FMBE’s Frank Wainwright spoke to GottaBe’s Tomasz Dyl after his agency delivered a trio of activations at the festival As a celebration of Southeast Asia, Birmingham Mela’s musical and culinary celebration of the region and its influences is a joyful must on the calendar for many. This year’s headline sponsorship from Spotify marked the growing […]
Neil Foster has spent the last 25 years working in PR and Integrated Advertising agencies in London, Sydney and Melbourne. In his role at Guinness World Records, he leads the creative and commercial records Consultancy across EMEA and APAC, which specialises in creating tailor made record solutions and marketing campaigns for brands and businesses. Introduction In […]
Simplyhealth’s partnership with Great Run Company is right up there with the most seamless of all sports sponsorships. The link has been forged between people who value their health and, who are at the same time motivated to try and stay healthy. And the events themselves, include a jewel in the crown of running, The […]
Actors can be some of the world’s most powerful sources of inspiration and influence. Not only do they have control and poise over how they present and carry themselves, they are also powerful communicators and storytellers. Within their career, they’re expected to create emotional and meaningful connections to influence others and their perceptions. These skills, […]
This year’s FMBE awards has seen signs that we are maturing as an industry. The entry and judging process has been an illuminating one. These are the four main discoveries. 1. Our industry prides itself on being a ‘people’ business but for many years agencies have looked like employers, rather than specialist, outstanding employers. The […]
With Fashion Week looming on Friday 13th, Oxfam is encouraging fans of fast fashion to forgo their frivolous shopping sprees and instead get their fix by buying second hand this September. Research from product information management company inRiver reveals consumer attitudes to sustainable fashion lie around cost and quality–proving that brands and retailers must make it a priority to effectively […]
Symphotech, a specialist event health and safety consultancy, was on hand to support Sketch and nhow hotels as they made creative history by becoming the first people to install temporary infrastructure in the form of a colour-changing 8m chameleon, onto the Old Truman Brewery chimney. Creating spectacular brand experiences carries the responsibility to manage the […]
When it comes to giving a gift, is it still a case of what is on the inside that matters most – or is there something much more exciting about the packaging it comes in? We all know the thrill of receiving or buying ourselves a luxurious gift – and these days the experience is […]
The face of entertaining and hospitality is changing as recent research from Keith Prowse highlights. Our organisation, which serves up premium experiences at the UK’s major cultural and sporting events, has delved deep into the needs of the corporate buyer to find out what ticks the box, the demands, trends and best practiceswhen it comes to […]
With memories of Glastonbury 2019 still with us, we are now half way through the festival season with Lovebox, Latitude and Creamfields just around the corner. The festival industry has experienced significant growth over recent years with new festivals popping up across the UK. Despite this, some festival operators are still waiting to generate any profit due […]
“Today we have become the greatest threat to the health of our home but there’s still time for us to address the challenges we’ve created, if we act now. We need the world to pay attention.” – Sir David Attenborough We now, more than ever, share the collective responsibility to be sustainable. For any business, the […]
Lou Garrod, managing director at global brand experience agency Sense, looks at the incredible work alcohol brands are doing to increase audience engagement and drive sales, along with key factors to bear in mind when planning a successful experiential campaign. Increasingly, alcohol brands are stepping out of the TV screen or advertising hoarding and off […]
Bricks-and-mortar shops can’t beat the e-commerce giants head on – in a data war, the likes of Amazon will always win. But physical stores can still survive, if they focus on the face-to-face interactions with their customers, says Fiona Rayner, head of experiential and international operations at Blackjack Promotions I recently had the privilege of […]
Although news outlets are constantly pushing the idea that the high street is dead and announcing large chains shutting their bricks and mortar stores on a monthly basis, we as an industry, know for a fact that human contact and the shopping experience remain popular. Research by Marketingsignals.com shows that 85% of adults favour shopping instore […]
