Photo Friday 23/03/2018
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Sylvanian Families unveils world’s smallest fashion show Lagerfield, Wintour and The Queen doppelgängers watch the mini marvels strut their stuff at Hamley’s, London on Thursday March 22nd.
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Interview: Yuki Otsuka, marketing manager, EPOCH making toys, Co. Ltd
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What is your role at EPOCH? I am the marketing manager at Epoch Making Toys, Co. Ltd, looking after marketing for both Sylvanian Families and Aquabeads. I love the fact that I can work with a brand like Sylvanian Families that I spent my childhood with and for which I feel a deep connection. What […]
Guest Blog: Introducing Zaptic
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Who are Zaptic? Zaptic is a UK-based SaaS business. We offer a solution for the field marketing industry which has been implemented by brands, retailers and agencies and has attracted investment from Silicon Valley, including former Microsoft executives, responsible for bringing Excel and Word to the world. Why did the product come to be? Zaptic […]
Guest Blog: Soap & Glory case study – Elevate
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When Soap & Glory decided to roll out their first ever UK national tour, they approached Elevate. That was in 2015 and since then the relationship has gone from strength to strength. Being the first major piece of experiential Soap & Glory had engaged in, high expectations were set. As an experienced staffing agency, Elevate […]
Blog: Women’s Sport – A golden opportunity for live agencies – Michael Brown, MKTG
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Women’s sport is an ever-evolving narrative. The lives and achievements of those athletes without a Y chromosome stand poised to smash the dominance of male sporting endeavour in the hearts, minds, wallets and purses of UK sports fans and casual audiences alike… and with good reason. British female teams are the holders of two world […]
Insight: Music is more memorable than visuals in marketing – PHMG
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A major new consumer study has revealed music can be more effective than visuals in shaping perceptions of a company’s brand. Visual branding has traditionally been the sole focus for many organisations but 60 per cent of respondents actually believe music is more memorable when used in marketing. The research, conducted by audio branding specialist […]
Guest Blog: The key to getting people to talk about your event on social media? Don’t use a hashtag – Joe Stevens, Bigdog Live
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I noticed something interesting at a recent event. Two brands – let’s call them brand A and Brand B — with two very different strategies for generating social buzz around their presence at the event. Brand A had a well-designed poster asking fans to share a selfie with a short and snappy branded hashtag for the chance […]
Insight: 44% of UK shoppers put off by irrelevant offers – Ecrebo
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More than 4 in 10 (44%) UK shoppers shy away from brands that don’t offer them personalised, relevant offers; this is according to consumer research conducted by Ecrebo, the point of sale marketing specialist. In addition, 68% said they expected to be offered promotions based on their past purchases. The aim of the research was […]
Guest Blog: 2018 is the year of tech in retail, but don’t forget the customer experience -Stuart Parker, Retail Marketing
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From virtual reality to voice recognition, modern technology is changing the world at an unprecedented speed. Unsurprisingly, this has transcended into the retail industry with the rapid advancements in artificial intelligence (AI) and big data. In fact, 2018 is predicted to be the year that technology revolutionises the sector; a claim that drives intrigue about […]
Insight: Chinese New Year sees 38% year-on-year growth in orders – Rakuten Marketing
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Data insights from international affiliate publisher networks collated by marketing solutions provider, Rakuten Marketing, show a 38% year-on-year increase in orders for advertisers during the core three day period of Chinese New Year. In particular, non-retail areas such as travel are among the fastest growing internationally. 2017 figures show a 17% bump in completed transactions […]
Insight: One Hour Translation – 31% of the people who plan to buy a Valentine’s Day gift, intend to buy it online
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A survey by One Hour Translation has provided an international perspective for consumer preferences around the world concerning the purchase of Valentine’s Day gifts this year. The survey, which the company held in January 2018, reveals that 31% of those who answered that they intend to buy a Valentine’s Day gift this year intend to […]
Insight: Shoppercentric – Times are tough, but we remain a nation of shoppers
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Independent shopper insights consultancy, Shoppercentric, have for a third year, launched its Shopper Stock Take Index, enabling valuable year-on-year comparisons across UK shopper’s thoughts and feelings about the grocery retail sector. More than a thousand online survey responses were collected from shoppers and findings indicate more people are making changes to their shopping habits. “This is the […]
Guest Blog: A Stich in Time: Slaughterford 9 – Francis Larkman
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Weetabix On the Go trialled its vanilla flavour protein drink to Slaughterford 9 runners last week. Why? Well, as this blog by event participant Francis Larkman shows, there’s little more authentic association for a brand than strongly ingrained and meaningful community events. Comparatively, we are all terrible runners. Running is like that. Because there can […]
Guest Blog: Iceland wins supermarket plastic battle – Adoreboard, Conran Design Group
