TeamHaven has been selected to manage Amazon’s USA retail field account managers who help to increase product sales across their major retailers. Amazon Inc. have in the past used fieldforce software from two other USA based providers, but wanted an enhanced solution that easily handles the complexity of their retail business across the USA. TeamHaven […]
Charles Tyrwhitt, the multi-channel British clothing retailer has appointed media agency The Specialist Works (TSW) to handle its media planning and buying account with immediate effect. This is the first campaign to be executed in the US following TSW’s recent acquisition of Elarbee Media in July. It marks the start of a transatlantic strategy to […]
Slingshot Sponsorship will handle all commercial rights and partner opportunities, ahead of the 2017 British Superbike season. The Louth-based Honda Racing BSB team is progressive in the world of motorsport, signing BSB’s only female competitor, Jenny Tinmouth, who joined the team in 2015. During her two seasons with Honda to date, Jenny has improved on […]
Charles Wells has appointed Arena Media to handle its consolidated £2 million media account across the Young’s cask, Bombardier and Estrella Damm brands. The agency will be managing all media strategy, planning and buying activation across all media channels for the Young’s and Bombardier brands. Arena Media have been handling the Estrella Damm UK media […]
The Happy Egg Company has awarded its above-the-line account to The Clinton Lab, a brand new joint venture between integrated retail agency Live & Breathe and incumbent agency, The Clinton Partnership. The multi-million pound account, which sees Noble Foods double its annual media budget for The Happy Egg Company from the previous year, was won […]
Europe’s first chia seed based drink,wow, has appointed Diffusion as its retained agency to handle its launch in the UK. Following a competitive pitch process, the integrated communications agency has been selected to build brand awareness for wow through a content-driven campaign. Diffusion has been tasked with developing and implementing an integrated campaign to convey […]
All Leisure Holidays, has appointed media agency The Specialist Works to handle its media planning and buying account worth over £1.5 million. The Specialist Works will start immediately to strategically plan and buy all consumer and national media, across all relevant channels. The agency’s brief will be to research and develop new routes and channels […]
Campaign group 38 Degrees has announced the appointment of artistic event-making and placemaking agency Produce UK to help support their plans to engage with members and the public this July. The 38 Degrees campaigning organisation and charity the Campaign for National Parks will launch their celebration of the nation’s best wild spaces, by working with […]
Global entertainment media company A+E Networks has appointed Arena Media to handle its UK media account. The agency won the multi-million pound business after a competitive pitch, following the end of A+E Networks’ contract with Goodstuff Communications. Arena Media will be managing all media planning, buying, strategy and reporting across A+E Networks UK’s portfolio, which […]
Havas Media Manchester has been awarded the media planning and buying business for Staples – the global retail supply chain. The agency won the account following an international competitive pitch through Havas Media International Paris, against the account’s incumbent Carat and ZODG London. With an estimated £3m of spend, Havas Media Manchester has been charged […]
Online gaming company Mr Green has appointed The Specialist Works (TSW) to handle its media planning. The agency won the business after a competitive four-way pitch. The Specialist Works have been tasked with delivering a comprehensive media strategy and specialist implementation to drive customer acquisition and engagement for the gaming brand. The first TV campaign, […]
The Brooklyn Brothers has won a 4 x way pitch to handle the creative agency account for OVO Energy. The agency will be a long-term creative partner who will bring to life OVO’s purpose and positioning, both creatively and strategically, steering OVO to become the UK’s most loved and trusted energy provider. The win sees […]
George P. Johnson opens the doors to a new office in Norway. The office in Oslo will be home to a team of experience marketing experts led by newly appointed Country Lead, Christian Stenseng and will initially support the delivery of experiences and events for global energy business Statoil. Working closely with Statoil’s Communication function, […]
Experiential agency iD has expanded its head office team and is excited to welcome twelve new hires. The news follows last week’s announcement that the agency was appointed by The Co-op to deliver a series of experiential activations throughout 2016. As the organisation transforms its structure, Simon McGrath and Sophie Colley join the agency as […]
Premium spirits and wine company Pernod Ricard UK has today announced the appointment of MRM Meteorite following a five way pitch to create digital engagement and e-crm programmes across its entire portfolio of brands in the UK. Pernod Ricard UK has tasked MRM Meteorite to develop data driven communications and digital experiences across all of […]
