The latest movement of people data from CACI and its partner, Location Sciences, suggests that, contrary to the image widely portrayed, the difference in the impact of Covid-19 on consumer behaviour is increasingly based on demographics, rather than geography. Insight from the week ending October 4 shows mobility across the UK dropped two percentage points […]
The UK’s newest music festival was launched yesterday. The timely named Unlocked Fest will take place from 18th – 20th June 2021 at Newark Showground. Organisers of the three-day event are promising a line-up crammed full of the UK’s biggest tracks from the nineties onwards, performed by a combination of original and tribute artists. The […]
The UK’s biggest flexible working community is waiving its fees to help field marketing businesses hire the flexible workers they need to meet the demands of the new surge in coronavirus cases and enable business continuity and resourcing in the crucial Christmas period. Redwigwam is allowing companies to use its AI-powered online platform to find […]
The Data & Marketing Association (DMA) has published new guidance, ‘DMA Talent: Dyslexia Employer Guide’, created using insights from neurodiversity consultants, brands/employers, and dyslexic employees working across the creative, data and marketing industries. Dyslexia is a neurodevelopmental condition which mainly affects the development of literacy and language related skills. It is estimated that 1 in […]
isla, the recently launched organisation for sustainable events, has announced the arrival of fifteen new members. The incoming companies include nine event & experiential agencies and six event support businesses. The new members now join the twelve founder companies, each sharing a common commitment towards the measurement and delivery of sustainable events. On the event […]
Singapore-based Mobistudios, a powerhouse creative design and technology player throughout Asia, has signed a contract to acquire 20 iWalkers, the digital roaming media device developed by Scottish technology company, NomadiX. iWalker uses facial feature detection, even when masks might be worn, to collect a range of data that is impossible to amass from traditional billboards. […]
Fun Street, a two-level interactive family entertainment centre, has officially launched its debut site at Silverburn, one of Scotland’s leading retail and leisure destinations. As part of a phased opening, 75% of the 14,000 sq ft independently owned venue opened to the public on October 5. Fun Street caters primarily to children aged 0 – […]
Costa Coffee and The Circle Agency have shown the power of sampling and live activation with a series of campaigns – all delivered in recent months alongside the challenges of COVID. These campaigns continued an existing client and agency relationship and drew strength from that association. Ahead of any consumer activations, the team were in […]
2Heads, a leading independent experiential brand marketing agency, has announced the appointment of James Simpkins as Managing Director for Experiential and Paul Godwin as Managing Director for Digital Innovation. After over twenty years’ service each with 2Heads and having both held key pivotal roles in the business as it has grown and evolved, there were […]
McCurrach, a leading performer in the sales and marketing industry, has rebranded to reflect its group mantra ‘Helping brands sell more’. The outsourced sales agency has grown through 120 years with its performance based on innovation, strategic collaboration, people expertise and thought leadership. Widely known for their service excellence in Field Marketing, over the past 5 years McCurrach have added new strings to their bow with the acquisition of Consultancy agency, Sellex, […]
In celebration of the release of Enola Holmes (which stars Millie Bobby Brown as the younger sister of Sherlock Holmes, now available to stream ), Netflix erected temporary ‘Enola Holmes’ inspired sculptures around the country to represent, empower and celebrate the real-life ‘overlooked sisters’ of the 18th and 19th centuries, whose prestigious achievements have been […]
Healthy snack brand Kind is running a sampling campaign across a series of gigs held at The Virgin Money Unity Arena in Newcastle, which has been designed to host live events safely during the pandemic by enabling fans to adhere to social distancing guidelines. More than 50,000 Kind bars have been handed out to gig […]
Balsamic vinegar producer Mazzetti has activated a creative sampling campaign with The Circle Agency. The brand is relatively new to the UK market so wanted to increase brand awareness and inspire the versatility of their products by sampling their Balsamic Vinegar of Modena with some perfect food pairings – drizzled on caprese skewers, over parmesan […]
World-renowned British toy emporium, Hamleys, has selected Liverpool ONE to launch its latest in-store retail concept at 101 Paradise Street, marking the iconic retailer’s debut in the city. Officially launched on 19 September, the 2,000 sq ft store offers an immersive toy wonderland ‘where play takes centre stage’. It houses an array of games, puzzles, […]
One of the most controversial projects in the country is reaching its conclusion with the announcement of the new name for Colston Hall in Bristol. The name was developed in a process led by the branding agency, Saboteur. The rebrand has been demanded by Bristol music and arts lovers for many years – dating back […]
