Taap and Windows Phone 7 set to help mobilise workforces
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The cloud-based server Azure will be deployed
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Zappit’s SmartBox set to bridge Ponti’s diners with social media
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Eating and smartphone combination is anticipated
Old Spitalfields selected for Samsung PIN pop up
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The pop up experience is created for Samsung by Jack Morton Worldwide
Global Infusion Group helps event workers scrub up
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The mobile laundry service is already on the road
Intersport Eybl connects screen displays with BrightSign
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Intersport Eybl, Austria’s foremost retailer of sports equipment and sportswear has chosen BrightSign as the digital signage solution for its new flagship retail store – Eybl World Store Vösendorf just outside Vienna. The 14,000 square metre store features four video walls driven by 28 BrightSign digital media players deliver Full HD content, custom produced for […]
Survey: Retail revenue lost through poor customer experiences
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A new SMG survey has quantified the losses
John Lewis to support LolliBop as headline partner
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Agency BluePeg secured the deal
smartTrail set for mobile sampling
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The new trailers have a very modern appeal
Rob and Steph Gleave purchase Momentum Instore from McCann Worldgroup
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The business is set to maintain the same philosophy going forward
Olympic sponsor awareness tested by Opinium
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Since January 2012, Opinium Research has been keeping a close eye on the brands benefitting most out of the London 2012 Olympics. When asking the nation (a nationally representative sample of 2,000 UK adults): who do you think are the official Olympics Games partners, Opinium Research found: · Only 10% of Brits are aware that […]
Jubilee Festival sees TRO activate for four brands
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The Jubilee Family Festival was embraced by consumers and well supported by brands
Aviva athletes get set for shopping centre tour with RPM
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Team sponsor Aviva will engage shoppers with athletics insight and photo opportunities
Virtual grocery shops with smartphone interaction open for Finnish commuters
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Metro and tram virtual store displays are reaching to Foodie.fm’s 220,000 users
Desperados set for summer promotions with Space and AnalogFolk
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Live engagement and social connections will form the spine of the integrated campaign
Zoo Lates promoters stand tall in the urban jungle
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Photo story: He’s having a giraffe
Jack Morton Worldwide and Nine Yards form partnership
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Global – Local knowhow is set to benefit Nordic brands through the alliance
Jose Cuervo and TRO sell ice-breakers a shot
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A game show style tour is targeting students
Pilot Pens and Circle show FriXion to consumers
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A summer tour encourages trial and purchase
TCC and Tesco bring Wenger coupon promotion to Irish stores
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The promotion is seen as a good fit for loyal customers by the store
National Photography Month goes live
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The Jubilee helped to kick start a month long campaign
Emmi and i2i marketing set out on integrated tour
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New flavours launches are supported by nationwide sampling
The Beach gets set for the summer season
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The new venue looks set to make an immediate impact
Chevrolet’s brand partnership reaches out to Manchester United’s global fanbase
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The car maker and club will both seek leverage from a 5 year partnership deal
Long list of FMCG brands head to Jubilee Festival with Sense
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The weekend ahead is sure to be a busy one for the agency
Burton’s prepares for Jubilee Festival with Sense
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Two large activation areas are planned at the Hyde Park celebration
BD Network and Art Against Knives ready for exhibition
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The BD Creatures are all set to be unleashed
HP extends TeamHaven to service 39 countries
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The extended relationship confirms a strengthening relationship for the EMEA alliance
Volvic Touch of Fruit reades for ‘biggest ever’ multi-platform campaign
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TV, Facebook, the Lovebox festival and shopper sampling, all feature in upcoming promotions
Lufthansa appoints Space for integrated campaign
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The agency is tasked to promote new flights to Berlin
Ambient WW set to scoot about London for Zoo Late
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Costume characters will promote the nightlife on offer this Summer at London Zoo
Westfield set to host travel events
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The events are acheduled for the October half term
Buckinghamshire New University all set to host Experiential Marketing conference
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The event is in High Wycombe on Friday
