Brands have a major opportunity to re-evaluate how they sell to younger consumers, as new research from omnichannel marketing and customer experience consultancy, CPM, reveals that Gen-Z and millennials are significantly more likely to benefit from the ‘human touch’ when buying a product. Despite the tendency of younger consumers towards online shopping, the survey of […]
IRX 2021 Key Takeaways: The Future of the Retail Industry Written by Naomi Palmer, Digital Director at Retail Marketing Group This October, IRX 2021 took place at the NEC in Birmingham. Before the pandemic, the event signalled the key trends that stormed the Retail and Supply Chain industry over the previous year. Now entering a […]
Whilst the pandemic isn’t over it is already possible to assess some of the permanent changes in shopper behaviour brought about by lockdown, including a new environmental focus and a more local approach. Here, Neil Jones from online platform for experiential space, Location Live gave FMBE his views: What is redundant space/ recyclable space and […]
This event was hosted by creative retail design and production agency Seen Displays, an agency with focus on creative design and experiential activation. This hybrid event was hosted live in London and Online on Zoom on Wednesday 20th October by Seen Displays. The main presenter was Moe Krimat, Strategic Creative Director. Overview Following the astronomical […]
Richard Lloyd- Williams, MD and Business Director, Flavor, discusses how his sampling business has brought Takeaway Sampling to the experiential marketers sampling armory. As part of Flavor’s mission to get brands effectively and cost efficiently into their audiences’ hands, we are proud to be able to hero Takeaway Sampling as a burgeoning and highly impressive […]
By Iain Masson, RVP, UK & Nordics, at Showpad The sales enablement industry has grown exponentially in the past five years, 343% to be precise. The impact of the pandemic, and the call for businesses to accelerate their digital transformation projects, has only further propelled that growth. Now, whole departments dedicated to sales enablement are […]
FMBE met Bethan Riach online at the launch of proseed the new best practice guide for the event industry and its environmental impact launched bu isla. We asked her to share the crucial points of her presentation as her advice seemed simple to adopt a gave an obvious positive impact. ecolibrium is a charity that […]
Field Marketing heard that demand levels for redwigwam’s field marketing and mystery shopper/ product tester jobs had gone up and thought it indicative of interesting trend. Here we put the questions to redwigwam’s founder and CEO, Lorna Davidson. 1. What Field marketing (FM) and mystery shopper and product tester (MSPT) jobs are growth areas for redwigwam at […]
By Charlotte Blackmore With the excitement of retail re-opening here in the UK, consumers are finally able to hit the high street again! Some businesses are even introducing longer opening hours to encourage more people to visit their local shops. So it couldn’t be a better time to give your marketing strategies a new makeover! […]
By Frank Wainwright, director, FMBE If you want to gauge how individualised the response is to the COVID threat, then start telling people you have volunteered for an experiment to help the return of mass participation events. Some people will look at you like you have volunteered to throw yourself under a bus in the […]
Spencer Green, chairman & founder, GDS Group As the pandemic gripped the world in 2020, virtual events became one of the biggest sales channels for B2B marketers last year. The inability of field sales people to meet prospects and customers face-to-face meant they needed help from their marketing colleagues more than ever. As a result, […]
With UK retailers reopening in the wake of the latest coronavirus lockdown, Agile Retail looks at what has changed in the last 12 months and questions how the industry will evolve and survive in the future. They have compiled their findings in their first Industry Briefing, titled, Fixing Retail Stores: 2021 and Beyond. The past […]
Supplied to FMBE by Stellar – The Retail Experience Agency The end appears to be in sight. After more than a year of false starts, tumultuous lockdowns and painstaking anticipation it has been confirmed that the roadmap to normality is still on track and that non-essential retail will open this week as planned. The latest […]
This stinks – https://news.sky.com/…/covid-19-boomtown-festival… and is indicative of a total lack of urgent consideration from the government. The events sector continues to be hammered by uncertainty and FMBE is joining the call for a Government backed indemnity or contingency that will allow events to get COVID insurance. It may be too late for Boomtown but […]
FMBE’s Frank Wianwright met Swapcard CEO Baptiste Boulard soon after last month’s SXSW festival was hosted on his platform. Virtual events organiser and virtual events hosting platform Swapcard is a growing business that has grown out of B2B conferencing and exhibiting to its recent hosting of the festival SXSW, aka South By. Another way […]