[INVNT GROUP], has recruited a new Managing Director for EMEA in renowned and highly regarded industry leader, Claudia Stephenson, a move that has been fuelled by increased demand for the Group’s multi-disciplinary offering amid the pandemic. An excellent communicator with long-standing client relationships across sectors including tech, gaming, HR and healthcare, Stephenson joins from Freeman […]
Ingenuity London today announces the appointment of Natalie Shaw as Brand Director. Joining Ingenuity’s growing team, Shaw brings with her significant experience in the media space following nearly a decade at Mindshare where she held several positions, most recently Global Head of New Business where she led the global new business team through a period […]
As communities search for ways to return to business, AnyBrand has introduced a treated, fully brandable, face covering, using technology proven 20 times more effective against COVID-19. AnyBrand offers organisations the opportunity to associate their brand with keeping people safe and helping get companies and events back to business. When hotel entrepreneurs Colin Graham and Rob Morgan went in search of ways to keep their hotels […]
Wrapping their ice cream van in ‘So…?’ branding iMP visited 8 town and city centre locations across the UK in 10 days at the end of August and start of September managing everything from the vehicle, logistics and event spaces to staffing, health and safety and Covid-19 protocols. Locations included Whitby, Manchester, Liverpool, Cardiff and […]
As part of the #LoveChinatown campaign, Shaftesbury has partnered with the London Chinatown Chinese Association (LCCA) to further revitalise Chinatown London as it welcomes back visitors. The bold multi-coloured lanterns replace the red lanterns that have been hanging for over 40 years. The new rows of special multi-coloured lanterns are a nod to the rainbow of hope thanking the amazing work of NHS staff and keyworkers throughout the pandemic. As people […]
Street art fans from around the world will be virtually welcomed to Upfest this year. ‘Virtually Upfest’ is an online version of the world-famous street art festival and will take place this month between 25th-27th September. Working in collaboration with virtual reality studio, ZubrVR and with the help of Arts Council England’s emergency response funding, […]
Research by CACI, the consumer and location intelligence specialist, has highlighted the full extent of the disparity between central London and the rest of the capital as the UK gets to grips with the ‘rule of six’. Since the lockdown was lifted on June 15, CACI, in partnership with Location Sciences, has been tracking how consumers […]
Etihad Destination & Leisure Management and MCI Middle East, today announced a partnership agreement, to offer special rate MICE packages for programmes serviced by MCI in Abu Dhabi throughout 2021 and 2022. Through this partnership, Etihad Airways becomes the official airline for all MICE groups coming into Abu Dhabi or events taking place internationally where […]
Imagination has been working on an exciting new initiative for Ford of Europe which broke on 2nd September, a brand new platform named Ford Horizon which will be the home for the automotive giant’s virtual experiences and events. Ford Horizon is a bespoke platform with single sign-on functionality that takes the audience away from the […]
LabTech, owner of Camden Market, has signed a partnership with independent cinema group, Curzon, for a pop-up cinema that will be hosted in the market’s North Yard from 16 September for two weeks. Curzon will operate its exclusive open-air cinema seven days a week, with a capacity for 150 people. The Camden x Curzon partnership […]
Zippo has collaborated with globally renowned urban contemporary artist D*Face, to create a 7 x 11 meter mural, as part of its partnership with the inaugural London Mural Festival, in celebration of the launch of its latest design innovation, the new 540 Color decoration process. At the cutting edge of creativity and artistic innovation, Street […]
Twelve of the leading event agencies have put their support behind the creation of isla, a new industry organisation that will support businesses to implement consistent standards of environmental impact, measurement and management of events. isla has outlined its core objective of ‘accelerating the event industry’s transition to a sustainable future’ with the collaboration between […]
The vibrant colours of Notting Hill Carnival descended on London’s Piccadilly Circus as an exclusive preview of the weekend’s first virtual event played out on the UK’s biggest digital screen. A troupe of Caribbean soca dancers dressed head to toe in Carnival costume started the live countdown down on the big screen ahead of the […]
Football shirts are an integral part of the sport as they allow fans to visually and physically support their football club. This is evident by the huge number of individuals flaunting their team’s shirt during match days, in pubs and on social media. The Most Instagrammed Football Shirts Rank Football Club No. of Hashtags (#) […]
