Pret A Manger’s shop teams will be giving away over 300,000 free drink tokens to encourage customers to ‘Make Someone Smile’ by giving the gift of coffee. This will be Pret’s biggest ever giveaway. The tokens will be handed out at random in Pret shops by Team Members from Monday 19th March until Sunday 25th […]
Provision Events has been commissioned to work with Kia Motors America throughout 2018 to activate the Kia Sorrento Swing Challenge at seven LPGA Tour Events. The activations are designed to showcase Kia’s sponsorship across the LPGA Tour and engage golf fans in fun activities at the chosen events. Simon Jones, Head of Sales and Business […]
blowUP media has promoted Simon Russell to managing director sales and Howard Staines to head of sales. The decision was driven by the business’ desire to further provide ownership of hard-to-reach audiences through giant poster advertising in new and creative ways. Russell has been at blowUP media for three years, joining as sales director following […]
To support the successful opening of the new Seat store at Westfield London, events and experiential agency Energy kick-started a two-week activation on Saturday 17th March in the main atrium. Unlike a traditional car stand, Energy has created an environment that is more in keeping with being outdoors in Barcelona, surrounded by the buzz of Spanish […]
Pumpkin PR has appointed former Penguin Random House communications director, Maureen Corish, as managing director. With more than 20 years’ experience of leading communications for global organisations and world-class brands, including Penguin Random House, Emap PLC and the BBC, Corish will be responsible for leading Pumpkin’s strategic development and growing the client portfolio which includes the likes of M&C Saatchi, Ogilvy, 23red and Tribal Worldwide London. She will report directly to Pumpkin […]
Brand design agency, Conran Design Group, has announced the appointment of Dominic Zammit as head of digital with immediate effect. Zammit will be responsible for all of the digital output of the agency, working closely with clients to deliver effective digital solutions. He will continue to evolve the agency’s digital proposition and capability, both as […]
Ninja Adventure in Preston, a new £0.5m attraction which combines fitness and ninja skills, will be opened by the city’s Mayor next week. The leisure destination contains the largest Ninja Course in the UK and lets people of all ages practice the art of the ninja by taking on a series of courses designed for […]
Growing retailer Skinnydip has rolled out standalone stores at five intu centres to promote its brand and take advantage of their high customer footfall. The new stores at intu Trafford Centre, intu Lakeside, intu Watford, intu Victoria Centre and intu Chapelfield are among 12 openings for Skinnydip since 2017. The accessories business was set up […]
In a structured deal, potentially worth in-excess of $100 million, global content company CreativeDrive has acquired 3D visualisation and augmented reality tech-startup, Decora. Decora offers cost effective product visualisation, augmented reality and immersive experiences at scale. Decora, founded in Brazil in 2012, is an accelerated CGI engine with a client roster of marquee retailers. The company has streamlined the […]
Promohire partnered up with Mission Media to deliver three Belvedere branded Tuk Tuks for Belvedere’s latest activation. Complete with Belvedere’s brand livery, the colourful promotional vehicles shuttled guests around the Soho area throughout London Fashion Week to ensure editors and fashion show-goers got to their destination on time. The Tuk Tuk’s also enabled them to […]
The new Midland Metro extension in Birmingham has brought new passengers to the Metro, some of whom had never used this form of transport before. The extension takes passengers from Snow Hill to Grand Central station, previously New Street station, and runs every 6 minuets at peak times. Ahead of its opening, Travel for West […]
MSQ Partners were tasked to create a campaign that targets those who have not yet registered, or who need to re-register because they have recently moved house. The activity marks a new approach to Electoral Commission’s communications strategy by focusing on conveying how quick and easy it is to unlock your vote, where previous campaigns […]
The multi year agreement includes coverage of the Emirates FA Cup, the FA Women’s Super League, the men’s and women’s national teams and all major events hosted at Wembley Stadium connected by EE, including the 2020 UEFA European Championship The Football Association (FA), the governing body of English Football, has announced that it has awarded […]
Reebok has appointed MKTG to stage a hard-hitting experience in partnership with Sports Direct in London on March 15th to promote its association with the UFC and its UFC Fight Night Collection. Ahead of the UFC Fight Night event at London’s O2, Reebok invited aspirational mixed martial arts fighters and fans to test their punching prowess at […]
Zipjet has teamed up with StreetPR for a face-to-face leafleting campaign focused around key London transport hubs and other locations where the brand’s target audience – 25-40 year old time-poor business men and women – can be found. Activity kicked off in mid-January and will continue for the foreseeable future, covering locations including Oxford Circus […]