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Plastic packaging, especially some of the shadier exported landfill recycling practices, and the impact on our oceans is on everyone’s agenda at the moment. Industry comment and opinion is rife about the topic, but how does the UK consumer feel about the actions being taken by some of the most criticised users of plastic: supermarkets? […]
Insight: Creative problem-solving skills are key to tomorrow’s jobs, but today’s curricula are leaving students behind, Adobe
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Adobe has released a global research study on the importance of teaching creative problem solving skills to students to ensure their success in tomorrow’s workplace. In researching Creative Problem Solving in Schools: Essential Skills Today’s Students Need for Jobs in Tomorrow’s Age of Automation, Adobe surveyed 2,000 educators and policymakers from the U.K., Japan, Germany and the U.S., […]
Insight: Gym beats budgeting – Londoners spend nearly £200 per piece of activewear, Rakuten Marketing
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New research from Rakuten Marketing unveils findings from 2000 consumers across the UK on the latest activewear trends today. The results show UK consumers’ most expensive single activewear purchase averages at £141, rising to £187 among activewear shoppers in London. Nearly half of Brits are likely to have spent this much money on footwear – […]
Insight: Out-of-home advertising boosts market share by more than a third – Rapport
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A new report reveals that using out-of-home (OOH) within advertising campaigns increases market share growth by 36 percent, boosts profit growth by 20 percent and attracts 15 percent more new customers compared to campaigns that shun OOH. The report, compiled by esteemed industry analyst Peter Field and commissioned by Rapport in association with the IPA, […]
Guest Blog: People buy from people – the power of strategic staffing, Carina Filek, Elevate Staffing
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Carina Filek, managing partner, Elevate Staffing UK & US discusses promotional staff selection in the beauty and cosmetics sector. Engaging and on-brand promotional staff are key to successfully carrying out any sampling, guerrilla or experiential marketing campaign, but they play a particularly important role for any company operating in the beauty and cosmetics industry. In […]
Insight: New research reveals a quarter of rail commuters using mobiles to shop on the move – KBH On-Train Media
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From cars and holidays to sports equipment and luxury goods, new research has unveiled the growing appetite among today’s rail commuters to make on-train purchases from their mobiles during their commute. The study, commissioned by KBH On-Train Media, found that a quarter (26%) of commuters now use their train time to make purchases via connected […]
Guest Blog: 10 Tips For running a successful pop-up Hannah Rowlands, Sanrio
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Hannah Rowlands, Marketing & Digital Manager at Sanrio, shares her top tips for running a succesful pop- up with Field Marketing and Brand Experience Magazine Plan, plan, plan Plan for all eventualities! The weather, staff sickness, regulations and health & safety (especially if you’re popping up in a larger store), is there particular rules you will […]
Insight: Three-quarters of brands experienced trademark infringement in past year – CompuMark
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CompuMark has announced the findings of its latest research that reveals the scale of global trademark infringement. The survey demonstrates that almost three quarters of brands (74%) experienced trademark infringement in the last year, with four in 10 saying infringement has increased. Reporting on the impact of this trademark infringement in The Trademark Ecosystem: Insights […]
Insight: Consumer high street retail habits are changing – NexusEngage
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NexusEngage’s experiential marketing technology is adding to the experience of shopping; 30 million interactions in 2017 underlines this change in habit. Millennials are turning to the high street; retailers have the “location, location, location”, they just need to maximise it. Our shopping habits are continually changing. The advent of the internet, our reliance on mobile […]
Guest Blog: Field force planning, David Jones – CACI
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When I started out in the area of field force planning, some 25 years ago, there was no attention paid to the amount of driving a rep (or merchandiser) did getting to their first call, or returning home in the evening after their last. It was just expected, with the company only generally concerned about […]
Guest Blog: The power of demos – Carina Filek, managing partner, Elevate Staffing UK & US
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There’s nothing quite as powerful as getting potential customers to try out a product or service. You can have the best and most sophisticated marketing strategy ever, but ultimately, there’s no substitute for actually putting an item into a consumer’s hands. According to 80% of attendants from Event Marketer 2017, live demonstrations and free samples […]
Guest Blog: Time to ramp up the fan experience – James Rix, Street PR
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UK sports need to add a bit of American magic to deliver real value for fans beyond cutting ticket prices, creating a deeper, more memorable day out for the people who matter most, says James Rix at StreetPR You’ve got to hand it to the Americans for sheer cheek: they have a World Series in […]
Insight: Digital will dominate marketing and PR trends in 2018 – Champions plc
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Experts at brand agency Champions (UK) plc are predicting that digital will dictate industry trends for both brands and professionals as we move into 2018. After recently confirming plans to invest £1m in a state-of-the-art digital media suite that will further expand its capabilities, the agency explains the anticipated movements within the sector that have […]