James Rix, CEO of 21st Century marketing agency group Crowdify, has helped some of the world’s biggest online on-demand services companies, and a growing number of e-commerce start-ups, find their audiences – and he has some advice for Jeff Bezos as Amazon expands its physical presence… The news that Amazon is closing down its pop-up shops […]
Every week, Field Marketing and Brand Experience Magazine is catching up with five previous FMBE Award winners to find out what they have been up to since winning gold. N2O- Jody Measures How did the team celebrate winning an FMBE accolade? I’ll be honest, there was a fair amount of champagne involved! Winning not […]
Retailers launching a new range or collection are being encouraged to focus on experiential marketing activations, as new research reveals that nearly three out of four (73%) of people in the UK and US are more likely to purchase a product if they’ve participated in a brand experience. Experiential agency, Set Creative’s report, “The Value […]
Thanks to technological advances and a rapid influx of content, people are now considering and consuming entertainment in fundamentally new ways. Yannick Bolloré, Chairman of the Vivendi Supervisory Board and CEO of Havas Group, explains: “The digital era has revolutionized the field of entertainment. People have now placed entertainment at the center of their existence […]
Maybe you need to think about it? Remember the last time an experience, a place, or a product diverted you from your day to day mission or goal and made you take notice. Disruption is now something we strive for as a way to engage shoppers, particularly in retail settings. The key to disruption is […]
Without question, the 21st century’s most valuable commodity is data – a resource that is growing at an exponential rate. With such high volumes of data, it is difficult to fully drive digital marketing to the next people-based level, especially when there is a wealth of offline data, that needs to marry with online data. […]
Over the years we have seen many leading agencies ‘productise’ their creative offering. Distilling what they do into a process – and as such, implying that anyone can just follow that process and create an amazing event. But creativity isn’t like that. I believe that everyone can be creative, it’s not reserved for the monocled, […]
Launch events have looked a lot different recently. We are increasingly seeing companies organising panels, workshops or TED-style talks rather than focusing on product placement. Take Captain Morgan, for example. In collaboration with Bompas and Parr, the iconic rum brand has just launched their ‘Lost Lagoon’ experience. Their aim is to bring to life the […]
Red Hot Penny, the search marketing agency, has launched its analysis, “The Social Scorecard: Sports” which examines how the UK’s top professional sports clubs across football, rugby, cricket, basketball and ice hockey are engaging with their social media followers, and if they’re effectively leveraging their followings to drive their retail business. Facebook, Instagram and Twitter activity […]
Companies struggle to know their customers. This is the harsh reality for all marketers. Achieving a full view of their customers’ data is almost impossible especially when analysed in isolation. So how can brand-side marketers collaborate with retailers to bring creativity to the table and make the most of multiple sets of data? The current […]
Waste from ill-conceived sampling campaigns isn’t just an environmental problem. From an audience perspective, campaign wastage can be the equivalent of paying for an ad for golf clubs in the middle of The X Factor Final. Done smartly, however, sampling to showcase a product and introduce it to a new audience remains a powerful tool. […]
Embracing digital is inevitable. This is now part of any business venture and the events industry is no exception – it is painfully aware that the digitalisation of event processes and experiences is increasingly necessary for sustainability and growth. But for an industry with a strong legacy of tried-and-tested methods to entertain visitors and measure […]
88% of Marketers predict their clients and prospects expect a personalised experience but are still not completely satisfied with the sophistication of their personalisation efforts. Claiming that the real issue is with achieving personalisation at large scale, posing the question ‘how much is enough data and how do we use this to fuel visitor experience […]
In the era of personalisation, a one-size-fits-all way to communications no longer works. Audiences are diverse as are their motivations to making purchasing decisions. From students to pensioners, the challenge for brand marketers is to create strategies that will enable them to communicate with consumers in different life stages. This, in turn, will help them […]
