more successful talent acquisition. A study of 1,253 workers, carried out by workplace and incentives provider,One4all Rewards, and published inThe Magic Word for Business Growth Report, surveyed workers on the impact their existing and potential employers and […]
Lack of the right information and the inability to prove ROI is making the sales cycle longer, according to the B2B Buyer Experience Report from Showpad. The report revealed that more than half (53%) of B2B buyers say their buying cycle is getting longer, with a third (32%) unable to source the information they need or the information […]
The latest industry report from independent shopper research consultancy, Shoppercentric, has been launched. The research, entitled: ‘Window On…Shoppers and Sustainability’ was carried out across 1018 UK shoppers aged 18+ from a nationally represented sample and explores the relationship shoppers have with sustainability – how they define it, look for these items and what would encourage them […]
With Fashion Week looming on Friday 13th, Oxfam is encouraging fans of fast fashion to forgo their frivolous shopping sprees and instead get their fix by buying second hand this September. Research from product information management company inRiver reveals consumer attitudes to sustainable fashion lie around cost and quality–proving that brands and retailers must make it a priority to effectively […]
Symphotech, a specialist event health and safety consultancy, was on hand to support Sketch and nhow hotels as they made creative history by becoming the first people to install temporary infrastructure in the form of a colour-changing 8m chameleon, onto the Old Truman Brewery chimney. Creating spectacular brand experiences carries the responsibility to manage the […]
A new independent study of 3,000 UK, France and United Arab Emirates (UAE) luxury and lifestyle retail shoppers, commissioned by global ecommerce search, merchandising and personalisation provider, Attraqt (LON:ATQT), has launched today. Carried out by market research provider Savanta on behalf of Attraqt, the research takes a closer look at luxury lifestyle brand’s shopper behaviour, […]
CACI, the consumer and location intelligence specialist, has revealed that brands in London witness the largest boost to online sales as a result of the halo effect of physical stores. The regional insight follows the publication last month of CACI’s report that identified online sales across the UK are an average 106% higher within a physical […]
The opening of Samsung KX on Tuesday night (03.09.2019) with its vertical gig by Mabel was an inspiring attend. This was a rare event, one where I felt a personal connection with as it envisioned a hopeful and engaging future. So I wrote about the experience on my personal blog. Here is the link
Some invitations have a certain stand out. Could I stomach an egg mayo bagel whilst whirlybirding around the Shard in a stunt helicopter? Okay. Thank you for thinking of me Deliveroo. Put me on that rota! The invitation had come my way of course courtesy of a brand promotion, in this case as one of […]
GlobalWebIndex has launched its Workforce dataset to help Business-to-Business (B2B) organisations inform brand and product strategy with unprecedented insights into how professional and consumer behaviours collide. The first study to leverage the new Workforce dataset, commissioned by Slack Technologies, Inc., explores “The State of Work” with unprecedented insights from a dedicated B2B panel of 17,000 respondents overlaid […]
When it comes to giving a gift, is it still a case of what is on the inside that matters most – or is there something much more exciting about the packaging it comes in? We all know the thrill of receiving or buying ourselves a luxurious gift – and these days the experience is […]
Research unveils trends of in-housing as brands and agencies find new ways of working together more effectively. New marketing technologies designed to support team collaboration is critical to in-housing success. A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but […]
New research by the DMA reveals that direct marketing and digital skills will become increasingly important to business success in the future, according to marketers. The Data & Marketing Association (DMA) has published the ‘Business Skills Census 2019’, asking marketers to identify the skills and challenges that are important to businesses today, as well as those […]
An Interview with food and drink revolutionary Craig Sams Fashion, we understand, is cyclical. Certainly, today’s growing enthusiasm for overnight oats and green tea is a phenomenon that 75-year old hip entrepreneur Craig Sams has seen before. Craig’s 1960s saw him fascinated by microbiotic food, driven by the yin and yang of dining and serving […]
UK organisations are not providing sales managers with the necessary support and tools for managing increasingly larger, geographically dispersed teams, new research has revealed. According to ‘The Critical Role of the Front-Line Sales Manager’ report from Showpad, more than half (55%) of UK sales managers have just 3 years’ experience or less before making the […]
2019’s Prime Day saw greater sales for Amazon than Black Friday or Cyber Monday combined – marked by Amazon as the biggest shopping event in history. But what was the effect of the event for other retailers in the increasingly competitive ecommerce space? New research from AppsFlyer looked at the top 100 retail apps during Prime Day (15-16 July), revealing that […]
Beano Studios kids-first consultancy, Beano for Brands, today reveals what kids want for Christmas 2019. Beano for Brands asked Beano.com kids about everything Christmas related, from their favourite things to do at Christmas to where they get their present ideas from, and how they respond to old traditions. More than a third of Beano.com kids know exactly […]