Born out of sister-agency PrettyGreen, new stand-alone creative production house, The Producers, will be run by content and production, managing director, Sian Baker, to tap into the growing need for ‘in-sourcing’ and co-creation. Production teams will be set-up to be an extension of a client’s team in terms of skill-set, mindset and location. Creating nimble […]
Brand experience design consultancy, 2LK, have been appointed by Canon Europe to their agency roster. 2LK’s initial key deliverable is an integrated Canon experience for one of the largest stands at Photokina 2018, the world’s leading trade show for the photographic, imaging, and video industries. Photokina takes place 26-29 September 2018 in Cologne, and attracts […]
In a rapidly changing retail environment where customer experience is paramount, Retail Marketing Group, is strengthening its management team to equip the company for future growth. Andy Tow has been appointed as managing director to bolster its market position and expansion into global territories. Following his appointment, Andy Tow, MD, Retail Marketing Group, explains: “What […]
Kids entertainment brand Nickelodeon and shopping centre owner intu are collaborating for a major slime related activation involving a specially created slime-ulator which will be touring intu shopping centres in the UK. Being slimed by Nickelodeon is the ultimate badge of honour and the physical embodiment of the playful and unconventional nature of the kids […]
Provision Events is expanding its horizons by partnering with Aiden Howes from creative brand experience agency We Few. Howes, who has worked in the creative industry for over 18 years, cut his teeth with agencies such as Publicis and Ogilvy and Mather, before setting up his own agency ’We Few’ in 2013. Having worked closely […]
Imagination powered the launch of the new all-electric Jaguar I-PACE with a series of interactive activations at this year’s Geneva Auto Show. The experiences were designed to showcase Jaguar’s first all-electric production vehicle and allow customers to discover its unique design and advanced technology. The activations also supported the Auto Show experience itself, giving visitors additional […]
Ahead of International Women’s Day, augmented reality experts, Zappar teamed up with Enlighten and CompTIA (leading tech association) to create augmented reality enabled posters, celebrating women throughout history. Working closely with CompTIA, Enlighten developed a campaign to allow users to redesign and develop the classic Rosie the Riveter poster from World War II, in their “Reimagine Rosie” campaign. […]
GES has been awarded silver status by Investors in People. The Investors in People (IIP) Standard defines what it takes to lead, support and manage people for sustained success. Based on 25 years of leading practice, collaboration with over 1000 organisations and management thinkers, the IIP Standard reflects the very latest workplace trends, to help organisations be the […]
intu is once again on the hunt for entrepreneurs to work with as part of intu Accelerate. The incubation programme, now in its second year, aims to develop young businesses with fresh ideas that will help shape the future of the retail and leisure market. Following on from last year’s success, which saw robots in […]
Eat Natural, the British snack bar company, has appointed creative agency Hot Pickle to create and implement its ‘Made in the Makery’ experiential activity throughout the summer. The nationwide campaign, kicking off in June, will focus on key family, food and music festivals. ‘Made in the Makery’ will be a fully immersive experience, allowing festival-goers to experience making their very own, totally unique Eat Natural […]
Beverage distributor Alcobrands continues expansion of their brand portfolio with the distribution of two premium vodka brands, Russian Standard Vodka and Żubrówka starting 1 April. Russian Standard Vodka is the world’s number one premium Russian vodka with global sales of over 3.4M 9Llt. Żubrówka, the Polish vodka with over 500 years of heritage, is the world’s fastest growing […]
Mr Men Little Miss has launched its new character,Little Miss Inventor, with an interactive event at the Manchester Museum of Science and Industry and a competition to encourage kids to get inventing. The new character’s reveal coincides with International Women’s Day Running in conjunction with the event is a national competition encouraging children to submit inventions to […]
Undercurrent were challenged by O2 to design and bring to life an ‘O2 portal’ as part of a new ATL campaign promoting O2’s association with live music. Over the past year O2 have looked to capitalise on their live event platform, encouraging customers to #FollowTheRabbit in order to gain access to huge events nationwide. Undercurrent’s […]
One of the UK’s largest suppliers of mobile WiFi services has unveiled its latest foray into the world of event’s technology with the launch of its heat mapping technology. SimpliWiFi’s new service makes use of conventional CCTV and thermal imaging cameras to find hot spots in crowds during festivals in order to aid events organisers. […]