Victoria Satterly, MD, Channel Assist, describes how the digital acceleration of field teams will leave brands with a better connected team and more amplification options. Innovation is often the love child of tricky times. Although change in retail has always been inevitable, the events of the last year have accelerated and concentrated that process. As […]
Showpad, the global sales enablement leader, found that UK businesses avoided over £8bn of spending on domestic and international business travel during 2020. According to data from McKinsey, travel during the pandemic fell to between 5% – 15% of 2019 levels, and with £4.7bn being spent on business trips abroad in 2019, and £4.4bn on […]
Opinion: from agency Live For a lot of businesses, 2020 was tough but few more so than businesses inthe experiential and events sector. With consumers confined to their homes, real face time limited and indoor functions restricted, the very lifeblood of the industry has dissipated. One agency that felt the sting of Covid, and had […]
FMBE 2020 – guide to the finalists Categories W & X – Field Marketing Agency of the Year and Brand Experience Agency of the Year This year the awards are being presented online. The result of these categories will be presented and revealed online on Friday 29th January from 21.25 to 21.55, and broadcast on […]
FMBE 2020 – guide to the finalists Category V: Special Award: Virtual Events and Demos This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 20.45 to 21.10, and broadcast […]
FMBE 2020 – guide to the finalists Category U: Professional Agency Management This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 20.15 to 20.30, and broadcast on Facebook Live […]
FMBE 2020 – guide to the finalists Category T: Operational Success This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 19.45 to 20.00, and broadcast on Facebook Live at https://www.facebook.com/fmbemag What […]
FMBE 2020 – guide to the finalists Category S: Stand/Display This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 19.15 to 19.30, and broadcast on Facebook Live at https://www.facebook.com/fmbemag What we love […]
FMBE 2020 – guide to the finalists Category R: Connectivity Award This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 18.45 to 19.00, and broadcast on Facebook Live at https://www.facebook.com/fmbemag What we […]
FMBE 2020 – guide to the finalists Category Q: Consumer Campaign This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 17.30 to 17.45, and broadcast on Facebook Live at […]
FMBE 2020 – guide to the finalists Category P: Product launch/ Relaunch This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 17.00 to 17.15, and broadcast on Facebook Live […]
FMBE 2020 – guide to the finalists Category O: Small Scale/Low Budget This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 16.30 to 16.45, and broadcast on Facebook Live […]
FMBE 2020 – guide to the finalists Category N: Brand Ambassador of the Year This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 15.30 to 16.15, and broadcast on […]
FMBE 2020 – guide to the finalists Category L: Most Intriguing Experiential Activation This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 15.00 to 15.15, and broadcast on Facebook […]
FMBE 2020 – guide to the finalists Category K: Integration and Amplification This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 14.35 to 14.50, and broadcast on Facebook Live […]
FMBE 2020 – guide to the finalists Category J: Immersive Events (Controlled Audience) This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 14.10 to 14.25, and broadcast on Facebook […]
FMBE 2020 – guide to the finalists Category I: Immersive Events (Mass Consumer) This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 13.35 to 14.00, and broadcast on Facebook […]
FMBE 2020 – guide to the finalists Category H: Roadshow and Shopping Centre This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 13.05 to 13.20, and broadcast on Facebook […]
FMBE 2020 – guide to the finalists Category G: Sponsorship Activation This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 12.45 to 12.55, and broadcast on Facebook Live at […]
FMBE 2020 – guide to the finalists Category F: Team of the Year This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 12.00 noon to 12.30, and broadcast on […]
FMBE 2020 – guide to the finalists Category E2: Tactical Marketing, ROI-Led This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 11.30 am to 11.45am, and broadcast on Facebook […]
Category E1: Tactical Marketing, Service Led FMBE 2020 – guide to the finalists This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 11 am to 11.15am, and broadcast on […]
FMBE 2020 – guide to the finalists Category D: Instore Marketing This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 10.30 am to 10.45am, and broadcast on Facebook Live […]