Chiquita is excited to return to the streets of London to promote its key message of fun and healthy living with a visually vibrant campaign that will be featured on London’s iconic double decker buses running through key central transportation routes throughout the city. In its sixth year of running the London campaign typically aimed […]
Ingenuity London has revealed further details about the line-up for its Health and Wellbeing event on the 10th-11th September. Brands that use health and wellbeing in their marketing comms will get to meet and discuss their key challenges with leading agencies, as well as hear exclusive thought leadership from industry champions. Speakers at the event […]
McCurrach is pleased to announce that Pernod Ricard UK has selected them as its new field sales partner in grocery and convenience. In Grocery, Pernod Ricard UK will deploy a mixture of agile resources throughout the year, utilising McCurrach’s EPOS analytics tool, DART, to operate data led campaigns. In Convenience, they will create a brand-new permanent team, which will cover 1,800 stores. Furthermore, Pernod Ricard UK will be a full category partner for McCurrach’s MyStore+ app, joining current partners to provide category advice and offers […]
Hammerson is pleased to announce that its flagship destination Bullring is welcoming two new brands to its line-up. Internationally renowned luxury life and style brand Kate Spade New York launched its new store at the destination on 14 August, while global interactive fitness platform Peloton will be opening its first West Midlands showroom later this month. Global […]
iMP have been tasked by organic dairy brand Daioni to create a product sampling campaign in London for their new iced coffee range. Launched into Whole Foods, Holland & Barrett and other retailers before the Covid-19 pandemic hit, it’s the first and only organic Fairtrade iced coffee in the UK. With increased Covid-19 restrictions around […]
Link Communication has announced successful completion of the first few dates of its Fulfil Summer Sampling Roadshow (https://fulfilnutrition.com/), which sees the first use of the agency’s new range of ‘Safe Sampling Equipment’. The campaign is taking place across busy suburban retail areas and popular urban area parks. The team are equipped with a very funky sampling […]
A survey released today by promotional staffing agency Kreate has quizzed 1172 field staff between 21st and 31st July about their appetite for returning to work and the safety concerns surrounding COVID. The top line of the survey showed that 98% of respondents were happy to return to work, whilst the survey also confirms that […]
Cadbury is continuing to raise awareness of worthy causes and struggling businesses through its new global partnership with Manchester City. The focus of the collaboration will initially celebrate worthy causes, individuals and businesses who have gone above and beyond during the pandemic to help those around them and deserve recognition. Each month, Cadbury will work […]
In July Liveforce published their Covid-19 Impact Report for the event and promo staffing industry. Revealing the truth behind the impact of Covid-19 in their benchmark report, Liveforce gave a voice to the event and promo staffing industry. Following a survey sent to over 6,000 event professionals, the report measured the business impact of coronavirus, […]
A donation of new Samsung tablets was made to Great Ormond Street Hospital Children’s Charity (GOSH Charity) by field marketing and brand experience agency Blue Square and a new charity called the Sunshine Baby Bank. These tablets will help children in the hospital’s care to maintain vital contact with friends and family during the COVID-19 […]
A red alert was signalled to the government from across the events industry yesterday as venues lit up in red, event staff and brand ambassadors dressed in red, event production crews marched in the street with event equipment and casing and furloughed and out of work performers and managers signalled their anxiety and unity with […]
Global experience agency Imagination has created an extraordinary hybrid event with new client Samsung. Journalists will be familiar with typical pre-briefings, where information is shared ahead of a consumer product launch. For the media, they ensure crucial hands-on time with the device and the opportunity to take distinctive press shots. Due to the highly secure […]
With government guidance now emerging for the events industry and companies beginning to return to site, Showforce has partnered with industry safety specialist The Event Safety Shop (tess) to develop Covid-19 protocols and risk assessments specifically for the crewing business. The new working practises have been written in-conjunction with Showforce’s NEBOSH qualified health, safety and […]
CACI, the consumer and location intelligence specialist, has launched a data driven, objective model to help landlords and retailers agree new commercial lease terms. In recognition of the breakdown of the traditional leasing and valuation model and the opposing positions adopted in the industry as a result of coronavirus and the government’s response, CACI is […]
N2O’s Brand Ambassadors hit the streets of London for a 7-week guerilla sampling campaign to help adult smokers, vapers and nicotine users discover Vype, an alternative nicotine product which now offers a range of mint vaping flavours. The rain was no obstacle, as Londoners were happy to engage with N2O’s COVID-secure activity.
