Blog

Series #fmbewords: The digitally enabled field team

Victoria Satterly, MD,  Channel Assist, describes how the digital acceleration of field teams will leave brands with a better connected team and more amplification options. Innovation is often the love child of tricky times. Although change in retail has always been inevitable, the events of the last year have accelerated and concentrated that process. As […]

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Insight: Decline in business travel points to greater remote sales technology reliance

Showpad, the global sales enablement leader, found that UK businesses avoided over £8bn of spending on domestic and international business travel during 2020. According to data from McKinsey, travel during the pandemic fell to between 5% – 15% of 2019 levels, and with £4.7bn being spent on business trips abroad in 2019, and £4.4bn on […]

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FMBE Words: How Will Experiential Marketing Bounce Back in 2021?

Opinion: from agency Live For a lot of businesses, 2020 was tough but few more so than businesses inthe experiential and events sector. With consumers confined to their homes, real face time limited and indoor functions restricted, the very lifeblood of the industry has dissipated. One agency that felt the sting of Covid, and had […]

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The FMBE Awards 2020: Guide to the Finalists, Cat V, Special Award – Virtual Events and Demos

FMBE 2020 – guide to the finalists Category V:  Special Award: Virtual Events and Demos This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 20.45  to 21.10, and broadcast […]

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The FMBE Awards 2020: Guide to the Finalists, Cat U, Professional Agency Management

FMBE 2020 – guide to the finalists Category U:  Professional Agency Management This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 20.15 to 20.30, and broadcast on Facebook Live […]

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FMBE Awards 2020: Guide to the Finalists, Cat T, Operational Success

FMBE 2020 – guide to the finalists Category T:  Operational Success This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 19.45  to 20.00, and broadcast on Facebook Live at https://www.facebook.com/fmbemag What […]

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FMBE Awards 2020: Guide to the Finalists, Cat S, Stand/Display

FMBE 2020 – guide to the finalists Category S:  Stand/Display This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 19.15 to 19.30, and broadcast on Facebook Live at https://www.facebook.com/fmbemag What we love […]

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FMBE Awards 2020: Guide to the Finalists, Cat R, Connectivity Award

FMBE 2020 – guide to the finalists Category R: Connectivity Award This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 18.45 to 19.00, and broadcast on Facebook Live at https://www.facebook.com/fmbemag What we […]

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FMBE Awards 2020: Guide to the Finalists, Cat Q, Consumer Campaign

FMBE 2020 – guide to the finalists Category Q: Consumer Campaign This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 17.30  to 17.45, and broadcast on Facebook Live at […]

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FMBE Awards 2020: Guide to the Finalists, Cat P, Product launch/Relaunch

FMBE 2020 – guide to the finalists Category P: Product launch/ Relaunch This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 17.00 to 17.15, and broadcast on Facebook Live […]

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FMBE Awards 2020: Guide to the Finalists, Cat O, Small Scale/ Low Budget

FMBE 2020 – guide to the finalists Category O: Small Scale/Low Budget This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 16.30  to 16.45, and broadcast on Facebook Live […]

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FMBE Awards 2020: Guide to the Finalists, Cat N, Brand Ambassador of the Year

FMBE 2020 – guide to the finalists Category N: Brand Ambassador of the Year This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 15.30 to 16.15, and broadcast on […]

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FMBE Awards 2020: Guide to the Finalists, Cat L, Most Intriguing Experiential Activation

FMBE 2020 – guide to the finalists Category L: Most Intriguing Experiential Activation This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 15.00 to 15.15, and broadcast on Facebook […]

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FMBE Awards 2020: Guide to the Finalists, Cat K, Integration and Amplification

FMBE 2020 – guide to the finalists Category K: Integration and Amplification This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 14.35 to 14.50, and broadcast on Facebook Live […]

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FMBE Awards 2020: Guide to the Finalists, Cat J, Immersive Events (Controlled Audience)

FMBE 2020 – guide to the finalists Category J: Immersive Events (Controlled Audience) This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 14.10  to 14.25, and broadcast on Facebook […]

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FMBE Awards 2020 – Guide to the Finalists, Cat I, Immersive Events (Mass Consumer)

FMBE 2020 – guide to the finalists Category I: Immersive Events (Mass Consumer) This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 13.35  to 14.00, and broadcast on Facebook […]