Adidas Interactive Zone pops up at Twickenham with help from Oasis Graphic Co
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The zone lasted only for the duration of one big final
Ulster vs Leinster cup final creates an unmissable hand out day for Bank of Ireland
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Blackjack has been tasked to provide some glamour whilst handing out branded hands
Devilfish and Tribe combine to provide Schwarzkopf experience
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The hair colour campaign is multi-layered
VNET creates in taxi advertising platform with Sky News access
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The platform could prove valuable to live campaigns that target London’s business sector
Sunbites set for integrated brand experience tour
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Agencies INITIALS and Standout will combine forces on the face to face and digital crossover campaign
RPM nets third annual ECB event series
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The series is set to engage fans from May to September
Nestlé singers wow Asda shoppers
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Cereal fillers are on the move
Bacardi Brown-Forman to promote branded glasses with FSDUs
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The campaign, devised by Mars/Y&R is designed to achieve cut through with shoppers during an intensely competitive summer
Liverpool FC and Courts pair up in Singapore and Malaysia
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The partnership helps Courts activate its football sponsorship and connect with communities
Case-Mate appoints Multiply for European retail marketing brief
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The US based business is looking forward to its European partnership with the agency
Whynot! acquires Blue Monkey
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The acquisition paves the way for the formation of whynot! Manchester
Service Innovation Group
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Service Innovation Group (SIG) is one of Europe’s leading field marketing agencies, with experience spanning 35 years
Powerforce
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Powerforce is a sales and marketing agency with a commitment to innovation, adding value and great results. We deliver tailored field marketing solutions to support clients across a wide variety of business sectors, including food, retail and health.
Sky Ride gears up for 18 events with RPM
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The campaign is now entering its 4th annual cycle
360 Creative Event Services secures funding to further expansion
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Santander is supporting the company – that was bought out fo administration in 2010
Chinese passengers given extra welcome to Amsterdam
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Staff from Spirit Hosting have been engaged at Schiphol
RPM wins Marks and Spencer’s Agricultural Show brief
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The contract has gone back to RPM after a 7 year hiatus
TCC delivers Wenger coupon promotion in Tesco
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The agency has a good track record of promotions delivered through the retailer
Pom-Bear strengthens camping connection with sampling event support
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The snack will be out in support of a paper crown record bid
Mobile Technik launches ‘MT Byte’ trailer
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The new trailer is light and easy to situate near to target samplers
The BCSC and the IPM get set for White Paper launch
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The first view of the White Paper findings will be presented on 17th May
FieldStar partners with Derby University for Face -to- Face staff certification
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Scholarships are currently available
Casey Staff promotes Burberry Body Mist at Dublin airport
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The Casey staff will join an exisiting sales demonstration brand ambassador at the airport
Brand Belief sets off on multi-brand World Food sampling tour
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World Food Focus is set to engage with shoppers for 5 weeks
Inchcape’s storytelling conference evokes heritage
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Line Up was the agency behind the experiential event
MAOAM to support BMX rider’s challenge tour
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The events will help MOAOM further its connectins with a teen audience
TeamHaven appointed to manage European retail by SanDisk
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The appointment follows a free trial
Strike Bowling takes off in Melbourne in social media powered flight
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The shopping centre stunt was launched and linked by likes…
Stratford Tower ready to be wrapped as world’s largest advertising site
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Agency Limited Space will promote the site, which stands tall near to the Olympic Park
Blackjack futhers airports access for retail and brand experience services
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Three new aiports will all be accessible via Blackjack’s security-cleared staff
Ambient Media helps Aldo store launch instore and out
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The store launch was supported ouside and in, including and ice cream van with popsicle giveaways and a branded courtesy cab offering free rides to the store
Hotcow rolls out Activia sampling activity
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The sampling is supported with cheerful stand design to attract shopper attention
Let Your Body Drive sets theme for integrated Peugeot launch
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Brand Experience is at the heart of the campaign to launch the new car