Guest Blog: Looking Beyond the Event – Provision Events
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Provision Events (PVE) is celebrating another successful experiential activation at Happy Valley racecourse in Hong Kong that has driven footfall, engaged visitors with the event sponsor and most importantly, added to their growing portfolio of iconic images that have been picked up by the world’s media throughout 2017. The Happy Valley activation encouraged visitors to […]
Insight: Online traffic set to peak on Boxing Day – PriceSpy
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Online shopping traffic ahead of Black Friday will have peaked on the first (5th December) and second (12th December) Tuesdays before Christmas. With shoppers sensibly factoring in Christmas delivery times. According to PriceSpy, the fully impartial price and product comparison service. PriceSpy also revealed that 8.00pm is the most popular time for online shopping during […]
Insight: Marketing masterclass from Aldi and Asda leaves the Christmas competition standing – Mailjet
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Budget supermarkets knock Waitrose off the top spot with expert direct marketing and social responsibility campaigns Annual research from email marketing and transactional experts at Mailjet, reveals that Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising […]
Insight: Shoppers plan an organised, on-budget and thoroughly British Christmas – Wunderman
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In what could provide inspiration for our Brexit negotiations, the UK’s Christmas 2017 is set to be a very British affair that is well-organised, joyous, and within our means. Research for leading digital and customer experience (CX) agency Wunderman, conducted by YouGov, asked over 2,000 Britons about the food and drink they plan to buy […]
Insight: Unilever and Nestlé study reveals ROI of online ads
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A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online. Ads for nine brands – Nescafé, Häagen Dazs, Persil, PG Tips, Magnum, Surf, Maille, Tropicana and Aquafresh – were tested across mainstream […]
Insight: $300 billion at stake as plain packaging threatens beverage industry – Brand Finance
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Following the introduction of plain packaging for tobacco products in some countries and calls to extend the legislation to other sectors, Brand Finance has analysed the potential financial impact of such a policy on food and beverage brands in four categories: alcohol, confectionery, savoury snacks, and sugary drinks. Eight major brand-owning companies are predicted to […]
Guest blog: Traditional retailers must return to the personal approach – David Buckingham, CEO, Ecrebo
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Before the days of supermarkets and megastores – and long before the internet, shopping was almost always a personalised experience. It would not have been unusual for the grocer, butcher or draper to greet customers by name and give individual recommendations based on what they had bought previously. How retail has changed. Paradoxically, it is […]
Guest blog: Why promotional staff will make or break your brand campaign – Carina Filek, Elevate Staffing
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It’s a tough market for FMCG companies. New brands are looking to make a stunning impact and established brands are trying to recapture their share of a market. Often they need a killer product sampling campaign to cut through the noise. Staffing is one of the most critical elements of any marketing strategy in the […]
Guest blog: The human experience – Yasmin Bartlett, senior staffing executive, Sense
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Brand ambassadors, the real people behind experiential campaigns, have never been more important. Sense’s Yasmin Bartlett explains why… Experiential marketing is becoming increasingly innovative and sophisticated, embracing social media and new technologies. However, the importance of real people in experiential should never be under-estimated. In a world where 92% of consumers believe there’s a disconnect […]
Guest blog: Reaching the ‘selfie-aware’ – how brands should approach students – James Rix
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Considering targeting ‘The Student Market’? Think again, says James Rix, founder of Street PR, who recommends a far more targeted, authentic strategy to engaging your loyal customers of the future. Students are often defined in narrow inaccurate terms as an homogeneous group. The reality is that they are varied and changeable – and that includes […]
Insight: Medium-sized creative agencies are feeling the squeeze finds New Business Barometer from JFDI
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Agencies with 51-150 employees are at a competitive disadvantage when it comes to new business opportunities, found the second annual New Business Barometer by JFDI in partnership with Opinium Research. Responses from agencies across 16 core disciplines from tech and experiential to design and branding confirm that medium-sized companies are feeling the squeeze when competing […]
Insight: Conran Design Group and Adoreboard find out how TV viewers feel about this year’s Christmas ads
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Amid much anticipation and expectation, the Christmas TV commercials have aired. Industry comment and opinion about which one is best is rife, but how do those whose opinion really matters feel? Conran Design Group has partnered with Adoreboard to find out how TV viewers feel about this year’s selection of Christmas ads, from retailers and […]
Insight: Young people win the emotional budget in analysis of 20,000 tweets – Conran Design Group & Adoreboard