Persil UK is encouraging families in London to get outdoors come rain or shine. Real-time weather data will trigger content on one of Ocean Outdoor‘s premium full motion screens, instantly directing families to their closest source of outdoor fun. Get Out Here is powered by Persil’s commitment to get families outdoors and embrace dirt. Surprising consumer […]
On-demand food delivery service, Deliveroo has announced that the world’s first billboard made entirely from burgers is set to come to London. The billboard, standing at four metres, will be assembled using thousands of burgers, which will be available for members of the public to devour for free. Burgers are one of the nation’s most […]
Attendees to FMBE’s BE Connected winner’s celebration will leave with insight into people the UK electorate and their shopping habits courtesy of guest speaker Joe Twyman. The event itself is free to attend, on Tuesday 13th March at The Woodman, Highgate, though places are limited and there are only a few registered places left. Joe […]
Azalea has strengthened its offering to the golf tourism industry by entering into an exclusive partnership with former IAGTO director Giles Greenwood and his Seventy2 Golf agency. Greenwood, who spent 12 years with IAGTO before leaving late last year, will add a dynamic travel trade sales arm to Azalea’s already burgeoning business in the golf […]
The Boston Consulting Group (BCG) has created its debut brand experience at Mobile World Congress (MWC). MWC is underway this week from the 26th February to 2nd March at Fira Gran Via, Barcelona. BCG’s mission for MWC is to host clients and guests in a private environment where they can experience the firm’s DigitalBCG content, capabilities and […]
In addition to the Quick Charts and Picture Galleries, TeamHaven has added a new dashboard reporting tool to their offering which allows users to easily add and customise the reports they wish to add to their dashboard. Users can add new reports, select their size and add the required groupings by rows and columns. […]
CSM Live and Provision Events will deliver the HSBC Mass Engagement activation programme across the HSBC Try Rugby Zone and Hysan Place at the Hong Kong Sevens. HSBC are a key client of the wider CSM Sport & Entertainment, but this is the first time that CSM Live, the branding and live experience specialists, […]
Ericsson brings to life its customer-centric purpose at Mobile World Congress 2018 through a transformed brand experience. Jack Morton Worldwide has partnered with Ericsson to create the experience. Ericsson’s drive is to put customers at the heart of its work – making increasingly complex technology simpler for businesses and helping them be successful in a […]
To celebrate its launch, Drinkfinity is set to host a two-day Lifestyle Lab, including a workshop hosted in collaboration with The School of Life. People are embracing modern, multifaceted lives, in the way they work, play and relax and the new drinks brand reflects this. The event, hosted at co-working venue Huckletree, will allow people […]
David Bletso joins 2Heads as global chief financial officer, a key part of the Agency’s management team. He brings over 20 years’ experience within the media industry, including his more recent position as CFO for IPG Mediabrands. In his role at 2Heads, David will work with all the department heads on commercial strategies, legal and […]
Independent global marketing and media consultancy, Ebiquity, has announced today the appointment of Rob Woodward as Chairman Designate. He will succeed Michael Higgins who will retire after 12 years as Chairman of the Company, following the AGM on 9th May. Joining Ebiquity on 1st March, Rob will work closely with Group CEO Michael Karg to […]
Alpro will be popping up in East London to celebrate Plant Power Day on Wednesday 7th March. Plant power pioneer Alpro is teaming up with plant-based cooking sensation BOSH! to host the UK’s first ever ‘planquet’, set in an urban jungle turned plant-filled haven. This root-to-stem inspired supper club marks the launch of Plant Power […]
Kinetic has appointed Nicole Lonsdale to the newly-created role of chief planning officer. The appointment extends Kinetic’s strategic planning capabilities at a time when ongoing growth in Digital Out-of-Home continues to drive new and increasingly complex integrated opportunities for advertisers in outdoor environments. As chief planning officer, Nicole will be responsible for developing smart audience […]
UFI – the Global Association of the Exhibition Industry has chosen GES as its global digital partner to drive attendee engagement at its events in 2018. Poken by GES will deploy its smart exhibition technology at UFI’s major international events, including the European Conference in Verona, and the 85th Global Congress, set to be held […]
Freeman has been named an official approved partner for all Mobile World Congress (MWC) events worldwide, in a new three-year deal with leading event producer, the GSMA. The agreement will see Freeman act as a recommended agency for the flagship MWC event in Barcelona beginning in 2019. The company will have the opportunity to apply […]