The rapid pace at which the internet has developed over the years has meant that the marketing industry is often struggling to keep up. Where the high-street retailers once drove buying trends, consumers have now gained control to dictate the market. At a time where it seems almost impossible to keep up with rapid innovations, […]
When a brand truly gets hold of a sports property, you can normally expect action – something seriously experiential. Live sport is living drama and the fans and participants are involved in an emotional dynamic. The biggest advertising gig of the year is the Superbowl, for a reason. This event sells series chicken wings. These […]
The British high street has suffered major blows in 2018, with House of Fraser announcing store closures and Debenhams reporting record annual losses. Spending at UK department stores fell for the thirteenth month in a row in November, while sales figures for December revealed it to be the month’s worst performance since 2008. In the […]
Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the epicentre of a successful marketing strategy in today’s digital industry, and arguably the most important aspect of people-based marketing. Research suggests that long-term customers spend 67%more than new ones. These are the people that marketers […]
Online shopping might be on the rise but more than six in 10 consumers say they still like to try clothes on in-store before making a purchase, according to research from the Fashion Retail Academy. Although recently retailers, such as M&S, have lost faith in their high street stores and have started moving online, over […]
What can brands learn from the widely reported recent failed restaurant demonstration in support of veganism? Sense Communications Director Rose McDonnell reveals all… A group of vegan activists recently found out what happens when you don’t think through a live stunt properly. Storming the Touro Steakhouse in Brighton, demonstrators from Direct Action Everywhere waved placards […]
Our culture is obsessed with youthfulness and beauty. Thousands take to the high street in search of an elixir, with more than two thirds of consumers admitting they are willing to purchase products even when watching their spending. Beauty is no longer a luxury. Consumers flock to stores seeking enhancement as a way of gaining […]
2018 was undoubtedly another huge year for mobile marketing, with stories of both success and struggle, as companies strive for supremacy in a one of the fastest moving sectors. Mobile itself is evolving and, remarkably, is becoming even more embedded in our everyday lives – both at home and at work. Smartphones are getting smarter […]
We’re in the middle of the fourth industrial revolution. Thanks to technology like the Internet of Things (IoT) and artificial intelligence (AI), the digital, physical and biological worlds have converged. Not only is technology changing the way people interact with each other, it’s shifting how companies communicate with their customers and it’s evolving the entire […]
We’ve all heard the words ‘experiential’ and ‘immersive’ being thrown around over the last few years, but what do they really mean? For many, a themed cocktail is enough to qualify as experiential, but we believe there’s a little more to creating something that’s truly deserving of the title. For us, it’s all about creating […]
New Year resolutions are not effective at changing your behaviour, and there are sound reasons, explained by Behavioural Economics, for this. Try a revolution instead according to the IDM’s Head of programme content, Ed Owen. . New Year resolutions are not remotely new. Ancient civilisations like the Romans and Babylonians would make promises to their […]
Fiona Campbell-Roberts, UK head of marketing for Hammerson It’s that time of year again when Christmas lists are being written across the UK. The chat around this year’s Christmas TV ‘blockbuster’ commercials is creating a stir on social media channels. John Lewis’s ‘Elton John/Piano’ offering has split opinion and Iceland’s ‘banned’ commercial was a key […]
It’s no secret, the festive shopping frenzy is in full swing! Retailers are still competing to offer good deals and a bargain on the high street, following a 12% drop in the value of Black Friday sales this year compared to 2017[1]. However, with the rise of social media-driven shopping, mobile shopping apps and even […]
New research conducted by advertising agency d.fferent reveals almost a fifth of pensioners face a marketing blackout from utilities companies, with 18% reporting no communications through any channels. Bright Sparks: How Smarter Comms Can Boost Utilities is the first report in d.fferent’s Game of Life series. Based on independent consumer research, the report examines what […]