FMBE 2020 – guide to the finalists Category C: Field Data This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 10am to 10.15am, and broadcast on Facebook Live at […]
FMBE 2020 – guide to the finalists Category B: Retail Experience This year the awards are being presented in online broadcast interviews with the finalists.The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 9.30 am to 9.45am, and broadcast on Facebook Live at […]
FMBE 2020 – guide to the finalists Category A: Sales Campaign of the Year This year the awards are being presented in online broadcast interviews with the finalists. The result of this category will be presented and revealed online in discussion with the finalists on Friday 29th January from 9am to 9.15am, and broadcast on Facebook […]
The speed of COVID meant that my interview with Neil Gazzard, General Manager Operations at Bitter Twisted started too become outdated a week afterwards, but there remains a very good story in it. The interview took place inspired by the relatively positive news of Liverpool’s Tier 2 emergence from November’s sector specific promotions agency Bitter […]
I’ll come clean here for a moment. I’m not a fan of virtual awards. I am, of course, passionate about face to face events. I love the thrill of live theatre, the daring of live comics, the unscripted fluctuations in the sporting arena, the hubbub. Hybrid I can cope with, even love at times. Virtual […]
Recent research from behavioural communications agency HeyHuman confirms what many suspect – and witnessed in the months between lockdowns, sampling is very positive and effective under careful Covid conditions. Whilst shopper sampling hasn’t been prioritised by brands since lockdown one, the campaigns that did take place were welcomed and popular by shoppers who understood the […]
On Wednesday I had two disappointing High Street non-experiences in the Wiltshire ‘market’ town of Devizes. Firstly, I had the misfortune of actually needing to visit a branch of Barclays Bank in person, but a time warp took me back to 1979 and Wednesday closing. It was a gloomy day, possibly because the nearby WH […]
Greg Wells, founder, BCBF, shares the story of his determined and successful beer festival in Bristol, 11-13th September Bristol Craft Beer Festival successfully returned to the city for 2020 and safely welcomed over 2500 visitors across 3 day event After close consultation with both SAGE and Bristol City Council, we were ready to open the […]
Frank Wainwright, director, FMBE, interviewed Nick Tuppen, CEO, Threshold Sports after participating in a very real virtual rendition of Threshold’s Race to the Stones this summer. During COVID virtual events have had multiple roles to fulfil. Many have been placeholders – the need to do something. A handful have been replacements for live events – […]
by Frank Wainwright, director, FMBE Bristol Beer Craft Festival is on and it is coming up soon, 11th 13th September, wonderfully set at the City’s Harbourside. It is an outdoor event that is expecting 3000 paying guests and with the words ‘Festival’ in the title it is able to lay claim to being the first […]
You may have noticed or used the click and collect windows at the 10 Domino’s pizza shops that are mentioned in the video. These display units are clearly doing a fine job in allowing the chain to offer a new service that helps to expand its customer base. The units give the staff confidence in […]
Neil Foster has spent the last 25 years working in PR and integrated advertising agencies in London, Sydney and Melbourne. As Vice President of Guinness World Records Consultancy EMEA and APAC, he leads the creative and commercial records team, which specialises in developing tailor-made on and offline record solutions and marketing campaigns for brands and businesses. […]
The North Downs Way is a 100-mile race on 8-9th August. There will be about 250 participants. As any 100-mile runner will tell you, they are in for an immersive journey. It is a point to point race with an organiser, Centurion Running, that offers a full duty of care to all of its participants, […]
By Frank Wainwright, director, FMBE Yesterday stood in a dusty, noisy racket, celebrating the emergence from chrysalis. Emerging was a club, a sport and more generally all mass participation events. I was standing on a very special building site. If you work in events, you’ll recognise that hard hat moment, awaiting a big day. […]
By Sarah Hazlehurst, Managing Partner & Head of New Business at MKTG I will state from the off that I am an eternal optimist. However, I think we can all agree that the last few months of lockdown have been very trying for us all in various ways. A long-time fan of Madonna, I took […]
by Frank Wainwright Lockdown has shifted our view of who’s who in the world of brands and influencers. Online stars still exist, but the focus has moved to people who have something genuine or inspiring to offer – or ideally both. Vapid celebrity is definitely in decline. Lockdown has led to new stars – think […]