Williams Racing is pleased to announce a new long-term partnership with Umbro UK. The English sports brand will be the Official Technical Kit Supplier from the start of the 2021 season, when the double-diamond of Umbro will be worn by the team. This announcement comes ahead of the 70th Anniversary Grand Prix at Silverstone this […]
BMWi has taken over Berlin with help from brand experience agency TRO as 6 races conclude the Formula E season at the German capitol’s old Tempelhof airport. The central park location is seeing 3 x double header e-Prix from 5th-13th August (6 races in total). Regarded as a home Grand Prix by team BMWi Andretti […]
Last week, the Natural History Museum’s Venue Hire business held its very first live streaming music concert, a step forward in the venue’s adaptation to COVID-19 safety measures in the era of social distancing. The concert, ‘Some Summer Night’, performed by Irish pop sensation Dermot Kennedy and joined by his friend and Emmy nominated actor […]
Pride festivals may have been cancelled this year, but N2O has still been brand active as a experience creator on behalf of Unilever and Pride, via a retail experience at Superdrug. This Superdrug store takeover (see video) showcased Unilever brands Lynx, Closeup, Simple & Vaseline. Beginning with an eye-catching window display, customers followed the rainbow path through […]
In the wake of COVID-19, global brand experience and design consultancy 2LK’s internal R&D team has developed NavigatAR, the COVID-proof intelligent wayfinding system that monitors, informs and protects people as they navigate through commercial and cultural experiential spaces spaces such as event and exhibition venues, as well as shopping centres, grocery stores, retailers, banks, museums and leisure destinations. NavigatAR supports […]
Notts County have announced an agreement with Cadbury which will see the club’s official travel partners, Sharpes of Nottingham, become shirt sponsors for Sunday’s play-off final and for the next two seasons. Cadbury has donated the advertising opportunities from the partnership to Sharpes, one of many Nottingham-based businesses severely affected by the Covid-19 pandemic. Sharpes […]
Huawei, the leading global technology company, has today announced more than £10M in marketing investment for its MateBook laptop range in the UK. The investment comes as Huawei continues its rapid growth in sales for its ecosystem of devices, with its laptop business in particular achieving more than 120% year-on-year growth globally. Anson Zhang, Managing […]
Multinational snacks and beverage company Mondelēz International partnered with NextGen insights agency Join the Dots I InSites Consulting and leading virtual reality (VR) market research platform provider Gorilla in the room, to understand the extent to which shelf-ready packaging and merchandising impacts shopper behaviours at in-store fixtures. The key challenge in this study was to […]
Extreme E, the new electric off-road motor racing championship, is pleased to reveal that it is in advanced talks with Fisker Inc. – creator of the sustainable electric vehicles and advanced mobility solutions – on a series partnership and potential works team entrance. Extreme E, starting early 2021, is a radical new racing series which will […]
Mike Dean is the most talked about referee this season, averaging 278 pots per game 70% of those posts are negative, with one in five showing signs of anger 91% of posts about Chris Kavanagh are negative, the highest of any referee Michael Oliver fares among the best with 43% of posts positive towards him […]
The U.K. wide Scout Association (incorporating Beaver Scouts, Cub Scouts, Scouts, Explorer Scouts and Scout Network) have teamed up with Flavor, an Integrated Sampling Agency to curate a Seasonal Partnership Program as part of their Healthy Eating and Camping initiatives. The program will work with both food and drink brands who want to engage with […]
At the end of May, on an unfeasibly hot day in a garage in Somerset, Adam Holland broke a treadmill World Record with Guinness World Records virtual adjudicator live, for an event that FMBE helped to facilitate. The run was part of a triple record bid. Adam was going for the half, the marathon and […]
As the Premier League reaches its finale behind closed doors, with Liverpool FC playing their last match at home and lifting the trophy on Wednesday, data science and marketing technology company 4C have unveiled the big brand winners seeking to capture the attention of fans on social media and capitalise on the return to sports: […]
WSCorp is the group specialized in live entertainment, creation of large shows and global events with a turnover of € 105 million in 2019. The turnover forecast for 2020 was € 150 million, with the aim of redoubling in 3 years. Today, because of COVID, 50% of the projects planned for 2020 have been postponed […]