WWF is to work with experiential agency BEcause to deliver a major campaign this summer, highlighting the plight of wild tigers. Details of the activation are yet to be announced, but the campaign will see BEcause support WWF’s work to protect this iconic big cat by raising awareness and encouraging donations through a series of […]
Following a competitive pitch process, experiential agency iD, has been appointed by The Co-operative Group to deliver a series of experiential campaigns on behalf of Co-op Food; with the first campaign set to launch in June. Emma Ede, managing director for iD, said, “We’re delighted to be given the opportunity to work in partnership with […]
Freeman has announced the acquisition of Exhibit Surveys, a market research and consulting firm. The move supports the company’s goal to continue to grow its resources to support strategy,design and digital by adding an experienced group of researchers with a deep understanding of data and measurement. “By expanding our research, data and analytics expertise, we […]
Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home (OOH) advertising contract over a five-year term effective from May 2016. The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, East Midlands and Bournemouth, reaching approximately 50 million passengers a year. Manchester and London Stansted […]
Family short break provider, Center Parcs has appointed Hope&Glory as its retained consumer brand agency following a three-way pitch. The brief involves positioning the Center Parcs brand as a champion of family time through editorial and social channels, as well as increasing awareness of what makes its Villages so unique. The PR campaign will build […]
GiveSmart appoint independent staffing agency Kru Live as their sole partner in a three year agreement. GiveSmart is a full service fundraising solution for electronic bidding, donating and voting at fundraising events, balls, gala dinners and auctions. This collaboration marks the beginning of a promising alliance between two organisations who share in similar values and […]
Crown has been appointed following a competitive pitch, to deliver a Peugeot brand event for dealer principals, sales managers and sales executives. Taking place across four days in June, dealer principles, key managers and executives from the entire UK dealer network will experience an immersive brand event that will showcase a range of exciting new […]
Online car servicing and repair portal MyCarNeedsA.com has appointed Arena Media to manage its media planning and buying. The agency won the business without a pitch and will begin work immediately. The incumbent on the account was Mediacom. The win will see Arena Media planning and buying media for MyCarNeedsA.com as the company is looking […]
Bray Leino have been appointed the primary marketing and communications agency for Cornish clotted cream producer, Rodda’s. Through a sponsorship with the Lawn Tennis Association (LTA), devised, negotiated and delivered by Bray Leino, the brand has been crowned the official clotted cream of British tennis. With almost five million annual players nationally, tennis is also […]
Royal Mail Group, the UK’s postal service, has appointed LIDA to handle its below-the-line marketing across its business units, including Royal Mail Customer Marketing, Royal Mail Data Services, Royal Mail Parcels, Royal Mail Stamps and Collectibles, Royal Mail MarketReach, Royal Mail Consumer & Network Access and Parcelforce Worldwide. LIDA won the account after a competitive […]
To enable further growth, and help realise their objectives going forward, Orchid Field Marketing has announced that Ceuta Holdings Ltd (Ceuta) has acquired a majority stake holding in the company. Ceuta is a Bournemouth-based company jointly owned by the founders of Ceuta Healthcare and the American organisations Juggernaut Capital Partners (JCP) and Advantage Sales & Marketing […]
Brand experience agency FreemanXP today announced that it has been appointed as the lead agency by Vodafone UK to activate its sponsorship of Capital’s Summertime Ball this summer. FreemanXP will lead the inter-agency team of incumbent PR, media, digital and retail agencies for Vodafone’s highest profile sponsorship, by supporting brand activation and audience engagement throughout […]
CSM has announced a significant new partnership with LaLiga, Spain’s premier football league. With this appointment, CSM will work with LaLiga to represent their commercial and sponsorship rights globally on an exclusive basis, as well as support LaLiga’s global strategic marketing activities. LaLiga is one of the world’s leading football leagues and the home to […]
A Global Advisory Board, made up of highly experienced business leaders and luminaries representing a wide and talented range of commercial and client service expertise, has been appointed to help steer and inform CSM’s ambitious performance and growth plans. Commenting on the appointment of the board CSM Group CEO, Zak Brown, said: “Through our international […]
M&C Saatchi Group, through Lida (their CRM and direct marketing agency), has acquired a majority stake in MCD Partners, a digital customer experience agency. The U.S. offering will be led by MCD Partners co-founders Ian Magnani, John Caruso, and Wasim Choudhury. Lida, based out of London, will continue to be led by Matthew Heath, Chairman […]