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FMBE Awards 2020: Guide to the Finlaists, Cat H, Roadshow and Shopping Centre

FMBE 2020 – guide to the finalists Category H: Roadshow and Shopping Centre This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 13.05  to 13.20, and broadcast on Facebook […]

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FMBE Awards 2020: Guide to the Finalists, Cat G, Sponsorship Activation

FMBE 2020 – guide to the finalists Category G: Sponsorship Activation This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 12.45  to 12.55, and broadcast on Facebook Live at […]

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FMBE Awards 2020: Guide to the Finalists, Cat F, Team of the Year

FMBE 2020 – guide to the finalists Category F: Team of the Year This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 12.00 noon to 12.30, and broadcast on […]

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FMBE Awards 2020: Guide to the finalists, Cat E2, Tactical Marketing, ROI-Led

FMBE 2020 – guide to the finalists Category E2: Tactical Marketing, ROI-Led This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 11.30 am to 11.45am, and broadcast on Facebook […]

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FMBE Awards 2020: Guide to the finalists, Cat E1, Tactical Marketing, Service-Led

Category E1: Tactical Marketing, Service Led FMBE 2020 – guide to the finalists This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 11 am to 11.15am, and broadcast on […]

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FMBE Awards 2020: Guide to the finalists, Cat D, Instore Marketing

FMBE 2020 – guide to the finalists Category D: Instore Marketing This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 10.30 am to 10.45am, and broadcast on Facebook Live […]

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FMBE Awards 2020: Guide to the Finalists, Cat C, Field Data

FMBE 2020 – guide to the finalists Category C: Field Data This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 10am to 10.15am, and broadcast on Facebook Live at […]

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FMBE Awards 2020: Guide to the finalists, Cat B, Retail Experience

FMBE 2020 – guide to the finalists Category B: Retail Experience This year the awards are being presented in online broadcast interviews with the finalists.The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 9.30 am to 9.45am, and broadcast on Facebook Live at […]

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FMBE Awards 2020: Guide to the finalists, Cat A, Sales Campaign

FMBE 2020 – guide to the finalists Category A: Sales Campaign of the Year This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 9am to 9.15am, and broadcast on Facebook […]

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#fmbewords: Bitter Twisted flexes for brand success

The speed of COVID meant that my interview with Neil Gazzard, General Manager Operations at Bitter Twisted started too become outdated a week afterwards, but there remains a very good story in it. The interview took place inspired by the relatively positive news of Liverpool’s Tier 2 emergence from November’s sector specific promotions agency Bitter […]

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Verdict: How the VR Awards did their awards virtually

I’ll come clean here for a moment. I’m not a fan of virtual awards. I am, of course, passionate about face to face events. I love the thrill of live theatre, the daring of live comics, the unscripted fluctuations in the sporting arena, the hubbub. Hybrid I can cope with, even love at times. Virtual […]

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#fmbewords – Survey: Get ready for local sampling after lockdown II

Recent research from behavioural communications agency HeyHuman confirms what many suspect – and witnessed in the months between lockdowns, sampling is very positive and effective under careful Covid conditions. Whilst shopper sampling hasn’t been prioritised by brands since lockdown one, the campaigns that did take place were welcomed and popular by shoppers who understood the […]

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Series #fmbewords – 250 Litres of hand san and 6000 litres of beer

Greg Wells, founder, BCBF, shares the story of his determined and successful beer festival in Bristol, 11-13th September Bristol Craft Beer Festival successfully returned to the city for 2020 and safely welcomed over 2500 visitors across 3 day event After close consultation with both SAGE and Bristol City Council, we were ready to open the […]

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Series #fmbewords: The value added by a virtual year

Frank Wainwright, director, FMBE, interviewed Nick Tuppen, CEO, Threshold Sports after participating in a very real virtual rendition of Threshold’s Race to the Stones this summer. During COVID virtual events have had multiple roles to fulfil. Many have been placeholders – the need to do something. A handful have been replacements for live events – […]

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Series #fmbewords: Bristol Craft Beer Festival ready to go

by Frank Wainwright, director, FMBE Bristol Beer Craft Festival is on and it is coming up soon, 11th 13th September, wonderfully set at the City’s Harbourside. It is an outdoor event that is expecting 3000 paying guests and with the words ‘Festival’ in the title it is able to lay claim to being the first […]