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Conran Design Group has partnered with Adoreboard to find out how people feel about the budget, analysing the emotional content of tweets (joy, trust, anger and sadness) and the impact it will have ultimately on consumer spend. 10,000 tweets were analysed pre-announcement, revealing how people feel about the budget; what their key concerns are. We […]
Insight: A guide to Black Friday Nigel Arthur – managing director EMEA, Urban Airship
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Amidst the chaos of Black Friday, there’s a fine balance between engaging consumers and overloading them with information to the point where they become annoyed. With so many retailers broadcasting their offers over multiple devices and channels such as email, social, print, SMS, television etc., brands need a way to cut through the noise and […]
Guest blog: Maximising efficiency through tailored marketing solutions – Mike Watson, IO Integration
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In a relatively short space of time, consumer tastes and demands have shifted dramatically. We now live in a world that is so much more connected and socially active than any time previously, and this has changed how brands must market themselves. Simply put: a one-size-fits-all approach to marketing has never been less relevant or […]
Insight: Contact centre employees warn lack of support will impact the brand experience – Calabrio
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New Calabrio study reveals complicated customer issues are the number one challenge facing contact centre employees, and brands are failing to provide needed support While customer experience continues to be the top priority for businesses, a new report announced today, “The Health of the Contact Centre: Agent Well-Being in a Customer-Centric Era,” reveals that 56 […]
Guest Blog: Keep Black Friday shopping free of fake goods – MarkMonitor
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MarkMonitor, the global leader in enterprise brand protection is advising online shoppers to be more vigilant leading up to Black Friday. In the annual search for bargains and discounted goods, consumers are more at risk when it comes to unintentionally buying counterfeit goods. The last weekend in November is designated ‘Cyber Weekend’ and stretches from […]
PR Industry in South-East Asia facing demographic transformation – Burton-Taylor Report
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PR professionals in South-East Asia are facing radical change as demographic shifts shake up traditional PR practices, according to a new report published today by Burton-Taylor International Consulting (part of TP ICAP’s Data & Analytics division). The analysis is based on in-depth interviews with PR practitioners doing business in Singapore, Malaysia and Indonesia and across the […]
Guest Blog: No time to waste/Giving up my weekend for Grenfell – Phoebe Le Saint, Sense
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Sense Senior account executive, Phoebe Le Saint, tells the story of her recent volunteer work organised through the company’s ‘No Time To Waste’ initiative and explains why other businesses should follow the example. Those who were lucky enough to survive the terrible Grenfell Tower fire lost their homes and possessions overnight, leaving them stranded on […]
Insight: Product range rather than convenience or price drives consumers in-store – IRI European Shopper Report
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Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases. This is according to a new Shopper Insights Report of 2,600 European consumers across seven countries conducted by IRI, the big data and technology expert for consumer industries. The report […]
Creative Challenge: Webb deVlam cooks up new approaches to grab-and-go dining
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More of us are having lunch at our desks than ever before, or eating ‘on the move’ as we go about our hectic lives. Research shows that many of us opt for a pasty or sandwich (Kantar) – often the same one every day, as inspiration deserts us while perusing the supermarket shelf. ‘Meal deals’ […]
Guest Blog – Don’t get lost in the traditional vs digital debate – Ian Reynolds, KBH
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With research triggering fresh concerns over brand safety, Ian Reynolds, managing director of KBH On-Train Media, says we need a more balanced view of brand engagement across traditional and digital channels. For anyone already reflecting on the big stories of 2017, there’s no doubt that brand safety will secure a place not far from the […]
Insight: Halloween now viewed as start of Holiday Shopping Season – Bazaarvoice
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With just under eight weeks until Christmas Day, Halloween is now viewed as the start of the Holiday Shopping Season, according to stats released by software-as-a-service (SaaS) company Bazaarvoice, helping brands and retailers transform earned media into increased sales. Star Wars costumes are also the most popular on Halloween according to the data – for […]
Guest Blog: Testing Technology and Roadshow ROI – Robin Carlisle, Mobile Promotions
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Robin Carlisle, managing director of live events agency Mobile Promotions, shares his tips on event technology In today’s fast-paced society in which every experience and enquiry demands an immediate reaction, we are a nation that expects to remain connected to the wider global online community wherever we go. Technology has to seamlessly bridge the gap […]
Insight: Retail is Not Dead – Natural Insight survey finds 87% plan to shop in retail stores this holiday season
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Despite the increase in online shopping, 87 percent of people still intend to shop at retail stores this holiday season. This finding is part of a 2017 Holiday Store Shopping Report commissioned by Natural Insight. The full report delineates which demographics are most likely to shop in-store, as well as common stressors that prevent these holiday […]
Interview: Gary Smith, Managing Director, Europcar UK Group
