The activity sees Gekko managing a pop-up stand, designed by fellow agency Agent42, at the shopping centre to raise consumer awareness and enhance sales of the diverse Acer product range.
Stolichnaya Premium vodka, the world’s most original vodka has introduced the original serve of the summer, The Stoli Lemonade
Electronics manufacturer Acer and its UK experiential agency Agent42 have teamed up with Blackjack Promotions for an experiential campaign inviting passengers at London Heathrow’s T5 BA Club Lounge
Abbey Clancy is set to lead the way for soft, beautiful summer feet at the exclusive pop-up Scholl Express Pedi Beach taking place at Westfield White City, London on Friday 18 – Sunday 20 July 2014.
Peugeot is taking visitors on a Gravity Drop ride at Goodwood Festival of Speed (26 – 29 June 2014) to celebrate its 125th automotive anniversary with event activation led by Initials Marketing.
World Vision – the world’s largest international children’s charity that helps free children from the fear of hunger, disease & conflict – has commissioned marketing communications agency, RPM, to develop a festival-touring experiential installation
Benefit Cosmetics announced the launch of its very own beautiful pub for the beautiful game
Whether built within FSDUs or as permanent installations, DisplayMapper will enhance products and ignite promotional messages.
For the fourth year running, Google has handed brand experience agency Flourish the task of delivering its experiential presence at the Cannes Lions International Festival of Creativity.
The Transformers Experience roadshow tour will be stopping at festival events and city centres across the UK.
Avantgarde London has launched a new premier staffing service, Avantgarde People, to complement the breadth of experiential marketing objectives that exist.
NOP Global has been working closely with Acer to enhance the brand’s presence in key retail stores nationwide in the Philippines.
The Bridgestone relationship with the Olympic Games and the Olympic Movement is effective immediately and includes activation in connection with the Rio 2016 Olympic Games
Audio specialist, Sennheiser is making significant move to focus on digital platforms by supporting a dedicated global marketing campaign with a seven digit sum aimed at driving awareness around its Momentum family of headphones
SwipeStation connects on and offline behaviour by providing retail and leisure brands a platform to close the loop on their in-venue marketing campaigns with the ability to track a promotion from inception through to redemption
The experiential campaign will take advantage of one of the most colourful and fashionable days of the year
Cancer Research UK has commissioned its marketing communications agency, RPM, to develop a roaming experiential campaign that promotes the charity’s ongoing educational and fundraising partnership with Nivea Sun.
The deal was put together by agency mixitup
BAE Systems are inviting commuters at Victoria Station to celebrate with the Red Arrows on their 50th anniversary with an experiential and Digital Out-of-Home campaign with JCDecauxLive
Generate will be working with the British Amateur Boxing Association to plan and deliver a commercial strategy
Savanna Dry cider have appointed Tribe as their UK experiential agency partner after a competitive pitch.
As the World Cup kicks off, Arc London is launching a league table that ranks the tournament’s top sponsors and biggest advertisers in terms of the impact they are having on consumers.
Sky’s marketing communications agency, RPM, has reinvigorated the brand’s annual Sky Ride campaign
The World Cup fanzone with scents is being readied for June 19th
TransferWise rallied a naked army to march through the City of London.
Brand engagement agency, Purity, will officially open its New York office this month, in its first expansion outside the UK.
PRISM, the sports marketing and sponsorship agency of advertising giant WPP, has been tasked to activate the Regaine brand’s sponsorship of the FIFA World Cup.
Waterloo has been taken over by Center Parcs with the latest technology brought into the out-of-home advertising space.
Marketing agency GottaBe! has recruited seven university students to complete a summer placement programme with the company
Live event company Gorilla Marketing & Events completed the production of a totally self contained Barbecoa catering vehicle for the Jamie Oliver Restaurant Group,
It’s Our World, the UK’s largest art project celebrating the environment and promoting sustainability, launched with JCDecaux at Waterloo Station.
The North East’s top shopping centre is proving it’s ‘all heart,’ following the launch of a unique chandelier.