Ecrebo has announced it has appointed Kelvin Clibbon as chief technology officer (CTO).In his role as CTO, Clibbon will focus on enhancing Ecrebo’s OnPoint point of sale marketing platform in anticipation of the evolving needs of retailers across the globe. “Ecrebo presents an opportunity to join one of the most exciting growth software companies in Europe […]
Experienced account director, Gavin Frost has joined Blitz as branch manager of its Olympia London office. With over 15 years’ experience in the events industry, Frost joins Blitz from event production company R&B Group, where he managed the company’s London operation. Prior to this, Frost worked within the theatre and entertainment industries as a production […]
To mark the UK unveiling of Volvo’s brand-new XC40 this week, the Swedish car brand is hosting a nationwide launch event – providing the first opportunity for people to see the critically acclaimed model. Taking place on Thursday 22nd February, the event, which is being delivered by experience agency TRO, will see around 100 retailers […]
Produce UK today announces the appointment of Sam Oxley to the role of managing director at the artistic event-making and placemaking agency. The appointment comes at a time of strong agency growth, which is now being supported with a realignment of management responsibilities. The shift sees Oxley, former managing partner at House PR, focusing on […]
After a successful trial period, Mash Staffing has been appointed by Waitrose to provide Waitrose Taste Ambassadors for their Tastings with Waitrose sampling programme. The six-month trial in 25 stores received positive feedback from brand partners, store staff and customers, and will now begin to roll out across the entire Waitrose estate. Mash was first […]
This World Poetry Day (March 21st), coffee roaster Julius Meinl and critically acclaimed musician, JP Cooper, invites coffee and tea lovers to unleash their inner poet and have their written word serve as currency for the day. The opportunity comes as part of the fifth annual Pay With A Poem initiative, which will see JP […]
Global creative experiences group Because has announced the appointment of a new Creative Director as the thriving agency continues to grow its service offering. Natasha Blevins brings two decades of creative experience to Because from some of the UK’s biggest integrated agencies. Accomplished in concept development and strategic thinking, Natasha most recently worked at FCB […]
Momentum Worldwide has appointed Alistair Bryan to join the UK Board as Chief Operating Officer. Reporting into Momentum Worldwide’s UK president Luke D’Arcy, Bryan will be responsible for growth and efficiency across the business. He’ll work with all the client teams and be responsible for brands such as American Express, SAP, Microsoft, UPS and Premier […]
Behind The Scenes – Pilsner Urquell VR Brewery Tour from Wolf In Motion on Vimeo. A VR beer experience has launched at The 2018 Winter Olympics. The ‘Virtual Reality Brewery Tour’ will transport people from the Republic of Korea to Pilsner Urquell’s brewery in Plzeň, Czech Republic. Made by Purple Creative in collaboration with VR […]
L’Oreal owned cosmetic brand welcomed the Instagram star to London with a series of fun and colourful events, inspired by Kristen herself. Kristen Leanne is a beauty influencer , brand owner, and entrepreneur. Known for sharing Urban Decay’s values of cruelty-free vegan beauty, Kristen Leanne’s colourful collaboration with ‘UD’ includes Kaleidoscope Dream and Day Dream […]
Following on from the success of last year’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and agency AMV BBDO created another experiential stunt for forgetful consumers. Snickers came to the rescue, once again, saving those who had forgotten to reserve a table for their loved one that evening. Promohire was commissioned to deliver […]
Digital experience company Acquia has announced it is bolstering its EMEA sales and marketing team with two new hires who will complement the company’s strategic direction under new CEO Mike Sullivan. Acquia appointed sales veteran Steve Williamson as the company’s new sales SVP in EMEA. With more than 30 years in tech sales, Williamson brings […]
UKTV Celebrity Haunted Mansion from Grand Visual on Vimeo. UKTV’s entertainment channel, W , is using disruptive scare tactics to build anticipation for new reality TV show Celebrity Haunted Mansion. With the show filming in what is said to be one of the UK’s most haunted buildings, revealed on the day of transmission, the sense of fear will be […]
Liverpool’s St Johns Shopping Centre has welcomed the arrival of Thomas the Tank Engine. The life-size, 5.5m long model of Thomas is spending eight weeks in his new home before returning to The Isle of Sodor. The Fat Controller will also be paying regular visits to St Johns in the city centre to sit with […]
Creative technology specialist Cassette has been appointed by tourist attraction Madame Tussauds Washington DC. Cassette has developed an augmented reality installation in the Madame Tussauds Washington DC museum, whereby visitors will be able to reimagine themselves as the 46th President of the United States of America, appearing behind the podium at the presidential inauguration.
