FMBE Awards announces winners for 2012
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The 2012 FMBE award winners were announced last night at the gala dinner at the Marriott Hotel in Grosvenor Square.
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Bulla, Grey Melbourne and Hotcow join forces to bring Aussies home
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An evocative experiential campaign is planned
UKTV’s Gold goes on a shopper tour with Initials
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The tour starts at The Bullring, Birmingham
Casio G-Shock and Blazin Star Experiential extend shopper engagement
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The in-store experience has now moved to Selfridges in Birmingham
Canterbury set to put England rugby fans in the picture with Flourish
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The rugby brand has a new creative take on the photo booth concept
Chillisauce sells off experiential asset to further Wear It Pink support
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Eccentric purchaser Golden Palace bought the bra
Let Us Create develops integrated brand experience campaign for Huawei
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The 4G provider will be seen in shopping centres this month
Synergy set to activate BMW’s RFU sponsorship
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Engagements with supporters digitally and at Twickenham are planned
EMS takes life science firm on European tour
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A lab on wheels is heading out
Grand Visual helps DDB and Marmite lighten up Christmas love and hate
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The ‘Love it or Hate it’ expressions are interactive with shoppers and browsers
Generate set to facilitate Arenacross sponsorship
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The agency will be helping to provide a fully integrated sponsorship platform
Halo’s Glyph launched over London
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The launch launched Halo 4 on Xbox 3
SodaStream chooses Gekko for Christmas merchandising
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The iconic brand will promote and run demos through the festive period
Windows 8 slides into Bluewater with Slice, Jam and RAM
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The event reached out to shoppers at the giant retail destination
British Gas completes Working Together tour
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The Tour has been arranged by BEcause
Appshaker helps Guinness book come alive at Westfield Stratford
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Augmented Reality is being used
Initials Marketing helps Five go to Rehab
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A stunt led viral is generating intrigue
The Circle Agency helps Royal Carribean snap up musical fans
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Half term photo opportunities are being staged at the Theatre Royal, Drury Lane
Sense opens in Hong Kong
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The new office will serve China and Hong Kong
Carat seeks male expression through music for Philips
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Music and male grooming are set to mix it at the Electric Ballroom
Hel’s Angels help Visit Sweden to pop up with style dining
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The event took place earlier this week
Day 1 reporting dashes onto Orchid FM’s agenda
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The news service is aiding transparency between agency and client
Taap adds a new level of business intelligence reporting for mobile workers
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One feature allows sales data to be amalgamated from different sources
Oriflame’s direct sales team doubles in line with part time work trend
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The part time workforce is increasing rapidly
Upfest annouces subway train and graffiti package for brand experiences
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A New York style subway train could be painting festivals red next summer
Sense and Kleenex ready for experiential sampling season
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The succesful agency and brand team are extending their relationship with a new campaign
Desperados gets set for Freeze with Space
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A major fanbase activation is planned
Retail banks not winning the consumer confidence war
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Research from Rostrum indicates that retail banks are not filling the trust gap left by traditional banks after the banking crisis
Ignite prepares for third NFL celebration
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The Wembley event and fan rally are about to return to London
Ambient’s butlers line up for Birddog and Xuber
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The butlers sampled 3500 city workers
FMBE Agency of the Year contenders announced
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The Agency of thr Year 2012 shortists are announced
Kingsday and The Flower Council of Holland deliver innovative Vitamin H campaign
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The new cmapign is underway in Holland and Germany prior to European roll-out
iD Experiential delivers Zen experience for Asus
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Awareness, trial and purchase are the objectives
Billington Cartmell’s new owners appoint Gellett
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The well-known brand experience agency leader, who left agency Candour (now Ovation) earlier this year is group CEO as the agency founders step down
UntapTV gets sound response with AEG Live in China
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The technology aids audience participation and interaction
Hel’s Angels extends regional reach
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Demand for excellent staffing outside London in increasing
Electrolux’s elite dining experience The Cube continues
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The open kitchen restaurant is extremely popular with diners and press
Grand Visual helps augment Green Giant’s pledge campaign
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Nutrition advice for kids is at the kernel of the campaign
iD Staffing starts new auditions approach
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Students are being targeted
Toshiba sponsors Mencap’s Little Noise Sessions
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The new headline sponsor will showcase new products at the event
Kru Talent International opens for business
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Staff agency Kru Live has extended on its success to launch a Talent arm
Kommando supports charity lottery launch in Radio Clyde area
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The agency is handling the merchandising and negaotiating distribution
Resident Evil 6 launches with human flesh butcher’s shop stunt
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The stunt’s PR is driven by Full Fat
Blazinstar activates G-Shock art
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An art campaign has been running in Harrods
Momentum Instore helps Sainsbury’s Cheadle extension
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A merchandising teamworked 294 hours
Sky commisions Sense to help promote WWF backed Amazon campaign
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The engagements will take place in UK forestry
Sunbites sets out to engage through advocacy group
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An exclusive cookery experience is at the heart
Retail Services delivers build and merchandise job for OX
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The agency is installing the displays as builder’s merchants
Battlefront and Benetton both launch campaigns for youth employment
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The two schemes, launched coincideltally concurrently share similar life portrayals of aspiring unemployed young poeple
Ignite sets up in Miami
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The agency will be well placed for Brazil’s World Cup and Olympic double
Smollan and Headcount partnership extends global field marketing reach
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The partnership brings together two agencies in the WPP group
Engage Production intstalls giant MultiTouch screen for City business
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The screen is believed to be a world first in terms of scale
Fizz Experience
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Established since 1986, we’re one of the UK’s best experiential agencies. Last year we delivered over 5 million individual experiences on behalf of our clients and their brands.