Cadbury launched a unique consumer experiential initiative this week, which included taking over the UK’s largest indoor advertising screen, Motion@Waterloo, for two days this week with a live augmented reality campaign.
Froch vs. Groves and HSBC golf contracts have been amongst recent successes
G7 Entertainment Marketing, based in Nashville and part of the Project Worldwide Group have teamed up with Kru Live Staffing to support their activation of Keds the US shoe brand.
BP has appointed brand experience agency BEcause to design and deliver a nationwide experiential roadshow to bring to life the brand’s new “Green Lights All the Way” advertising campaign.
The Haribo Big Bag Tour, which invites people to experience what it might be like inside the brands top selling treats; Starmix, Tangfastics and Super Mix is back for a second year running
SSG Create, the London based brand experience agency, announces Allegan, the multi-specialty health care company, as a new client.
Mercieca, the Camden b2b and shopper marketing creative agency, has partnered with experiential specialist Kreate to enable Disaronno Sour to deliver 18,000 memorable sampling experiences in phase one of its on-trade campaign, exceeding its target by over 33%
Grass Roots Meetings & Events has been confirmed on the Government’s Framework Agreement for both event management and production services
The Superstar DJ Box, a unique entertainment concept designed to totally transform the DJ and music experience for both private, branded and corporate events, has just been launched.
World Gin Day returns for its sixth year this June. Tanqueray will be raising a glass and bringing the history of gin alive through an immersive, musical pop-up event at decadent London drinking den, The Lucky Pig.
Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from Heineken, targeting a media-savvy, 18-30, social influencer audience at two dance music festivals this summer.
Brand events form part of the proposed package
Yoomoo, the UK’s number one* frozen yoghurt brand, is hitting the road for its first ever sampling tour.
SpaceandPeople has announced that it has secured an exclusive agreement to manage promotional and brand experience activity in Brindleyplace, Birmingham, an award-winning business and leisure destination
Self-drive exhibition vehicles are set to take the road
Virgin Galactic is making further progress in its bid to take off with the ultimate experience
Volvic Touch of Fruit has teamed up with Joey Essex to bring the Rio Carnival to London’s streets in a new YouTube film created for the Volvic Volcanicity YouTube Channel.
A technology-led bar experience is underway
First Great Western is taking a model train set on tour to showcase the great destinations and amazing attractions on offer across the South West
London will play host to the UK’s first ever women-only night cycle event on Saturday 31st May. Over 2,000 women have registered to take part in Women V Cancer Ride the Night, in support of Breast Cancer Care, Jo’s Cervical Cancer Trust and Ovarian Cancer Action
Global creative business, Imagination have created a 4D experience for Ford of Europe for the UEFA Champions Festival, held as part of the Champions League Final, in Lisbon.
Miss Havisham’s online quest to find love is part of the campaign to celebrate the screening of Great Expectations on TV channel Drama on Sunday 25 May at 6pm and repeated on Monday 26 May at 4pm
Some of the best young footballing talent in England showcased their skills this week as they took part in the English Schools’ Football Association (ESFA) PlayStation® Schools’ Cup Festival, 19th-21st May
Super League has announced that it has agreed a partnership with Isuzu to become the Official Pick-Up Truck of the UK’s elite Rugby League competition, the First Utility Super League.
Jessica Ennis-Hill has launched the Vitality Run Series, a major new annual running series
Telecoms to digital entertainment company BT has continued to power up its brand value and consolidated its position in both the UK and Global Listings of the Millward Brown Optimor BrandZ™ Top100 Most Valuable Global Brands ranking.
Signature – the UK’s leading awarding body for qualifications in deaf communication, has enlisted one of Media Agency Group’s specialist divisions to launch an engaging outdoor campaign in London.