Andy Boothroyd, Business Development Director, Retail Marketing Group In the golden era of technology, gadgets have become increasingly consumable as shoppers now upgrade to the latest models and versions well before there is any technical need to do so. Despite the latest designer smartphone brands continuing to seemingly fly off the shelves, recent studies suggest […]
Cleaning house, dividing up the bills, organising transport and even scheduling in some study time – apps are an integral part of modern student life. James Rix, Founder of StreetPR explains why real people in the real world are key to marketing digital services to ‘digital native’ students. I love students – I spend a […]
Thanksgiving is taking place today in America and the country is starting its holiday period with celebrations across the country. But there’s an overarching belief that Thanksgiving doesn’t get the same hype that other holidays do. After the ghosts and ghouls get pulled off the shelves, we are greeted by rosy-cheeked Santa Clauses and a […]
In the worst year for high street store closures in a decade, 2018 has been characterised by major retailers such as House of Fraser, Debenhams, and Toys R Us facing massive losses. To some extent this has been spurred by the technological revolution that we find ourselves at the centre of. After all, online shopping […]
As Generation Z comes of age, it has become even more important for retailers to harness the power of digital to attract them into their stores. By delivering experiences that are more likely to drive sales and encourage brand loyalty, Dan Mayer, field marketing specialist, from retail experts C J Retail Solutions, explains how retailers […]
While the challenges many brands are facing on the high streets of the UK are well known, the rapidly changing nature of retail provides a number of opportunities for innovative brands to turn the current world to their advantage. The catalogue of retailers that have sadly collapsed or shrunk their store footprint significantly in the […]
Instagram and Facebook recently launched ‘Your Activity’- a tool that allows you to see how much time you spend on the app, with some pretty eye-opening results. And a recent study showed that every day, the average person is said to scroll around 2km worth of content – yes, that’s 2 kilometers. That means our […]
There’s a creative review that we run in the Amplify studio where at a certain point on a project we lay out the experience and environmental design on a table, then systematically go through and remove all of the logos and brand marks in order to ask a simple question – do you still know […]
What happens to the festival arena in a year when the greatest show on earth takes a year out? When a festival the size of South England’s seventh largest city takes its fallow year, you would think that the rest of the festival calendar would reap the rewards, but has it? Yes, some of the […]
Logobrand’s Sally Davis, continues her Winning at Point of Purchase insight series. Fairtrade? Changing Supplier & Transitioning At Logobrand we are all about understanding our clients Pains and turning them into Gains and really understanding their jobs and targets. We have provided some case studies to back up our suggestions and claims to give […]
Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series Data is your BFF The effective use of real time data has championed in all of our previous Top Tip sheets. Everyone’s using it and there are lots of claims being made about how it’s being used. It seems everyone thinks they […]
Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series. You can’t manage what you don’t measure You duly sent your field sales team out to store this morning At some point you’ll learn if your forecasts are on schedule But do you really have all of the latest figures on […]
Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series. Relationships… LTM a brilliant sales team? Retail is a business built on relationships and you have to maintain a regular presence in store to create real leverage? Yes – it has benefit, but what’s different about your reps relationship with the store to […]
With nearly half of festival goers dismissing brand activations at festivals there is plenty of room for improvement when it comes to making a lasting impression The Summer is in full flow and here at The Brave Few we’re activating a full line up of festivals for various clients, but for a brand it is […]
Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series Promotional Compliance: The Holy Grail The reason you invest in promotional campaigns is to increase visibility, drive sales and penetration. Your buyer can promise you the world with best intentions, but the problem is you can’t and they can’t control how a store […]