Pernod Ricard’s Beefeater gin has teamed up with Amplify, for the fourth time, for the Global Final of the brand’s annual Beefeater MIXLDN bartender competition. The Global Finals see national bartender champions go head-to-head to be crowned Beefeater MIXLDN 7 Global Champion. Taking place in London – the home of Beefeater – and now in […]
Chubby Hearts over London is a public design project conceived by the fashion designer Anya Hindmarch as a love letter to the city. Starting on Valentine’s Day and continuing as a celebration of London Fashion Week, giant ChubbyHeart balloons will be suspended over (or sometimes squashed within) 29 famous London landmarks and prominent locations across the Capital. The […]
FirmDecisions, has announced that Park Thomas has joined as Audit Director, North America. Park will be responsible for managing both U.S.-based and global advertiser clients. A Certified Internal Auditor with 17 years of internal experience in both government and public companies, Park led agency audits for the Coca-Cola Company between 2011 and 2016. While at […]
Media iQ has announced the appointment of Simon Tray as global chief financial officer. He joins having previously held the same role at MediaCom, where he had been part of the leadership team for the past 19 years. In his new role, Simon will be responsible for the company’s financial performance and reporting of business, […]
Freeman has appointed David Fisher to the role of sales director, custom build in EMEA. Fisher brings over 20 years’ sales and sales management experience to the company, including a number of years spent specialising in the area of bespoke exhibition stands, where he has worked with a series of world-class brands. Throughout this time […]
For the official launch of their first UK Flagship store – L’Occitane invited beauty editors, industry influencers and special guests to experience their new multi-sensory retail space on Regent Street, London. Designed by UXUS, the concept store was created with the vision of producing unique and luxurious experiences that allow customers to explore textures, tastes, […]
A new campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, gives Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital. The juices also contain ‘super suggestions’ attached to each drink, to […]
Mercedes-Benz Vans UK Ltd has appointed experience agency TRO to deliver its first ever lifestyle retail outlet. Set within Manchester’s renowned Intu Trafford Centre, the Pop-Up Store opened its doors on Monday, and showcases luxury pickup, the new X-Class – in addition to a Vito and a Marco Polo campervan. The store features interactive touch screens, […]
Mindshare UK, part of WPP, has announced that Fleur Stoppani has been promoted to chief client officer. Joining the leadership team, Fleur will be responsible for leading and evolving the agency’s approach to delivering client services across the UK. Fleur’s experience as partner has seen her win and lead the prestigious Marks and Spencer account […]
In her new role, Christine will work closely with Bill Bruno, CEO, North America as well as the Ebiquity Global Media Practice leadership team. She will hold responsibility for Ebiquity’s North American Media Consulting and Performance services, which specialise in helping brands manage the performance of their media investments through robust measurement, and the selection […]
Provision Events was commissioned by Eiger marketing to provide a Microsoft fan experience at the Waste Management Phoenix Open, which already held the record for attendance at a PGA Tour event. With 60,000 more visitors than in 2017, the party atmosphere, particularly at the notorious 16th hole ‘Colosseum’ reflected the diversity of visitors that spanned […]
To celebrate the return of Cadbury Creme Egg Hunting Season, Cadbury launched Creme Egg Camp – an immersive haven for all Cadbury Creme Egg lovers. The camp is open for five weeks from 19th January 2018 in Old Street, London. Open for a limited time only in Old Street, London, the Creme Egg Camp will […]
NexusEngage has unveiled the brand new interactive campaign – Exchange Game Zone – at The Exchange Shopping Centre, Ilford. Following the success of the campaign #MyGreatIlford, an activity that celebrated Ilford and its community through a photo contest and interactive voting station in the mall, this new activity focuses on using the same location in […]
Pip & Nut is hosting a pancake pop up at Whole Foods Kensington on and ahead of Shrove Tuesday. The instore takeover will offer sweet and savoury pancakes throughout the day with the first 100 during every ‘Happy Hour’ on the house. All four pancakes on the menu are l made from Pip & Nut’s […]