Neil Foster has spent the last 25 years working in PR and Integrated Advertising agencies in London, Sydney and Melbourne. In his role at Guinness World Records, he leads the creative and commercial records Consultancy, which creates tailor made record solutions for brands and businesses for marketing campaigns. In the light of this weekend triple treadmill […]
Brad Lawless, Director of Solution Architecture, Movista Our world changed in a matter of weeks, and every routine your customers had, from work and childcare to meal preparation and house cleaning, changed with it. Every retail store still operating reflected that change in empty shelves for the things shoppers most valued to help them weather […]
By Nate Thompson, Creative Director, Amplify Public gatherings seem like a distant memory. In London we’ve been blessed with the kind of weather that screams pub garden, not back garden, and whilst the appropriate social restrictions in place due to the spread of COVID19 are denying us the joy of a day in the park […]
First published by, and on behalf of the team at SpaceandPeople 23.4.2020 We have been talking to a number of key agency owners in the last few weeks and have taken the opportunity to reflect on their views on the future of live brand experiences. As anyone who has set up a business knows, tenacity […]
Keeping a track of the many initiatives from FMBE agencies during the COVID-19 lockdown has been challenging as so much of the work is being done behind closed doors and will take a while to emerge into the public domain. An example of the kind of work that I mean emerged a week or two […]
[entry to FMBE 2020 is open – go here for full details] In Autumn 2019 FMBE celebrated wellbeing and leadership, with a morning-after-the-night-before breakfast, with wellbeing employer awards and leadership hall of fame accolades. I presented these awards in my running gear. I was wearing the shirt from the Robin Hood 100, a race where […]
Andy Dixon, CEO, Scene2, discusses how post COVID 19 decent lead times will need to be preserved in order to allow digital and virtual mixed events to succeed to best potential This unusual pandemic situation has seen brands cutting long term live budget, spending less on live events – why would you think of committing […]
Zero hours contracts may not be universally acclaimed but the flexibility that they offer allows much of the brand experience sector to operate and offers some employees in the UK a lifestyle that allows them to balance work with other commitments. In FMBE circles that contract usually does what it should; the agency facilitates work […]
Supplied to #fmbewords as a thought piece from Live Agency With the sampling industry and wider marketing sector evolving at an ever-increasing rate, many brands are looking for alternative and innovative methods of engaging their audience. Marketing campaigns must create bespoke experiences that present their consumer base with the unexpected, unfamiliar and astounding – and […]
by Tom Glover, associate director, Wasserman EMEA First published by Wasserman on 8th April. I’m halfway through my fourth full week of social distancing (and a lot of social quiztancing) and have managed to stay healthy and busy, so far at least. It’s a strange, stripped-back new world and we’re all adapting – not least […]
Frank Wainwright reflects on 2 recent jail sentences for crooks masquerading as field marketers and how field marketing at grocery has since developed into a capable and essential service that is shining during this crisis. One thing I have learnt from lockdown is that our freedoms are curtailed relatively easily when we are in agreement […]
by Frank Wainwright, editor, FMBE Magazine, director, FMBE Awards The Covid 19 Pandemic, such an awful thing, has split the FMBE community in a very good way. We’re all doing different things. It is already showing off the versatility and flexibility of our collective skills. This people powered industry will always show its best in […]
By Rasha El-Shirbini, Head of Strategy at The fresh Group The offline marketing vacuum that will be left after this crisis passes, will be one of the greatest the world has seen. Today, it is safe to say, businesses are re-grouping constantly, having socially distant “Cobra” meetings of their own to decide on what steps […]
By Davide Bianca, Head of Entertainment @ UNIT9: tech-led creative and strategy partner that helps brands develop highly original marketing innovations such as a 5G-enabled AR celebrity BAFTA dress for EE, a vast immersive and personalised treadmill-powered video game for Nike and a World Record breaking giant playable game of Candy Crush As the world grapples with […]
by Keith Austin, CEO, EMS, the global roadshow agency We’re in the midst of an extraordinary period of change in the events sector, with multiple major events, exhibitions and fairs having been postponed or cancelled due to the spread of coronavirus (COVID-19). The 90th Geneva International Motor Show, Barcelona’s Mobile World Congress, Hanover Messe and […]