Why do brands continue to invest multi million pound budgets into flagship stores and retail sites when respected e-commerce surveys and forecasts suggest double digit growth of online purchase in the next few years? Many brands have flinched at this prospect, downsizing or closing their large stores, yet some of the world’s most successful and […]
Logobrand’s Sally Davis continues her Winning at Point of Purchase insight series. Free Display Space…. FMCG brands certainly want it all from us agencies! More, more more! You, the retailers and your agency have something in common: To Drive Sales Store managers want to maximise their sales just as much as we do. But […]
Logobrand’s Sally Davis, continues her Winning at Point of Purchase insight series. Rocket your NPD into Retail Orbit NPD & innovation is a major area of investment for all FMCG brands, with 1,000’s of new products appearing on shelf every month all fighting for fixture space. The pressure is immense to hit that golden rate […]
The Ridgeway, Britain’s oldest route. This June and July it has passed from some kind of warm and heady floral trail to a dusty bleach blond escarpment. It has been my backdrop for 5 days as I have zigzagged my way all over it – a 3 day walk from Avebury to Ivanhoe Beacon – […]
We take a look back at 2014, we didn’t do nearly as well in the World Cup but our FM and BE teams took home their own trophies. In honour of Harry Kane’s blinder of a Hat Trick we will kick off by looking back at Circle Agency, who scored three FMBE golds in 2014. Most […]
Michael Brown, Managing Director, MKTG We are by now very familiar with the narrative. A cold wind blows tumbleweed up the high street. Store owners whisper fearful rumours; which big name will host the next closing down sale? You might see customers aplenty in a coffee shop, the retail equivalent of the grey squirrel, but […]
Back in late Spring, with Aviva Premiership Rugby’s two form teams going head to head in the 2018 final, the season ending spectacle was never going to be short of excitement, but what fans might not have expected was for the action to start long before kick-off, and even before they’d reached the stands…. As […]
Here’s a look back at the agencies and brands that rocked the 2016 FMBE Awards and celebrate their winning campaigns in this week’s throwback Thursday. Outsourced Sales Performance of the Year Channel Assist’s work with Panasonic was a unanimous winner for this category. The feedback and testimonials for the instore training for Panasonic Viera, from […]
Pitching is an essential part of agency life, it provides the life-blood that keeps the wheels turning and growth plans being met, but is it truly necessary? As a leader of a global creative experience agency, The Pulse Group, I often find myself asking the question as I review another RFI and/or RFP pitch document. […]
Elevate discusses terms of engagement with Field Marketing and Brand Experience Magazine Two hundred million people classify their Facebook relationship status as “single.” So, grasping the potential, Mark Zuckerberg announced that a dating service is coming to the social media site. Long-term relationships, not hookups, are the goal of the service. But, numbers for other dating sites […]
We take a look back at how a sponsorship activation can be mutually beneficial for all parties involved and result in agencies winning an FMBE trophy. Leith Links – Irn Bru 2015 (Commonwealth Games 2014) – Gold Irn Bru enjoyed second tier sponsorship of the 2014 Commonwealth Games hosted in Glasgow. Irn Bru enlisted Leith […]
This is a category that always sees a wide range of products and services sampled, often in exciting and creative ways, and always achieving fantastic results. Here we take a look back at some of the campaigns that have been awarded a much coveted FMBE Gold Award over the years. 2015 – Highjam Marketing, Claudi […]
Andy Tow, managing director Retail Marketing Group reveals five brand ambassador attributes that will take a CX strategy to the next level Whether it be in anticipation of a baby or to celebrate moving into a new home, purchasing new goods can represent a new chapter in our lives. There is a significant opportunity here for retailers and […]
Protel Fieldwork shares Gabriela’s case study with FMBE Magazine Marketing graduate, Gabriela Boyadzhieva, knows just how valuable fieldwork is to good market research – but she didn’t gain that insight from the classroom. It wasn’t until she took a job at Protel Fieldwork, a Coventry-based agency with a national reach, that she fully understood the […]
Virtual reality, augmented reality and mixed reality have come on leaps and bounds since I first started at FMBE several years ago. I have lost count of the amount of times I have been given a few instructions, strapped into a headset, and left to my own devices. These experiences are usually fully immersive, well […]