David Crease has joined the Wonder London team in the newly created role of design director. Reporting directly into creative director Chris Helliwell, he will be leading the studio on a day-to-day basis, liaising closely with Chris to ensure all work adheres to the original creative intent of each project. This will be alongside mentoring […]
Agency BD Network brought Lurapak’s brand proposition ‘ Christmas Deserves Lurpak’ to life with an eight meter tall Christmas tree over the festive period. The eight meter tall Christmas tree was built out of Lurpak branded blocks of butter. The installation was surrounded by a live kitchen, in which the Lurpak chefs and ambassadors cooked up […]
The Kraken Black Spiced Rum has crafted the world’s darkest “hotel” – a unique ‘rumantic’ Love Lair draped in black upon black, furnished with imposing midnight décor…And they’re opening it up to couples seeking a wholly particular experience. Set deep in the depths of the English countryside, The Kraken Black Spiced Rum is inviting the […]
The Coca-Cola Tattoo Studio opened its doors to the public on February 6th offering free tattoos to the over 70s with tattoo-lover Professor Green and his Nan on hand to greet the first guests. The move celebrates the brands new Coca-Cola Zero Sugar advertising campaign which sees a 70-something Mr Hadley ‘break free’ to take on a range of […]
Event production company Gorilla Marketing & Events has secured a two year deal with the Isle of Man Government Department for Enterprise to produce its TT Mayhem Roadshow, which tours the island during TT week, and provides high energy bike entertainment for TT fans. Angela Crebbin, motorsport commercial & contract manager, “We have been working […]
A new interactive family attraction is being unveiled in Cornwall this half-term, starring characters from Oscar-winning animation studio Aardman. The ‘Aardman Presents: A Grand Experience’, attraction is based at Land’s End and replaces the landmark destination’s successful Shaun the Sheep Experience. Aardman characters Wallace & Gromit and Morph join Shaun’s farmyard friends within the attraction, […]
Bridgestone Corporation (Bridgestone) is ready to support the staging of the upcoming Olympic Winter Games PyeongChang 2018 – its first Olympic Winter Games as a Worldwide Olympic Partner – through a variety of product, athlete and education initiatives in South Korea. As part of its Games-time programme, Bridgestone is supplying winter tyres for the International […]
Breakfast biscuits brand, belVita, brought breakfast and music to commuters at Charing Cross station in London on Friday 2nd February as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations […]
David Pain joins as business director – venues and Andy Wright as client services account director, strengthening SpaceandPeople’s focus on growth within the UK market. David will be working within the venues division with a specific focus on acquiring major portfolios and looking at new ways of working with the company’s existing venue partners. The […]
Dating service Match is opening a unique Central London pop-up store exploring the role of smell in finding and attracting a partner. Female visitors to ‘Eau.M.G.’ (‘Eau Mon Garcon’) will be able to sample six different bottled scents created from the natural odours of male Match members in the hope of sniffing out a partner. The store […]
Landsec has announced that Benefit Cosmetics, the San Francisco based make-up brand, launched a silver space pod experience at Bluewater to celebrate the arrival of an out of this world new product, BADgal BANG! on Friday, February 2. The one day event saw Bluewater’s guests greeted by pink astronauts on the lower Rose Gallery outside […]
Tribal Worldwide London has announced the launch of its new agency structure designed to help brands win in the experience economy. Tom Roberts, CEO, says: “I believe that businesses should embrace the concept of Total Experience (TX) and invest in improving it for the benefit of customers, employees and the bottom line. TX takes the principles […]
Global paints and coatings company AkzoNobel has appointed Brand & Deliver to work on its 2018 events contract delivering exhibitions and trade shows, following a competitive pitch. The Dutch company owns several brands, including Dulux, and is a major producer of speciality chemicals. It reported revenue of €14.20 billion in 2016. Brand & Deliver’s brief […]