Brands need not miss out on the most important opportunity to connect with university students as Freshers’ Week 2020 is being digitised for the first time. ‘The Digital Welcome’, developed by student marketing agency Raptor, offers innovative and exciting opportunities for brands to still get in front of the elusive student audience as the coronavirus […]
Nivea Men, the official men’s grooming partner to Liverpool FC, has unveiled a giant mural in Liverpool city centre to celebrate its long-standing partnership with the team and to congratulate it on its League championship win. Devised by Carat UK and Posterscope together with Mural Republic, the striking mural features a hyper-real recreation of a […]
Cassette has launched an innovative platform to recreate experiences found in the real world, offering customers and brands a familiar setting to connect, learn and interact. Drawing on expertise from Experiential Marketing, Cassette’s platform takes an experience first approach offering the ability to replicate live engagements from product demonstrations, to gamification, face to face communication, […]
Club legend Matt Le Tissier was on hand to deliver Domino’s pizza to workers as a thank you for their efforts over the last three months, during which time Saints Foundation have been actively supporting the local community. Jess Hulbert, Health Projects Co-ordinator, received a pizza delivered by the former Saints star for her work […]
● The sixth edition of Photo London will take place at the historic Gray’s Inn Gardens in central London, from 7–11 October 2020 ● Nikon will sponsor Photo London 2020, becoming an official partner of the Fair and its online Academy ● Sponsorship deal brokered by Photo London’s agency Reg&Co Ltd Nikon, the leading innovative […]
Alauda, the performance electric flying car company and its racing series, Airspeeder is delighted to announce key senior level expansion. The growth, following a significant round of VC investment places the rapidly developing electric flying car racing series on a third continent, with the introduction of a Partnerships function in the United States and the […]
The team behind Europe’s original surf publication, Wavelength has just announced the summer’s line-up of cult classic movies set to screen from atop the clifftop at Watergate Bay, Cornwall. The cinematic summer schedule includes some of cinema’s best movies, both contemporary and those that have stood the test of time, delivering a heady dose of […]
Following the success of its Virtual Connect sessions throughout lockdown, Ingenuity London, the UK’s leading new business consultancy, today announces the launch of its autumn series of new business events – this time with a virtual bang. The new virtual series is modelled on Ingenuity’s festival-style Connect event, which debuted last year. The two-day sessions […]
CSM Live, the live experience team of integrated marketing agency CSM Sport and Entertainment, was recently appointed by the Premier League to deliver the seat dressing programme for the restart of the 2019/2020 season. Working closely with the Premier League and Premier League clubs, the agency has been planning, producing and installing large-scale seat covering across […]
Igloo Vision has launched the Igloo Immersive Media Player (IMP), a brand-new product that enables any organisation to transform any room or office space into an immersive workspace. This new innovation packages all of Igloo’s powerful Shared VR technology into a sleek, sophisticated, standalone unit. It is ideal for customers who want to use Igloo’s […]
The PGA is delighted to announce a new partnership with Coca-Cola European Partners who will become the Association’s preferred soft drinks provider. As part the agreement, Coca Cola European Partners will also become the official sponsor of the PGA Assistants’ Championship – one of the most popular events on the PGA tournament calendar. Coca Cola […]
CSM Live, the live experience team of agency CSM Sport and Entertainment, has been appointed by the England and Wales Cricket Board to help the governing body formulate a bio-secure return to cricket. Working closely with the ECB as England prepares for its Test series against the West Indies, the agency has helped to design […]
Outsourced Events has announced the launch of their new service DigitalAssist – the support team for virtual events and webinars. The service has been created in response to numerous client requests and enquiries. Alexandra Sibley, Commercial Director at Outsourced Events said, “In these unprecedented times, when all in-person events have either been cancelled or postponed due […]
Up at The O2 has announced it will officially reopen its doors on 4 July offering a more intimate and memorable experience than ever before and with enhanced health and safety measures in place. In line with social distancing guidelines, each climb has been reduced to less than half the capacity previously in place (from […]