Carina Filek, Global COO, Elevate, shares her brand ambassador expertise with Field Marketing and Brand Experience Magazine The year 2016 was a record year for auto sales in many places around the world. In the U.S. and the U.K., for example, a respective 17.6 million and 2.7 million cars and trucks left their dealerships for […]
Hamilton Sargent, Contentainment & WDFG Account Manager at Blackjack Promotions offers his top tips on licensing costume characters for campaigns and explores the pros and cons of using off-the-peg or creating your own. We’ve all become used to seeing costumed characters promoting products in shopping centres, railway stations, airports and other public spaces, and brands […]
McCurrach Development Director, Gordon Neil shares his insight into the stark differences between the UK and Ireland FMCG retail market, and gives us some tips on how he thinks both field marketing agencies and suppliers should think about Ireland. “I thought it would be good to talk about retail execution in Ireland because, given […]
Mentally strong. Physically strong. Incredibly motivated. Empowered with knowledge. You could be forgiven for thinking that I’m talking about an elite level athlete. I’m not. The above actually describes the traits needed by brand promoters located in-store at retail locations across the UK. It seems like every day we’re being told about the latest retailer […]
The annual Field Marketing and Brand Experience Awards are now open for entry. FMBE takes a look back at some of the gold winning Most Effective Stand or Display Unit entries over the years. This is a category open to both Field Marketing and Brand Experience entrants, which always sees an exceptionally high standard of work […]
According to recent Eventbrite research, 3 out of 4 millennials would rather buy an experience than something desirable. Today people do not connect with just products they connect with emotional experiences – the product is a result of an experience or connection. When we need something, we tap in the palm of our hand and it arrives tomorrow. When […]
Sylvanian Families unveils world’s smallest fashion show Lagerfield, Wintour and The Queen doppelgängers watch the mini marvels strut their stuff at Hamley’s, London on Thursday March 22nd.
Who are Zaptic? Zaptic is a UK-based SaaS business. We offer a solution for the field marketing industry which has been implemented by brands, retailers and agencies and has attracted investment from Silicon Valley, including former Microsoft executives, responsible for bringing Excel and Word to the world. Why did the product come to be? Zaptic […]
When Soap & Glory decided to roll out their first ever UK national tour, they approached Elevate. That was in 2015 and since then the relationship has gone from strength to strength. Being the first major piece of experiential Soap & Glory had engaged in, high expectations were set. As an experienced staffing agency, Elevate […]
Women’s sport is an ever-evolving narrative. The lives and achievements of those athletes without a Y chromosome stand poised to smash the dominance of male sporting endeavour in the hearts, minds, wallets and purses of UK sports fans and casual audiences alike… and with good reason. British female teams are the holders of two world […]
I noticed something interesting at a recent event. Two brands – let’s call them brand A and Brand B — with two very different strategies for generating social buzz around their presence at the event. Brand A had a well-designed poster asking fans to share a selfie with a short and snappy branded hashtag for the chance […]
From virtual reality to voice recognition, modern technology is changing the world at an unprecedented speed. Unsurprisingly, this has transcended into the retail industry with the rapid advancements in artificial intelligence (AI) and big data. In fact, 2018 is predicted to be the year that technology revolutionises the sector; a claim that drives intrigue about […]
Weetabix On the Go trialled its vanilla flavour protein drink to Slaughterford 9 runners last week. Why? Well, as this blog by event participant Francis Larkman shows, there’s little more authentic association for a brand than strongly ingrained and meaningful community events. Comparatively, we are all terrible runners. Running is like that. Because there can […]
Plastic packaging, especially some of the shadier exported landfill recycling practices, and the impact on our oceans is on everyone’s agenda at the moment. Industry comment and opinion is rife about the topic, but how does the UK consumer feel about the actions being taken by some of the most criticised users of plastic: supermarkets? […]