Students Live returms to Olympia in September
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The event is organised by UCAS Media
Monster Energy mayhem planned for Isle of Man TT week
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The Purple Helmets and Monster Girls will be amonst the entertainment laid on by the brand
Burger King prioritises customer experience
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The push for excellent customer experience is global
Social media retailer research shows gains for Ann Summers, Tesco and Topshop
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Topshop is back on top as the retailer with the most ‘likes’
Shoppertainment central to global store launches for Pynkiss
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The Hello Kitty fashion brand is setting out to be a global phenomenon
MAA calls for better payment terms for agencies
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Late payments is pushing some agencies to the brink says the Associatiopn
TeamHaven adds Call Compliance Manager
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The additional management service is free to TeamHaven users
Sense launches recruitment drive
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The agency is seeing new talent by recommendation
INITIALS creates Youth Can toolkit for Sainsbury’s
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The toolkit promotes work in retail
Space to co-ordinate Bulmers campaign
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The integrated campaign will trace the shopper journey via trade markeing, Aurasma interaction and sampling
Momentum appointed for Asda events
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The retailtainment deal with extend in store theatrics
NEC Group set to continue promoting Crufts
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Sponsorship activations opportunities ahead for reaching dog breeders and enthusiasts
UVU popping up at the North Pole
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Cold comfort for shopaholic runners
Ignition brought into Havas empire
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The agency, a long-term global partner of Coca-Cola joins the Havas division that also includes the UK agency Cake
Red Bull Street Style set for Spitalfields
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Street Style footballers join affordable vitage afficionadoes as two events arrive on teh same May day
Momentum Instore undertakes further Health Lottery installation
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A second round of POS and branded installation is being undertaken
The Boot Room puts experience first
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It is where Ian Rush drinks (and eats, and scores)…
Ciroc Premium Vodka announces BFI partnership
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The vodka brand is set to help host events and exhibitions
Generate sets stance for Friends Life
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The agency is tasked to build on the connection with cricket
Kingsmill and Sense get set for lunch
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A roadshow is now underway
Malaysia Kitchen gets tour cooking at Tesco
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The promotion is bringing simple techniques for authentic Malaysian cuisine to shoppers
Gorilla adds Airstream motorhome and 7 metre trailer to hire fleet
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The vehicles are getting ready to shine at summer festivities
Cancer Research UK and RPM head out on 6th annual tour
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Awareness for early detection of cancer is a key element in the messaging
Retailer research shows that consistency led by the store is the way ahead
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The research, from SMG, shows that multichannel sales and marketing is often inconsistent
HPI and Envirosell forge shopper research alliance
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The two businesses will bring together a range of shopper communication and insight
Slingshot and BITE set to promote Red Bull Cliff Diving to brands
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Sampling to extreme sports stars and enthusiasts is just one option at the Norwegian event
British Gas shows off smarter home at Ideal show
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Technology and celebrities are being used to engage visitors with energy use
FanCam captures Grand Slam faces in the crowd
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The FanCam was prepromoted by rugby stars on Youtube
RPM and E.ON all set for Ecobuild
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Energy Fit experts will be equipped to show of energy saving initiatives
Momentum Instore merchandisers help Sainsbury’s in Ely get green light
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The new store saw merchandisers active for 23 days
Castrol integrates sporting instore push with OgilvyAction
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The promotion is set in advance of a dramatic summer of sport
Momentum Instore merchandisers set up Gok and TU for Sainsbury’s
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22 merchandisers have been engaged on the project so far
Citadel’s horror in Texas brought to life through Aurasma
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Realise Digital is behind the technology driven promotion at the SXSW festival
Mascots and sponsors set to race for record attention at Kempton Park
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An attempt at a record gathering is under starter’s orders
Santander and Carat Live set off on 1-2-3 tour
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The campaign is fully integrated with above the line activity that launched on March 4th