This summer, Harry Potter fans in Italy will have the opportunity to get a closer look at thousands of props, costumes and creatures from the Harry Potter films when Harry Potter: The Exhibition comes to Fabbrica del Vapore. Since its world premiere in Chicago, the exhibition has received more than 4 million visitors and has […]
DigiComm of Dubai have tasked technology innovation agency, Inition, with creating a crowd-pleasing virtual reality (VR) experience that takes users on a thrill-packed, height-themed spy mission at Burj Khalifa – the world’s tallest structure and UAE’s must-visit tourist attraction. The interactive experience captures key elements from the Burj Khalifa experience in an exhilarating adventure that transforms VR-headset wearing users into […]
Sense has appointed Dan Parkinson as planning director to oversee the work and development of its growing London-based planning team. Parkinson’s career in marketing spans 12 years, with the past eight spent focusing on brands and design. He joined Sense from Coley Porter Bell, where he worked across a number of national and international […]
Following a month of strikes, delays and another spike in train fares, Gordon’s Gin has launched a service that can reward delayed rail passengers with either a half price or a free Gin & Tonic. The service – called #YayDelay – uses an intelligent algorithm to monitor real-time train delays and tweets containing #YayDelay in order to […]
This Valentine’s Day, food-on-the-go retailer Greggs has teamed up with OpenTable, the restaurant booking service, to open its doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time. Selected shops will be transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras and white […]
iMP has been enlisted by PureGym to drive awareness of new gym openings up and down the country with an immersive, experiential roadshow. Running from January to October, the experiential activity will support over 35 new gym openings across the nation. Agency iMP has created a bespoke immersive roadshow which features 22 national experiential events […]
Hootsuite, the social media management platform, has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard. “Scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Ryan Holmes, CEO of Hootsuite. “Now, they can manage large volumes […]
With New Year resolutions and fitness goals everywhere January is the month we’re bombarded with Instagram pics of smoothies, salads and workouts – with no escape from the endless pressures of ‘new year new me.’ But with the longest month revealed to be the worst time of the year to set new goals – and […]
Experience marketing agency TRO has unveiled a new standalone business unit, Cassette, launched to solely deliver innovative creative technology solutions. Following the unprecedented success of TROi (the agency’s previously-titled creative tech division) Cassette will operate as its own entity, servicing both TRO clients and the wider industry. Headed up by Ben Taylor, who previously successfully […]
Media iQ, the leading global analytics and technology company, today announces the appointment of Nicola Young (née Thomson) as vice president of marketing EMEA. She joins having previously held the director of media position at Estée Lauder Companies (UK&I) and prior to this, she was group director of marketing at Global Radio. In her new […]
Symphotech has collaborated with Blue Multimedia Ltd to provide concerts with two innovative and cost effective signing solutions to aid the deaf and hearing impaired, in a bid to ensure both inclusivity and compliance with disability access legislation. Event health and safety company, Symphotech, is offering two forms of assistive technologies to ensure events are […]
Independent creative agency RPM celebrates their 25th birthday this month. The agency was launched in 1993 and remains independent to this day. Founded in Jan ’93 by three friends, RPM began in a cowshed on a working farm near Wokingham, with each of them raising just £5,000 to launch. “Before receiving visiting clients, we had […]
Out of home media owner Ocean Outdoor has announced a three year partnership with the Marine Conservation Society (MCS) which will enable the charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans. As part of the partnership, Ocean is giving the Marine Conservation Society access to its premium portfolio […]
DFDS Seaways took over Monument Metro over the last weekend in January, teaming up with brand engagement agency Independent Events, to transform the Metro station into an immersive Amsterdam experience! The activation ran across the weekend of January 26th & 27th January and brought more than a taste of Holland to the North East. Traditional […]