Cancer Research UK and RPM head out on 6th annual tour
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Awareness for early detection of cancer is a key element in the messaging
News
Retailer research shows that consistency led by the store is the way ahead
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The research, from SMG, shows that multichannel sales and marketing is often inconsistent
HPI and Envirosell forge shopper research alliance
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The two businesses will bring together a range of shopper communication and insight
Slingshot and BITE set to promote Red Bull Cliff Diving to brands
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Sampling to extreme sports stars and enthusiasts is just one option at the Norwegian event
British Gas shows off smarter home at Ideal show
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Technology and celebrities are being used to engage visitors with energy use
FanCam captures Grand Slam faces in the crowd
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The FanCam was prepromoted by rugby stars on Youtube
RPM and E.ON all set for Ecobuild
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Energy Fit experts will be equipped to show of energy saving initiatives
Momentum Instore merchandisers help Sainsbury’s in Ely get green light
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The new store saw merchandisers active for 23 days
Castrol integrates sporting instore push with OgilvyAction
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The promotion is set in advance of a dramatic summer of sport
Momentum Instore merchandisers set up Gok and TU for Sainsbury’s
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22 merchandisers have been engaged on the project so far
Citadel’s horror in Texas brought to life through Aurasma
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Realise Digital is behind the technology driven promotion at the SXSW festival
Mascots and sponsors set to race for record attention at Kempton Park
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An attempt at a record gathering is under starter’s orders
Santander and Carat Live set off on 1-2-3 tour
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The campaign is fully integrated with above the line activity that launched on March 4th
Brand Experience Creative Award LIVE sees sails prevail
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The award winner was announced to a live audience yesterday
Casio set for airport promotion with Blackjack
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Casio is set to promote its new Premium range of watches at Heathrow’s Terminal 5, with staff supplied by Blackjack Promotions. The premium range include extensions and limited editions to the already successful G-Shock and Baby-G brands, and the motor-sports inspired Edifice Chronograph watch range (Casio being a sponsor of the Red Bull F1 Racing […]
Animee sets off to sample shoppers with Sense
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The female target audience is being reached with help from Sense
Wadworth annouces stout launch and sampling tour
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Corvus tasting will continue through March
SSG delivers multiple events for HTC at Mobile World Congress
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The agency partered with HTC for the stand, hospitality, press conference and party
Lurpak Souporium roadshow created by BD Network
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A two tier experiential sampling campaign is underway
Ciena’s long roadshow returns to Barcelona
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Agency EMS is co-odrinating the tour
Harvey Nichols develops brand experience box at Manchester City’s Etihad Stadium
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The box has been delivered with help from design agency Preferred Spaces
SMP and Femfresh win Experiential Best
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SMP’s provision of executive toilets at festivals for women in need of V.i.Pee treatment won the Experiential-led category at the MAA’s best awards. The campaign was also the Merit selection (runner up) in the Best of the Best award. Whilst the creative strategy is not a new one in experiential marketing, the Best award judges […]
Coca-Cola endorses new Experiential code
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The new Code has the support of multiple marketing organisations
UK agency The Bailey Group rebrands as a new Blueprint emerges
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Powerforce are ready to be reckoned with in UK field marketing
RPM and Sky set to combine for Arts Den Experience
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The experience is the next chapter in six years of activity for agency and client
Blazinstar launches Experiential Marketing Institute
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The agency is keen to extand its methodology
Brand Experience Creative Award LIVE announces final four
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The four will compete head to head live on 8th March
Brand Experience Creative Award LIVE reveals semi-finalist line up
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The much discussed award has seen 34 contenders now reduced to six
IOEX set to stir up brand experience conversations
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The exhibition is hosting a series of seminars from key agencies in sponsorship activation and brand experience
PixAngels to roam Confex
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The photo and social media service will have their throne at stand P202
FRAE set to expand with support from EntrePR
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The Frozen Yoghurt brand in London has expansion firmly in its sights
Creative LIVE Pool 5 sees judges favour split
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Pool 5 saw 6 more thought provoking brand experiences
Choccy Philly in ‘mad or genius’ taste tests with RPM
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The product is set to sampled through March and April
OglivyAction creates Fantasy Experience at Selfridges
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The agency is being used to promote Triumph Essence Collection
Mars/ YR set for Cadbury’s Fairtrade messaging
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The agency will communcate the message to shoppers
Initials set to generate Peugeot 208 buzz
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The integrated commission follows experiential success
BEcause deployed by Department of Health to help inform about bowel cancer
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The BEcause team will visit shopping centres, garden centres, Mecca Bingo and pharmacies to support an integrated campaign
Brand Experience Creative Award Pool 4 sees 3 contrasting campaigns championed
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The Pool 4 top two is revealed
YouGov’s social media research points towards brand fan retention strategies
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The research further underlines the need to create brand fans offline and contine the connection online
Lord’s Cricket Ground all set for teambuilding
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The venue has appointed four agencies to create corporate events
Motorola activates DEFY MINI Snowbombing season with OglivyAction
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Online and offline event series will culminate in a festival special
Sport Relief targets family shoppers with Blazin appeal
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Fun and interaction is helping the sign-up push
Aviator watches out for customers at airports
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Staff from Blackjack promotions have been deployed
SpaceandPeople and CBS Outdoor announce First Great Western partnership
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The deal has already seen Kraft sampling Belvita bars
The Goodness Gang wins with in store theatre in Italy’s Conrad stores