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What does the Europcar brand mean to you? “Europcar has traditionally been viewed as a consumer brand, with car rental predominantly associated with people hiring cars for their holidays. Whilst this remains an important part of the business, we are just as focused on business customers. We now think in terms of the broader concept […]
Open Letter: Getting Excited: Brand Ambassador LIVE ~ Judging and Networking
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Dear FMBE VIP, FMBE’s Brand Ambassador LIVE is just around the corner. The vision for this event is to make the best brand ambassadors and staff teams the sole focus of industry VIPS. We’re pleased to say that we seem to have achieved this – but still I will have my heart in my mouth […]
Insight: Friends and family more influential than influencers – Because
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Friends and family are on average four to five times more likely to influence people’s brand purchases than famous ‘influencers’, according to new research from creative experiences agency, Because. Despite the rapid growth of influencer marketing and the rise of social media superstars, the research of 1,000 UK consumers aged 18-40 suggests most people are […]
Guest blog: The airside challenge – Fiona Tindall, head of domestic retail, Blackjack Promotions
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The space beyond airport customs and security checks is a foreign land for many brands and retailers, says Fiona Tindall, head of domestic retail, Blackjack Promotions For the world’s airports, retail revenues are becoming increasingly more important – according to the latest figures from research company GlobalData, the total spent by consumers in airport retailers […]
The Brand Ambassador’s Reception – guide to the LIVE finalists
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The Brand Ambassador’s Reception 16th October, Oxo2, 6pm – 10pm, by Invitation Only The Brand Ambassador’s Reception was an idea conceived by the FMBE team. It is a night out when we can introduce the leading industry clients and agencies in FMBE to the very best brand ambassadors in field sales, experiential promotion and tech […]
Guest blog: Working with Maserati -Helena Sieroslawski, Strategic Operations Manager – iMP
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Three years ago we were approached by Tebays print and events agency to assist them in forming a nationwide team of premium brand ambassadors to support their partnership with Maserati. The brief was to create a team that would complement and maximise the impact of Maserati’s new range of cars on display at events […]
Insight: DMA – How travel brands can win trust
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Consumers want travel brands to provide value for money (59%), as well as ease of use (58%) and a good customer services (58%), according to research conducted by the DMA, with partners Emarsys, Epsilon, Feefo and Wiraya. When booking a holiday, two thirds of customer chose to book online, with a fifth deciding to book […]
Insight: Mailjet – Lost emails cost customer relationships in under 60 seconds
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New research from email service provider, Mailjet, has revealed an alarming risk to customer retention around business critical transactional emails – the purchase confirmations, e-tickets and account notifications – which 28% of consumers across the UK and France say they now receive four or more times per day. Regardless of the monetary value associated with […]
Guest blog: How golf is providing a new brand experience, away from the Fairway – PVE
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Provision Events (PVE), the sponsorship activation experts, provide innovative fanzone experiences at some of the biggest events in sport. From the Open Golf and Ryder Cup, through Wimbledon, the Solheim Cup and the Olympics, PVE are the go to guys for engaging sport fans. Recently however, a different type of activation has been taking PVE […]
Insight: New Research Highlights Trust Issues Amongst UK Shoppers- Shoppercentric
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The latest industry report from Shoppercentric, a leading independent shopper research agency, has been launched today. The research, entitled: “WindowON…Trust Issues” was carried out across 1048 UK shoppers aged 18+ and looks at how shoppers feel about the retailers and brands they purchase from. “Over the last few years, with the rise of social media […]
Guest Blog: LFW, how brands can take advantage – Emily Buckman, global strategic consultant, Urban Airship
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Gone are the days when London Fashion Week (LFW) was for the elite. The proliferation of smart devices means consumers can now not only live stream all the runway shows while on the go but also gain backstage access to the event. Brands like Topshop are now taking consumers backstage with exclusive interviews and previews […]
Guest blog: Brands and the power of entertainment – FRUKT
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New research carried out by marketing agency FRUKT reveals the true power that brands can generate by effectively allying with entertainment. A survey of 1000 music, film & TV and gaming fans across the U.S.A. and U.K for the ‘Press Play: Brands and the Power of Entertainment’ report that shows 71% of the participants stated […]
Guest blog: Putting the people in personalisation – Fiona Tindall, Blackjack Promotions
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Pop-ups are proving to be the key to delivering hyper-personalised customer retail experiences, says Fiona Tindall, Head of Domestic Retail at Blackjack Promotions Personalisation is the latest weapon in the store wars, as the retail industry adapts to cater for the ‘experience economy’. Margin, for retailers and for the brands they sell, is being driven […]
Guest Blog: James Rix- New academic year, new students – a new audience for brands