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Series #fmbewords: Covid-19 – shaping the future of the brand experience

Neil Foster has spent the last 25 years working in PR and integrated advertising agencies in London, Sydney and Melbourne.  As Vice President of Guinness World Records Consultancy EMEA and APAC, he leads the creative and commercial records team, which specialises in developing tailor-made on and offline record solutions and marketing campaigns for brands and businesses.   […]

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Series #fmbewords: Building up to mass participation events

  By Frank Wainwright, director, FMBE Yesterday stood in a dusty, noisy racket, celebrating the emergence from chrysalis. Emerging was a club, a sport and more generally all mass participation events. I was standing on a very special building site. If you work in events, you’ll recognise that hard hat moment, awaiting a big day. […]

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Series #fmbewords: Guinness World Records in lockdown

by Frank Wainwright Lockdown has shifted our view of who’s who in the world of brands and influencers. Online stars still exist, but the focus has moved to people who have something genuine or inspiring to offer – or ideally both. Vapid celebrity is definitely in decline. Lockdown has led to new stars – think […]

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Interview: Neil Foster, Vice-President of Consultancy (EMEA APAC), Guinness World Records

Neil Foster has spent the last 25 years working in PR and Integrated Advertising agencies in London, Sydney and Melbourne.  In his role at Guinness World Records, he leads the creative and commercial records Consultancy, which creates tailor made record solutions for brands and businesses for marketing campaigns. In the light of this weekend triple treadmill […]

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Series #fmbewords: Will Your Customers Divorce You After Quarantine?

Brad Lawless, Director of Solution Architecture, Movista Our world changed in a matter of weeks, and every routine your customers had, from work and childcare to meal preparation and house cleaning, changed with it. Every retail store still operating reflected that change in empty shelves for the things shoppers most valued to help them weather […]

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Series #fmbewords: Design for anarchy

By Nate Thompson, Creative Director, Amplify Public gatherings seem like a distant memory. In London we’ve been blessed with the kind of weather that screams pub garden, not back garden, and whilst the appropriate social restrictions in place due to the spread of COVID19 are denying us the joy of a day in the park […]

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Series #fmbewords: Adapting to the new normal

First published by, and on behalf of the team at SpaceandPeople 23.4.2020 We have been talking to a number of key agency owners in the last few weeks and have taken the opportunity to reflect on their views on the future of live brand experiences. As anyone who has set up a business knows, tenacity […]

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Series #fmbewords: How CSM Live became NHS distributors

Keeping a track of the many initiatives from FMBE agencies during the COVID-19 lockdown has been challenging as so much of the work is being done behind closed doors and will take a while to emerge into the public domain. An example of the kind of work that I mean emerged a week or two […]

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Series #FMBEwords: Why I celebrate wellness now

[entry to FMBE 2020 is open – go here for full details] In Autumn 2019 FMBE celebrated wellbeing and leadership, with a morning-after-the-night-before breakfast, with wellbeing employer awards and leadership hall of fame accolades. I presented these awards in my running gear. I was wearing the shirt from the Robin Hood 100, a race where […]

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Series #fmbewords: Post COVID-19: The case for forward event planning and scheduling

Andy Dixon, CEO, Scene2, discusses how post COVID 19  decent lead times will need to be preserved in order to allow digital and virtual mixed events to succeed to best potential This unusual pandemic situation has seen brands cutting long term live budget, spending less on live events – why would you think of committing […]

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Series #Fmbewords: The Furlough Low Down (part 1)

Zero hours contracts may not be universally acclaimed but the flexibility that they offer allows much of the brand experience sector to operate and offers some employees in the UK a lifestyle that allows them to balance work with other commitments. In FMBE circles that contract usually does what it should; the agency facilitates work […]

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Series #fmbewords: Human interaction and Digital Engagement

Supplied to #fmbewords as a thought piece from Live Agency With the sampling industry and wider marketing sector evolving at an ever-increasing rate, many brands are looking for alternative and innovative methods of engaging their audience. Marketing campaigns must create bespoke experiences that present their consumer base with the unexpected, unfamiliar and astounding – and […]