iWalkers, the digital roaming media device developed by Scottish technology company NomadiX Media, could play a vital safety and security role at 2022’s football World Cup Finals following the initial sale of a number of units to Qatari security services business, 3S. The iWalkers system uses facial feature detection to collect a range of data […]
The Famous Grouse introduces a new campaign to increase brand awareness and engagement. In its latest campaign the whisky brand brings the Highlands to the Lowlands. It’s the ultimate mancave to sit back, relax and enjoy a glass of whisky. The Famous Grouse House: a tiny house made from whisky barrel wood and filled with […]
Xquisite Productions has been appointed by Ned’s Club, a private members club in The Ned, to create a mobile activation to reach its members whilst the building was closed. It was key to the brief to embrace The Ned’s 1920’s look and feel. Xquisite designed and modified a Citroen H Van and turned it into a […]
Specialist sustainability consultancy EcoEvents has rebranded to become Syntiro Associates in a move that reflects the consultancy’s evolution over the last two decades. Since its conception in 1997, the consultancy has specialised in transforming the way that creative agencies integrate sustainability practices across their businesses and has worked with many world leading creative organisations including […]
Creative agency HeyHuman has announced the hire of Henry Moffett as business director. He will report directly to Neil Davidson and Liz Richardon, agency CEO and managing director/partner respectively. Moffett will drive business growth and awareness of HeyHuman’s in-house neuroscience testing, HeyLab; and its on-site creative capability, HeyStudio. This will all be in close collaboration […]
As lockdown measures continue to ease this week and zoos, safari parks and open-air cinemas start to reopen, GUNNA Drinks has launched their new campaign to #BattleTheBland – with their animal mascots visiting a few London landmarks. Famous for their “uncompromisingly good craft soft drinks”, GUNNA is creating a group of mascots to help their […]
centre:mk, one of the UK’s top 10 shopping centres, on Monday reunited shoppers with their favourite brands as over 80 stores re-opened including Primark, Next and TK Maxx. Consumers across the country flocked to the shops, and average transaction values at centre:mk were four times higher than pre-covid levels, as footfall soared on the first day […]
Anxious, nervous and stressed. Just some of the feelings associated with non-essential shops opening up this week, according to a new survey. 1,452 UK residents were asked their thoughts on the easing of lockdown, online shopping habits, reopening of high street stores and how they expect to shop in the future. 72% say lockdown has changed […]
Disinfect Group, the manufacturer of safe entry point solutions for large scale expo venues, museums, sports venues, music venues, airports and theme parks, announced today their partnership with beMatrix, the world’s leading manufacturer of modular building systems to be their official frame supplier for Disinfect Group’s sanitisation tunnels. Disinfect Group specialises in tailor made safety […]
Leading farming showcase Cereals should have been taking place in Duxford this week. However, due to the ongoing Coronavirus pandemic, it has been unable to go ahead in its physical form this year. Instead, the event’s organiser Comexposium is holding virtual event Cereals LIVE 2020 with a programme that covers all the key demonstrations, exhibitors […]
MKTG had announced a brand webinar to be held on Thursday 11th June, 10am-11am. Called, The Pivot Panel: Re-evaluating your brand values in times of adversity the webinar’s aim is to discus what brands are doing and could be doing in order to re-evaluate and refine their values and pivot their businesses to support our communities in […]
Pat Symonds, F1’s Chief Technical Officer has outlined the raft of measures that will get elite motor racing back on track in Austria next month. Speaking exclusively to Engage, the new skills platform from Enginuity – supporting UK engineers, he said fans need to understand that everyone won’t be two metres apart. “There are aspects […]
Aardman, the multi Academy Award® and BAFTA ®-winning studio has announced the evolution of its licensing programme with new digital partners for Shaun the Sheep. Following up on the critical success of A Shaun the Sheep Movie: Farmageddon, the brand continues to flourish with episodes broadcast in 170 territories worldwide, and the launch of its […]
Icon Outlet at The O2 has announced it will reopen its doors at The O2 on Monday 15 June. The re-opening of Icon Outlet is part of a phased re-opening approach for the world’s most popular music, entertainment and leisure venue. Spread out across two spacious levels, Icon Outlet’s fashion and lifestyle brands will open […]