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TCC is the agency behind the promotion
Generate Sponsorship takes to the road for Cancer Research
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A roadhsow will help recruit for and publicise the charity’s Race for Life events
Mobile Promotions lands IM Group deal
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The brand owner behind Suburu, Isuzu and Great Wall is all set for mobile events
Brand Experience Creative Award Live Pool 3 proves challenging
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Announcing the leading two camapigns from this pool
Brand experience location networking session at IOEX
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A get together between event locations and event organisers and agencies is planned for 7th March
Brand Experience Creative Live announces judges with I-Factor
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The line up of judges means that a masterclass in pitching should be an additional benefit for IOEX attendees
Sampling set for MAOAM Megatown crown
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One feted winner will see their town get chewing
Retail training set to aid Krushr launch in John Lewis
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The brand is using Beyond the Box to educate retailers about the innovative household product
Brand Experience Award LIVE’s Creative Award sees runaway winner of Pool 2
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The top campaign was a near-unanimous winner
NFL Super Bash created by Ignite
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Last night’s Super Bash saw 1250 VIPs brave the cold in order to enjoy Ignite’s party
RT Marketing selected for Olympic events by Coca-Cola
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The events, sponsorship and hospitality agency has been selected to looks various hositality requirements by the brand
Real Radio deploys PixAngels to help pass on Communities’ message
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Photo social networking is amplifying a Government campaign
REL Field Marketing selected by Molson Coors
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The agency has established a 40 strong team for the brand
Drive Productions helps Clarion open with panache
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The Clarion Post Hotel opened with a party that put the depths of Winter and a dark European economy in the shade
Beyond The Box places ‘Faith in Nature’
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The agency will deliver a consumer sampling campaign
Plan and BEcause set out event agenda
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Plan’s roadshow kicked off on Saturday at Olympia
San Diego’s Online Marketing Summit set to see field marketing initiatives announced
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The event indicates the growing link between face to face campaigns and CRM
Brand Experience Award LIVE’s Creative Award sees a hotly contested opening Pool
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There was nearly a blanket 4 way finish in the opener
Ecover appoints Closer for festival activation
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A ‘feel good’ campaign will be unleashed this year
Momentum’s merchandisers help Sainsbury’s with 100,000sq ft store
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The store at Heaton Park is the largest single storey grocery store in the UK
Snappy Snaps shows bullish Christmas retail result
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The in store experience has helped the retailer to a great sales result after a Christmas that has seen Kodak file for bankruptcy
Ryvita Kitchen sets out on tour with Sense
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The campaign follows up 2011 success for the agency and brand
Kommando deploys thermal NomadiX to highlight Government heat loss message
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Thermal imaging is a part of the method being used in a Scottish campaign run by Story and Kommando
Jack Morton research reveals the value of chat
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Getting people to recommend your brand is a big win according to research data from US, Brazil, China and India
Manchester City’s ‘Blue Sunday’ engagement is a hit with fans
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Gigapixel Fan Cam was deployed to drive online communications
Tropicana heralds a new dawn in Trafalgar Square
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The brand gave a Brighter Morning to people in Trafalgar on Monday
IOEX survey reveals an upbeat events industry
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The survey shows the events sector in a positive mood looking ahead through this year
Blackjack’s airport staffing service diversifies for Swissport deal
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The agency known for its promotions teams will find staff for check in, baggage handling and aircraft dispatch for Swissport
SymphonyIRI and mySupermarket partner to provide shopper behaviour data
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The data is expected to provide both online and offline analysis
Live and Breathe bags Bird’s Eye below the line brief
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The brief will see shopper, promotional and experiential brought in at ‘top table’ level
Jobsafe.me releases GfK NOP findings into big ticket purchasing
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The research shows that job security fear is leading to the squirrelling of consumer cash
Student Finance Tour is extended
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The extension allows agency EMS to reach more schools and colleges
Innovation Incubator set to provide pitch platform at IOEX
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The exhibition has created a dynamic platform for innovators
Carlsberg builds VIP space ar Arsenal with Ignite
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Design has been used to make the hospitality zone immersive
Fuzzwire aiming to lead the way in 3D design
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A business merger will see some sophisticated design potentials emerge for shopping centres and brand events
REL Field Marketing establishes a sales force for News International
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A team of 25 field sales reps will focus on the independent retail sector
Savvy lands £5M integration campaign for Florette
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Retail activation and in store marketing are set to be a part of the salad brand’s mix
Multiply and Made merge
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The integrated and experience agency have been brought together and will trade as Multiply
Sledge and Kindred called in to aid British manufacturing
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Sledge will create an exhibition at the Science Museum to coincide with the Olympic period
CACI and Natural Insight agree partnership to aid field marketing agencies
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The partnership should enable users to addresss critical efficiency gaps
IOEX instigates event industry survey
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The survey aims to get a true perspective on industry performance
Love Hearts in store for Honda’s promotion
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A sweet retro campaign will be used to help Honda’s sales drive
Momentum Instore completes First Choice installation
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New POS boards have been fitted at TUI’s stores
Pink Lady heads for instore and experiential marketing push
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The apples entyerprise is having a marketing push to follow up brand growth
Taap adds signature capture on touchscreen devices
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Windows Phone and IPhone devices are amongst devices that have been enabled
TRO sets up alongside CPM in Melbourne and Shanghai
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The move refelects grwoth in cross-frontier brand experiences