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James Rix, Founder, Wicked Student Nights and StreetPR Great results in the A Levels recently – which means lots of new students starting next month, which for you, as brand marketers, means the chance to connect with a new generation of consumers with money to spend. But for me, and the people who work for […]
StreetPR invests 2% of turnover into quality control
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On top of carrying out its usual checks on ongoing campaigns, StreetPR has made a public commitment to staff quality by announcing the launch of a new team dedicated to closely monitoring the behaviour and performance of its brand ambassadors. Representing the face of a brand and being its key point of direct consumer contact […]
Insight: DMA – Consumers favour established brands and online travel booking sites
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Consumers favour established brands and online travel booking sites, according to the latest Customer Engagement: Travel report released today by the DMA. When asked to name their favourite travel brand, Thomson was most mentioned, followed by Booking.com and Thomas Cook. However, consumers also mentioned over 70 different brands, highlighting the wide range of brands […]
Insight: Barclays – UK retailers could generate £10.5bn more in five years by streamlining online purchasing
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British retailers are losing out on £3.4 billion worth of goods left in virtual shopping baskets each year, as two thirds of the contents of all virtual shopping baskets are abandoned. Across all devices, 86% of browsers save items to online shopping baskets and wish lists but consumers switching from mobile phone browsing to laptop purchasing, […]
Insight: Digital Media Stream – The psychological bias behind why some of us will never trust online advertising
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According to a study of 2,000 regular Internet users, conducted by inbound marketing agency Digital Media Stream, consumers are three times more likely to trust retargeted online advertis (adverts for sites or products the user has previously viewed) if they understand the marketing technology being used. Noted psychologist Professor Sir Cary Cooper believes a common […]
Insight: Why expensive wine tastes better – INSEAD Buisness School
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Price labels influence our liking of wine: The same wine tastes better to participants when it is labeled with a higher price tag. Scientists from the INSEAD Business School and the University of Bonn have discovered that the decision-making and motivation center in the brain plays a pivotal role in such price biases to occur. […]
Insight: £3.7 billion worth of discounts disappear from supermarket shelves as promotions fall to lowest levels in 10 years – IRI Price and Promotion study reveals
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The pressure on UK retailers to be more transparent in their pricing has seen the number of trade promotions fall to their lowest levels for 10 years, and in 2017, shoppers will receive £3.7 billion less in promotional savings. This is according to a new report launched today by IRI, the provider of big data […]
Guest Blog: Serving tennis fans to Wimbledon Village – Michael Hamilton-Brown, StreetPR
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Surprisingly not all towns benefit economically from nearby major events, says StreetPR Client Manager Michael Hamilton-Brown, who suggests a great way adjacent locations can help maximise the attention of visiting crowds. Major sporting, music and cultural events have got so big and so corporate these days that pretty much every element is totally controlled. From […]
Insight: Multi agency competition must stop, or Cx will suffer, say CAB Studios
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Strategic brand, marketing and digital consultancy CAB Studios are calling for specialist agencies supposedly working together on integrated campaigns, to stop competing with each other for the biggest budget, which they say will lead to a fragmented strategy and ultimately, a less compelling customer experience. CAB Studios, whose client list includes PizzaExpress, Jamie’s Italian, DW […]
Guest Blog: How female influencers are reversing the gender pay gap – Amelia Neate, Influencer Champions
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Two weeks ago, the BBC, rather controversially, released the annual salaries for its TV and radio talent earning more than £150,000 per annum. And the country hasn’t stopped talking about it since. The report revealed a staggering difference between its highest paid male, Chris Evans who earns up to £2.2 million and its highest paid […]
Guest Blog: How brands can use live activation to stand out in festival season – Natalie Wright, Initials
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Glastonbury, Latitude, Reading and Leeds. Festivals have become household names. Nowhere is this truer than in the UK, where for a few blissful days, whether it’s a mud bath or bathed in glorious sunshine, revellers unite to share a unique experience that removes them from their day-to-day lives. Festival-goers become part of a tribe that […]
Guest Blog – Creativity, personalisation and DMPs, The essentials of modern-day marketing – Anoma van Eeden, CMO, Relay42
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Earlier this year, thousands of people were minding their own business on a London street when it was suddenly illuminated by a 200-metre-high hologram. The hologram itself took the form of The Rolling Stones’ iconic ‘tongue’ logo, and was part of a marketing campaign for the band’s new album, but the most impressive part was […]
Insight: DMA – How to win trust and loyalty
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Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research How can businesses meet consumers’ demands to build more trust and loyalty in the future? Consumers are increasingly loyal to brands, but at […]
Insight: Mailjet – World Emoji Day 2017; are we over the emoji?