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Series #fmbewords: Our strange yet familiar new world

by Tom Glover, associate director, Wasserman EMEA First published by Wasserman on 8th April.  I’m halfway through my fourth full week of social distancing (and a lot of social quiztancing) and have managed to stay healthy and busy, so far at least. It’s a strange, stripped-back new world and we’re all adapting – not least […]

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Series #fmbewords: Locked in on Lockdown

Frank Wainwright reflects on 2 recent jail sentences for crooks masquerading as  field marketers and how field marketing at grocery has since developed into a capable and essential service that is shining during this crisis.  One thing I have learnt from lockdown is that our freedoms are curtailed relatively easily when we are in agreement […]

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Series #fmbewords: Wonderful splits in the FMBE Community

by Frank Wainwright, editor, FMBE Magazine, director, FMBE Awards The Covid 19 Pandemic, such an awful thing,  has split the FMBE community in a very good way. We’re all doing different things. It is already showing off the versatility and flexibility of our collective skills. This people powered industry will always show its best in […]

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Series #fmbewords: Brand events should be first port of call when the crisis ends

By Rasha El-Shirbini, Head of Strategy at The fresh Group The offline marketing vacuum that will be left after this crisis passes, will be one of the greatest the world has seen. Today, it is safe to say, businesses are re-grouping constantly, having socially distant “Cobra” meetings of their own to decide on what steps […]

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Series #fmbewords: Maintaining and managing experiential during the crisis… while remaining relevant

By Davide Bianca, Head of Entertainment @ UNIT9: tech-led creative and strategy partner that helps brands develop highly original marketing innovations such as a 5G-enabled AR celebrity BAFTA dress for EE, a vast immersive and personalised treadmill-powered video game for Nike and a World Record breaking giant playable game of Candy Crush As the world grapples with […]

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Series #fmbewords: Taking a step back amongst the disruption

by Keith Austin, CEO, EMS, the global roadshow agency We’re in the midst of an extraordinary period of change in the events sector, with multiple major events, exhibitions and fairs having been postponed or cancelled due to the spread of coronavirus (COVID-19). The 90th Geneva International Motor Show, Barcelona’s Mobile World Congress, Hanover Messe and […]

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Event: Meeting Felipe Massa at the Nag’s Head

First published on FrankPublishing.com.  Frank Wainwright met the ROKiT team and some of the glitterati of motorsport at the classic London pub, The Nag’s Head, Covent Garden Got to be honest with you, until Monday I didn’t have a fantasy business conglomerate. But I have one now. I mean they just put together an event […]

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STUFF: Deutsche Telekom’s creative underpants

It seems my Valentine’s Day Round Up wasn’t complete. This activity, from Saatchi and Saatchi is even more baffling, but I think the idea here is to create shareable content of a campaign for a phone company that is saying how uncool it is to share stuff via your phone. To use and oldie reference […]

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VIDEO STORY: TikTok’s BRIT Award’s activation sees #redcarpetready in big screen seen scenes

TikTok dominated London’s OOH landscape with a unique cut through campaign to celebrate its new tie-up with the Brit Awards on Tuesday. The campaign included a live-stream of the BRIT Awards red carpet to Piccadilly Lights, Europe’s largest digital OOH screen, plus 30 large-format projections in and around the city, including user images from TikTok’s popular […]

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REVIEW: Getting the Roll Balling – #Rolloff

The trip ahead of me was immense. Manavgat Ultra beckoned, a 41-miles run with an upwards trajectory of 9000 feet, scrambling up Mt Hatmalar up over loose brambly boulders and scree, with freezing wind and snow flurrying down from the icy cap. Then, after Manavgat, I had a further mission to run across snowbound tracks […]

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EVENT DAY: Romantic Roundup after Valentines

A romantic round up doesn’t sound altogether romantic does it? Just reading my headline back I find myself thinking it might just make a good Valentine’s slogan piece for Monsanto’s popular weedkiller Roundup. If that prospect sounds like a lurch beyond offbeat then that might be down to my own mental process. My Valentine’s Day […]

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Insight: The environmental impact of online is lower priority for younger consumers

73% of consumers are concerned about excess packaging associated with online purchases and deliveries Surprisingly 18-24 year olds care far less about eco-footprint of online shopping than older shoppers 70% of consumers are concerned about the impact of online shopping on the High Street and local economy As high street retail continues to deplete and more people […]

