McCurrach have announced they have been chosen by Graze to run the brand’s field sales solutions across grocery multiples from September 2019. Graze have partnered with McCurrach based on the company’s existing reputation in the FMCG market. The field sales provider aims to grow Graze’s presence across grocery multiples and improve brand visibility year-round. With Graze […]
KittenSoft, the toilet roll brand sold exclusively in Ireland and owned by Sofidel Group, staged a massive relaunch in the heart of Dublin on 15th August – its ‘SuperMams’ pop-up shop played host to an array of toilet roll-themed activities. The relaunch was delivered by launch marketing agency Five by Five, with PR support, influencer […]
On the 3rdof June, Wave went live as Nespresso’s new experiential marketing partner to lead one of the largest in-store demonstration programs across the UK and Ireland, delivering an engaging and immersive Nespresso experience for consumer’s in-store. Nespresso’s B2C Sales Manager for UK&I, Steve Clack commented on the appointment of Wave, “We are extremely excited to form […]
Field marketing and sales agency, Reach, hit London town on 29thMay with an “Apprentice” style challenge in support of their client Heineken. As one of the official sponsors of the UEFA Champions League, Heineken are looking to captialise on cup final anticipation and ensure customers are fully stocked with product to meet consumer demand and […]
Mars Petcare drew on the power of experiential marketing to launch Crave, its new ancestral pet food range, on the last weekend in March. The two-day activation, designed and delivered by experiential marketing agency N2O, invited Tesco customers to ‘go wild on safari’ as it introduced Crave’s natural pet food credentials. Customers at Tesco’s New […]
eXPD8 has consolidated its Field Marketing services by taking over the merchandising services currently provided to Tesco by Oakwood Distribution, one of its subsidiaries. This outsourcing confirms eXPD8’s position as the market-leader providing Field Marketing support in the entertainment sector, and further establishes itself across Grocery and other non-food categories. The move will double the size […]
The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands. The appointment, following a competitive pitch, ties in with the 150th anniversary of Heinz, which takes place in 2019. Live & Breathe will partner […]
Acosta Europe, the retail sales and marketing group, has announced the launch of two powerful new retail strategy products, Glow and AiTrak, which will provide customers with insights into consumer behaviours. Glow: Consumer testing at scale and speed Glow is a consumer survey tool and digital monitoring system that helps marketers navigate the challenging gap […]
Lily’s Kitchen enlisted Gemsatwork with devising an attention-grabbing activation which would put the gourmet pet food brand into the hands of adoring owners, delivering clear product benefits and driving post trial conversations. The campaign also aimed to capture valuable insight to shape future strategies. Office workers were invited to opt in to receive Lily’s […]
Following a successful pilot in the north west of England, where 1.4 million pages of local high street offers and events were viewed, a national version Offigo has now gone live. The digital platform seeks to increase spend and footfall in the retail and hospitality sector by bringing the ‘high street’ online and enabling customers […]
Contact FMS have deployed proactive brand ambassadors to hand out 9,000 free samples of Kellogg’s Squares and encourage students to destress and have fun on extreme sports simulators, which include GT sports cars, snowboarding and skiing. The event is part of a much bigger campaign, this section is running in four universities across the country, Northumbria, […]
Field sales experts McCurrach have become News UK’s new sales and support service across its 54,000 strong UK retail estate. News UK own the UK’s biggest selling print newspaper in The Sun, the fastest moving FMCG brand in the market. News UK also publishes The Times and The Sunday Times. As well as working with The Sun […]
After a successful trial period, Mash Staffing has been appointed by Waitrose to provide Waitrose Taste Ambassadors for their Tastings with Waitrose sampling programme. The six-month trial in 25 stores received positive feedback from brand partners, store staff and customers, and will now begin to roll out across the entire Waitrose estate. Mash was first […]
Pip & Nut is hosting a pancake pop up at Whole Foods Kensington on and ahead of Shrove Tuesday. The instore takeover will offer sweet and savoury pancakes throughout the day with the first 100 during every ‘Happy Hour’ on the house. All four pancakes on the menu are l made from Pip & Nut’s […]