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Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, research from email provider Mailjet reveals emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016. Conducted via a series of tests among Mailjet’s database of over 30,000 subscribers, the research found […]
Insight: M&A interest in events & experiential agencies soars in 2017
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Research unveiled today has shown that the events & experiential sector is seeing a huge rise in interest from buyers: there were 35 deals in H1 2017, more than double the number (14) in the same period last year. It was the biggest half-year for deal volumes seen in the last three years. Targets in […]
Insight: Talkwalker – Lavazza Wins Wimbledon
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Italian coffee brand Lavazza was the most used logo from the Wimbledon Tournament in UK social media according to Talkwalker, a global social analytics and brand recognition technology provider. Using the latest social media analytics technology across all social media linked to Wimbledon, Talkwalker counted 15m interactions, 1.75m tweets and 2.2m tweets and posts from the […]
Guest blog: Reno Macri – What are the most popular uses of tech in exhibition marketing?
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The use of technology within exhibition marketing can make it easier to attract visitors, present them with information and showcase products or services. Technology can also help exhibiting businesses to store contact details, transfer data and even track the physical location of visitors. As a result, the inclusion of useful technology into a display stand […]
This year at Goodwood FOS and Silverstone F1
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Harriet Cramer and Frank Wainwright overview what the brands were hatching at Goodwood and Silverstone this year. A companion piece, together with client interviews will appear in print in our Autumn issue. Goodwood Goodwood Festival of Speed (FOS) is an event that keeps moving ahead and broadening its appeal. Whilst the setting is one steeped […]
Interview: Omaid Hiwaizi – Global Head of Experience Strategy, Blippar
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What is Blippar and how are brands using the App? Blippar is a technology company which specializes in Augmented Reality and Computer vision. We have built an Augmented Reality ecosystem. Our technology enables people to experience the world in better ways by adding a digital layer – helping people get more out of every moment. […]
Interview: Mark Miles – Founder, Rendermedia
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How quickly is the technology moving and how easy is it to invest in the wrong solution? I think it’s moving at an incredible pace with a lot of hardware platforms and peripherals on the market but as of yet there isn’t enough content to really show off the capabilities of this, the hardware has […]
Blog: You know nothing, but this Game of Thrones chatbot does – Catch Digital
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It’s 2017 and chatbots are on the rise In a world of direwolves, white walkers and dragons, there’s one thing missing: bots! Catch, a digital creative agency in London, introduces you to GoTBot, a friendly Facebook chatbot with answers to all of your Game of Thrones questions. GoTBot is a Facebook Messenger chatbot created in […]
Insight: Brands with outdated talent acquisition strategies will fail in the customer age, say CAB Studios
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Strategic brand, marketing and digital consultancy CAB Studios claim that creativity is often overlooked by organisations seeking out the next generation of talent, and that creative education must be mandated and regarded more highly in order for the industry to continue to grow. This is according to their new White Paper ‘Power to the Customer’, […]
Insight: DMA – Conflicted consumers are loyal, but always looking for a deal
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A climate of intense uncertainty where any authority can be challenged, any claim discounted and any truth upended typifies 2017. Since the last Customer Engagement study in Spring 2016, the concepts of “post-truth”, “echo chambers” and “filter bubbles” have become part of mainstream language. The urge to question what and who we believe in has […]
Guest Blog: Why robots won’t ever make good brand ambassadors- James Rix, Co-founder and CEO, Harrix Group
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Everyone’s obsessed with robots right now – and most of them haven’t got anything good to say about them, except for a small number of researchers (if that’s quite the right word) who seem to be working on robot sex toys. Leaving sex aside for the moment, what’s really scary about robots, according to lots […]
Insight: Greenlight Digital – IoT is the most talked about tech trend at this year’s London Tech Week, whilst Google is most mentioned brand on social
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Last week marked London Tech Week, Europe’s largest festival of technology and innovation. This year, creativity and talent came together to map out the biggest trends and upcoming tech that brands need to be aware of. However, whilst there may be hype around the top trends, marketers have to be proactive yet cautious when looking […]