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INSIGHT: Showpad survey finds sales targets are being missed through people issues

Showpad research reveals that over half of sales leaders will make customer-centricity and improved coaching programmes their key priorities this year, as over a third (39%) admit that their sales team is under-performing. The new research showed that barely a fifth (19%) of organisations in the finance, healthcare, technology and manufacturing sectors believe that their […]

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Brand Leader: When Frank met Bobbi

I came home last night with make-up mogul Bobbi Brown’s smoothie recipe in my pocket. “Think of it as the “little black dress” of smoothies”, she says, and so I did. Bobbi’s chocolate collagen smoothie isn’t billed as complicated. It is, in fact, your go-to collagen smoothie. Ingredients: 1 cup almond mile or preferred plant-based […]

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VIEWPOINT. Blurring the boundaries: brand experience in 2020

Tanya Brookfield, CEO at creative agency ELVIS The significance of ‘The Experience Economy’ has been steadily growing since the phrase was coined in the Harvard Business Review, way back in 1998. The IPA’s Bellwether Report showed that investment in brand events continued to increase during 2019, meaning that as we kick off 2020, it feels […]

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Insight: 2020 Vision – Guinness World Records

Neil Foster has spent the last 25 years working in PR and Integrated Advertising agencies in London, Sydney and Melbourne.  In his role at Guinness World Records, he leads the creative and commercial records Consultancy across EMEA and APAC, which  specialises in creating tailor made record solutions and marketing campaigns for brands and businesses. Introduction In […]

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Insight: Almost a quarter of organisations do not carry out sales training and coaching – Showpad

Showpad research reveals that sales staff are being left dangerously exposed when selling complex or high-value products and services, with 25% of organisations failing to carry out any kind of training or coaching. According to the study, only 16% of firms offer the continuous and ongoing training and coaching necessary for sales teams to keep […]

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Insight: Building brand love in 2020 – Champions (UK) plc

Businesses must work harder to persuade consumers to fall in love with their brands if they want to get ahead of the competition, a leading entrepreneur has advised. At a recent conference held at Google’s UK HQ in London, a gathering of marketing and retail industry professionals heard from key speaker, Matthew Hayes, the managing […]

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Insight: Nine in ten consumers willing to receive second-hand gifts this Christmas – GlobalWebIndex

Research by GlobalWebIndex of 2,154 UK consumers, reveals 88% are willing to receive a gift for the holidays that was purchased on a resale marketplace such as eBay, Etsy or Facebook Marketplace. Economic uncertainty is more rife in the UK than in any other country tracked by GlobalWebIndex – 55% believe the UK economy will […]

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Insight: Three quarters of Brits shopped Black Friday/Cyber Monday on work time – Protect your Bubble

While many retailers across the UK enjoyed a bumper Black Friday/Cyber Monday weekend, thousands of businesses may have suffered a drop in productivity as workers, keen not to miss out on a deal bonanza, shopped online while at their desks. A poll of more than 1,000 bargain-hungry shoppers, conducted by specialist gadget insurer Protect Your […]

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Insight: Almost 80% of consumers have switched or boycotted buying products in the last year – Kantar

New research released by Kantar, the world’s leading data, insights and consulting company, reveals that over 70% of UK consumers agree that the response from businesses to tackle environmental damage to our planet is ‘too little, too late’, with younger generations of Millennials agreeing most with this statement (78%). Almost 90% of respondents surveyed agree […]

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Insight: UK shoppers to hit the high street for a more ethical Christmas as Brits champion greener festivities – Visa

A nationwide study has found that almost four in 10 Brits (38%) are planning a more ethical Christmas this year, with a third (33%) of us planning to buy the ingredients for our Christmas lunch from local shops, 31% plan to use recycled wrapping paper, while 27% intend to buy the majority of their gifts […]

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Frank Wainwright: Special K Fits In with Link Communication

Simplyhealth’s partnership with Great Run Company is right up there with the most seamless of all sports sponsorships. The link has been forged between people who value their health and, who are at the same time motivated to try and stay healthy. And the events themselves, include a jewel in the crown of running, The […]

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Insight: Will Collaborative Retail save our high streets? – Gekko

73% of UK consumers think independent retailers should collaborate 89% demand major brands roll out new concepts in regional High Streets, not just Cities 70% worried about impact of online sales on local High Streets Independent retailers should think creatively and work together to avoid going to the wall and revitalise beleaguered high streets, according […]