The face of entertaining and hospitality is changing as recent research from Keith Prowse highlights. Our organisation, which serves up premium experiences at the UK’s major cultural and sporting events, has delved deep into the needs of the corporate buyer to find out what ticks the box, the demands, trends and best practiceswhen it comes to […]
For the first time, researchers have revealed how our brains respond to engaging videos, surprisingly, we all react in a very similar way, according to new research from Rotterdam School of Management, Erasmus University (RSM). PhD candidate Hang-yee Chan, analysed the brain activity of 60 people as they each watched the same set of 35 […]
With memories of Glastonbury 2019 still with us, we are now half way through the festival season with Lovebox, Latitude and Creamfields just around the corner. The festival industry has experienced significant growth over recent years with new festivals popping up across the UK. Despite this, some festival operators are still waiting to generate any profit due […]
Whilst debate continues about the future of the High Street, research by CACI, the consumer and location intelligence specialist, has revealed the negative impact of closing stores on brands’ online businesses. According to the research, retailers that do not maintain a bricks and mortar store in a catchment alongside a transactional website typically experience 50% […]
Nissan and Thatchers are the only official partners among Top 10 advertisers for 2019 Cricket World Cup. The latest insights from marketing technology company, 4C Insights, reveal Nissan tops the TV ad rankings for the month leading into the Cricket World Cup, but alcohol brand Thatchers is the only official sponsor to join the car manufacturer […]
According to new research launched from Bazaarvoice, UK-based retail marketers and supply chain managers are investing just over £2million per year on remanufacturing products. Conducted across Europe, the study found that meeting consumer demands around environmentalism tops the challenges faced by British (55%) and French (49%) respondents – where remanufacturing expenditure hikes to nearly €3.5m. […]
By Frank Wainwright I went to Paddington to “uncover the mystery of the Jarlsberg holes” and discovered this colourful barge, a fantastic free burger and an amazing chilled vibe on a hot day. Jarlsberg, guided by the Circle Agency, has found quite a few flavour sensations to make the cheese the hero this Summer. Jarlsberg […]
Frank Wainwright opened the innings at the MLB Fanzone It is 2016. You hear that there are plans afoot and that in 2019 the Red Sox and the Yankees are coming to good ol’ London Town, so what would you do? Create a bustling, bubbling slice of home-run-strike-one cherry pie? How else are you going […]
New research from SYZYGY Extended Realities (XR) reveals surging popularity of Extended Reality (XR) technology, as consumers are more likely to purchase a product or service after taking part in an XR experience New research out today reveals that nearly 3 in 4 shoppers (71%) say an extended reality (XR) experience would be of interest […]
New research has revealed that British businesses owners and marketers find ‘Generation Z’ the hardest to market to, with 47% identifying this to be the case, whilst ‘Millennials’ were found to be the easiest group to reach with marketing efforts. Being less engaged and more adept at using ad-blocking technology were the top reasons Generation […]
Jill Ross, Interview by Frank Wainwright In August 2018 a major talent arrived agency-side of FMBE when Jill Ross made the move from Unilever and took the reins as CEO of McCurrach. 21 years at Unilever saw Jill take on an expansive career path. Arriving at the FMCG giant initially as part of the graduate […]
Britain’s shopping destinations are creating as many as one in 10 jobs in their local areas and contributing significantly to the UK economy, according to new figures. Research into the economic benefits of 17 of the country’s biggest and most popular shopping centres found retail and leisure destinations owned by intu are worth nearly £5bn […]
“Today we have become the greatest threat to the health of our home but there’s still time for us to address the challenges we’ve created, if we act now. We need the world to pay attention.” – Sir David Attenborough We now, more than ever, share the collective responsibility to be sustainable. For any business, the […]
New research conducted on behalf of marketing communications agency Clarity lifts the lid on consumers thoughts about disruption, finding that over half (58%) think it’s a positive thing. With retail in a constant state of flux, in the main marketers tend to focus on the impact this is having on the brands themselves, with less […]
Lou Garrod, managing director at global brand experience agency Sense, looks at the incredible work alcohol brands are doing to increase audience engagement and drive sales, along with key factors to bear in mind when planning a successful experiential campaign. Increasingly, alcohol brands are stepping out of the TV screen or advertising hoarding and off […]
To help businesses and aspiring marketers better understand what skills are most in demand in the industry, the ‘Data & Marketing: Attracting the Next Generation’ report asked managers of organisations, large and small, what skills they look for when recruiting for entry-level marketers. According to the Data & Marketing Association’s research, over three quarters (83%) […]
Britain’s youngest adult demographic, aged 18-24, has been crowned the thriftiest age group when it comes to getting rid of unwanted clothing, shoes and accessories, according to research by the Fashion Retail Academy.[1] A poll has revealed that those aged 18-24 are the most active at selling their unwanted garments with 22.8%selling their clothes via […]