Guest Blog: Clintons explores father’s day through the ages
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From besuited aloof figure ‘enthroned’ beside the fireplace to plumper, friendlier figure who serves as barbecue attendant, taxi driver, informal lender and butt of many jokes. Archive analysis of Father’s Day cards by Clintons, the national gift and card retailer, shows the extent to which dads’ roles have shifted in the modern home. Depictions of […]
A night with the Italian Ambassador and Prosecco DOC
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Prosecco is big business. New figures revealed that last year, a third of all Prosecco produced was consumed in the UK and Prosecco’s popularity in France has increased by 75 per cent over the last year. Which is good news for Italians, as I found out at the Italian Embassy last week where I […]
Insight: MarkMonitor- Nearly 75% of brands losing money through online counterfeit goods
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A survey carried out by online brand protection specialist MarkMonitor has revealed that almost three quarters (73%) of brands have seen their sales negatively affected as a result of counterfeit goods being sold online. 42% of respondents stated they had lost up to 10% of their sales, while more than one in five (23%) believed […]
Insight: CompuMark- 43% of trademark professionals identify Brexit as major challenge
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Unsurprisingly Brexit was high on the agenda at a recent industry symposium, with 43% of trademark and brand professionals from global brands stating preparations to depart the EU will be one of their biggest challenges in 2017. This is according to research carried out by CompuMark, the industry leader for trademark research and protection. As […]
Insight: New research from Freeman and SSI confirms brand experiences matter to marketers and they are willing to pay for them
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Global survey shows marketers trust well-designed sensory experiences to build relationships, drive sales and appeal to new audiences CMOs, brand managers, and event planners alike worldwide are putting more emphasis on in-person brand experiences, according to a new survey conducted by Freeman and SSI, provider of data solutions and technology for consumer and B-to-B survey research. […]
Insight: Calabrio – C-suite executives rank customer experience above sales and marketing as top priority
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Calabrio releases a report revealing over half of senior executives view customer experience as the most important way to differentiate their brand, but lack clear leadership and insights. According to a new report, “Success in The Experience Era: Connecting Customer and C-suite,” UK and US business executives rank customer experience above sales and revenue as […]
Insight: McCann Worldgroup UK – In climate of global uncertainty, Brits resolute, proud and unexpectedly optimistic
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Against a global background of isolationism, uncertainty, and mistrust, today’s Britons demonstrate unexpected confidence in their nation and belief in the potential of foundational institutions and major brands for stability, truth, and leadership finds a new research initiative ‘Truth About Britain’ launched by McCann Worldgroup UK . The study, designed to track and analyse the […]
Insight: Relay42 – 92% of CMOs in financial sector prepared for GDPR
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New research from Relay42 has identified profound challenges for the financial services industry regarding the General Data Protection Regulation (GDPR) updates — which will be effective on 25th May 2018. The research showed that 96% of C-level finance marketers (CMOs) believe that GDPR is the responsibility of their IT counterparts, with only 4% saying marketing […]
Insight: IRI – Supermarket range cuts drive decline in sales of new product launches
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Revenue from NPD down by £99.6mn in the last year according to a new study by IRI FMCG manufacturers finding it harder to get the distribution they need to make new product launches a success As supermarkets across the UK continue to cut the number of products they stock, sales from branded new products were […]
Insight: Captify – New research reveals that consumers associate Ferrari with sport rather than luxury
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To tie in with the 70th anniversary of the debut of Ferrari’s iconic 125S hitting racetracks for the first time, new search trends analysis research today reveals the luxury car maker still holds pole position amongst sports car aficionados. Captify, a Search Intelligence data activation company, which analyses 33 billion online monthly searches, found that […]
Guest Blog: Build & Burn Exhibition Stands: The Sustainability Myth- Alan Jenkins, Quadrant2Design
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By Alan Jenkins, managing director of Quadrant2Design, exhibition stand design and build contractors, based in Poole, Dorset. How exhibiting companies unwittingly contribute to the shocking waste of resources involved in tradeshows and events by using ‘Build and Burn’ exhibition stand solutions. Visit any corporate website and you’ll read the usual platitudes about the organisations’ commitment […]