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Guest blog: The Power of the Actor, Joel Smith, head of brand, Ingenuity

Actors can be some of the world’s most powerful sources of inspiration and influence. Not only do they have control and poise over how they present and carry themselves, they are also powerful communicators and storytellers. Within their career, they’re expected to create emotional and meaningful connections to influence others and their perceptions. These skills, […]

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Insight: TV in rapid decline as more Comic Con attendees switch off – Experience12

New research reveals that TV has fallen even further from favour with just 34% of MCM Comic Con attendees saying it’s their preferred viewing device, a 13% decrease since May, with both tablets and consoles increasing their share of interest. Pop Culture Marketing agency Experience12 polled 1,008 fans at the MCM London Comic Con convention, […]

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Insight – UK brands soar in popularity among international holiday shoppers – Rakuten Marketing

New research by integrated marketing solutions provider Rakuten Marketing reveals the huge borderless shopping opportunity this holiday season. 70% of consumers across Europe and APAC are looking to buy gifts for their family and friends – two thirds of whom will consider gift purchases from overseas. UK brands particularly will be missing out if they […]

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Insight: Halloween spending reaches record high – Savvy Marketing

New research investigating UK household shoppers’ plans for Halloween has been launched by leading retail and shopper marketing agency, Savvy. The findings indicate that UK shoppers’ interest in getting involved stands at 45 percent, with total expenditure on the event forecast to reach £387m this year, up 5.5 percent against 2018. Alastair Lockhart, insight director […]

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Robot revolution: how is packaging needing to adapt for the droid generation – Robert Lockyer, Delta Global

Companies need to do more to embrace rapidly-advancing technology and not be left behind by the “robot revolution”, according to a leading businessman. Robert Lockyer, who owns luxury packaging provider Delta Global, said it was exciting to witness the worldwide race to develop robots which can deliver goods straight to consumers via our sidewalks. With […]

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Insight: Brits wasting over half a billion pounds every year online on unwanted goods – Gekko

New report reveals ‘click and regret’ Brits are wasting £641m online on unwanted and unreturned goods every year 70% of UK adults regularly regret buying items online 27% (equating to 12.4m people) confess to failing to return unwanted good  A new report – Click and Regret- from marketing agency Gekko has  revealed the shocking waste […]

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Insight: Uber and LinkedIn join the ranks of Interbrand’s 2019 Best Global Brands Report

Uber and LinkedIn have joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But today’s 20th edition of the Best Global Brands report was less welcome for Facebook at #14 (USD $39,857m) which dropped out of the top 10. Apple, Google and Amazon […]

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Insight: two thirds of workers open up over mental health to colleagues – Indeed

Workers are more likely than not to open up to colleagues about their mental health after more than half of employers have put in place training to identify symptoms, new research by the world’s largest jobs site, Indeed, reveals. Indeed’s research, carried out to coincide with World Mental Health Day, found just how common mental […]

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Reaching Maturity – Frank Wainwright

This year’s FMBE awards has seen signs that we are maturing as an industry. The entry and judging process has been an illuminating one. These are the four main discoveries. 1.  Our industry prides itself on being a ‘people’ business but for many years agencies have looked like employers, rather than specialist, outstanding employers. The […]

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Insight: DOOH content and advertising working together ramps up engagement by five times – Ocean Outdoor

In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement. Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the […]

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Insight: Regular rewards improve employer desirability – One4all Rewards

New research reveals that business leaders who thank their staff experience reduced staff turnover, improved staff retention and more successful talent acquisition. A study of 1,253 workers, carried out by workplace and incentives provider,One4all Rewards, and published inThe Magic Word for Business Growth Report, surveyed workers on the impact their existing and potential employers and […]

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Insight: B2B buyers still prefer the human touch, despite lengthier sales cycle – Showpad

Lack of the right information and the inability to prove ROI is making the sales cycle longer, according to the B2B Buyer Experience Report from Showpad.  The report revealed that more than half (53%) of B2B buyers say their buying cycle is getting longer, with a third (32%) unable to source the information they need or the information […]

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Insight: 80 percent of UK Shoppers describe themselves as ‘environmentally friendly’ – Shoppercentric