First published on FrankPublishing.com. Frank Wainwright met the ROKiT team and some of the glitterati of motorsport at the classic London pub, The Nag’s Head, Covent Garden Got to be honest with you, until Monday I didn’t have a fantasy business conglomerate. But I have one now. I mean they just put together an event […]
Blackjack’s Centre for Excellence is now fully open as the video shows. The news beneath it is from the first major client event hosted there. Blackjack’s Centre of Excellence hosts 18 liquor brands
It seems my Valentine’s Day Round Up wasn’t complete. This activity, from Saatchi and Saatchi is even more baffling, but I think the idea here is to create shareable content of a campaign for a phone company that is saying how uncool it is to share stuff via your phone. To use and oldie reference […]
TikTok dominated London’s OOH landscape with a unique cut through campaign to celebrate its new tie-up with the Brit Awards on Tuesday. The campaign included a live-stream of the BRIT Awards red carpet to Piccadilly Lights, Europe’s largest digital OOH screen, plus 30 large-format projections in and around the city, including user images from TikTok’s popular […]
The trip ahead of me was immense. Manavgat Ultra beckoned, a 41-miles run with an upwards trajectory of 9000 feet, scrambling up Mt Hatmalar up over loose brambly boulders and scree, with freezing wind and snow flurrying down from the icy cap. Then, after Manavgat, I had a further mission to run across snowbound tracks […]
A romantic round up doesn’t sound altogether romantic does it? Just reading my headline back I find myself thinking it might just make a good Valentine’s slogan piece for Monsanto’s popular weedkiller Roundup. If that prospect sounds like a lurch beyond offbeat then that might be down to my own mental process. My Valentine’s Day […]
73% of consumers are concerned about excess packaging associated with online purchases and deliveries Surprisingly 18-24 year olds care far less about eco-footprint of online shopping than older shoppers 70% of consumers are concerned about the impact of online shopping on the High Street and local economy As high street retail continues to deplete and more people […]
Showpad research reveals that over half of sales leaders will make customer-centricity and improved coaching programmes their key priorities this year, as over a third (39%) admit that their sales team is under-performing. The new research showed that barely a fifth (19%) of organisations in the finance, healthcare, technology and manufacturing sectors believe that their […]
I came home last night with make-up mogul Bobbi Brown’s smoothie recipe in my pocket. “Think of it as the “little black dress” of smoothies”, she says, and so I did. Bobbi’s chocolate collagen smoothie isn’t billed as complicated. It is, in fact, your go-to collagen smoothie. Ingredients: 1 cup almond mile or preferred plant-based […]
Here’s an action shot from last weekend’s Abarth experience by agency Initials, The Takeback. The team seem really in the moment.
My first run on 2020 as part of the Run 202020 series took me to the Neujahr’s Marathon in Zurich. Health insurer Generali made a good effort at this event with a takeover of the start finish gym in support of their very good www.runforit.ch. It was a lapped event, so this mini stadium had […]
Tanya Brookfield, CEO at creative agency ELVIS The significance of ‘The Experience Economy’ has been steadily growing since the phrase was coined in the Harvard Business Review, way back in 1998. The IPA’s Bellwether Report showed that investment in brand events continued to increase during 2019, meaning that as we kick off 2020, it feels […]
Neil Foster has spent the last 25 years working in PR and Integrated Advertising agencies in London, Sydney and Melbourne. In his role at Guinness World Records, he leads the creative and commercial records Consultancy across EMEA and APAC, which specialises in creating tailor made record solutions and marketing campaigns for brands and businesses. Introduction In […]
Showpad research reveals that sales staff are being left dangerously exposed when selling complex or high-value products and services, with 25% of organisations failing to carry out any kind of training or coaching. According to the study, only 16% of firms offer the continuous and ongoing training and coaching necessary for sales teams to keep […]
Businesses must work harder to persuade consumers to fall in love with their brands if they want to get ahead of the competition, a leading entrepreneur has advised. At a recent conference held at Google’s UK HQ in London, a gathering of marketing and retail industry professionals heard from key speaker, Matthew Hayes, the managing […]
Research by GlobalWebIndex of 2,154 UK consumers, reveals 88% are willing to receive a gift for the holidays that was purchased on a resale marketplace such as eBay, Etsy or Facebook Marketplace. Economic uncertainty is more rife in the UK than in any other country tracked by GlobalWebIndex – 55% believe the UK economy will […]