Carina Filek, managing partner, Elevate Staffing UK & US discusses promotional staff selection in the beauty and cosmetics sector. Engaging and on-brand promotional staff are key to successfully carrying out any sampling, guerrilla or experiential marketing campaign, but they play a particularly important role for any company operating in the beauty and cosmetics industry. In […]
Hannah Rowlands, Marketing & Digital Manager at Sanrio, shares her top tips for running a succesful pop- up with Field Marketing and Brand Experience Magazine Plan, plan, plan Plan for all eventualities! The weather, staff sickness, regulations and health & safety (especially if you’re popping up in a larger store), is there particular rules you will […]
When I started out in the area of field force planning, some 25 years ago, there was no attention paid to the amount of driving a rep (or merchandiser) did getting to their first call, or returning home in the evening after their last. It was just expected, with the company only generally concerned about […]
There’s nothing quite as powerful as getting potential customers to try out a product or service. You can have the best and most sophisticated marketing strategy ever, but ultimately, there’s no substitute for actually putting an item into a consumer’s hands. According to 80% of attendants from Event Marketer 2017, live demonstrations and free samples […]
UK sports need to add a bit of American magic to deliver real value for fans beyond cutting ticket prices, creating a deeper, more memorable day out for the people who matter most, says James Rix at StreetPR You’ve got to hand it to the Americans for sheer cheek: they have a World Series in […]
Provision Events (PVE) is celebrating another successful experiential activation at Happy Valley racecourse in Hong Kong that has driven footfall, engaged visitors with the event sponsor and most importantly, added to their growing portfolio of iconic images that have been picked up by the world’s media throughout 2017. The Happy Valley activation encouraged visitors to […]
Before the days of supermarkets and megastores – and long before the internet, shopping was almost always a personalised experience. It would not have been unusual for the grocer, butcher or draper to greet customers by name and give individual recommendations based on what they had bought previously. How retail has changed. Paradoxically, it is […]
It’s a tough market for FMCG companies. New brands are looking to make a stunning impact and established brands are trying to recapture their share of a market. Often they need a killer product sampling campaign to cut through the noise. Staffing is one of the most critical elements of any marketing strategy in the […]
Brand ambassadors, the real people behind experiential campaigns, have never been more important. Sense’s Yasmin Bartlett explains why… Experiential marketing is becoming increasingly innovative and sophisticated, embracing social media and new technologies. However, the importance of real people in experiential should never be under-estimated. In a world where 92% of consumers believe there’s a disconnect […]
Considering targeting ‘The Student Market’? Think again, says James Rix, founder of Street PR, who recommends a far more targeted, authentic strategy to engaging your loyal customers of the future. Students are often defined in narrow inaccurate terms as an homogeneous group. The reality is that they are varied and changeable – and that includes […]
Agencies with 51-150 employees are at a competitive disadvantage when it comes to new business opportunities, found the second annual New Business Barometer by JFDI in partnership with Opinium Research. Responses from agencies across 16 core disciplines from tech and experiential to design and branding confirm that medium-sized companies are feeling the squeeze when competing […]
In a relatively short space of time, consumer tastes and demands have shifted dramatically. We now live in a world that is so much more connected and socially active than any time previously, and this has changed how brands must market themselves. Simply put: a one-size-fits-all approach to marketing has never been less relevant or […]
MarkMonitor, the global leader in enterprise brand protection is advising online shoppers to be more vigilant leading up to Black Friday. In the annual search for bargains and discounted goods, consumers are more at risk when it comes to unintentionally buying counterfeit goods. The last weekend in November is designated ‘Cyber Weekend’ and stretches from […]
Sense Senior account executive, Phoebe Le Saint, tells the story of her recent volunteer work organised through the company’s ‘No Time To Waste’ initiative and explains why other businesses should follow the example. Those who were lucky enough to survive the terrible Grenfell Tower fire lost their homes and possessions overnight, leaving them stranded on […]