Kerry Foods sausage brand, Richmond, is relaunching its range with a new, more impactful design, to modernise the brand and showcase the brand’s quality credentials to shoppers. The re-design forms part of the brand’s biggest ever campaign with a £5m investment. Currently worth £119m, Richmond sausages have been around for over 100 years when it […]
With utility in mind, Tabasco Brand has tapped London designer Urbanology to create a limited-edition range of wearable items (and accessories) to combat all weathers, for home chefs and their guests. The inspiration for the collection came about last June. During the filming of a BBQ segment with a Tabasco Brand chef ambassador, the skies […]
High Brew Cold Brew, the ready-to-drink coffee brand, is touring the country in a refurbished, custom 1952 GMC Coach bus, fueling the masses with every pitstop High Brew Cold Brew Coffee is hitting the road this summer on their #HighRoadTour to prove #BusLife is far more enticing than #VanLife. Inspired by the brand’s spirit of […]
Blackjack Promotions has been working with Stoli Group’s flagship brand, Stoli vodka, on a campaign at London Gatwick Airport, targeting Legal Drinking Age (LDA) active ‘cosmopolitan’ travellers with samples of the brand’s signature serve, the Stoli Mule, as well as the opportunity to taste Stoli Elit and Stoli Gold. Blackjack delivered full production and installation […]
RPM has announced two new campaigns for Mondelez brands Maynards Bassetts and Cadbury. The new Cadbury Dairy Milk campaign has launched to coincide with World Milk Day (June 1st) and runs through to the 25th. RPM will be taking a branded milk float to high profile shopping locations in London (Westfield White City), Newcastle, Birmingham (Bull […]
Diageo and Aer Rianta International (ARI) have announced a new partnership with the launch of the world’s first Guinness Export House at The Loop, Terminal 2, Dublin Airport. The concept is the first of its kind for the Guinness brand and aims to deliver a new innovative retail solution to the travel retail sector. Custom […]
Aunt Bessie’s has appointed Initials as its shopper marketing agency. Following a competitive pitch against four undisclosed agencies, Initials will be handling shopper marketing across the Aunt Bessie’s brand. The appointment is part of a wider strategic shift by Aunt Bessie’s to give more focus to shopper marketing. Initials was selected in part thanks to […]
To celebrate 50 years of its iconic advertising slogan ‘Beanz Meanz Heinz’, Heinz has launched a Beanz Meanz Heinz pop up café in Dublin city centre. The ‘Beanz Meanz Heinz’ pop up café offers complimentary meals for fans. The free ‘Beanz Meanz Heinz’ Dublin café opened from April 24th at 33 Wicklow Street and remained […]
TeamHaven has been selected to manage Smartbox’s European retail field account managers who help to increase product sales across their major retailers in Europe. Smartbox required a solution more suitable than a classic CRM system to both manage their field team and be capable to operate within the complex retail channel. TeamHaven was selected to help […]
Volvic Juiced is launching its biggest ever brand campaign and innovation launch. The £1.8m marketing campaign is focused on recruiting new consumers into the brand and supporting the launch of its new Volvic Juiced Tropical 50cl variant. The campaign was launched on May 9th and will run throughout the summer months. The campaign celebrates the […]
A key milestone in the exciting development plans at London Luton Airport took place on Friday 15th April, with LS Travel Retail UK & Ireland launching a range of incredible new brands in to its flagship Aelia store. Travel retail specialists, Blackjack Promotions, were on site to support many of these brands with staffing solutions […]
Poundland, one of the UK’s largest discount and value retailers in the UK with over 750 stores, will be the first UK discounter to release data to its suppliers as part of a partnership with IRI, a provider of FMCG market intelligence and predictive, actionable insight. IRI is providing Poundland with its Gateway supplier collaboration […]
Clear Channel UK has been awarded the advertising contract for Asda stores following a competitive tender. The contract, which Clear Channel will take over in July, will see the complete digitisation of Asda’s advertising estate as Clear Channel reveals plans to convert 300 Asda Superstores and 200 Asda Supermarkets. The upgrade will see the installation […]
MRM Meteorite’s partnership with the Acquia Platform is designed to help businesses transform and meet the ever-changing needs of the digital world in conjunction with MRM Meteorite’s passion for quality data, penetrating analytics and human insights. Acquia’s Platform as a Service (PaaS) model provides inherent support and maintenance to deal with many of the challenges […]