SMP creates experiential roadshow for Bavaria
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The ‘Expect the Unexpected’ tour is getting underway
4D Design sets the National Grid out to pop-up
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Information centres are heading for town centres
Volkeswagen and blowUP deliver kiss and show campaign
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The outdoor interactive brand experience is at Potsdamer Platz in Berlin
Nakd flavours promoted with integrated sampling day
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The bars will see a day of sampling in support of a print and outdoor marketing spend
Microsoft announces British Lions technology partnership
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The sponsorship will look to integrate technology into team preparation
Retail training vital for sales says camping shopper survey
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Product and brand insight can make all the difference when attracting a sale away from the supermarkets says a Gratterpalm report
Perfect Shelf technology announced
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The solution is targeted at both brand manufacturers and retialers
England set to host Danone Nation’s Cup 2013
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The tournament is expected to see 40 International teams take part
Dry trial for Batiste in integrated campaign run by SMP
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The full campaign has a £1.5M budget
Ambient helps Slice activate Triumph’s London Fashion Week lingerie sponsorship
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The lingerie brand will be seen to be scooting about town
Davidstow revives a store of memories at Goodwood with RPM
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Samplers have also been popping up at a mix of locations this Summer
Parker Hannifin extends EMS roadshow deal for seventh consecutive year
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Parker Hannifin has extended its roadshow contract with Event Marketing Solutions (EMS) for a seventh consecutive year. Demonstrating first hand Parker’s world-leading motion and control technology on the doorstep of key oil and gas clients across Europe and the Middle East has been made possible through a state-of-the-art 50m2 mobile showroom. Built by EMS, the […]
Ignite team set to help run Starfish Greathearts’ event
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An annual event for both the charity and the agency in support, Ignite sees this run and picnic event as a ‘give back’ occasion
Cosine launches new audit service
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The service audits store category space
Racing For Change recruits student brand ambassadors via CIM scheme
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An award scheme that creates WOM for racing now whilst finding new young marketers looks set to build an immediate and future win for Racing
TeamHaven adds new services to its Android offering
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The new look and feel is more intuitive
Grand Marnier to launch rooftop Bubble Bar experience
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The Bubble Bar experience gets underway tonight
Monarch promote flights with brand experience at indoor ski centres in UK
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Flourish is the agency engaged
SMP and Billy Boy set to bang on with students
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A comedy tour is gearing up
Field Marketing set to help push Volvic’s Berry Medley new SKU launch
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A sales and marketing drive via wholesale and in store promotion is taking place
Sennheiser continues with Beyond the Box
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A new Brand Ambassador scheme adds to the current training programme
Agency Gottabe! emerges with a field marketing and promotions focus
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The new agency name underlines the emergence in recent years of a multi-discipline agency with field staff
TRO project manages foodie promotion for Tenderstem
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Themed teams competed in a battle between chefs
Elizabeth Arden appoints iD Experiential to launch Taylor Swift fragrance
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Wonderstruck is going national
E.ON to open concept store with RPM
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The store is a first for the energy provider
Initials Marketing creates Waitrose promotion for Red Sky and Lisa Stickley
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The promotion sees an integrated approach to POS and online
Maoam folows experiential vending trend with i2i tour
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The ongoing campaign launched in July
Mars Ice Cream sampling enjoys extended run with Carbon
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‘Intention to buy’ data is high
Pynkiss sets out to bring Kitty fashion to China
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The retailer is ready for roll out
McVities airs taste buds tour with Wax Communications
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Air-performances will be used to engage consumers with the ‘Music for your Tastebuds’ campaign
CJ Contact Solutions launches innovative FMCG distribution service
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The forward thinking new service is called VOICE
Centric funds Momentum Instore
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Centric’s finance package helped fund the management buyout of the business
Momentum Instore gets extended Sainsbury’s deal
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The 13 year relationship continues with a greater allocation
Reggae Reggae goes on cinema tour with Kommando
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The tour is helping to introduce new flavas
Juicy Couture gets flagship trading with stunt start
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A Chery Cole style photoshoot took place
Retail Serices makes £500,000 investment
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The investment establishes a new business, Retail Print
Zync Cloud sees product updates to aid field marketing teams
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The new updates bring new levels of versatility
Virtual Tesco mixes clicks with bricks at Gatwick Airport
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The virtual store delivers a full fridge to flyers on their return
SalesClic integrates with Highrise to support sales team CRM
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The integrated product aims to improve effectiveness
Desperados set to drum up attention at Boardmasters
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The event promotion is part of a nationwide activity
Samsung concludes tour with Ear to the Ground
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The agency and brand team have also put together tour images for the ongoing print campaign
Resident Evil 6 readies for Miss Cakehead’s butcher’s shop and morgue experience
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A disturbing brand experience awaits
Electrolux expands John Lewis team with Ambience Field Marketing
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The team are already in successful sales action
PixAngels assists Nickelodeon at SkyFest
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The B2E Sky festival saw an estimated 10,000 people per day
Steelrunner ready to roll from Mobile Technik
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It is a new trailer with a retro look
PixAngels help John Lewis activate Kew The Music sponsorship
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Photo networking has been deployed to add to both the events and the shared experience with branded images
Chevrolet sets out to engage with Liverpool FC supporters
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Liverpool FC today announced that it is entering into a four-year partnership agreement with Chevrolet to become its Official Automotive Partner. The partnership runs to the end of the 2015/16 Barclays Premier League and European campaigns, and includes visibility for the brand at Anfield, Liverpool’s home ground; editorial opportunities within the Club’s print and digital […]