The latest industry report from independent shopper research consultancy, Shoppercentric, has been launched. The research, entitled: ‘Window On…Shoppers and Sustainability’ was carried out across 1018 UK shoppers aged 18+ from a nationally represented sample and explores the relationship shoppers have with sustainability – how they define it, look for these items and what would encourage them […]

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Insight: A nation of sustainable fashion followers; 9 in 10 Brits seek upcycled garments- InRiver

With Fashion Week looming on Friday 13th, Oxfam is encouraging fans of fast fashion to forgo their frivolous shopping sprees and instead get their fix by buying second hand this September. Research from product information management company inRiver reveals consumer attitudes to sustainable fashion lie around cost and quality–proving that brands and retailers must make it a priority to effectively […]

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Guest blog: Don’t make creativity a risky game – Symphotech

Symphotech, a specialist event health and safety consultancy, was on hand to support Sketch and nhow hotels as they made creative history by becoming the first people to install temporary infrastructure in the form of a colour-changing 8m chameleon, onto the Old Truman Brewery chimney. Creating spectacular brand experiences carries the responsibility to manage the […]

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Insight: Shoppers are captivated by luxury brands, but let down by the digital experience – Attraqt

A new independent study of 3,000 UK, France and United Arab Emirates (UAE) luxury and lifestyle retail shoppers, commissioned by global ecommerce search, merchandising and personalisation provider, Attraqt (LON:ATQT), has launched today. Carried out by market research provider Savanta on behalf of Attraqt, the research takes a closer look at luxury lifestyle brand’s shopper behaviour, […]

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Insight: CACI research unveils that the impact of online halo effect is most prominent in the capital

CACI, the consumer and location intelligence specialist, has revealed that brands in London witness the largest boost to online sales as a result of the halo effect of physical stores.  The regional insight follows the publication last month of CACI’s report that identified online sales across the UK are an average 106% higher within a physical […]

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Samsung KX: A Drop Spot, Not A Shop

The opening of Samsung KX on Tuesday night (03.09.2019) with its vertical gig by Mabel was an inspiring attend. This was a rare event, one where I felt a personal connection with as it envisioned a hopeful and engaging future. So I wrote about the experience on my personal blog. Here is the link

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The #Roocopter Experience

Some invitations have a certain stand out. Could I stomach an egg mayo bagel whilst whirlybirding around the Shard in a stunt helicopter? Okay. Thank you for thinking of me Deliveroo. Put me on that rota! The invitation had come my way of course courtesy of a brand promotion, in this case as one of […]

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Insight: GlobalWebIndex partners with Slack on first report examining global state of work

GlobalWebIndex has launched its Workforce dataset to help Business-to-Business (B2B) organisations inform brand and product strategy with unprecedented insights into how professional and consumer behaviours collide. The first study to leverage the new Workforce dataset, commissioned by Slack Technologies, Inc., explores “The State of Work” with unprecedented insights from a dedicated B2B panel of 17,000 respondents overlaid […]

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Insight: The in-housing gap – productivity and creativity expectations fab short – The DMA

Research unveils trends of in-housing as brands and agencies find new ways of working together more effectively. New marketing technologies designed to support team collaboration is critical to in-housing success. A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but […]

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Insight: Direct marketing and social media skills significant to future business success- DMA

New research by the DMA reveals that direct marketing and digital skills will become increasingly important to business success in the future, according to marketers. The Data & Marketing Association (DMA) has published the ‘Business Skills Census 2019’, asking marketers to identify the skills and challenges that are important to businesses today, as well as those […]

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Interview: The Gustonomical Mr Sams

An Interview with food and drink revolutionary Craig Sams Fashion, we understand, is cyclical. Certainly, today’s growing enthusiasm for overnight oats and green tea is a phenomenon that 75-year old hip entrepreneur Craig Sams has seen before. Craig’s 1960s saw him fascinated by microbiotic food, driven by the yin and yang of dining and serving […]

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Insight: UK organisations failing to equip sales managers for success – Showpad

UK organisations are not providing sales managers with the necessary support and tools for managing increasingly larger, geographically dispersed teams, new research has revealed. According to ‘The Critical Role of the Front-Line Sales Manager’ report from Showpad, more than half (55%) of UK sales managers have just 3 years’ experience or less before making the […]

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