While many retailers across the UK enjoyed a bumper Black Friday/Cyber Monday weekend, thousands of businesses may have suffered a drop in productivity as workers, keen not to miss out on a deal bonanza, shopped online while at their desks. A poll of more than 1,000 bargain-hungry shoppers, conducted by specialist gadget insurer Protect Your […]
New research released by Kantar, the world’s leading data, insights and consulting company, reveals that over 70% of UK consumers agree that the response from businesses to tackle environmental damage to our planet is ‘too little, too late’, with younger generations of Millennials agreeing most with this statement (78%). Almost 90% of respondents surveyed agree […]
A nationwide study has found that almost four in 10 Brits (38%) are planning a more ethical Christmas this year, with a third (33%) of us planning to buy the ingredients for our Christmas lunch from local shops, 31% plan to use recycled wrapping paper, while 27% intend to buy the majority of their gifts […]
Simplyhealth’s partnership with Great Run Company is right up there with the most seamless of all sports sponsorships. The link has been forged between people who value their health and, who are at the same time motivated to try and stay healthy. And the events themselves, include a jewel in the crown of running, The […]
73% of UK consumers think independent retailers should collaborate 89% demand major brands roll out new concepts in regional High Streets, not just Cities 70% worried about impact of online sales on local High Streets Independent retailers should think creatively and work together to avoid going to the wall and revitalise beleaguered high streets, according […]
Actors can be some of the world’s most powerful sources of inspiration and influence. Not only do they have control and poise over how they present and carry themselves, they are also powerful communicators and storytellers. Within their career, they’re expected to create emotional and meaningful connections to influence others and their perceptions. These skills, […]
New research reveals that TV has fallen even further from favour with just 34% of MCM Comic Con attendees saying it’s their preferred viewing device, a 13% decrease since May, with both tablets and consoles increasing their share of interest. Pop Culture Marketing agency Experience12 polled 1,008 fans at the MCM London Comic Con convention, […]
New research by integrated marketing solutions provider Rakuten Marketing reveals the huge borderless shopping opportunity this holiday season. 70% of consumers across Europe and APAC are looking to buy gifts for their family and friends – two thirds of whom will consider gift purchases from overseas. UK brands particularly will be missing out if they […]
New research investigating UK household shoppers’ plans for Halloween has been launched by leading retail and shopper marketing agency, Savvy. The findings indicate that UK shoppers’ interest in getting involved stands at 45 percent, with total expenditure on the event forecast to reach £387m this year, up 5.5 percent against 2018. Alastair Lockhart, insight director […]
Companies need to do more to embrace rapidly-advancing technology and not be left behind by the “robot revolution”, according to a leading businessman. Robert Lockyer, who owns luxury packaging provider Delta Global, said it was exciting to witness the worldwide race to develop robots which can deliver goods straight to consumers via our sidewalks. With […]
New report reveals ‘click and regret’ Brits are wasting £641m online on unwanted and unreturned goods every year 70% of UK adults regularly regret buying items online 27% (equating to 12.4m people) confess to failing to return unwanted good A new report – Click and Regret- from marketing agency Gekko has revealed the shocking waste […]
Uber and LinkedIn have joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But today’s 20th edition of the Best Global Brands report was less welcome for Facebook at #14 (USD $39,857m) which dropped out of the top 10. Apple, Google and Amazon […]
Workers are more likely than not to open up to colleagues about their mental health after more than half of employers have put in place training to identify symptoms, new research by the world’s largest jobs site, Indeed, reveals. Indeed’s research, carried out to coincide with World Mental Health Day, found just how common mental […]
This year’s FMBE awards has seen signs that we are maturing as an industry. The entry and judging process has been an illuminating one. These are the four main discoveries. 1. Our industry prides itself on being a ‘people’ business but for many years agencies have looked like employers, rather than specialist, outstanding employers. The […]
In a UK first, neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH drives up eye dwell times and engagement. Viewing DOOH ads and content in outdoor environments increases brand affinity and awareness In a UK first, premium digital out-of-home (DOOH) media owner Ocean Outdoor has established the […]