Follow the attempt live: https://www.facebook.com/adamtangoholland Kids Run Free ambassador Adam ‘Tango’ Holland has received the green light from Guinness World Records to attempt to become the fastest man in history to complete a half marathon, full marathon and 50km on a treadmill when he takes up the challenge on Saturday, May 30, at 9am. The virtual […]
National BBQ week, which previously saw sampling at grocery has morphed into a shared online and media experience. Starting on the Spring Bank Holiday, National BBQ Week will run until 31st May, starting with an event called “BARBI for BRITAIN” on Monday 25th May 2020. The National BBQ Week team is encouraging families, couples and […]
The Monaco Grand Prix is unable to go ahead this year, but it is happening virtually with drivers and other sports stars taking on the virtual Monaco circuit viewable on Sky Sports this Sunday. To celebrate, virtual race host Natalie Pinkham and friends in the F1 community are coming together to support a special auction […]
Interview 2, released today features Jodie Kidd in conversation with Derek Bell, MBE, the 5 x Le Mans winner Chubb has today launched ‘The Chubb Interviews’ podcast – a classic car-focused monthly show hosted by model, presenter and racing driver, Jodie Kidd. Co-hosted each month by a motoring expert, The Chubb Interviews will meet the […]
The ‘DM Trust Home Learning Fund’ has been tripled to satisfy extraordinary demand for home learning – it will now deliver £600k of fully funded training to over 400 furloughed employees and those made redundant due to the coronavirus. People from 13 different industry sectors will benefit from the initiative. Spearheaded by the DM Trust, […]
CACI, the consumer and location intelligence specialist, has identified ten ways in which consumer outlook and behaviour has changed as a consequence of Covid-19 and the lockdown. According to the findings, there have been significant step changes across every aspect of the British consumer’s life with a new ‘safety-first consumer’ mindset emerging: Working circumstances have […]
Event date: Tuesday 19th May at 5PM Elevate Staffing is set to follow up its global staff survey with a Webinar discussing mental health. Carina Filek, global COO, Elevate shared the event reasoning with FMBE. “As a global agency, we have witnessed the worldwide impact of COVID-19 on the events industry first-hand. Our field talent […]
The National Gallery has teamed up with Ocean Outdoor to bring some of the most famous and uplifting works of art out from behind the Gallery’s temporarily closed doors to thousands of people the length and breadth of the UK. In a time when museums and galleries are closed to help contain the spread of […]
Full Fat, the creative communications agency, has been appointed to manage the PR for @TheDriveIn – a drive-in cinema experience that will launch across the country from July. @TheDriveIn will run for 12 weeks across 11 UK cities, inviting consumers to pull up in their cars to enjoy a whole host of drive in experiences, […]
Strata Creative Communications has delivered 40 metres of beMatrix exhibition kit as infrastructure to help create ‘NASA Style facility’ at the Oxfordshire base of SaultetheNHS.org, which aims to serve one million meals to the NHS frontline in three months. Strata has donated branded walls to create structure in the vast warehouse, and since mid-April has […]
Umbro and Bristol Sport are delighted to confirm a new long-term partnership that will see the English sports brand become Bristol Bears’ Official Technical Kit Partner. The Partnership between Umbro and Bristol Bears starts on the 1st July 2020, with the English sports brand providing match day kit, training kit and off field wear for […]
CACI, the consumer and location intelligence specialist, has identified five key trends revealing how consumer behaviour is likely to change as the government prepares to announce its recovery roadmap. According to CACI’s latest research, consumers have jumped forward five years in two weeks, creating a turning point likely to change consumer behaviour forever. As the […]
Crowdfunder (UK) has achieved the official Guinness World Records™ (GWR) title for the Most users to visit a virtual pub. The charity initiative, which took place on 1st May, raised a total of £32,000 to support the National Emergencies Trust Coronavirus Appeal, whilst supporting local pubs who have been financially impacted by the COVID-19 pandemic. Members of the public were invited to be part of a comedy filled quiz night which was hosted by ‘landlady’ and double Chortle winner, Kiri Pritchard-Mclean. Kiri was joined by some of the biggest names in UK comedy including […]
2Heads, a leading independent experiential brand marketing agency, announces the launch of its ‘VX LAB’ virtual experience workshop initiative with the aim of partnering brands in the discussion, analysis and debate of the future of the events and experiential marketing industry. The sessions, moderated by ECD Jordan Waid and Global MD Craig Wildman, have the […]