The Open University, the UK’s leading provider of quality part time learning has appointed LIDA as its lead agency across all marketing channels. The shop won the integrated account following a competitive pitch led by the Crown Commercial Service that began in January this year. LIDA replaces AMV BDDO on the business. LIDA has been […]
TRO – The Experience Agency – has announced the launch of ‘TRO Retail’ – a 360 service focusing on creating experiences specifically in and around the retail environment. For the past 18 months the retail sector has been identified as a growth area for TRO, and the move to create ‘TRO Retail’ as a sub-division of […]
Space has been appointed by UEFA, the governing body for European football, to design and build an interactive experience for French and international football fans leading up to the 2016 UEFA European Championship: the UEFA Euro 2016 Trophy Tour. The UEFA Euro 2016 Trophy Tour will take place from April 1 to June 9 2016, […]
Splendid Communications has appointed Gavin Taylor as head of performance as it looks to lead the way in the communications industry by adding enhanced digital performance expertise to its existing creative offering. Taylor, who started at Splendid Communications mid-February, will be responsible for growing the company’s digital performance capabilities and advancing the use of data […]
The M&C Saatchi Group is pleased to announce major investment in United Arab Emirates, bringing its Brutal Simplicity of Thought philosophy to Dubai. M&C Saatchi Dubai will open its doors in February 2016, following the acquisition of the regional communications agency Expression. Scott Feasey, founder and former managing director of Expression, will lead the Dubai […]
Global premium spirits business and independent family distillers William Grant & Sons has appointed Splendid Communications to work as the global consumer PR agency on Hendrick’s gin and The Balvenie. Led by Splendid Communications CEO, Alec Samways, the Splendid team won a competitive pitch and will develop an integrated global Hendrick’s communications platform and run […]
Brand experience agency FreemanXP has announced the appointment of Amelia Lowe to the role of operations manager EMEA, reporting to Barratt Mistry, operations director EMEA, further bolstering his team. Lowe joined FreemanXP on Monday 22nd February and will be providing operational support to Mistry’s team, delivering a number of projects including the upcoming drupa print show and […]
Havas Media Group has announced the appointment of Darren Minshall as its new chief talent officer. A leading expert in employee engagement and talent management, Minshall joins the agency from Saatchi and Saatchi. Working in partnership with Paul Frampton – the Group’s CEO – as well as its leadership team – Minshall will be responsible […]
Clear Channel UK has been awarded the advertising contract for Asda stores following a competitive tender. The contract, which Clear Channel will take over in July, will see the complete digitisation of Asda’s advertising estate as Clear Channel reveals plans to convert 300 Asda Superstores and 200 Asda Supermarkets. The upgrade will see the installation […]
Maybelline has partnered with British Fashion Council (BFC) to launch a new multimedia campaign to celebrate this year’s London Fashion Week. The partnership between all agencies involved has been managed by media agency Maxus. Maybelline will stream six full fashion shows (Felder Felber, Fyodor Golan, Temperley, Osman, Ashish and Xiao Li) from the 2016 Fashion […]
Havas Media International has been awarded the media planning and buying business for Vita Coco, EMEA . The agency won the account following a competitive pitch against Carat, Mediacom, Village Communications, Total Media and Mindshare – who is the incumbent. Havas Media International has been charged with a brief to deliver disruptive, shareable campaigns for […]
CSM, a global leader in the business of sport and entertainment, has significantly expanded its presence in worldwide golf through its appointment by The European Tour to represent its global commercial and sponsorship rights, working alongside Toronto based agency Cimoroni & Company. The European Tour is golf’s most global Tour, with 45 tournaments in 26 […]
FreemanXPthe brand experience agency, today announced that it has been appointed to design, build and manage the experiential stand for Electronics For Imaging (EFI™) at drupa 2016, in Dusseldorf, Germany, between May 31st and June 10th 2016. “drupa is the Olympics of the printing industry and an important platform for EFI to showcase its innovations […]
Norwegian adventure cruise company, Hurtigruten, has appointed media agency The Specialist Works to handle its UK media planning and buying account worth over £1 million after a competitive pitch. The Specialist Works will start immediately to strategically plan and buy all consumer and trade media, covering prospect acquisition channels to assist Hurtigruten in its ambition […]
Dulux has unveiled sporting sensation and Rio hopeful Katarina Johnson-Thompson as the face of its Colour of the Year for 2016, ‘Cherished Gold’. The young athlete, who is fast becoming Britain’s golden girl of sport, stuns in a striking set of images celebrating the most cherished memories of her home life that have made her […]