Showforce, a global provider of event crew, has opened a dedicated office in Glasgow ahead of the Commonwealth Games and Ryder Cup this Summer
Mash Staffing has been engaged as the preferred supplier of event staff to Banqueting House, Whitehall, which is cared for by independent charity Historic Royal Palaces
SpaceandPeople has secured an agreement with London music agency Miles to manage promotional and brand experience activity at this year’s Fusion Festival in Birmingham
Created by Arc London, the new campaign encourages 25-35-year-old women to expand their Kenco coffee repertoire by including the newly launched Kenco Millicano Sunlight Blend
Chesham-based Global Infusion Group (GIG), one of the UK’s leading catering, logistics and brand support companies, has been named Buckinghamshire’s ‘Company of the Year’ and ‘Exporter of the Year’
A major fund raising campaign being run by the North East’s leading shopping centre is halfway to reaching its target – raising more than £11,000 in less than 10 days since launching.
A Summer of cricket with sizzle is underway
Air New Zealand launches the AirNZreLAX tour this week to showcase its innovative Economy Skycouch and Premium Economy Spaceseat seats to travel agents and consumers across the UK.
Orchid FM is and Microsoft delivery partner, Cloudamour are celebrating the agency’s seamless transition to Office 365
Staropramen UK is launching a new brand positioning created by The Marketing Store
Yazoo Milk Drink has launched an innovative sampling campaign allowing consumers to claim a free bottle of Yazoo through a mobile vouchering mechanic, redeemed at local convenience stores.
Projection Artworks has worked with the Lift Agency to produce an electrifying video-mapping show for the launch of Mark Cavendish’s collaboration with cycling brand Specialized.
Prestige ‘PopShop’ has been announced as the world’s first creative and cost-effective system for temporary retail events.
Brand Belief’s market-leading Gastro Alfresco multi-brand, multi-discipline campaign returns this summe
Shoppers can now make a difference to a major charity – and own a limited edition memento of a unique chandelier.
Smirnoff – the world’s leading premium vodka – is on a mission to bring down the velvet rope around racing via its new partnership with Sahara Force India Formula One Team.
England captain, Alastair Cook, and newly appointed head coach, Peter Moores have officially launched Waitrose sponsorship of the England Cricket Teams.
TeamHaven has announced the immediate availability of TeamHaven Mobile for iOS.
Cosine has announced its success in winning the first National field marketing contract with Philip Morris Limited (PML) following their decision to appoint a specialist field marketing agency.
Cheil UK has created an in-store campaign which will see Samsung take over John Lewis windows to launch its new ‘iconic’ WW9000 washing machine.
Space has created the ‘Full Flavour Refreshment’ campaign featuring shopper marketing and advertising to jointly promote two low alcohol beverages
The tour is offers Monster Energy
TeamHaven has announced that staff can now check-in and check-out of their visits helping project managers to easily work out which staff have not turned up on site at the required time
London’s minicab company Green Tomato Cars hired promotional staff from Lola to help create a buzz around their I Love Polar Bears campaign.
Wyke Farms, the UK’s largest independent cheese producer and milk processor, starts its summer sampling tour next week and will be reaching over 2 million consumers throughout the summer.
The bear-shaped sponge snack brand will target families across the country to build on its successful launch last year.
The agency will provide a full HR service
BD Network will run the experiential
The brand will ask ‘Have you got the bottle?’
Big match ticket sales have been boosted by the field team
The events are taking places at the venue across the Easter weekend
BlackBerry and Disney have both used the service
The agency has sculpted attention for the brand alongside an OOH programme
Live streaming and social media were made engaging by Really Creative Media
Cadbury has commissioned marketing communications agency, RPM, to enhance cohesion across the brand’s annual Easter Egg Trails campaign that takes place in partnership with the National Trust and National Trust for Scotland.
DeltaDash is a companion dashboard reporting iPad application for the SMR7 iOS and Android Data Capture Soloution
We at Baconinflate offer a creative temporary solution incorporating Creative Design, UK Manufacture and Logistical Event Support.
The sales development agency has pooled data from several sources together to show the value of its insight
Bonne Maman launched its first ever UK experiential campaign today, inviting the public to ‘explore the house of Bonne Maman’.
History was brought to life for Amazon Prime as a row of pirates could were seen swinging in gibbets along the infamous Execution Dock on the river Thames
House of Experience has announced a partnership with Emirates, as part of the development of their innovative visitor attraction, the Emirates Aviation Experience.